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Text Chapter 59 Returning to China

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    The next day, almost all the media put the label of "prodigy director" on Cheng Peng. Cheng Peng was even more shining than Fatih Akin, who won the Golden Bear. There was no way.  In the eyes of many media, it is not unusual for a German director to win a major award in Germany, even though Germany has not won this award in 17 years.  Domestic media are even more praising him. Cheng Peng is not yet 24 years old. At this age, he can win so many awards at one time. Not only is he the only one in China, there are not many in the world.  Of course, when domestic reports praised Cheng Peng, they also stepped on the Germans: ""The Two of Us" won the Silver Bear, but the Golden Bear received a mediocre response."  "This year's Berlin Film Festival was generally uneventful, but the Chinese film "The Two of Us" was particularly outstanding. "The Two of Us" tells an emotional story between an old lady and a young girl. The film uses a loose and calm narrative.  , with its sad and tender tone, realistic and keen perspective, and sincere and delicate performance, it was highly praised by the judges. The film finally won three awards, which also means that Chinese-language films are once again brilliant in Berlin. "As for the media in Cheng Peng's hometown, it is even more important.  It was the key report on the front page: "Qingdao guy is proud of Berlin!" The content of the news was extremely exaggerated and sensational: "The movie was enthusiastically received by German audiences. Reporters, when chatting with several German directors, they said that this movie saved the world.  This film festival once again proves that "Two of Us" is plain and sincere in its original intention of paying attention to ordinary people. It is international, erases national boundaries and racial differences, and allows people of different skin colors to be happy, moved, and cry at the same time.  !¡± Only one person expressed disdain for Cheng Peng¡¯s award. Director Li Jiongkai said in an interview with the media: ¡°If a person¡¯s character is not good, no matter how many awards he wins, it will be meaningless!¡± Apart from Cheng Peng, there is no one else!  One person who is popular among the domestic media is Tong Lixi. Tong Lixi¡¯s stunning appearance on the red carpet caused a whirlwind in the country. Now she is on stage to accept the award, which is naturally even more sensational. At first, Zhang Ziyi could only follow the director on stage, but Tong Lixi went on stage alone.  Receive the award.  Almost all media are saying that Tong Lixi has the potential of an international star and is very likely to go international like Zhang Ziyi!  Cheng Peng didn¡¯t have time to read media reports. As Li Shaohong said, once he won the award, film producers would flock to the show. In fact, not only film producers, but also numerous reporters almost crowded the booth.  Cheng Peng had to leave the booth and find a special place to be interviewed to make room for Zhang Meng and the others, otherwise there would be no business negotiation.  After the closing ceremony, Cheng Peng and the others stayed in Berlin for two days to discuss copyright-related matters one by one.  The copyright of the film was sold for 2.05 million, of which 650,000 was sold in Japan. China's high-quality literary films have always sold well in Japan. This kind of delicate and warm film is particularly popular among Japanese people.  In addition to "The Two of Us" itself, the documentary package was also sold. The documentary is called "Forward", which mainly records the hardships and twists and turns experienced by the film from preparation to completion. The documentary sold for 400,000 US dollars.  However, "The Two of Us" did not find a domestic distributor. No matter it was Huayi, Bona, or other film producers participating in the film festival, no one was willing to distribute "The Two of Us".  Zhao Linlin was very indignant about this: "These people are obsessed with money. When our commercial film is released, we will definitely let them distribute it!" Cheng Peng was not too surprised, because he couldn't make much money from the release of "The Two of Us", and others would naturally  Unwilling to do useless work, she smiled and comforted: "Forget it if no one distributes it. If you really lose money on distribution, you can get back hundreds of thousands by selling it directly to a movie channel!" Zhao Linlin was a little speechless: "It's so good.  Movies are sold directly to movie channels. You can really imagine it!" Cheng Peng looked indifferent: "What can't be imagined? It will definitely lose money when it is released, and it will take a lot of time to promote it. Is it necessary?  !" Tong Lixi was a little confused: "Why, our film won three awards at the film festival, is there no audience to watch it?" Cheng Peng nodded: "There is no market for this kind of film, Zhang Yimou's "Happy Time" is so big.  The box office is only 5 million, but our movie¡¯s box office of 3 million is the best!¡± Tong Lixi still didn¡¯t understand: ¡°3 million is not bad, how could it be a loss?¡± Cheng Peng explained with a wry smile: ¡°You don¡¯t understand the distribution of movies!  , 3 million box office sounds good, but we can get very little from these 3 million. First, the special fund will take 5%, and the property tax will take 3.5%, which means there is still 2.75 million, of which 2.75 million.  How much can we get? Zhang Yimou's blockbusters can get 40% of the share, and we can get up to 38%, which means we can get 1.05 million, and 15% of the 1.05 million will be given to the publisher, which means we will get 15% of the share.  We can get 890,000 yuan. Let¡¯s look at how much our distribution fee is. One copy is 8,000 yuan, and our movie counts as 100 copies.The cost of advertising is 800,000 yuan. What about the publicity fee?  What about the cost of meeting the audience when the movie is released?  We paid all this money, so you can be sure that the movie will lose money if it is released in China!  " Tong Lixi was immediately dumbfounded. He would really be losing money! Many people think that movies are a particularly profitable industry, with huge profits. This is not the case. Even ten years later, 70% of the films that lose money nationwide are still as high as 70%, and 20% are guaranteed.  Only 10% actually make money. Many people have only seen the few profitable movies that stand at the top of the pyramid, but have not seen the dead movies. "Hero" made a lot of money, but a lot of people followed suit. What is the result?  "The Promise" suffered a loss, "The Night Banquet" suffered a loss, and "The Promise" suffered a huge loss! Of course, there is a particularly important reason for the movie's loss, which is money laundering, because many movies are made for money laundering.  But only a small part of the money is actually used for filming, and a large amount of money is used for other purposes. This money becomes the legitimate profits of those related companies. In this way, the film company seems to be losing money, but in fact it is black money.  One of the reasons why domestic films are bad is that there are too many money-laundering films. Zhao Linlin knows the domestic market very well and said with a sigh: "I know what you said. This film will indeed lose money if it is released in China.  , but this is good publicity for you and Yaya, and can further increase your popularity. We can't just look at what we do!  Cheng Peng smiled and said, "Propaganda?"  I feel like a box office poison hat is waiting for me and Yaya!  " Zhao Linlin laughed: "I think this hat is good. Only big stars will be given this hat. If you are given this hat, it means that you are already on the front line!  " Cheng Peng smiled and nodded: "To be honest, if the publisher is willing to find it, it doesn't matter even if we lose a little money. We sold the overseas copyright for 2.45 million US dollars, and we can still afford to lose a few small dollars!  " 2.5 million US dollars is 20 million yuan, which is enough for the new film's budget. Cheng Peng's original plan was to sell the domestic and foreign copyrights of "The Two of Us" for about 10 million, prepare 3 million for the new song, and then use his fame to attract 7 million  Now the copyright of "The Two of Us" alone is enough to solve the budget problem. The steps of finding investors can be omitted. After returning to China, they can directly start the preparation work. After completing all arrangements, Cheng Peng and others sit down.  They didn't deliberately cover up their whereabouts when they got on the plane back to China. The media knew about the date of Cheng Peng's return to China, so they all took notice and waited at the airport, waiting for Cheng Peng and the others to appear. Cheng Peng and the others were already prepared to be surrounded by media reporters.  Prepare, but when they just walked out of the airport exit, they were still shocked by the scene in front of them. There were too many people. Cheng Peng joked with everyone: "Not bad, not bad, so many people came to greet me.  It seems that I am really popular!  " "It's not you who's popular, it's Yaya. Look, there are many people holding Yaya's signs!  "Zhang Meng pointed behind the reporter. "Sure enough, except for dozens of reporters, the others were all fans. At a glance, there were one or two hundred people holding Tong Lixi's posters and words of support for her. They were all fans of Tong Lixi. Following Cheng Peng  Their appearance immediately ignited the scene. The strong flash can blind people's eyes. Reporters gathered around and kept asking their own questions. "Director Cheng, this time at the Berlin Film Festival.  How do you feel about winning three awards?  " "Tong Lixi, how do you feel about being able to go on stage to receive an award at the Berlin Film Festival for the first time?  " "Director, do you have any next plans? Do you have any plans to compete for the Oscars?  " "Director Cheng, what are your expectations for the box office?  " There were so many people asking questions that it was impossible to hear who asked what. Coupled with the shouts of fans, the entire airport became a mess. Cheng Peng didn't want to answer any questions. He smiled, waved to everyone, and headed to the airport.  Go through the green channel. At this time, a reporter asked Cheng Peng loudly: "Director Cheng, Director Li Jiongkai said that you have a bad character. What do you want to say in response to this?"  " Cheng Peng frowned and stopped. He raised his hand and pressed it. The reporters temporarily stopped asking questions, waiting to see what Cheng Peng was going to say. He paused for two seconds and spread his hands.  , with an innocent look on his face: "Who is Li Jiongkai? I don't know him. Can this person make movies?"  " That afternoon, Cheng Peng's words were published in a large number of newspapers, and the headlines were almost all: "Cheng Peng opened fire on Li Jiongkai, thinking that he couldn't make movies at all!  " In a villa, Li Jiongkai's hands were trembling and his eyes were staring at the newspaper in his hand quietly. His face was extremely ugly and he was very excited. "You are a street kid.Damn it" Li Jiongkai kept cursing, and suddenly his breathing became urgent. He gasped for several breaths, but it failed to relieve the symptoms. Just when his wife was about to go over to help him, he suddenly felt two  She rolled her eyes, threw her head back, and fell to the ground with a thud. Unexpectedly, the woman fainted because of the anger. She was so frightened that she shouted: "Husband, husband, what's wrong with you?"  Someone, come quickly!  "
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