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Text Chapter 20 50/50 split

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    Cheng Peng's purpose of singing is to make money through ring tones, but to turn "Myth" into a ring tones, he needs to enter the mobile platform, and to enter the mobile platform, he must find an SP with qualifications for ring back tones.  In the ring back tone business, SP plays an important role in connecting the past and the next.  The entire CRBT industry is like a supermarket established by an operator. The SP is a vendor who rents a counter, purchases songs from record companies, and places them on the counter in the operator's supermarket for users to choose from.  TOM Network is one of several mobile ring back tones partners and the largest ring back tones SP provider, so Cheng Peng¡¯s first choice was TOM Network.  When the TOM website front desk lady knew that the handsome guy in front of her was Nirvana, a flash of surprise flashed in her eyes, and she hurriedly dialed the number of the SP department.  "Hey, is this Manager Ye It's like this. Mr. Nirvana is here with "Myth" and wants to do ringtone business Okay, I'll invite him in now." After hanging up the phone, the front desk lady was a little shy.  Authentic: "Mr. Nirvana, Manager Ye promised to see you, please come with me." In the general manager's office, Cheng Peng met Manager Ye, a bald middle-aged man in his forties who was in charge of the ringtone business.  "Manager Ye, this is Mr. Nirvana." Manager Ye glanced at the front desk and said calmly: "You go down first." Then he leaned on the chair and said to Cheng Peng from above: "You are Nirvana, and that song "Myth" is  "You sang it?" "Of course, if Manager Ye doesn't believe it, I can sing it live." "Okay, then sing it again." Cheng Peng didn't waste any time and sang immediately: "The familiar face in the dream, you."  It's the tenderness I'm waiting for" Manager Ye was stunned for a moment, glanced at Cheng Peng, then lowered his head and listened, and soon became immersed in Cheng Peng's sad singing.  After singing the song, Cheng Peng looked at Manager Ye with a faint smile, waiting for his answer.  There was no expression on Manager Ye's face. He glanced at Cheng Peng and said calmly: "It's interesting. Do you have the complete copyright to this song?" "Yes, the lyrics, music and singing are all mine. I own the complete copyright. Ye  What do you think, manager? Is it still able to catch your eye?¡± Manager Ye pondered for a moment and then said: ¡°This song is ok, but it is an online song after all. Internet popularity doesn¡¯t mean anything. Internet songs are free, and  The ringtone market has just started and its capacity is not large. It is hard to say what success this song will achieve. So, for 50,000, you sell us the copyright of this song." Cheng Peng smiled disdainfully, remembering something in his memory.  Something is coming.  After a company in Yangcheng opened a ring tones business, they discovered that a song called "Who Do You Love" was often played in the audio and video market. They found the copyright owner and bought the song for 20,000 yuan. A few months later, the song was  The song became the top ringtone in 2005, with more than 15 million downloads, bringing tens of millions of yuan in revenue to the company, but the singer did not share in the profits.  Of course Cheng Peng would not let this kind of tragedy happen to him, and said with a smile: "Manager Ye, "Myth" is ranked first on every ranking list. Such a song is only worth 50,000?" Of course Manager Ye knows,  However, the person in front of him is just a newcomer, and he will definitely drive down the price. He smiled disdainfully and said, "Oh, how much do you think it is worth?" "I don't sell the copyright, I will split it 50-50 with you."  Manager Ye pondered for a moment, as if he had made a lot of determination: "With a 100,000 buyout, I can only ask you to leave." Cheng Peng frowned and said coldly: "Manager Ye, this is not  You don¡¯t respect me at all when buying food at the vegetable market. I don¡¯t think there¡¯s any need to talk further!¡± ¡°Young man, don¡¯t be too fanciful. ¡°Lilac¡± is also very popular, but the ringtone has only been downloaded more than 60 times so far!  Ten thousand times, you should be satisfied with how good your songs are." "It's useless to say more, you will regret your decision. Goodbye!" Cheng Peng sneered and strode out of the office.  After leaving TOM.com, Cheng Peng found two more large SPs, but they both asked for a buyout and refused to share. The highest one offered a price of 150,000, but for Cheng Peng, it was really unacceptable. How much money was there?  Enough to make a movie.  Large SPs are unwilling to share, small SPs are unreliable, and there are many lawsuits filed by SPs in later generations for defaulting on fees. Cheng Peng is really not willing to waste time on this.  After much deliberation, Cheng Peng felt that he could only go to a music company. Although the music company would take part of the money, it was relatively the safest.  After making up his mind, Cheng Peng came to Times Square on Jianguo Road and found Paddy Music.  After the notification at the front desk, Cheng Peng waited for two minutes, and a man in his thirties came out. The man had a crew cut, wore a white shirt, black pants, and glasses. He looked very capable. He was the man in the rice field.?Boss Song Ke.  Song Ke looked Cheng Peng up and down, smiled and stretched out his hand to him: "You are Nirvana. You are like the person you are. You are neither simple nor simple." Cheng Peng's affection for Song Ke greatly increased. This gesture was really well done.  It was a bit like Cao Cao welcoming Xu You. No wonder he could become the top operator in the mainland record industry. He stretched out his hand and said: "Mr. Song, hello." "Come on, please come in, let's have a good chat." Song Ke was very happy.  He warmly welcomed Cheng Peng inside.  Bringing Cheng Peng into his office, Song Ke asked Cheng Peng to sit down, took out the best tea leaves, and poured him a cup of tea himself.  After the two briefly chatted for a few words, Song Ke said: "Cheng Peng, come to our rice field, we will fully support you and use the most professional team to build you!" Cheng Peng smiled and said: "Thanks to Mr. Song for your love, but I  I have no intention of signing a contract with your company. " Song Ke felt a little strange. Why didn't you sign a contract to go to the rice field? His expression did not change at all, and he kept a calm smile: "Why, do you think the rice field is too small and not professional enough?" "Of course not?  , I wouldn¡¯t come if I disliked Daotian, but I have no intention of signing a contract as a singer. I came today to cooperate with Mr. Song.¡± ¡°Cooperation?¡± Cheng Peng nodded lightly and said, ¡°Yes, cooperation.  "I don't know, what does Mr. Song think of CRBT?" Hearing Cheng Peng talk about CRBT, Song Ke was slightly startled. The mobile CRBT business has achieved very good results for more than half a year, which caught his attention.  He plans to package more than 40 of his songs and license them to Sina.com, which is preparing to launch SP business, at a guaranteed price to launch a ring tones download service. The two parties are currently negotiating.  Of course, he would not easily reveal this kind of business secret to someone he met for the first time. He looked at Cheng Peng and said, "Oh, you are an SP dealer. I wonder what your opinions are on ringtones?" In Cheng Peng's memory, Song Ke  The first person in China to realize the value of wireless music, in 2004 he bought the publishing rights of some songs for 10 million yuan, including singer Dao Lang's album and more than 200 old songs from another record company that was almost out of business. Through SP  Providing ringback tone services to China Mobile was considered a lunatic.  However, the actual development was astonishing. After more than half a year of business development, Song Ke recovered his profits from the ringtone of the single "The First Snow in 2002". In the end, he made a lot of money.  Cheng Peng knew that Song Ke was not telling the truth, which is understandable. Who would easily reveal his strategic vision to others?  He smiled and said: "Mr. Song misunderstood, I am not an SP dealer, but Mr. Song wants me to share my views on ring tones, so I will share my personal opinions. Now that the Internet is becoming more and more developed, people can download and listen to songs online.  It is too easy, especially in our country, where there are no restrictions on downloading, so the collapse of the traditional record industry is inevitable. Record companies must find new profit models, and ringtones are the best way to make money. I dare you.  The era of wireless music is coming. I have data here. The number of ring tones users in May has reached 14 million. At this rate, the number of ring tones will be close to 25 million by the end of this year.  The revenue is expected to reach 4 billion, and the annual profit of the record is only 2 billion. More importantly, the record industry is in decline, and CRBT will continue to develop. Mr. Song, what do you think it will be in two or three years.  "Song Ke also knew these data, nodded and said: "You are right, I am indeed very optimistic about the ringtone business, but we are already talking to other companies." "Mr. Song, I have already said,  I am not an SP dealer. I came to you to make money from "The Myth" through your company. "Song Ke was stunned and looked at Cheng Peng in a different way. If it was an SP dealer who said this.  It is not surprising that it is not easy for a singer to say these words: "Why don't you go to the SP directly?" Cheng Peng spread his hands and said helplessly: "Because I am alone and the big SPs ignore me.  , but I don¡¯t trust small SP dealers. They will modify the data and default on payment. I will definitely not have just one song. I will come up with better works one after another, so I want to find a trustworthy partner for long-term cooperation.  "I'm quite optimistic about your song. It's well written and well sung. So, for two hundred and fifty thousand, you can sell me the copyright of this song!" "Mr. Song, you are a smart person, if only.  If you buy it out, I won't come to you. I don't want a guarantee. I just want a 50-50 split. I have told you so much about CRBT, which means that I am very optimistic about this and my songs. If  It¡¯s just a buyout, so there¡¯s no need to talk about it anymore.¡± Song laughed: ¡°Okay, it¡¯s 50-50!¡± Cheng Peng shook hands and said, ¡°Song is always cheerful. We will have many opportunities to cooperate in the future.¡±  ¡±   After sending Cheng Peng away, Song Ke made a call: "How are you and Xinlang talking about the ring tone?"  We are talking about it. " Cheng Peng is right, the era of wireless music is coming. This is a major trend and irreversible. This is a good time to show off your skills. How can you be timid!  Song Ke confidently said: "Tell the people at Sina that we don't want to guarantee the minimum, and we will share the revenue directly. The income of the ring tones will be moved 15%, they will take 35%, and we will take 50%." Half a month later, the ring tones of "Myth" were officially released.  On the day it was launched, the number of downloads of the ring tones exceeded 10,000, setting a new record for first-day downloads of online songs.  A week later, the number of downloads of the "Myth" ringtone soared to 200,000, successfully entering the top ten weekly downloads in China Mobile's "Wireless Music Ranking".  Cheng Peng breathed a sigh of relief. If this trend continues, he will be able to earn enough funds to make a movie in three or four months, and then the movie can be started!
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