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Text Chapter 16 Cheng Peng¡¯s Script

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    Cheng Peng walked into a nearby Internet cafe, asked the network administrator to turn on a machine, then turned on the computer, logged in to his account, and clicked on **Animation Century.  Several major portal websites have dedicated FLASH animation pages, with recommendation lists and rankings, which are similar to Qidian novels.  In line with the principle of casting a wide net and preferring to kill by mistake rather than miss, Cheng Peng uploaded all websites that could be uploaded to **, Sohu, Tencent, etc.; followed by original music websites, he also uploaded them all.  After the music was uploaded, Cheng Peng did not give up. He knew that Internet communication is a snowballing process. If someone pushes it, it will snowball quickly. If no one pushes it, it will snowball slowly.  He hopes that this snowball will roll as fast as possible, but there is no particularly good way to promote it. The only way is to post on major forums so that as many people as possible can see it.  Cheng Peng started to register accounts in major forums and posted in the entertainment section, ** forum, Sohu forum, Tencent forum one after another, the titles were "This FLASH is so touching, I cried while watching it".  After finishing all this, Cheng Peng leaned on his chair and let out a long breath. He had done everything he needed to do, and the rest could only be left to the vast number of netizens.  After returning home, Cheng Peng turned on his computer, clicked on ToonBoom Storyboard, a special software for drawing storyboards, and prepared to start drawing the storyboard for the movie.  Storyboards are often called hand-drawn storyboards in China, sometimes translated as "story maps".  Usually, after the director gets the script, he will arrange for the art staff to draw separate pictures based on the different characters and plots told in different scenes in the script to represent the number of shots required for actual shooting.  Each painting is marked with the method of use of the shot, duration, dialogue, required special effects, etc., so that the director, photographer, actors, etc. can have a comprehensive and detailed understanding of the scenes before filming begins.  Since film shooting is a relatively complex and tedious process, the crew with a large number of people must operate effectively and know the specific work content.  As an intuitive and simple way, storyboard can well explain the script and the director's intention. It is a visual script.  Storyboards can be beautifully drawn or very simple according to personal habits.  For example, the storyboard of Zhang Yimou's "Hero" is professional and practical, the storyboard of Tsui Hark's "The Empire of Heaven" is exquisitely drawn, and the storyboard of Jiang Wen's "Sunny Day" is simple and sloppy.  Almost every movie in Hollywood has a dedicated storyboard production team. The storyboard artist draws the storyboard based on the script and the director's opinions. After the basic composition of the picture and the timing of the camera are prepared in detail, the storyboard will be ready for filming.  , the director can schedule and shoot according to each scene; in China, only big directors like Zhang Yimou will pay for storyboard artists. For some films with small investment, the director will draw if the director can draw, and the director will let the photographer if he can't draw.  Paint, some don¡¯t paint at all.  Drawing a storyboard is a tedious and meticulous job. Each shot is a painting. It is necessary to draw the main characters, actions, and indicate the camera position in detail. There are about 2,000 shots in a movie.  , you must draw 2,000 pictures.  Before Jiang Wen filmed "Let the Bullets Fly", he hired a professional storyboard artist to spend four months drawing the storyboard. Of course, the effect was very good. The storyboard of "Let the Bullets Fly" not only has a fine style of painting, but also the content of the picture and the post-release  The movie scenes are almost exactly the same, very stunning.  What Cheng Peng wants to shoot is a small-budget literary film with a slow pace and much fewer shots. However, there are about 1,000 shots, which means that 1,000 pictures will be drawn. And because it is a literary film, the composition, light and shadow, especially  It is very sophisticated. The change of a person's position in the picture, the change of the intensity of light and shadow, all have deep meanings. These must be reflected in the storyboard, so this is a quite huge project.  Cheng Peng is now a poor man. He has no money to hire anyone to paint, so he can only do it himself.  Fortunately, Chen Shaoyu has done this job before, he has sketching skills, and he is very proficient in using the storyboard drawing tool ToonBoomStoryboard, so it is not difficult for him.  The reason why Cheng Peng chose low-cost literary films was because he knew the rules of film distribution. If he had no memory of the future, he would definitely think that making low-cost commercial films would be more profitable than low-cost literary films. But this is not the case. The situation of domestic films at this time  It's very bad. The film market is very sluggish. On the contrary, it is easier for small-cost literary films to recover their costs.  This sounds unbelievable, but it is true. According to memory, there were only ten domestic movies with a box office of more than 10 million in 2003. "Mobile Phone" ranked first with 56 million, and "A Hundred Years of Love" ranked tenth with 10 million. This  Among them, there are also two political propaganda films that can be booked by the government.  Those small-budget commercial films that were later regarded as typical cases, such as "Crazy Stone", "Nightclub", etc., if Cheng Peng filmed him at this time, there would be only one result - death!  &nbspThe reason is very simple. It is now 2003, and there are only 1,140 theaters and 1,923 screens nationwide. "Crazy Stone" was released on 3,034 screens nationwide in 2006; "Nightclub" was released on 4,723 screens nationwide in 2009.  .  There are few screens at this time, the market is cold, and the audience is very small. The box office of the film at this time must be quite bleak.  You may not even get the chance to be released. In 2005, there were 260 domestic films, but only 43 were released to the public. In 2009, there were 456 domestic films, and only 88 were released to the public. This means that the proportion of domestic films released to the public is less than 2%.  Well, absolutely most of the movies are dead.  Cheng Peng is a newcomer with no reputation at all. Who will buy his movies and which theater will show his movies?  This road is almost a dead end.  ??And low-cost literary films are relatively less dependent on the domestic market. In addition to the domestic market, there is also the path of film festivals.  Take Jia Zhangke as an example. Many of his films have not been released in China at all. Even if they are released, the box office is very dismal. Why are there so many investors willing to invest in his films?  It's very simple. Jia Zhangke's movies can make money. Take his movie "The Good Man" as an example. The national box office of this movie was only 2 million yuan, and the investment in the movie was as high as 6 million yuan. If you only look at the domestic box office, it will undoubtedly be a disastrous failure.  But in fact, the overseas copyright of "The Good Man" was sold for 22 million yuan, with a net profit of 16 million. The domestic box office is naturally insignificant.  Cheng Peng knew the ropes, so his idea was to make an excellent low-cost literary film and go to film festivals. He didn't expect to make much money, as long as he didn't lose money, and the most important thing was to make a name for himself in the film festival.  Fame in the circle.  Reputation is very important to director Lai Shuo. Not to mention Zhang Yimou and Chen Kaige, take Ning Hao as an example. Why did Andy Lau invest in "Crazy Stone"? Isn't it because his movie "Green Grass" became famous in the industry?  For a director, being famous means that he can attract investment, that his movie will have a chance to be released, that he can hire big-name actors, and that he can make the movie he wants to make.  During the few days he spent with his mother in the hospital, Cheng Peng had already written the script. The movie is called "The Two of Us", an award-winning film at the Tokyo Film Festival.  The story of the movie is very simple. An old lady in a courtyard house welcomes a new tenant, a young girl who comes to the capital to study.  The two lived under the same roof and began a life of stumbling and quarreling.  But in the constant quarrels, the old lady and the young girl gradually accepted each other, and they had a relationship like family members.  But the girl did not belong to this yard after all, she left, and the old lady died.  In terms of awards alone, Cheng Peng has better choices, such as "Tuya's Marriage" which won the Golden Bear in Berlin, and "Three Gorges" which won the Golden Lion in Venice. However, the cost of these two films is too high for Cheng Peng.  It's still too high. "Tuya's Marriage" cost 8 million, "Three Gorges" cost 6 million, and the cost of the "Two of Us" movie was only 2 million.  What's more important is that Cheng Peng has been drifting to the north for five years in the capital and feels the story closely. He has seen girls like that and old ladies like that. He can truly understand the deep emotions of the characters. Filming this story is very suitable for them.  It's easier for him.  After opening the painting tool ToonBoomStoryboard, Cheng Peng immersed himself in drawing the storyboard until late at night before falling asleep.  After getting up in the morning and simply washing up, Cheng Peng turned on the computer and continued drawing. His life almost returned to the state when he was making "Myth".  Two nights later, Cheng Peng came to the Internet cafe to see the response after uploading "Myth".  While paying at the front desk of the Internet cafe, Cheng Peng heard Jay Chou's "Dragon Fist" playing in the Internet cafe. His heart moved and he said to the cashier girl: "Beauty, I'm tired of hearing this song. Can you change it to another one?"  A new song?¡± Seeing the handsome guy¡¯s request, the cashier girl blinked and asked with a hint of blush, ¡°What song do you want to listen to? I¡¯ll play it for you.¡± ¡°There¡¯s a song that¡¯s been very popular on the Internet recently, it¡¯s called "Myth."  ", the singer's name is Nirvana, let's play this song!" "I haven't heard of this song yet, just wait, I'll play it for you later." A few minutes later, as the music of "Myth" played, Cheng Peng  Sad singing slowly rippled in the Internet cafe.  Cheng Peng heard the girl sitting next to him chatting on QQ muttering, "What kind of song is this? It's pretty good." A smile appeared on his lips. Marketing had to start from the side.  But when Cheng Peng opened the webpage and saw the click-through rate of "Myth", he couldn't help laughing.  Several major websites have only dozens of FLASH clicks, and several music websites have even fewer clicks, and some even have only one.  Cheng Peng went to various forums to check his posts. He found that his posts had dropped to ten pages. Only Tianya's post had a few replies, and no one paid attention to the others.  Cheng Peng feels a little heavySeriously, this situation is not good. If we don¡¯t do something about it, this song may disappear silently in the Internet world. We must find a way to make it popular.  He immediately lowered his head and began to think deeply. After a while, he had an idea and could only hype it up!  Cheng Peng chose Tianya as the target of the hype, because Tianya is the largest online community with many netizens, making it a good place for speculation. There will be extraordinary hype cases from Tianya in later generations, such as Mr. Zhou¡¯s battle with Yi Yeqing, Tianxian Sister, Selling Herself  Saving the mother, Xiao Yueyue incident, etc.  He opened a post on Tianya and wrote at the beginning of the post: "I swear to Buddha that what is written below is true. The thing is like this, my friend is a northern drifter"
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