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    Flowers bloom and fade, the tide ebbs and flows.  Not long after the Spring Festival, office workers have not yet fully adapted to the rhythm of leaving early and returning late, and the Lantern Festival is here again.  In the first four days of the Mainland Film Market this week, the film schedule of "Frozen" dropped slightly, with an average of about 27%. It reported 68.5 million, 52.1 million, 49.3 million, and 53 million respectively in the four days, with a total box office of 813.7 million yuan.  , surpassing the previous box office record of 617.11 million yuan held by "Kung Fu Panda 2" and the box office record of mainland animated movies.  Based on the current global box office trend of "Frozen", the fact that it broke the mainland animation record in such a short period of time did not surprise the critics. It has to be said that after many years of experience, they are predicting Wan Xiaohu's movie.  On the Internet, the callers of the Brick family rarely say anything surprising, after all, they have been slapped in the face too many times.  "I wouldn't be surprised if "Frozen" gets 2 billion tomorrow!" a columnist said calmly when promoting Mtime's red-letter edition.  However, with the arrival of the Lantern Festival on Friday, the film schedules of "Frozen", "Journey to the West: Havoc in Heaven" and "Where Are We Going, Dad" have all dropped sharply, because February 14, 2014, is the Lantern Festival in the lunar calendar.  , is the "qingren" festival of the Gregorian calendar.  On this day, young lovers who had already escaped from marriage crowded into the Civil Affairs Bureau to get their marriage certificates.  Young lovers who are still in love flocked to the cinema one after another and chose to watch the long-hyped romance film "Beijing Love Story".  After achieving good results in a small-scale release on its first day (Thursday), "Beijing Love Story" also followed the trend and expanded its film schedule on Friday.  Therefore, "Frozen" only received 14.7% of the film schedule.  "Husband, what are we going to see?" At the entrance of the Wanda Cinema in Beijing, there was a girl with two small tiger teeth.  Wearing a scarf, gloves, and a thick cotton-padded jacket, Xiaoniao asked the person who had just received the marriage certificate lovingly.  Her target is a man in a suit, with short hair and white face, and he is quite handsome: "I heard that "Journey to the West: Havoc in Heaven" is terrible, "Where Are We Going, Dad" is incomprehensible, and "Frozen" is a childish children's film. I will still watch it.  Let's watch "Beijing Love Story". "Well, let's go watch "Beijing Love Story"," Huya girl said happily.  Watching the two hugging each other to buy tickets, a pair of gay friends next to them got upset. One of the men wearing silk clothes pushed up his glasses and said: "Showing affection in public is disgusting! It's a childish children's movie like "Frozen". It's ignorant.  ! It¡¯s my second time. The man is ignorant, the woman is an idiot!¡± Another fat man with a beard rolled his eyes: ¡°Don¡¯t be upset, it¡¯s better for couples to watch "Beijing Love Story", so you don¡¯t have to worry about us magicians!  Grab a seat." "I'll go, who is a magician like you." "Come on, the date is not called a date." "Brother, with my charm, you can go on a blind date.  Get married, just wait. My buddy will choose you as the best man give me two tickets to the "Frozen" movie at 4 o'clock." The man with glasses boasted while taking out his wallet.  The conductor replied with a smile: "I'm sorry. The tickets for "Frozen" at four o'clock have been sold out, and there are only tickets for the eight o'clock evening show. Do you want to wait for a few hours, or exchange for other tickets? "Love in the Capital"  "Story" has just been released." "How can it be sold out? What time is it? It has been released for more than a week." "That's right, because "Frozen" has relatively few shows today, and it is a holiday, so there are many people.  I brought my whole family to watch "Frozen" and bought several movie tickets. I'm really sorry. "As a fairy tale cartoon, "Frozen" is naturally a family movie suitable for all ages.  Children are the best money to make. Attracting a naughty child is equivalent to attracting a family. Parents will never let their children watch movies alone.  In fact, cartoons rarely lose money. Even if the production is bad, there are always children who buy it.  Therefore, the Hollywood animated film industry is very developed, with countless animated films being produced every year.  Seeing that the two of them were hesitating, the conductor added: "There are also "Love Story in Beijing", "Journey to the West: Havoc in Heaven", "Where Are We Going, Dad", "Macau Storm", and "Who Says We Can't Love" here?  Do you need tickets? " "Forget it, we've already watched "Frozen" and we just want to watch it again and pay for two more tickets." The man with glasses shook his head.  "Do you also like "Frozen" so much? I met many people before who came to watch "Frozen" for the second and third time." "Of course I must support Brother Tiger's movie." The man with glasses  After speaking matter-of-factly to the bearded man, he left with his head held high.  The conductor was left with a speechless sigh: "These fans always do strange things. Do you have too much money and no place to spend it?"   Naturally, the conductor cannot understand what the fan economy is. Fans¡¯ money is better money than women¡¯s money and children¡¯s money.  Especially with the growth of China's economy, everyone has some spare money. With a market of 1.4 billion people, the fan base is growing larger and larger.  Every year, the economy created by fans is growing exponentially.  This growth is directly reflected in the actor's worth. Ten years ago, the film worth of an established superstar was only a million. Now even a second-tier actor can't be hired for hundreds of thousands, and those who are popular are only a few hundred.  Millions, superstars have to be in line with Hollywood, calculated in US dollars.  Ten years ago, front-line actors could endorse an advertisement for as low as hundreds of thousands of yuan. Now, if it is not in the millions or tens of millions, they are too embarrassed to talk about it.  Although the director is not a star, a director who has truly made a name for himself is a commercial money-making machine.  Especially Wan Xiaohu, who is known as one of the greatest commercial directors in the world and is as famous as the God of Cards.  Wall Street economists have studied that just relying on Wan Xiaohu's brand name can drive hundreds of millions of dollars in box office.  The fans and trust accumulated over the years allow movie fans to pay for tickets without hesitation.  And Wan Xiaohu has never disappointed movie fans.  The reputation remains the same!  Movie fans also continue to support!  On Friday, under the double aura of the "qingren" Festival and the Lantern Festival.  The domestic film history market has exploded again, reaching a new high of 256 million yuan.  Among them, "Beijing Love Story" won the single-day championship with 98.2 million yuan.  Despite a sharp decline in film schedule, "Frozen" still managed to earn 67 million yuan.  (88070 The ability to grab box office is breathtaking! On Saturday, the market fell, and "Frozen" also fell to 39.3 million yuan. On Sunday, the influence of the double festival explosion made the box office continue to be weak, and "Frozen" fell to 39.3 million yuan.  31 million yuan. So far, it has received 360.2 million yuan in a single week, surpassing the 208 million yuan of "Beijing Love Story" in its four days of release, and has continued to win the championship with a total box office of 951 million yuan, setting a series of box office records.  Office workers went to work one after another. After the start of the new week, the market fell even more sharply, and the number of movies scheduled for "Frozen" also slowly dropped. In particular, "The Hobbit: The Desolation of Smaug" began to be released in the mainland, occupying a large number of movies.  Therefore, from February 17th to 23rd, "Frozen" only received 67.3 million yuan in one week. Fortunately, it finally completed the sprint to reach 1 billion in box office in the mainland, and at the same time helped "Frozen" break through 1 billion US dollars globally.  It hit a height of 1.086 billion US dollars, surpassing the 1.0632 billion US dollars of "Toy Story 3" and becoming a new height for global animation! In the following weeks, two Hollywood blockbusters, "RoboCop" and "Need for Speed", were released in the mainland.  The film share of "Frozen" dropped again and again, and finally ended with a super box office of 112.35 million yuan, surpassing "Transformers: Dark of the Moon" and falling behind "Avatar" and "Unfortunately".  ", "Journey to the West: Conquering the Demons", ranking fourth at the box office in mainland film history. ""The Croods", Kirk De Mico and Chris Sanders." "Ouch, wow.  La la la! ""Despicable Me 2", Pierre Coffin and Chris Renard." "Ouch, la la la la!"  .O'Bill, Vincent Patar and Benjamin Rene.  "The Wind Rises," Hayao Miyazaki and Toshio Suzuki. "The one who won the Oscar is"Frozen"! March 2, 2014, Hollywood.  At the 86th Academy Awards ceremony at the Bid Theater, amid waves of applause, Wan Xiaohu, who was dressed in a handsome suit, left his seat with a big smile and greeted the stars along the aisle while being hugged and caressed by colleagues around him.  , walked onto the podium. "This is the second time Wan Xiaohu has won the Best Animated Feature Film Award. At the 80th Oscar in 2008, he won this award for the first time with "Kung Fu Panda." "Wan Xiaohu finished the introduction.  He also received the trophy from the award presenter. "Haha, first of all, thank you for your strong support from Abao Animation Studio and DreamWorks Animation Studio. You are the biggest contributors to "Frozen" winning. The other nominated animations also have  I am qualified to stand here. Of course, I am able to stand here. I am very grateful to the judges of the academy!  ¡±  Wan Xiaohu is no longer a spectator of the Oscars. It can be said that he has received all the honors he deserves. His mentality has long been calm and calm, and he speaks much more relaxedly.  "Well, I told the directors of "The Croods" and "Despicable Me 2" before that no matter who wins the award, they must thank me. Of course, if I win the award myself, forget it. And Andrew Stanton  (Abao Animation CEO) has also repeatedly said that no matter who wins the award, he must be mentioned. In order for him not to trouble me, well, I reluctantly want to thank everyone who helped me create this cartoon.  There are so many names that I won¡¯t mention them all. You know how grateful I am to you!¡± ¡°Finally, this trophy is given to my son! Thank you!¡±
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