"Director: Wan Xiaohu." "The latest science fiction masterpiece!" The subtitles faded and the screen lit up. At the stairs of the university, an old man spoke to a young girl (Ellen Page), while Leonardo stood aside. "Mr. Cobb has an errand and he wants to talk to you." "Is it an opportunity for a work internship?" The train rushed into the street, cars spun in the heavy rain, people floated in the hotel corridors, and all kinds of incredible scenes flashed by. Then jumping back to college, Leonardo stepped forward and said: "That doesn't count." The picture changed again, and the city of Paris began to curl. "We create a dream world!" Several people walked into the safe room. "That's the proposition of a dream!" The elevator rises by the sea. "They will fill their dreams with their secrets!" On the streets of Paris, the girl pointed at Leonardo: "Then you break in and steal?" Liu Dehua came into the mirror, playing with a machine. "Well, strictly speaking, it's really not legal." Several scenes flashed, including several people in the hotel room suspended in mid-air, someone on the top of the building being dragged away, the elevator falling in the passage, and countless people falling asleep in the dark room. . Countless huge building ruins collapsed one by one. The bustling street suddenly rolled up in half. Leonardo stood alone in the palace, and suddenly the water filled the golden mountain! "This is called dream stealing!" Leonardo took a deep breath: "I'm ready!" Suddenly, the screen darkened, and another row of bright silver metal-like fonts appeared: "Leonardo DiCaprio." "Natalie Portman." "Ellen Page." "Stephen Chow." "Andy Lau." Various shots flashed, and then gorgeous special effects appeared, forming cold fonts that interspersed in the picture. "Subconscious!" "It's the crime scene!" ""Inception"!" As soon as Joseph Levitt Gordon took out the sniper rifle, Liu Dehua next to him took out the rocket launcher: "Dear, what are you afraid of? Be bigger. Dream." Bang. Rocket launch. The screen suddenly went dark. The subtitles appeared for the last time: "On July 16th, it will land in major theaters and IMAX theaters in North America and mainland China." There are three versions of the trailer for "Inception", targeting different ticket warehouses. The trailers are also different to attract audiences from different cultures to the greatest extent. In addition to trailers, posters, pop-up ads, online viral marketing, celebrity activities and other promotional methods are also used in various ways. During the entire promotion period, Sasha Entertainment spent heavily on nearly 40 million US dollars in promotional expenses. With the production cost of US$160 million, the total cost of "Inception" will reach a sky-high price of US$200 million. ? Such a generous investment is just to fight a beautiful box office battle! "Oh my gosh, I bought the movie ticket for "Inception" a long time ago. The boss's movie must be supported unconditionally. I didn't expect to get the free ticket from your Time Network again. I'm very happy to be the first. "It's time to watch "Inception."" A college student wearing glasses said carelessly in front of the camera in front of a reporter from Mtime. "This time I got premiere tickets again. What are you going to do with the movie tickets you bought?" the reporter asked. "Of course I'll watch it again. I haven't watched any of the boss's movies several times." "Congratulations then. We'll see you at the mainland premiere on July 14th." I saw the glasses guy off. College students, the scene instantly shifted to another place, and it was still a reporter questioning one. Passers-by holding premiere tickets. This time, on the one hand, Shijiang.com distributed premiere tickets, and on the other hand, it also took the opportunity to promote it. "How does it feel to get premiere tickets for "Inception"?" "Excited, very excited. I am a die-hard fan of Wan Xiaohu. This is the second time I have received premiere tickets. The first time was for "Inception" "Never ending". I have been working on your time network for more than a week for this ticket!" the passerby said excitedly. It seems that he is a veteran member of Time Network. The free tickets from Time.com are not given out casually. You need to complete some designated tasks, such as inviting ten friends to leave messages, such as publishing your own movie reviews. "Can you predict how much box office "Inception" can get in China? "Well, I think it can break 1.4 billion, beating the box office of "Avatar"." Passers-by vowed??. "Why are you so confident in Wan Xiaohu?" "Wan Xiaohu has a nickname that you should know. It's called the Box Office Record Terminator. He has broken all the box office records in China, as well as all the records for Chinese-language films. They are all. Wan Xiaohu¡¯s movie has maintained its success. I think this science fiction film, which Wan Xiaohu has invested the most in, should achieve better results. " "But the 1.4 billion record is too difficult? " " Well set a goal first, and then. Take your time." Brother Luren himself feels that it is a bit unrealistic. "Avatar" is a phenomenal movie, and it cannot be surpassed casually. After the passerby boasted, Time.com interviewed a white-collar beauty. "Surprisingly, are you also a die-hard movie fan of Wan Xiaohu?" "Of course, why do you ask?" "Well, I think most of the movies directed by Wan Xiaohu are in the science fiction genre. There shouldn't be too many of them in this genre. Girls like it. " "How could it be? Don't you know that Brother Hu is the most handsome director? He is young and versatile. No matter what movie he makes, I will support him!" the beauty said with a look of infatuation. ¡ The noisy pre-screening activities have made the fame of ¡°Inception¡± resound throughout this summer vacation, in every corner of the world. After entering July, movie premieres have blossomed all over the world. Today Leonardo DiCaprio will attend the Italian premiere, tomorrow Natasha Portman will attend the Korean premiere, and the day after tomorrow Ellen will attend. Paige attended the UK premiere, then Andy Lau attended the Japanese premiere, and then Stephen Chow attended the Malaysian premiere. On July 12, all the main creators attended the North American premiere. On July 14th, Wan Xiaohu, Andy Lau and Zhou Runfa attended the premiere in mainland China. The premiere was held at the IMAX multi-function hall of the CBD flagship store of Jiahe Cinema. Many scenes of "Inception" were shot in IMAX. The most perfect experience is naturally presented on the IMAX big screen. The two-hour viewing process can be described as a series of "gaochao"s. Sounds of exclamation, praise, and emotion. Filled the entire cinema. When the final "Director Wan Xiaohu's Work" came up, applause rang out like a tide, and it lasted for ten minutes. "You are so enthusiastic. Thank you for your applause and support. This is an affirmation for me and my team, and every actor and staff member of the crew. From your applause, I feel your love, and this is enough. For During the filming of "Inception," we traveled to six countries, including China, the United Kingdom, France, Morocco, and the United States. The hard work is worth it!¡± After the premiere, as usual, director Wan Xiaohu took the stage and briefly said some words of thanks: ¡°I am here, and I especially want to thank my team, Leonardo, and Na Tasha, Chow Yun-fat, Andy Lau, Allen, Gordon. Thank you to all the actors, thank you to every crew memberThank you to every fan friend and media friend present, thank you all." The applause was overwhelming again. By the time they walked out of the theater and came to the interview area, the media reporters couldn't wait to ask questions. There were so many questions they wanted to ask about this masterpiece-level blockbuster "Inception." "Director Wan, the shots in the movie are so amazing. Is it difficult to shoot such shots?" Wan Xiaohu nodded: "It's very big. "Inception" is like a puzzle with thousands of pieces. You Every detail must be carefully considered. All the shots in the movie were shot after strict consideration. How to make the shots full of beauty and keep the rhythm consistent is something that troubles our crew. We are proud that we have accomplished the task well under difficult conditions." A reporter asked Zhou Runfa again: "Brother Fa, is it difficult for you to play the role of Long Fa?" Zhou Run waved his arms: " Because there are many levels of dreams in the movie, as an actor, Director Xiaohu has strict requirements on subtle expressions. But in some cases, you have to grasp it yourself and do your homework. Each level of the character has different standards. You have to both. Maintaining the personality of the characters while keeping close to the style of each level. Many of the shots were shot in real locations and were even full of dangers, which was very difficult. But now I can say, ah, I did it, it¡¯s such a difficult challenge for me. Here we are. " "Fa Ge, Hua Zai, you two are Chinese superstars. What attracted you to join "Inception" as a supporting role? "A reporter asked, what many people want to ask? question. Whether it is Zhou Runfa or Andy Lau, they are both superstars who are accustomed to starring. Even if it's goodIf Hollywood is not famous, it will not be reduced to the level of three supporting actors or four supporting actors. Liu Dehua laughed: "Xiaohu and I are friends. No matter whether it is for such an excellent script or for Xiaohu, I will come to act, even if it is to make soy sauce." Zhou Runfa also laughed: "I felt that it was not possible very early on. I'm sorry, because the last time Xiaohu asked me to play "Wanted", the cooperation failed in the end. I thought that no matter what, I would work with Xiaohu again this time." A reporter asked Wan Xiaohu again: "I just watched the movie. I¡¯m still shocked. How were those incredible shots taken? Especially the explosion between Leonardo and Allen at the door of the cafe. Was it too dangerous? ¡°Um, the technology behind these shots, I¡¯m talking now. I can't finish it in three to five hours. When the DVD is released in the future, I will edit the footage into the end, so I won't go into details now. As for the explosion on the streets of Paris, I can only say that Leonardo and Ai. Lun Peggy is very courageous," Wan Xiaohu said casually. ¡°In fact, he was just cheating. This shot looked extremely dangerous, but in fact it was not dangerous at all. They were on the streets of Paris. Because the local city government did not allow the use of TNT explosives, they had to use liquid nitrogen instead. They used the most advanced directional blasting technology to create a safety island at the door of the cafe. After repeated experiments, the safety island is even safer than the filming locations of the outside crew. Wan Xiaohu will not talk about these contents now. Naturally, it is to increase the mystery and attract the audience. When the box office is almost done, it will be decrypted to trick movie fans into buying DVDs. In this way, the premiere ended successfully, and we are just waiting for the box office battle after the release! This summer season. "Inception" is here! !