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Text 0317 [Come out after being called out]

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    As a category of the tertiary industry, the film industry is different from the traditional primary industry, agriculture, and secondary industry, and is also somewhat different from the general tertiary industry.  According to the laws of the market, movies are strictly a commodity and have liquidity.  But it is undeniable that movies have an artistic and political side.  It can be an artwork that ignores commerce, or it can be a vehicle for political propaganda.  For many developed countries, the film industry is already a sunset industry. It seems to be doing well, but the return on investment has fallen below the 10% bottom line, and Hollywood is no exception.  The most glorious period in Hollywood should be the 1920s, the beginning of the end of silent films. At that time, Chaplin exuded his final glory.  It lasted until the 1950s. Thousands of movies were produced in this era, and there are countless classic movies.  Even though the U.S. economy has entered the Great Depression, the film industry is still booming, with countless people pouring into this industry to seek gold.  It was also during this era that Hollywood gave birth to the so-called "eight major movies" and the "two major comics".  The two natural comics are DC Comics and Marvel Comics, which later dominated superhero movies.  The top eight are Metro-Goldwyn-Mayer, Paramount Pictures, Columbia, Warner Bros., Universal Pictures, United Artists, Fox and Disney.  In this golden age everywhere, MGM produced the highest-grossing movie in history, "Gone with the Wind," in 1939. At the time of World War II, the world's population dropped sharply, and the economic aggregate also declined significantly. "Gone with the Wind"  "still earned a global box office of US$390 million.  This figure was equivalent to one-hundred and thirty-sixth of the U.S. GDP at that time. Adjusted for inflation, it is equivalent to the current box office of US$6 billion, which is absolutely terrifying.  After prosperity and decline, entering the new century, even if the government tries its best to whitewash it, the unemployment rate in developed countries continues to grow.  The economy has reached the end of its tether.  The film industry, represented by Hollywood, still looks brilliant, with blockbusters constantly coming out, but it is an indisputable fact that the threshold for peripheral investment continues to rise.  ¡°There are fewer and fewer independent film companies that can seize much market share under the squeeze of big studios, even the big eight.  It has also changed owners countless times, with some making money from their investments and others going bankrupt.  Compared with the current booming Internet industry, the sluggish film industry can no longer attract much hot money.  So now that the current structure can no longer meet the needs of capital expansion, the film industry, led by Hollywood, is beginning to brew a breakthrough.  3D technical means are the manifestation of this breakthrough.  Every revolution in film technology will bring a large number of business opportunities and markets.  The revolution from silent films to talkies, and the revolution from black-and-white films to color films, brought about the Golden Age of Hollywood.  The emergence of CG special effects has made blockbusters a necessity in people's lives.  Now, with 3D technology, James Cameron wants to start a craze again.  The theater market in developed countries such as the United States is almost saturated.  The resistance to rebuilding 3D theaters will not be small, so they set their sights on China, the emerging movie market.  It is true that the scale of the Chinese market is still small. The highest-grossing movie, "Never Ending" directed by Wan Xiao, was 367 million yuan, equivalent to more than 50 million U.S. dollars.  But the potential is endless.  China's economic boom has attracted worldwide attention, and China's population ranks first in the world.  The development of the film industry is also changing with each passing day, and the market growth ranks first in the world.  What is most gratifying to 3D technology revolutionaries such as Cameron is that.  China's cinemas are very backward. Not only are they few in number, but most of them are single-hall cinemas.  In such a market, we can directly start building 3D cinemas.  Not much resistance.  Therefore, Wan Xiaohu, who has huge influence in China, became the best partner.  Only when directors use 3D technology to shoot movies will theaters be willing to convert to 3D. On the one hand, Cameron hopes that Golden Harvest Entertainment can cooperate in developing the 3D market. On the other hand, he also hopes that Wan Xiaohu can accept 3D movies and even direct 3D movies himself.  Promote the 3D industry.  It is not that he has not promoted to other directors in Hollywood, such as Steven Spielberg, Christopher Nolan and others, but these directors are either hesitant and cannot see clearly the future of 3D, or they are firmly opposed to 3D.  Movie.  Nolan, in particular, is firmly anti-3D and believes that people should not be bound by glasses.  Wearing glasses to watch movies will definitely not give you the best visual enjoyment.  These setbacks made Cameron pay special attention to Wan Xiaohu, so he said so much, hoping to impress Wan Xiaohu and join his 3D technology camp.  However, Wan Xiaohu¡¯s reaction made Cameron a little disappointed.  He said with a dry mouth and showed off his most proud invention, but Wan Xiaohu didn't seem very surprised.  And in the occasional conversations, Cameron could feel that Wan Xiaohu understood what 3D was, really understood it, and was not easy to fool.  haveSometimes even a casual sentence points directly to the key points of 3D technology.  "To watch this 3D movie, you need to wear glasses. I won't mention this. The 3D picture is much darker than the ordinary movie picture. If this is not solved, it will always be a problem. The novelty of the audience comes and goes quickly. The best  The use of technology is to make the audience comfortable, and the 3D experience needs to be improved. " "You are right, there is still room for improvement in 3D technology, but it has unlimited potential, isn't it? Tiger, don't jump to conclusions too early, I believe.  After we improve the 3D technology, you will definitely like it, believe me!" Cameron thought Wan Xiaohu was no longer interested and made a final attempt to persuade.  Who knew Wan Xiaohu actually nodded: "Of course I believe it, otherwise there would be no need to invest in the 3D movie "Avatar" you made. In fact, I appreciate both 3D technology and IMAX technology very much. Director Cameron  , I think we will work together happily, I need 3D technology!¡± ¡°Really?¡± ¡°Of course.¡± ¡°Haha, happy cooperation, Tiger, you are a truly visionary director, 3D technology will conquer the world!  ¡± Cooperation is not just a casual talk, it requires a series of negotiations to discuss technology transfer and a 3D movie development agreement.  Promoting 3D is not free. It requires setting shooting standards. First-class companies set standards, and first-class film companies also set standards.  ??????????????????????????????????????????????????????????????????¡­  Wan Xiaohu then asked Jiahe Entertainment, Sasha Entertainment and Dragon Warrior Digital Matte Painting Company.  Participate in the alliance with the 3D technology supporters behind James Cameron to jointly improve 3D technology and each is responsible for marketing.  It is expected that in the next five years, high-standard 3D cinemas will be built vigorously.  No one has experienced the future of 3D more intuitively than Wan Xiaohu.  In fact, Wan Xiaohu¡¯s desire for technology is not just 3D.  IMAX technology is also what he desires.  IMAX is a movie projection system that can project larger and higher-resolution movies than traditional film.  The complete system includes film copies shot in IMAX specifications, projectors, sound systems, screens, etc.  Future commercial movies will either have a 3D version or an IMAX version. One can be viewed with a three-dimensional effect, and the other can be viewed with a super large screen.  There is even IMAX-3D technology to make the audience experience even more shocking.  Wan Xiaohu has another request for Jiahe Entertainment.  It is to cooperate with the IMAX company to promote IMAX cinemas, and then study the copycat version of the DMAX system, which is the so-called Chinese giant screen.  IMAX cinemas are too expensive to build and difficult to promote, but giant screens from China are cheap and have good effects.  "The ambition of Jiahe Entertainment. Use technology to lead the future." Not long after Wan Xiaohu assigned the task, Mtime launched the first shot of publicity.  "It is reported that Golden Harvest Entertainment has signed a cooperation agreement with the Canadian IMAX Company. Golden Harvest Entertainment will serve as IMAX's partner in China. The two parties plan to build 50 IMAX large screens in the next ten years. At the same time, Golden Harvest Entertainment has also cooperated with Hollywood  The famous director James Cameron signed an agreement to introduce 3D technology and plans to build 150 3D screens in the next five years. "Jiahe's cinemas have officially entered a hybrid multi-hall development model, with IMAX screens, 3D screens and ordinary screens coexisting.  .¡± Despite the huge publicity on the homepage, there were very few responders.  At this time, the audience still doesn¡¯t know what IMAX is and what 3D is.  No matter how detailed it is, there is no real 3D movie, so who knows what the effect will be.  So, after Jiahe Entertainment launched a wave of advertising.  So I started to focus on building movie theaters. Everything I said was false. Only when IMAX movies and 3D movies are released will others realize the business opportunities in this.  Now, go ahead and save money. Anyway, the company has too much liquidity on its books, and it is about to raise funds.  Don¡¯t worry about running out of money!  ¡­ ¡­ In April, Wan Xiaohu spent more than a month in the preparations for ¡°Rise of the Planet of the Apes¡±.  Time flies by and May is here.  A large number of tourists have already arrived in Cannes, a seaside town in southern France. The 60th Cannes International Film Festival will kick off on May 16 this year.  As one of the three major art film festivals in the world, the Cannes Film Festival is the most watched film festival after the Oscars every year.  The annual Oscars, which can be said to be the largest film transaction in the world, is completed in the beginning of every spring.  When summer comes, the peak movie season begins, and the world will once again demand a large number of movies to fill the market. At this time, the Cannes Film Festival has become the most popular choice.  At the same time, the Cannes Film Festival is also the largest overseas trading market for Chinese films. Chinese films rarely have the opportunity to go to the Oscars to show off, but in Cannes, they perform well every year.    However, at this year¡¯s Cannes Film Festival, the shine of Chinese films was much dimmer, and there were no popular films.  The only film that caught people's attention was "Kung Fu Panda," which only came to promote the screening and held a premiere.  Of course, "Kung Fu Panda" is a standard Hollywood production, focusing on Chinese elements.  As an animated film, the only people who can promote it are the voice actors.  Wan Xiaohu personally brought a group of voice actors to Cannes for promotion. Jack Black, Destiny Hoffman, Jessica Alba, David Cross, Zhang Ziyi, Cheng Long, Zhou Runfa, all  Rally.  "Kung Fu Panda" has been waiting for you for a long time!
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