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Text 0295 [The moment of witnessing a miracle]

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    "The whole city is full of golden milk!" "It's huge and spectacular, but it still can't change the fact that it is a complete bad movie." "One star is given to Rufang, Rufang, if you squeeze it, there will always be something."  "A sentimental plagiarism of "Thunderstorm", with exaggerated colors, meaningless CG, action scenes that are more artificial than Japanese costume films, and the most awesome thing is that there is a rehearsal for a bad luck event at the end! It is truly Zhang Yimou, poorly shot  "The film is a masterpiece, it's fresh and refined!" "What a waste of my movie tickets." "The color is 1 star, the costumes are 1 star, and the special effects are minus 1 star. The actors' performance is like sleepwalking. Zhang Yimou's movie has no other theme except sexual repression.  Well, this time it¡¯s about the queen¡¯s frigidity, MB¡¯s¡± ¡°I really wonder why such a clich¨¦d storyline is wasting money on such a gorgeous film!¡± With the grand release of ¡°The Golden Armor¡±,  , the more people watch it, the more people criticize it, especially with the word-of-mouth masterpiece "Never Ending" in front of it. Comparing the two, the gap is clear.  According to Mtime¡¯s rating, ¡°Never Ending¡± has an old time brightness of 91%, a star user rating of 8.6 points, and an ordinary user rating of 8.1 points, with an excellent reputation.  "City of Golden Armor" has a brightness of 34% in its old days, a star user rating of 5.1, and a regular user rating of 5.4. It has a very bad reputation.  Under such a horizontal comparison, even if it claims to be an investment of 60 million U.S. dollars, starring Chow Yun-fat and Gong Li, with Jay Chou and Liu Ye participating in performances, and the final part of the martial arts trilogy carefully produced by Zhang Yimou, The Golden Armor will inevitably be in danger of sinking.  .  In the new week, "Never End" bucked the trend and rose, with 45.7 million yuan, surpassing Golden A's 42 million yuan, and once again won the weekly championship.  Perhaps due to the influence of Christmas, or perhaps due to The Golden Armor, the box office and reputation continue to be as strong as ever.  The total box office was 289.4 million yuan.  We are getting closer and closer to our goal.  "Hey, Tiger. All the episodes of "A Bite of China" have been filmed. All that's left is the production. When will we return to China? Let's work together on how to edit and produce it?" As an executive of the documentary "A Bite of China"  The chief director, Ning Hao, was filming "The Golden Heist" while planning the documentary.  Very busy.  Wan Xiaohu was busy with the final recording work of "Kung Fu Panda" at this time. He flipped through the schedule handed over by his assistant and said, "About the Laba Festival. I have to do the final work of "Kung Fu Panda" recently. I guess there will be more  The film can be completed in half a month, and then I will go back to China to celebrate the New Year. Then we will finish the film together. ""A Bite of China" is a documentary. Except that the filming period is longer, the filming content is very simple.  As the chief director, Wan Xiaohu only needs to take the time to ask.  After hanging up Ning Hao's phone, Wan Xiaohu thought for a while and called Adam Ferguson again: "Hey. Adam, are you sure that "The Departed" will win the Oscar?" "I'm doing public relations now, actually it's the best  There should be no problem with the director. I hope to win the best film as well. " "Well, if you have the chance, just do it. Don't be afraid of spending money! Sasha Entertainment is short of nothing but awards!" " Don't worry!  Okay, Tiger. I know how to do it.¡± Every year some big studios invest in and find the right movies to win at the Academy Awards.  Through a lot of publicity, in September, they began to be released one after another. The release time in North America is very long, especially for art films.  Usually it can be released for more than half a year.  With the release of the movie, we start doing public relations, because the annual awards season starts in November, and the movie happens to be released at that time.  Having accumulated enough popularity, it is very suitable to compete for the judges¡¯ impression points.  Then it accumulated reputation at major film critics awards, Golden Globe Awards, and British Academy Awards.  It¡¯s all geared towards the Academy Awards, which will be held the following year.  The real public relations battle is also in the Oscar nominations and voting.  The Oscar judges are members of the Academy of Motion Picture Arts and Sciences, and each member belongs to one of the 14 professional branches of the Academy, such as actors, directors, animators and cinematographers.  The judges will vote twice in total, the first time to select the finalists and the second time to select the winner.  In the first round of voting, members¡¯ votes are limited to candidates from their own field branches.  For example, people in the director branch can only vote for director awards.  After the list of finalists is announced, all 6028 members can vote for other awards in different categories.  The so-called public relations war is to influence how these 6,028 members vote.  Because getting Oscar nominations and awards means that you can get the best schedule, as much box office as possible, overseas film producers flocking to your film, and peripheral marketing that lasts for a long time, and it also includesThe actors under the agency have skyrocketed in value and have countless endorsement contracts.  In Hollywood, the Weinstein brothers are the best at Oscar public relations.  The Weinstein brothers once founded Hollywood's largest independent film company Miramax Pictures, which was later acquired by Disney.  In the 15 years they have run Miramax, their films have been nominated for 249 Oscars and won 60 of them, including three best picture awards: "The English Patient," "Shakespeare in Love" and "Chicago."  Many films that seem to have no Oscar qualities have been nominated and even won awards under their operation.  Like "The Crying Game", "Apple's Old House Rules", etc.  ??In conducting an Oscar public relations battle, the tactics may be said to be simple or easy, but may be said to be difficult or arduous.  There is no such thing as a piece of cake falling from the sky. If their films are to win the favor of the judges, each film company needs to spend huge sums of money to carry out a massive public relations campaign during the selection period.  Basically, if you want to get a nomination for a key part, you have to spend more than $2 million.  The most basic PR actions include hosting screenings where judges are invited to attend.  But not all judges have time to go to the theater to watch the movie, so sending DVDs to the judges has become an important means of publicity.  These DVDs will be marked "For Your Reference" on them.  If you are a smart Chinese audience, you will find that every year during the Oscar awards season, various pirated resources of Oscar-nominated movies appear on the Internet, because almost all of them are leaked from the DVDs sent by the producers to the Oscar judges.  .  Sometimes, the film producers will also provide special gifts to win over the judges.  Of course, it¡¯s not enough to just rely on these. You also need to place ads in The Hollywood Reporter, Variety, The New York Times, and the Los Angeles Times, because among the readers of these newspapers and magazines.  Many are judges.  In addition to newspaper advertisements, outdoor advertisements are also published in cities such as Southern California and New York, which are rich in movie flavor.  In short, Oscar¡¯s public relations journey is a chain of interests that involves a wide range of interests. As long as Oscar¡¯s influence exists, this industry chain will continue to exist in a unique way.  Want to win an Oscar.  You have to spend money, and if you don¡¯t adapt to this rule, you won¡¯t be able to enter the Oscar circle.  Sasha Entertainment is a beginner, but Adam Ferguson is an insider. If he is willing to spend money, Sasha Entertainment can squeeze in.  This year¡¯s ¡°The Departed¡± is the highlight! ?¡­ ?Time passed little by little.  The box office competition in mainland China has also reached a fierce stage.  "Never Ending" still has a monopoly in the number of films scheduled, while "The City of Gold" shows its image as a bad movie, falling again and again.  In this head-on confrontation with Wan Xiaohu, Zhang Yimou was completely defeated.  Whether it¡¯s box office or word of mouth.  "The goal of "Never Ending" is "Titanic"!" - "Beijing Youth Daily" sang loudly.  "The moment to break history has arrived!" - "China Film News" is also looking forward to it.  The media is anxious, and everyone at Jiahe Entertainment is even more anxious.  By the end of this year, the company has officially stopped using the dandelion symbol in movie releases.  Use the Jiahe brand instead.  For foreign investment, the dandelion will still be used as a symbol, gradually diversifying the scope of use of each company's logo.  And the headquarters still continues to be called the "Beijing Dandelion Building", a conference center, and the executives are arguing endlessly.  "I think, judging from the current situation, it is still difficult to surpass the third-level shipwreck film. We must make some countermeasures." "It's simple. How to do it? It's almost a month since the movie was released. The potential  It¡¯s almost done. It¡¯s hard to expand the box office!¡± ¡°It¡¯s difficult to do it. As long as we can surpass the box office of ¡°Titanic¡±, we, Jiahe Entertainment, will truly go down in history!¡± ¡°Everyone hopes that we can!  Go down in history. ¡°What¡¯s the key?¡± ¡°Advertisement! Big ticket sales, movie signings, and posters!¡± ¡°Then what should we do?  ?" "Everyone, I have an idea." A deputy director of the distribution department.  He raised his hand and spoke, "We can all try the methods you just mentioned. Although the effect will not be great, it can still attract a lot of viewers. If done well, it is very likely to surpass the past at the box office. To be on the safe side,  We can do another thing!" "What?" "Edit the long version!" the deputy executive said loudly.  On the big screen in the conference room, Wan Xiaohu was doing a video conference with his feet up in the office. Hearing this, he sat up straight: "You mean, the DVD commemorative edition I edited?"  "Yes, it is the DVD commemorative edition edited by Director Wan." "But it was specially edited for subsequent DVD sales to attract fans to collect it. Now that it has been released, the DVD sales are no longer particularly attractive."  Someone immediately retorted.  The deputy executive said with a smile: "We have to spend money on publicity anyway, so what does it matter if we sell less DVDs? Compared with breaking records, I think breaking records can increase our honor. The movie has already made a lot of money at the box office."  "It's too much." Wan Xiaohu then laughed: "Yes, we have made too much. I originally thought that a box office of 100 million US dollars would be enough. Now it has exceeded the standard perfectly. It's time to hit the honor. Let's do it!"  For Wan Xiaohu, it is not important, breaking the record is more attractive.  And with the approval of the immediate boss, the plan was finalized.  Cinemas began to show the extra-long version of "Never Ending", and then they drew a lottery and collected 100 tickets in exchange for posters signed by stars, TV promotions, Andy Lau and Zhang Ziyi went to the streets to promote, and movie tickets were sold at reduced prices, giving the cinema a share to expand  Scale, a series of combination punches, not for making money, but for box office fame.  Under such crazy measures, theaters benefited and audiences took advantage. Naturally, audiences who originally hesitated to go to the theater took out their wallets, dragged their families, and walked into the theater.  "The time to witness the miracle has arrived!" This is not Liu Qian's mantra, but the red-lettered headline of Mtime.  PS: I was delayed by something in the morning, so the update is late. There will be another chapter later!
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