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Text 0282 [Change starts from small things]

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    "Wan Xiaohu ranked second on Forbes' 2006 Chinese Celebrity List." "Forbes" Chinese announced the ranking of Chinese actors, singers, cultural celebrities and sports celebrities in early March. Wan Xiaohu ranked first in the celebrity list with income.  Second, Yao Ming ranks first because of his performance in the NBA.  Of course, this list is for Boruto Ichiraku, no one cares.  Time has entered April, and the script of "Never Ending" has been written.  It was handed into the hands of Wan Xiaohu.  After more than a week of polishing, Wan Xiaohu immediately decided to start the project shooting.  Since "Saw", "Wanted", and "Source Code", Wan Xiaohu's reputation is no longer ordinary, so as soon as the news of the movie spread, a large number of distributors came to seek cooperation.  Then a large number of advertisers asked to place advertisements in the movie.  In this regard, Wan Xiaohu consulted Adam Ferguson, the general manager of Sasha Entertainment: "Adam, if we, Sasha Entertainment, do our own distribution, do you think we can complete global distribution?" At the premiere of "Source Code" last year, Parallel  Former Mongolia Chairman Shirley Lansing recommended four leaders to Wan Xiaohu, and finally invited Adam Ferguson, executive vice chairman of Universal Pictures, to serve as the general manager of Sasha Entertainment, with full authority over everything in Sasha Entertainment  .  The former general manager, Andrew Brown, was transferred to Tiger Ruiya International Investment Company, and together with James Drake, he concentrated on managing the financial business of this shell company. Both of them are professional financial managers, and they are not involved in movies.  Suitable.  Finance is the best choice.  Adam Ferguson is a personable middle-aged man who speaks softly: "Tiger. I have reviewed all the resources of Sasha Entertainment. With the current profit margin of Sasha Entertainment, we have a lot of room for development. If we want to  According to the theory of peripheral development, it is not advisable for us to do our own distribution. Whether it is Sasha Entertainment, Hong Kong-based Golden Harvest Entertainment, or Dandelion Films in mainland China, they can be self-sufficient in theatrical distribution and audio-visual distribution.  But in terms of peripheral development, we don¡¯t have many channels.¡± ¡°You mean, we should still look for big studios for distribution?¡± ¡°No, no, I mean we should do the distribution ourselves.¡± Adam gestured.  , "If Sasha Entertainment was just a general entertainment company, seeking cooperation with major studios would be the best way. But Sasha Entertainment has been so successful in the past few years, especially Tiger's presence, which has allowed Sasha Entertainment to excel in movies  It¡¯s full of possibilities. We have the popular ¡°Saw¡± series, we have Chinese film resources, and we can also cooperate with Abao Animation, so there is huge potential for development.¡± Wan Xiaohu nodded without interrupting Adam.  "So we should seek greater breakthroughs, and we must improve our own upstream and downstream channels in distribution. I have a good suggestion, we should acquire our neighbor, Summit Entertainment. This company is not worth much,  But he has his own distribution channel in North America, which is very complete. I think $40 million should be enough." "Acquiring Summit Entertainment?" Wan Xiaohu opened his eyes.  Summit Entertainment is an old neighbor of Sasha Entertainment, established in 1993.  So far, only four movies have been released, "Casino", "Two Smoking Barrels", "Vanilla Sky" and "Operation Smith". It is reported that two more movies will be released this year, "I Can Dance" and "Once"  .  It is much stronger than the previous Sasha Entertainment, but compared with the current Sasha Entertainment, it is extremely weak, except for having more distribution channels.  "If you are confident, Summit Entertainment will acquire it." Wan Xiaohu said nonchalantly. A company worth 40 million US dollars is not worth mentioning. There are too many manufacturers who want to advertise in "Never Ending" this time.  , Wan Xiaohu remained cautious and did not dare to accept much, but there were still more than 30 million US dollars in product placement.  In other words, the current income of "Never Ending" is almost enough to acquire Summit Entertainment.  Of course, product placement also has box office requirements. If the box office does not exceed 100 million US dollars, part of the advertising fee will be refunded. If the box office exceeds 200 million US dollars, the advertiser will continue to make an additional payment. The higher the box office, the more the additional amount will be.  There are four stages in real Hollywood movie marketing.  The first stage is financing, including the producer¡¯s cost investment, which means how much the producer is prepared to invest in making the film.  The distribution copyright for external pre-sale is to sign a contract. Anyone who wants to be an agent for the distribution work in the region must first spend money to grab the distribution rights.  Advertising placement, if you want your own products to appear in the movie, then bring money. If you want to name the movie, bring money too.  Basically, these three parts of income constitute the investment cost of a movie, but generally only movies invested by major studios, or movies shot by famous directors and actors, will have early stage advertising and distribution rights.  income.  Second levelThe segment is the box office share.  The third stage is follow-up sales, such as audio and video product sales, television, Internet broadcast rights, etc.  The fourth stage is peripheral development, producing souvenirs related to the movie, such as toys, T-shirts, branded candies, etc., building theme parks, adapting stage plays for tours, etc.  With these four links, ordinary film companies can make some money in the second and third stages. The first and fourth stages can only be developed by large companies.  At least the current Sasha Entertainment does not have this capability.  Adam Ferguson was very confident: "Tiger, it doesn't matter if we lose some revenue from peripheral links now. We can take this opportunity to build up our network. In movies, content is king, and sales channels are king. Content alone is not enough."  Channels, we have never been able to earn the largest share. And by cooperating with big studios, we have never been able to build our own channels. The short-term pain is for a better future. " "Haha, do what you want.  , since I hired you, I trust you. Remember, Sasha Entertainment will not be short of good movies. I can make movies, Abao Animation can make movies, and Marvel Comics will also make movies in the future. You have a lot to do.  "When it comes to business matters, Wan Xiaohu believes in professionals.  It¡¯s about the movie.  He needs to do it himself!  In April, the news of the project of "Never Ending" came out.  It attracted quite a bit of attention.  In the Chinese-speaking circle, Wan Xiaohu's movies are synonymous with good movies. In Hollywood, Wan Xiaohu's Chinese-language films are also a major feature.  Mtime is naturally the first website to report the news.  "Wan Xiaohu, the most successful director of Chinese-language films, has once again impacted science fiction films after "The Butterfly Effect" and "Source Code". The project of "Nevermore" with a cost of US$20 million has been approved. It has officially entered the casting process. It is reported that "Nevermore" will  "The End" is adapted from a novel "The-Dark-Fields", which tells the story of a drug that can change the brain's intelligence" "Damn, the boss is going to make a science fiction movie again. It won't stop for a moment. There will be two movies soon.  It¡¯s out, but the panda hasn¡¯t come out yet.¡± [Qingtian] immediately left a message with emotion.  "Panda will be released next year. "Never End" is expected to be released by the end of this year. The boss always pays attention to efficiency and quick shooting." [Man.] said.  "Nima, I feel more and more that the boss is an alien. Ten films in six years, all of which are classics. The efficiency is a bit too high. When I saw other directors struggling for several years to make bad films, I suddenly felt  "Are these directors really weak?" [Four Seas Blue Sky] said.  "Wan Xiaohu is a good young man in the new era. He supports Chinese-language films. The only motivation for me to watch Chinese films now is that there is another Wan Xiaohu. Hey, I watched Chen Kaige's "The Promise" at the end of the year and it pissed me off. Can you?  Don't tease the audience like this, is this shit?" [Ji Jian Wu Xing] said angrily.  "Don't praise Wan Xiaohu too much. Although this guy's pictures are good, they have no Chinese flavor at all. They are all copied from Hollywood routines. It has been completely commercialized since "The Wind"." said [I Love My Wife]  .  "What's wrong with commercialization? The boss didn't say that what he was making was an art film. The boss just wanted to make commercial films to make money. As for the boss, you just stand and talk without pain. How many people in China watch movies? Make movies that suit everyone's taste.  If China¡¯s economy cannot improve and its film industry cannot develop, there is no way that others will accept Chinese films,¡± said [jack8599] pessimistically.  "Although I also hope to have movies with Chinese elements, the reality is very sad. The Chinese film market is very small, and the box office is very small. It doesn't matter if you make literary films, just make Chinese elements. But when you make commercial films, you still have to cater to the tastes of Americans.  Now the boss's box office mainly comes from the United States," [Bai Yun Qingfeng] said very rationally.  "You guys are so careless and don't worry about it. It only matters whether the movie is good or not. The boss's science fiction movie makes me excited just thinking about it!" [Crazy Fat Elephant] said.  Netizens are making a lot of noise, but Wan Xiaohu doesn¡¯t understand this truth.  "The Chinese film market is too small, even compared to South Korea. It is difficult for the West to buy Chinese-style films.  Take "Infernal Affairs" as an example. The original version of "Infernal Affairs" can be said to be a classic among classics, but Americans don't buy it and just don't watch it.  That¡¯s why the adapted version of ¡°The Departed¡± became a global hit.  The content of the two versions of the movie is actually not very different, and it does not mean that the actors are so handsome, but the style is just right for the American taste, and it can attract the audience, and then they applauded it one after another, and even won the Oscar for Best Picture.  Therefore, although Wan Xiaohu has adapted many Hollywood movies, he has never dared to change his style towards old and American tastes, and his personal heroism has not changed much.  That¡¯s why Americans like to watch movies made by Wan Xiaohu.    If you want to lead the rise of Chinese films, it will not happen overnight, you must change slowly.  ¡°First of all, we need to make Americans pay attention to Chinese-language films, and then they feel that Chinese-language films are good and suitable for their taste, and then they gradually accept Chinese stars and other Chinese-language films.  Whether it can be done or not, at least this is a beginning and an attempt.  This is one of the reasons why Wan Xiaohu likes to make good movies into Chinese films. The ambition in his heart is not small.  Starting from "The Butterfly Effect", to "Wanted", and then to "Source Code", Wan Xiaohu's Chinese-language films have gained a trustworthy reputation in the world.  "Never Ending" is about to enter this series.     Change.  Maybe it starts from these little details!
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