Click, click! The flash lights in the hall kept flashing. Wang Zhonglei picked up the microphone and said a few words. After the crowd calmed down, he said: "Welcome everyone to the celebration banquet of "The Butterfly Effect". There are many people here today, and we are deeply honored. In the past month, "The Butterfly Effect" has created a very outstanding result , with a box office of 50.6 million yuan, is also the runner-up this year. It is still being released in overseas regions. It is not possible to calculate its global box office, but I believe that the victory belongs to "The Butterfly Effect". Director Wan Xiaohu said a few words. "The microphone was handed to Wan Xiaohu. Wan Xiaohu shook the collar of his suit and smiled. The coquettish 37-30 hair is shiny under the hall light. It is obvious that the mousse has been applied a lot, making it very stylish. The flashlight below immediately clicked and flickered. "Tiger is getting more and more handsome now." Zhao Ye sat in the corner of the hall, looking at Wan Xiaohu holding the microphone in his hand, and said with stars in his eyes. Su Ya was sitting next to Zhao Ye. After hearing the words, she took a look and hummed: "He is not getting more and more handsome now, but he is getting more and more handsome. He has half a catty of oil on his head, and a fly will fall on it." Just slide down.¡± ¡°I don¡¯t think so.¡± ¡°Don¡¯t be a nymphomaniac!¡± Ya is becoming more and more unacceptable to Zhao Ye's nymphomaniacs, and now he has even tampered with the famous lines in "Guan Ju", which is simply an embarrassment to the beautiful girls. Zhao Ye laughed and said: "Guan Guan Jiujiu, in the river island. A graceful lady, a gentleman is very good-tempered. The waterbirds singing in Guan Guan live on the sandbank in the river. A kind and beautiful girl, a good spouse for a good man. Su Ya, Do you think Wan Xiaohu is a high-quality stock? There are not many people in the world who have become directors at the age of twenty and are so successful. If you don¡¯t catch such a man earlier, you will regret it in the future. "What kind of young man is not good at love? Who is not good at cherishing youth? This is the purest and purest thing in our human nature," Zhao Ye recited with a smile. A poem to express my normality. This is a poem written by Guo Moruo in "The Sorrows of Young Werther", which says that young people are good at thinking about spring. Wan Xiaohu didn¡¯t know how the two young girls were laughing and playing, but he was holding a microphone and delivering a speech with high spirits. "When I was filming "The Butterfly Effect", many people said, Wan Xiaohu, are you out of your mind? Domestic science fiction, are you kidding me? I tried my best to convince them, I said, science fiction should not become a prejudice, as long as To make a good story, there must be an audience. Now, I am very glad that the movie did not disappoint me and allowed me to stand here and say something that a winner should say. " "I am here to thank many people, including my parents for their treatment of me over the years. I want to thank my younger brothers and sisters for their upbringing, which makes me work hard all the time. I also want to thank my colleagues in the company, from the boss Su Ya to every employee. , all supported my filming Isn¡¯t it too long to thank you, haha, finally, thank you to everyone on the crew, the movie belongs to me, and it also belongs to you. " "Oh, by the way, Mr. Wang forgot to mention it just now, because the movie is big. We have prepared red envelopes. Today, everyone on the crew is bulging their pockets. " "Oh, Mr. Wang is so wise." The crew members who came to attend the celebration banquet were booing from below. Handing the microphone to Zhou Xun, everyone said a few words. The atmosphere gradually became heated. Finally, everyone came to the only table in the hall. There were countless cups stacked on top of the table. Wang Zhonglei and Wan Xiaohu dragged a bottle of champagne together and started pouring wine from the top glass. The wine overflowed, layer by layer, and poured wine into every glass. Click, click, reporters are busy taking pictures again. The wine is poured, and everyone picks up the glasses together. "Cheers!" After drinking champagne, the ceremony of the celebration banquet is over. The remaining time is for interviews and meals. Wan Xiaohu was soon surrounded by reporters. "Director Wan, Director Wan, can you stay for a few minutes?" "Director Wan, you have become the youngest director in China and one of the most successful directors. Do you have any experience in shooting commercial movies? " "Feng Xiaogang blasted the fourth, fifth and sixth generation directors for living in the Golden Palace, and he opened a wing and said that he was going commercial. Director Wan, are you living in a wing now? " "There are many fourth-generation directors? People criticize "The Butterfly Effect" for being vulgar, lacking in humanistic care, and having a dark theme. What do you think and how do you respond?Wan Xiaohu's smile never diminished: "I am a director who doesn't like to be restrained and likes to experiment in all genres. Commercial success is certainly an unexpected surprise, but actually I just want to make every story well. I very much agree with Director Feng's commercial success This is a necessary step for Chinese movies to explore. Of course, living in the Golden Palace or the wing room is not my temper. I just want to ride around on a motorcycle, haha. "Wan Dao, you mean that. Are you dissatisfied with the way they make movies? From the beginning, you didn¡¯t want to be divided into generations, and now you don¡¯t want to live in the house. You want to lead a trend yourself? " "You are too good at association. I am a new director, and I still have very little social experience. If you want me to make a film about contemplation and reflection, how can I make it? I can't handle "Yellow Earth" and "Alive". I prefer the Hollywood kind. Commercial movies are about telling good stories without adding too many profound things. "Don't you think it's too superficial to make this kind of movie?" "I don't think it's just for the audience to relax and watch something simple. The content is just in line with their taste. You can¡¯t force the audience to think about philosophy, sociology, etc. when watching a movie. " "Director Wan, can we understand you like this? Superficial, are you refuting that they don't know how to be close to the audience's tastes and that their views are outdated? " "You think too much. I don't pay much attention to what others say about me, so I don't know how to refute others. Everyone has their own opinions and reasons. I don¡¯t want to impose my ideas on others, or be influenced by others to change my original intention of making movies. I think I can succeed if I do my best, right? "There is another saying that the reason why "The Butterfly Effect" achieved high box office is because it was well promoted. It started screening in Hong Kong to build momentum in the mainland, and then won three special awards at the Golden Rooster Awards. It was aggrieved and sensational, and then It¡¯s the overwhelming publicity at the premiere. Director Wan, do you admit this?¡± ¡°No,¡± ¡°But we all know that although we are both sixth-generation directors, there are still good films made by others. It¡¯s hard to get publicity and even get it released. Isn¡¯t this extreme? You can easily get resources to promote it, but they can¡¯t do anything about it. Isn¡¯t it a bit overwhelming?¡± Wan Xiaohu sneered: ¡°This reporter, you are too much. It's funny, you know? We all said it in "Serial Victory", are we competing, are we competing to see whose movie has the highest box office? It's the market's own choice when we make movies. When I was investing, I went through countless attempts and received countless rejections. Finally, I got the investment, and then I finished filming, and then someone else bought the rights for distribution. I always did what I was supposed to do, and I made the film. Shoot it well and sell it. How to promote it and whether it is worth promoting is something that the publisher has to consider. "But it is undeniable that the promotion of "Butterfly Effect" is huge. "So what? ¡°The box office generated by publicity does not seem worthy of such a big celebration. " " Now it's dinner time, I will give my final answer, and you should stop asking me. Any movie needs to be promoted before it can be known by the audience and attract the audience to go to the cinema. This is the first step, but at this time, no matter how big your promotion is, only a minority of the audience will be impressed. To explain, you place an advertisement in a newspaper in a small city. The audience for the advertisement is the readers of this newspaper. It seems that so many readers have seen the advertisement, but you must know that a few of the readers like to watch movies. of? How many people will spend money to watch movies? Then how many others were moved? Calculating this way, how many people are actually promoted. " After a pause, Wan Xiaohu continued: "The role of publicity ends at this time, because the audience that should be attracted has entered the cinema, and you can't attract the rest, so there is no point in promoting it. Then, it¡¯s about relying on the quality of the movie itself to attract more viewers. Because the audience who can enter the cinema basically has some people in the circle who like to watch movies. He said that if the movie is not good-looking, people around him will definitely not be willing to watch it. He said that if the movie is good-looking, others will be moved by it. Our publicity is actually to create this diffusion effect. If the movie is bad, it cannot spread. If the movie is good, it can spread. The 50.6 million yuan "Butterfly Effect" did a good job in the diffusion effect. Why can't we have a celebration banquet? " "Director Wan" "Okay, don't ask anymore, I have to go to dinner. "After being delayed by reporters, when we entered the box, everyone else had already started eating. "Xiaohu, this way. "Wang Zhonglei waved and pointed to the empty seat next to Feng Xiaogang. Wan Xiaohu came over and complained: "Remember??It's so cruel. It's such a happy day today, you insist on irritating me, you insist on being serious with me. Fortunately, I have good self-control and didn't conflict with them. " "If they don't irritate you, there will be no news to write about. How can a bunch of hahaha be more attractive than fighting and cursing. "Feng Xiaogang said with a smile. Wang Zhonglei said: "Xiaohu, you have to learn from Director Feng how to deal with reporters. He is an expert. When to be calm and when to yell is a matter of knowledge. " "Zhonglei, why do I think you are scorning me? Feng Xiaogang tilted his head and asked. "How could that be? I'm praising you!" Come on, Director Feng, Xiaohu, let¡¯s go"