This year, Xiao Feng did not hold a grand wine opening ceremony at the 'Dream Winery', nor did he hold a charity dinner in conjunction with the Lakers' opening game, because the 'Ginkgo Night' not long ago had already created the most glorious ceremony, and there was no need for Too luxurious and high-profile. For this reason, the brewing ceremony of 'Jinghu Group' was only held in a low-key manner at 'No. 2 Winery', without inviting too many celebrity guests. Only a variety of activities were open to ordinary tourists and winery members, which is also more A brewing ceremony that is biased toward commercial operations. Just like the media and the public's evaluation of the commercial and artistic aspects of movies, people are very sympathetic to the balance between commercial and philanthropic aspects of the 'Jinghu Group', thinking that this is a company that works hard with excitement and has ownership. A company with a long-term vision. If the 'Jinghu Group' indulges in various charity activities and is too high-profile, it will lose the appearance of the company itself. In the eyes of the media and the public, the 'Jinghu Group' that is deeply involved in the work is the real 'Jinghu Group'. '! At the beginning of October, ¡®Jinghu Group¡¯, together with ¡®Ginkgo Foundation¡¯ and many partners, held a series of grand activities in ¡®Ginkgo City¡¯, which became the focus of the world. In just a few days, in addition to raising a large amount of donations for the Ginkgo Foundation, the international influence of the Ginkgo Foundation has also been further enhanced. As an advocate of the event, Xiao Feng has gained even more Much reputation. After completing the world-famous "Ginkgo Night", "Jinghu Group" and Xiao Feng himself put more time and energy into down-to-earth work and reduced unnecessary media exposure in order to save money. A stronger force to provide more support for philanthropy in the coming year. However, Xiao Feng still underestimated the enthusiasm of the media and the public for his whereabouts. When he just set off from the 'Miracle Farm', news that he would attend the wine-opening ceremony at the 'No. 2 Winery' was already flying everywhere. No, when Xiao Feng's motorcade arrived at the 'No. 2 Winery', many American heavyweight media from the Los Angeles Times, ABC, etc. all sent interview teams to the 'Napa Valley'. Xiao Feng even saw the interview Helicopters hovered in the sky. For the media, Xiao Feng himself is a huge news luminary. Wherever he is, there is news. If he can get him to talk, it will naturally be heavyweight news. What's more, this time Xiao Feng came to the 'No. 2 Winery', which is the eighth super winery in the world. The annual output value of the 'No. 2 Winery' will not be less than 2.3 billion U.S. dollars, plus the production of aged wine. For the value-added part, an annual output value of US$3 billion is considered low. The history of the rise of 'No. 2 Winery' in Napa Valley is only five years. It has the common characteristics of all industries under the 'Jinghu Group', that is, low cost, high output and rapid development. Xiao Feng arrived at the winery at the same time that the winery was about to start brewing at the No. 2 Winery. This shows the important position of the winery in Xiao Feng's mind. It is reasonable for the media to follow Xiao Feng here. Of course, the media reporters also have other thoughts, hoping to see more celebrities at the wine-making ceremony of the ¡®No. 2 Winery¡¯, which will allow them to obtain more interview rights and bonuses. No, although tomorrow is the opening ceremony of the ¡®No. 2 Winery¡¯, the surrounding Napa town and even the resort hotel of the ¡®No. 2 Winery¡¯ are already overcrowded. Every autumn is the peak tourist season in Napa Valley. Many wineries hold wine-making ceremonies during this season, which naturally attracts many red wine lovers and tourists. This is also the most lively time of the year in Napa Valley. . At this time in Napa Valley, people need to book a room a month in advance, and the room rate will be nearly half or more higher than usual, but it still cannot stop people's enthusiasm. As the largest winery with the highest output value in Napa Valley, 'No. 2 Winery' has been established for a short time, but it has won more and more reputations relying on its unique Chinese culture and unparalleled wine quality. Many red wine lovers welcome. According to the internal report of ¡®Wineyard No. 2¡¯, Xiao Feng saw that the winery currently has nearly 10,000 members of various types, and this number is still rising. 'No. 2 Winery' has an extremely complete membership system, and this membership system is perfectly connected with the many industries of 'Jinghu Group', so that every member can enjoy more and more benefits of 'Jinghu Group' Good product and service. The membership system of 'Jinghu Group' initially started with the membership card of 'Jinghu Agricultural Products', but in order to gather consumers' centripetal force and enhance the brand effect, Xiao Feng launched 'Silver', 'Gold' and 'Diamond Membership' There are three levels. Consumers can upgrade their membership levels according to their accumulated consumption quota, and finally get the chance to spend money at 'Jinghu Agricultural Products'.Discounted benefits. As the 'Jinghu Group' continues to expand, the products produced by the group cover more types and are targeted at more people. 'Jinghu Group' took advantage of the situation and launched a new membership system to include all consumers of the group. By expanding the scope of this system, it will help companies control customer needs and further enhance corporate execution and strategic intentions. Put into the huge 'Jinghu Group', the original three-level membership system of 'Jinghu Agricultural Products' seems too simple. For this reason, Xiao Feng and Xu Mengyao formulated a system ranging from ordinary, black iron, bronze to silver, gold, dark gold and The seven-level membership system, including diamond, stipulates in detail the threshold, benefits, promotion conditions, etc. for each level, which is perfect. Generally speaking, you can become an ordinary member by spending about 10,000 RMB in the 'Jinghu Group'. In addition to enjoying a 9.2% discount on shopping, the biggest difference between being a member and ordinary consumers is that you can get priority to purchase. This This kind of benefit is very useful when the supply of goods exceeds the demand. Since then, the membership promotion threshold for each level will be 10 times higher than the previous level. This has invisibly widened the gap between members and is more conducive to the group's selection of loyal customers. With the continuous promotion of membership level, members can get greater discounts on consumption. During holidays, they can also get holiday gifts from the ¡®Jinghu Group¡¯ and even Xiao Feng himself. They can also purchase some top products through the group¡¯s special channels. For example, the space honey, space spirit tea, precious white truffle, dream wine, ginkgo beef and other products cultivated by Xiao Feng in the ¡®Purple Bamboo Space¡¯ can only be purchased by members with gold level or above. To become a gold member, consumers must purchase more than RMB 100 million from the "Jinghu Group". This number is undoubtedly an astronomical figure for ordinary people. However, for the super-rich who live at the top of the earth's pyramid, it is not out of reach to accumulate more than ten million US dollars in consumption in a few years. Even some super families purchase more than this amount in a year. . After ¡®No. 2 Winery¡¯ opened in the United States, it quickly merged the winery¡¯s membership system with that of ¡®Jinghu International¡¯, forming a huge database! In the United States, most of the members who can regard the "No. 2 Work" as a red wine they often taste are wealthy people or celebrities. Ordinary people will never be able to enjoy these top-notch red wines worth thousands of dollars. The joining of these high-end members has made ¡®No. 2 Winery¡¯ an important node for ¡®Jinghu International¡¯ to gather connections, helping ¡®Jinghu International¡¯ win more support in the North American and even European markets. Even though these members usually don't show off, they are extremely energetic. When the various top-quality ingredients from 'Project No. 2' and 'Jinghu Group' become regular guests on these members' dining tables, they will naturally take the initiative to protect 'Jinghu Group' The interests in Europe and the United States are entirely based on their own "appetite" needs. For rich people, eating is one of the most important enjoyments in life. In order to make their lives more comfortable, they are not happy to provide their own insignificant help for the development of 'Jinghu International' in the United States. . Some people jokingly say that the greatest wealth of the 'Jinghu Group' is not the farms and ranches that make a lot of money every day, it is not the cash cow 'Jinghu Dairy', nor the aged wine stored in the wine cellar, but this huge membership system. It is this membership system that covers most of the rich and powerful classes, wealthy consortiums, and political and business celebrities on the planet. This allows the development of the 'Jinghu Group' around the world to be unimpeded. ¡°Few people can resist the temptation of delicious food, and as the world¡¯s best supplier of top-quality ingredients, Jinghu Group¡¯s international support is understandable. ¡¡¡¡ Reporters from the media who kept arriving applied for interviews to the 'No. 2 Winery'. Due to various factors, Xiao Feng finally agreed to hold a press conference to introduce the relevant situation to the media and answer the reporters' questions. Ask questions. When the news came out, media reporters in Napa Valley cheered collectively, and many media reporters in Los Angeles and San Francisco even set out overnight, hoping to catch up with the press conference to be held tomorrow morning. In the memory of the media, Xiao Feng only made a public appearance and interacted with the media at the "Ginkgo Night" at the beginning of this month. In the following three weeks, he has not accepted interviews from the media. For a super idol like Xiao Feng, a three-week silence period is long enough. The media can¡¯t wait to get updated comments from Xiao Feng¡¯s mouth. This is the global super idol that media reporters want to see. Xiao Feng is also well aware of the media¡¯s thoughts, even if he doesn¡¯t like to appear in the media that much.?But as the chairman of the Jinghu Group, it is impossible for him to exist completely without the media; what's more, Xiao Feng still needs to maintain the necessary exposure for the Ginkgo Foundation's annual donation of 600 million US dollars. For this reason, Xiao Feng still agreed to hold a press conference after the brewing ceremony of the 'No. 2 Winery' and accept interviews from the media. After all, people in the world cannot help themselves! Xiao Feng now lives a very free and easy life, with only a handful of things that are restricted. However, there are millions of people working and living in the Jinghu Group around him, and Xiao Feng needs to do many things for them. If you want to think more about it, you still have to wait a few years to get what you want. In Xiao Feng¡¯s life plan, when Xiao Yu graduates from college in his twenties and can well control the industry of ¡®Jinghu Group¡¯, that will be the day when he truly retires! ¡¡¡¡¡ The arrival of Xiao Feng and Xu Mengyao made the winery employees very excited, and the additional meals in the winery staff canteen that night made the employees smile even more. The situation of ¡®Miracle Farm¡¯ has already reached the ears of all the employees of ¡®No. 2 Winery¡¯. The boss brought his wife to inspect the industry, and he was very generous to every employee. ¡° Extra meals in the restaurant are naturally what the question means, and the employees are even more looking forward to how big the red envelope will be after the brewing ceremony. According to the tradition of 'Jinghu Group', the size of this unexpected red envelope is often linked to department output value, profit and other factors. The efficiency of 'No. 2 Winery' is slightly higher than that of 'Miracle Farm'. Zhuang's employees naturally have more expectations. Regardless of the size of the red envelopes after the brewing ceremony, the winery¡¯s employees have already applauded for tonight¡¯s sumptuous dinner. The tender lamb chops are from ¡®Dream Ranch¡¯, and the mellow-flavored braised beef is also a masterpiece of ¡®Dream Ranch¡¯. The sweet and delicious fruits even come across the ocean from the Ginkgo Farm. The annual brewing ceremony is a day for the group to reward all employees of "No. 2 Winery". During this special period, winery employees can enjoy benefits that are completely different from employees in other industries. This is also the reason why "Jinghu Group" part of differentiated management. Of course, other departments will also have their own characteristics. For example, the ¡®Dream Ranch¡¯ will also hold a grand bonfire party during the autumn harvest season after the last batch of beef cattle are sold to welcome the arrival of winter. The restaurant of 'No. 2 Winery' is also one of the many branches of 'Dream Restaurant'. In order to welcome the arrival of the boss and his wife, the chefs of the restaurant have made various preparations a few days ago and tried their best to cook their own food. The specialty dishes are waiting for comments from the owner and his wife. The chef at the main store of 'Dream Restaurant' has received news that the boss's cooking skills have reached an unfathomable level. Just by tasting the food, he can tell the origin, location and cooking method of the food, and even which chef is His craftsmanship is clear and completely astonishing. Under such circumstances, the chefs of the 'No. 2 Winery' restaurant naturally do not dare to neglect the boss's status in the food industry. If they can win the boss's recognition, their status within the group will naturally rise, even if it is In the future, if you change jobs or start a new business, your status will be very different. Xiao Feng is well aware of the various thoughts of his employees. Whether it is the layout of the winery, the food in the restaurant, or all the details, they are all reflections of the work enthusiasm of the winery employees, and Xiao Feng will patiently evaluate them. , and put forward their own opinions, so that employees will not feel disappointed when they are ignored!