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¡¾Chapter 1517¡¿ A breath of fresh air (please subscribe!)

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    The output of the 'Dream Winery' is not high. Twenty-five thousand bottles of wine only require more than 30,000 kilograms of grapes, which is a total of thirty-two or three tons of wine grapes.  In addition to the nearly 20 employees of the winery, plus the Xiao Feng couple and the staff of the manor, forty or fifty people worked hard for a few days to successfully harvest all the wine grapes in the winery and carry out preliminary pressing and fermentation.  .  Time will take care of the rest. Wait for time and microorganisms to transform the grape juice into the world's top wine. This is an extremely magical process!  In the program "A Bite of China", the wine-making process of "Xiao's Winery" was used to create a special episode, which opened the eyes of food lovers and wine users around the world.  There doesn¡¯t seem to be anything magical about the process of making wine at ¡®Dream Winery¡¯, but it¡¯s exciting to think that the grape juice in these oak barrels will turn into top-quality wine after one year.  This time, the ¡®Dream Winery¡¯ did not hold a grand wine-opening ceremony, but Xiao Feng broadcasts the winery¡¯s activities to fans on Twitter and bib every day, which aroused many people¡¯s interest in winemaking.  At this time, Xiao Feng took the opportunity to promote the upcoming 'Brewing Season' of 'Wineyard No. 2' to fans on self-media. This is the winery's annual tourism event. In addition to participating in the winery's 'No. 2 Winery' in person, Xiao Feng  In addition to brewing the works, you can also taste various delicacies and fine wines at the winery and enjoy the crisp autumn harvest scene.  In recent years, the tourism project of 'No. 2 Winery' has become one of the must-visit attractions for many Chinese tourists traveling to the United States. Scenic spots also on the list include 'Miracle Farm', 'Dream Ranch' and 'Dream Ranch'.  Scenic spot'!  This is an important part of the 'Jinghu Group' tourism industry empire. Every year, more than 2 million Chinese tourists come to the United States through the channel of 'Brilliant Tourism', which makes 'Brilliant Tourism' the best performing company on Nasdaq.  The market value of this tourism company has grown from US$30 billion when it was listed to US$50 billion today!  Every autumn, 'No. 2 Winery' welcomes a large number of Chinese tourists, as well as many global tourists who are interested in 'No. 2 Winery'. Needless to say, the income has been greatly increased, and more importantly, the 'No. 2 Winery' has been greatly increased.  With No. 2's popularity, market expectations have gotten better.  This year marks the fifth anniversary of the official launch of the "No. 2 Winery". The winery has announced a series of colorful activities early on, and there are also various preferential activities, which are very attractive to tourists.  ¡­¡­¡­¡­ The 2020-21 NBA regular season will kick off on the evening of October 31, local time in Los Angeles. The league officially has only scheduled two opening games. The Los Angeles Lakers will face the Golden State Warriors at home. This is  For two teams with an offensive style, sparks will definitely fly in the opening game; the other opening game is the Cavaliers' away game against the Knicks, and the New York ball market will help increase the attention of this game.  According to the idea of ????the NBA, all the strong teams are in big cities like New York, Los Angeles, Houston, and Chicago. This will be of great benefit to the development and commercial promotion of the NBA. Of course, it can introduce more capable teams.  International players are also a good way.  Over the years, the Los Angeles Lakers have reached a peak in commercial development in China because they have many Chinese stars, and can bring hundreds of millions in revenue to the Lakers and the league every year.  Today, the Los Angeles Lakers have achieved the greatest five consecutive championships, second only to the Celtics' eight consecutive championships. The Chinese element plays a huge role in this, which puts the league's top executives in a dilemma.  The continued success of the Lakers will help develop the Chinese market, but a team owned by Chinese people and dominated by Chinese stars has monopolized the championship for a long time, which is not in line with the mainstream concepts of Europeans and Americans.  However, no matter how dissatisfied it is with the Lakers, the NBA will never struggle with money. This season, whether it is the opening game, the Christmas game or the most live broadcasts in the United States, they are all handed over to the Lakers. This shows that the Lakers are in  important position in the alliance.  You know, just for the opening game, in addition to China CCTV Sports Channel, various sports stations including Haizhou Sports, Lingnan Sports, and Rongcheng Sports have also purchased the broadcast rights. This game alone can provide the league with  Bringing in millions of dollars in revenue.  According to the league's official broadcast plan, with the exception of a few games that were not suitable at the right time, more than 70% of the Lakers' 82 regular season games have been broadcast on China TV. The Lakers are the most popular among all Chinese viewers.  The home team in the NBA has a huge number of broadcasts and audiences, allowing the NBA League to easily open up the Chinese market. In addition to gaining more income from broadcast sharing, what is more important is that sponsors will take the initiative to increase likes.assistance costs.  After entering mid-October, the Lakers, who were originally playing preseason games in China and other parts of the country, also returned to Los Angeles and held a preseason game with their city rivals, the Clippers, at Staples Arena.  The last pre-season game.  Xiao Feng and Xu Mengyao appeared in the stands, which caused a heated discussion among the media and fans. Even though Xiao Feng has retired for more than two years, he is still the real king of this stadium.  Fans and the media have always been a group that is good at forgetting. Back then, Kobe was regarded by them as the true soul of the Los Angeles Lakers. However, three years after Kobe retired, everyone's eyes were focused on Xiao Feng.  Although Xiao Feng has retired from the court, his status as the "world's richest man" and the bonus from the team owner means that he will always appear in the fans' vision and will not be easily forgotten.  This time, when Xiao Feng and Xu Mengyao appeared at Staples Arena, warm applause and cheers broke out. The fans were using their own way to express their enthusiasm to the boss and the boss's wife.  In the end, under the attention of Xiao Feng and Xu Mengyao, the Lakers defeated their city rivals the Los Angeles Clippers 132:119. Players on both sides were like a rain of three-pointers. A total of 42 three-pointers were thrown in the game, creating a new record.  A new piece of NBA history.  It's a pity that this is not the regular season or playoffs, otherwise such data will be recorded in history. Now people can only hope that the Lakers and Warriors can play a wonderful game in the opening game.  After the opening game, the Lakers entered the final preparation stage. The team conducted closed training most of the time. Even the black American players were quite self-disciplined.  Before Xiao Feng joined the Lakers, most of the players in NBA teams had chaotic private lives, including illegitimate children, lovers, marijuana, guns and other elements that filled all teams, especially some nightclub enthusiasts.  , which caused constant scandals for the team.  When Xiao Feng took over the Lakers and joined the team to play, the entire Lakers team style construction immediately had strong Chinese characteristics, becoming a breath of fresh air in the NBA.  Now that Xiao Feng has retired, he is still the team owner and several of the absolute main players in the team are relatively simple Chinese players. The atmosphere of the team is still good.  Over the years, many players in the NBA have been exposed to various scandals more or less during vacations and even games. Only the Lakers have not had much negative news, which makes sponsors love the Lakers even more.  building.  After all, there is no product that wants to find spokespersons who are riddled with scandals and have constant negative news. The words and deeds of spokespersons have a great impact on consumers.  Back then, Kobe became a street rat because of the "Eagle County Incident". Many sponsors canceled their contracts with Kobe, causing him to lose more than 200 million US dollars!  Nike, which had just signed a contract with Kobe in 2003, has been hiding Kobe. It was only after 2005 that it launched Kobe's special basketball shoes. The profit-seeking nature of capital was fully reflected at this moment!  Over the years, the Lakers' record has swept the league, and every player in the team has a pretty good image, so they have been favored by many sponsors and have many advertising contracts.  Not to mention the absolute main players like Arab League, Zhou Qi, Jeremy Lin, Towns and Gasol, even the marginal players on the team can also get advertising contracts from Chinese sponsors. Many players' advertising income is even higher than their own salary.  It's going to be high.  In a sense, the reason why Lakers players have become the most popular sponsors in the league is inseparable from their good image!  In the past few years, the Lakers have set an excellent example for teams in the NBA League. This has also been recognized by the league and has given more care to many details.  For NBA players who have made a lot of money in their careers, their biggest challenge is not on the court, but in chaotic private lives and poor financial management. In these two aspects, the Lakers are setting an excellent example.  Over the years, according to media reports, the high incomes of Lakers players have not been used for squandering, but have been turned into various real estates, stocks of companies with good performance, etc., which can provide for their lives after retirement.  Provide better protection.  For example, many players of the Lakers own stocks of listed companies under the "Jinghu Group" including "Brilliant Tourism", "Jinghu Scenic Area", etc., and they have investments in agriculture and animal husbandry in Montana, California, Ohio, etc.  Developed areas purchase large amounts of land to build farms and pastures.  Needless to say, not counting dividend-paying stocks, those farms and ranches may bring some income every year. No matter what, the annual asset appreciation rate of these farms and ranches will not be less than 6%, which is also the best way to preserve value.  Lakers owner Xiao Feng is a keen buyer.People who work in ranches and real estate have received his influence, and Lakers players will naturally follow his example and not waste money on unnecessary activities.  The NBA in the 1980s was in such a chaotic state that league officials were unwilling to mention it. At that time, the NBA was not only ranked behind baseball, ice hockey, rugby and other sports, but was even on the verge of bankruptcy.  With great difficulty, former president Stern launched Jordan, the 'God of Basketball', through a series of god-making campaigns. This allowed the NBA to get rid of its embarrassing status and eventually go global, becoming a member of the four major professional sports leagues in North America.  .  As the successor, Silva naturally hopes that the league can shine with greater brilliance under his hands, and the guidance of players' private lives has also been included as a key project.  At this time, the Lakers' outstanding performance naturally attracted the attention of the league's top leaders headed by Silva, and they spared no effort in promoting the Lakers!  ¡­¡­¡­¡­ The team is still preparing for the regular season, and Xiao Feng has not been keeping an eye on the team¡¯s training. After all, after Infinite Light, Xiao Feng no longer has any hard and fast rules for the team¡¯s goals for the new season. The team can go  No matter what step he takes, he can accept it.  Besides, Xiao Feng also understands that the league should not want to see the Lakers achieve six consecutive championships. That would be too scary. This can be seen from the many transfer transactions approved by the league during the summer transfer window.  come out.  Teams including the Cavaliers, Warriors, Rockets, etc. have all realized the Big Three teaming up, and they also have many powerful role players. It is clear that they are trying their best to attack the Lakers and break the Los Angeles people's monopoly on the championship.  In this regard, Xiao Feng doesn¡¯t have too many thoughts. After all, the Lakers have won so many championships, and appropriate concessions are okay.  In European football, Newcastle United also adopted a strategic retreat for this reason, thus winning a better living space.  After all, commercial sports leagues are not just for one person. If you want to make the cake bigger, appropriate sacrifices are essential.  With the team¡¯s preparations on track, Xiao Feng left Los Angeles with his wife with confidence and headed north, taking a motorcade to the ¡®Miracle Farm¡¯ and ¡®No. 2 Winery¡¯ to continue his overseas tour of the industry.  'Miracle Farm' has been purchased by Xiao Feng for 6 years. Except for the large-scale infrastructure construction in the first year without any output, in the past five years, it has become the largest organic food supply base in the United States and even Europe and the United States. Printed on  The organic ingredients of 'Black Miracle' were snapped up by consumers as soon as they were put on the market, and demand exceeded supply!  For many high-income consumers in Europe and the United States, the top-quality organic ingredients from Miracle Farm have become a part of their lives and they can no longer live without it.  Some low-income consumers also regard the organic ingredients of Miracle Farm as a sign of improving their lives, and occasionally buy some to take home and enjoy. This is the effect of an optimistic attitude towards life.  The distance from Los Angeles to the 'Miracle Farm' on the outskirts of San Francisco is not far, but it still took Xiao Feng and Xu Mengyao a full day to get there because there were so many beautiful scenery along Highway 1.  It's unforgettable.  For Xiao Feng and Xu Mengyao, inspecting the industry is just a purpose. The important thing is to enjoy everything in the process. This is the proper attitude towards life!
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