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Volume 1 115 Domestic Cars

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    In addition to each province having its own exhibition hall, several industries have set up separate exhibition halls to conduct marketing activities to visitors.  The most eye-catching thing is the display of domestic automobile brands.  Perhaps in 99% of the parallel planes, the automobile industry is a weak enterprise in our country, but because of Qi Yiming's strong intervention, the domestic automobile industry has made earth-shattering progress.

    Qi Yiming¡¯s own group also has two automobile companies, and its positioning is very clear.  Jianghuai Automobile is a company in the Shenghua Group that mainly produces small family cars. Its brand features are acceptable price, low fuel consumption, environmental friendliness, and trendy styling. Hongqi Automobile is positioned as a luxury high-end car, mainly classic elongated cars.  Limo-type courtesy cars, as well as more expensive business cars.  In addition, there is a sub-brand under the Hongqi brand, which is Qi Yiming's own original creation, called "Sweat and Blood", which mainly produces sports cars dedicated to showing off.

    In the current social environment, only two brands, Hongqi and Hanxue, focus on the high-end market, while most of the cars produced by other companies follow the route of mid- to low-end economic applicability: Pentium and Jilin, affiliated to FAW, and Second Automobile Works  Dongfeng and Fengshen, affiliated to SAIC Motor, Roewe, and Changan Automobile's Jinbei, all have cars that exceed 500,000 yuan.

    When Qi Yiming was in the car exhibition hall, he felt as if he was in another world. It seemed that it was China's ascendant car show hall twenty years later. The shapes of the cars were not similar to the square ones of this era. Most of them had a very familiar look.  And the streamlined lines, and the ladies at the car show are basically in conservative cheongsam or evening dress. In short, the most I can see is white and tender arms, and I want to see if the deep V is exposed.

    "Actually, these cars are truly products that are ahead of their time." Qi Yiming murmured in his heart. Most of these models are already existing models in later generations, but they only appeared a decade or two ahead of time. Naturally, they are particularly attractive today.  Attention.  I believe that the automobile exhibition hall is also the most eye-catching part of the entire Canton Fair.

    Of course, these models are not all from domestic brands of later generations. For example, a certain model of Roewe is actually the 2004 Passat, and a certain model of GAC is actually the 2006 Honda Accord.  Qi Yiming knew that apart from the similar appearance, the contents inside were completely different. Most of the parts and specifications came from the base's database and were all standard "New China System".

    Following the characteristics of the Red Alert version of domestic aero engines, domestic automobile engines are definitely at the leading level in the same industry in the world.  Domestic automobile engines basically have the following characteristics: extremely low fuel consumption. For example, a certain 1.3-displacement household hatchback produced by JAC Motors consumes only about 6 fuel per 100 kilometers.  As for "high-end cars" such as Roewe and Fengshen, they maintain strong power even though their displacement is not particularly high.  In addition, regardless of whether they are low-displacement or large-displacement, the emission standards of all automobile engines are relatively high.  This is actually a requirement imposed by Qi Yiming on various automobile companies. In the future, China will definitely become a big automobile country. The pollution from automobile exhaust is lower than that of steel, chemicals or glass, but it is also very scary to gather them together. From the beginning,  Pursuing relatively high environmental protection standards can also be regarded as being socially responsible.

    Therefore, in the advertisements of these cars, environmental protection is used as a gimmick for marketing.  In the 1980s, environmental awareness in developed Western countries was on the rise, and domestically produced cars were well placed to ride on this trend.

    Zhou Yutong followed Qi Yiming and explained: "Compared to home appliance companies, automobile companies are a little bit sadder. Buying private cars has not yet become a fashion at this time, and the purchases of the few who have become rich are too small. Now it is mainly  It still depends on the demand for official vehicles from governments at all levels and state-owned enterprises, but this is not a small one. The Restructuring Commission still encourages our country's automobile industry to go global. They have done research and believe that our country's automobiles still have great advantages.  "

    Qi Yiming walked around the exhibition areas of these domestic brands for a few times. He also knew a little about cars, and then commented: "Some of the workmanship is still a bit rough, um, but this is just the beginning, I guess it will be done after a while.  To keep up, no industry can be improved overnight. It seems that focusing on fuel efficiency, economy, good overall performance, and few minor problems should be the correct route. Why, this seems to be the route of Japanese cars.  ¡±

    Zhou Yutong, who was responsible for the related work of JAC, said: "There are still differences. Domestic cars are much better in power and handling than Toyota, Nissan and other cars, and our cars pay great attention to personalization. Furthermore,  We are more environmentally friendly in terms of emissions.¡±

    Qi Yiming nodded, and then he said with a sinister smile: "But this is not bad. It has the same characteristics as Japanese cars, and can be their most direct competitor, cannibalizing their market and suppressing the Japanese automobile industry. It is really great.  Nothing better.¡±

    After walking around for a while, Qi Yiming and Zhou Yutong found the official person in charge of the exhibition hall, showed their identities and asked about their sales.

    When the person in charge saw that he was a leader, he was respectfulHe replied respectfully: "Automotive products still do not sell as well as home appliances and light industrial textiles. Business representatives from many countries want to test the water, so they buy a small quantity, hundreds or thousands of vehicles. However, companies  It's quite satisfactory, but they can't meet too much demand in a short period of time. However, there are several companies from India, Chile, Brazil and other countries that want to cooperate with us in technology. Even companies in developed countries like Italy and Sweden are not good at it.  Just say yes or no."

    Qi Yiming hummed. To put it bluntly, these technology companies themselves do not have the right to handle it. Qi Yiming has the final say on who should be given or not.  He thought for a while and said to himself: "It is not a smart choice to export technology so quickly. Some places have better industrial foundations than us. The things they can produce by absorbing our ten-year-leading technology cannot be said to be better than ours. That would be a disservice to ourselves."  It¡¯s troublesome. It seems that parts can be exported, such as engines and chassis, but there is no thought of complete vehicles or overall technology.¡±

    He turned around and told Zhou Yutong that when the companies asked, he could just explain to them directly.  I believe that companies are not stupid. If they can produce and sell their own products to make money, why should they give their technology to others?

    The person in charge of the exhibition hall introduced to Qi Yiming: "Although the sales of small cars are tepid, the sales performance of vehicles such as large buses and heavy trucks is still very impressive. A foreign businessman in Japan even ordered 40 units from King Long.  This is a large tourist bus. Some third world countries are very interested in Dongfeng¡¯s heavy-duty trucks, and the transaction volume is also quite large.¡±

    Qi Yiming is not surprised by this at all. According to his understanding of history, before the economies of developing countries took off, the car market actually had a limited share, while the utility car market has always been in an evergreen state.  He had the foresight to distribute a batch of special vehicle production technology last year, and now firetrucks, escort vehicles, refrigeration trucks, satellite signal vehicles and the like have appeared in the exhibition area.  Most family cars still depend on the wishes of consumers, and dealers can decide. However, users of special-purpose cars will not have such concerns. If they think they are good and the price is reasonable, they will place an order to buy them, which is much more generous.

    After a while, an exhibitor from Shenghua Group ran over and reported excitedly to Qi Yiminghui: "Director Qi, eight of our hard-earned cars have been customized by customers, and the one with the highest total price  The US$1.08 million was ordered by a wealthy businessman from Hong Kong. He himself wants to meet you, the chairman of the group. "

    Qi Yiming's first reaction was to refuse. No matter how you say it, he is no longer an ordinary person. Especially after the Korean incident, he was cautious about such activities. However, if you want to do business, you can't do business because the service attitude is too bad. Let's get to know each other better.  A few rich people will still be helpful to expand Shenghua's territory in the future.

    He asked casually: "Who is that person?"

    "It seems his name is Li Chaoren."

    Qi Yiming was stunned for a moment, then smiled again and said: "This person must be met."

    Walking to the back office, Qi Yiming saw the legendary richest man in China. At this time, Li Chaoren still looked much younger, and his temperament was the same.

    "Hello, Qisheng." The old man, who looked plain-looking, said in Mandarin with a strong Chaozhou accent.

    Qi Yiming shook hands with him and said in not very standard Cantonese: "Mr. Li, I have admired you for a long time."

    Li Chaoren was surprised to find that Qi Yiming could speak Cantonese, but he was relieved. He was not very good at Mandarin, so it was easier to speak in Cantonese.

    "I should be the one who has been looking up to him for a long time. Mr. Qi is in charge of a huge group company at a young age and has also made such a large arms trade. It is really admirable."

    As the sedan chair was carrying people, Qi Yiming also showed humility and complimented him: "Mr. Li's business experience is worthy of our descendants to learn from."

    After a brief exchange of pleasantries and compliments, Li Chaoren revealed the reason why he spent more than one million US dollars to meet Qi Yiming: "The mainland has developed rapidly in the past two years. Last year, the national output increased by one-fifth. It's really  It¡¯s shocking, and it looks like it will be no less this year. I¡¯m afraid it won¡¯t be a problem to achieve a turnover of nearly 10 billion US dollars at this Canton Fair. The level displayed by the mainland¡¯s manufacturing industry makes us Chinese very proud, especially in some high-tech fields.  Being at the forefront, many of them contain huge business opportunities.¡±

    "Oh? I wonder which industries Mr. Li thinks will make money?" Qi Yiming asked with a smile.

    "Antong Communication under Mr. Qi masters wireless communication technology and international Internet technology. I think these are emerging industries that point to the future and may become an indispensable part of people's lives in the future. They have the greatest potential." Li Chaoren has no doubts.  Cover up the authenticity.

    Qi Yiming sighed inwardly. It was not a big deal for someone to save nearly 40 billion U.S. dollars in thirty years.Brought by the wind, this kind of insight is not something ordinary people can have.
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