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Volume 1: First Examination Cry Chapter 617: Frequent Box Office Success

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    To make the image of "Nezha" as popular as "Sun Wukong", cartoons are an indispensable promotional media, and they are also the core media.  Speaking of "Nezha" cartoons, many people may think of "The Legend of Nezha", the version that premiered in 2003, with the plump "Nezha" wearing a red bellyband; but for Zhao Xingchi, the earliest  Regarding the cartoon impression of "Nezha", it should be "Legend of the Gods" produced in 1995!  ¡°Legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, legend, despite the passage of time, their righteousness will not be destroyed, leaving us the legend of gods. Legend, legend, legend, legend  ,?" A very ancient song "Legend" is the most profound memory of Zhao Xingchi's childhood.  "Legend of the Fengshen Bang" does not only tell the story of "Nezha", but tells the entire story of "The Romance of the Gods" in a deletion and deletion format. There is one unit in it, which is also the first unit, which is about "Nezha".  , also known as "King Kong Nezha"!  The style of "Legend of the Gods" is very cold and cool, a bit similar to "Saint Seiya".  Of course, Zhao Xingchi did not feel this way when he was watching it as a child. He only felt very happy.  The script thrown to the animation production department was "The Legend of Nezha". It was not a question of who was better, but a question of priority.  Now the main thing is to promote "Nezha". CCTV has been asking him if he has any good cartoons in the past few months, saying that he plays "Journey to the West" every day until he vomits.  "Legend of the Gods" has too many characters and a complicated plot, so its popularity is definitely much weaker than "Legend of Nezha".  Zhao Xingchi also considered making "Legend of the Gods" into a 3D animation, just like "Qin Shi Mingyue" in the previous life.  Seriously speaking, "The Romance of the Gods" is a very good material.  It is much better than "Qin Shi Mingyue", at least in terms of fans, it will completely blow up "Qin Shi Mingyue".  On December 20, "The King of Kung Fu" was released simultaneously around the world with great anticipation.  It is not as lively as the lively atmosphere in Europe and the United States. In China, it is lively, but more than half of it is questioning.  Because the reputation of "The King of Kung Fu" is not very good.  On December 21st, the box office of "The King of Kung Fu" on its first day in mainland China was released, 220 million!  This data does not break the record, because there was Zhao Xingchi's "Truant Dragon" series before it, but whether it is for Cheng Jie, Lin Yunfa, or for Zhao Ziyi, Zhou Chenxi, this result is very dazzling, even called a miracle  .  Because before this, the first-day box office of their movies in mainland China had never exceeded 100 million.  Now, not only has it exceeded 100 million, but it has also exceeded 200 million!  People in the industry called them to congratulate them one after another, and they all called to thank Zhao Xingchi.  Zhao Xingchi seemed very calm. He was neither happy, disappointed or sad, because he did not expect "The King of Kung Fu" to do well in China.  After all first-day box office receipts in other countries or regions are calculated.  Zhao Xingchi became happy.  Not to mention the small country and small region, the box office is not much.  Looking at the two major box office markets outside of China: Japan and the United States, Zhao Xingchi was pleasantly surprised by the box office results on the first day.  The box office in Japan is more than 200 million, which is equivalent to more than 10 million Chinese dollars. Compared with the 200 million box office in the mainland, it may seem inconspicuous, but it is an outstanding result for a Chinese-language film in Japan.  The American emperor¡¯s is 20.6 million, which is equivalent to more than 120 million Chinese dollars.  Ranking at the top of the North American box office rankings, a very good result.  The cumulative first-day box office in all countries and regions around the world where it has been released is 532 million. Although it is less than 100 million US dollars, which is still a little short of the 100 million US dollars in production and publicity costs, everyone knows it.  "The King of Kung Fu" cannot lose money, it is only a matter of making more or less.  " This small amount of money is of course not taken seriously by Zhao Xingchi. He can earn over a billion or hundreds of millions of dollars from just one film in China now. What he only sees in Chinese-American co-productions is that they still have great potential.  However, in mainland China, movie fans did not pursue "The King of Kung Fu" because of its good box office.  On the contrary, the curses are increasing and becoming overwhelming.  "The king of bad movies!" "It blinded me and cost me my ticket money!" "I wouldn't have watched it if I had known better. It's a waste of money, time and energy. It's a murderous act!" "I can't watch co-productions.  This film was basically made for the American imperialists, not for us. What a star who worships foreigners and foreigners!" "I would give the story 3 points!There are too many. I don¡¯t think it¡¯s too much to give 4 points for stunts. I could give 7 points for martial arts. However, Cheng Jie is old and doesn¡¯t look powerful, so these 7 points seem a bit too much.  In summary, this is an unprecedented bad movie. If you haven¡¯t seen it, I advise you not to go see it. You will definitely regret it after watching it!  " "The story of the film is completely out of tune, pieced together, with no logic, and even the editing is a mess.  The main plot of a Chinese-American mixed-race child is really strange when placed among a bunch of Chinese people, but for the American imperial audience and to make money, I can understand it.  But it's really shabby for Brother Jie and Brother Fa to get together and make nonsense.  This movie brings together many elements of traditional Chinese mythology, martial arts, and kung fu stories, but Chinese people basically don¡¯t buy it, and old Americans just watch it because there are too many things mixed in, and it becomes a hodgepodge!  " "Can I say that I want to get a refund from the cinema?  " "This is an American "Kung Fu King". With a first-day box office of more than 200 million, I can only say that the lineup of Xingye + Cheng Jie + Lin Yunfa + Zhao Ziyi + Zhou Chenxi is really too powerful!  "  Zhao Xingchi anticipated this situation, so he was not angry at all, let alone in a hurry, let alone taking any measures to restore his reputation. He just watched with cold eyes. When Cheng Jie called him anxiously, he asked: "  Master Xing, do you want some PR?  " Zhao Xingchi asked: "How to solve the problem?  " Cheng Jie said anxiously: "Of course it is to mobilize the navy, or to call for battle in person.  " Zhao Xingchi immediately replied: "That's not necessary, just focus on the foreign market. I hope Brother Jie will take Zhou Chenxi with you to launch a global promotional tour!  " Cheng Jie was shocked and said: "You invested 50 million US dollars in it, and you are not worried at all?  " Zhao Xingchi said calmly: "I didn't count on the mainland box office. What I valued was the European and American markets.  Brother Jie, do you think that American films like "The King of Kung Fu" will suit the tastes of Chinese people?  " Cheng Jie suddenly stopped talking. In fact, he knew it well. On the third day of release, the box office came out the next day. In mainland China, bad reputation finally showed its power. The box office dropped directly from 200 million on the first day.  20 million fell to 98 million, more than half of it! Outside China, the box office the next day increased slightly, reaching 360 million. According to comprehensive statistics, the global box office the next day was 458 million, and the global box office in two days.  The combined box office was 990 million, equivalent to more than 160 million U.S. dollars, which exceeded the total investment of the film! Five days later, the mainland box office of "The King of Kung Fu" was released, which was 398 million, which was less than 400 million.  It was all created in the first two days, with a total of 318 million. In the next five days, a total of 80 million was created, with an average of 20 million per day. Compared with the first-day box office, the global first-week box office is simply shameless.  1.47 billion, and the overseas box office is 1.072 billion. Among them, the United States alone contributed 86 million US dollars, equivalent to more than 527 million Chinese dollars. This figure is no exaggeration.  Of course, in mainland China, "The King of Kung Fu" was a complete failure. Starting from the second week, the box office was not very good, and the daily box office was still there.  Less than 10 million, many theaters have canceled or reduced the number of films, which in turn further exacerbated the box office decline. On December 30, the mainland box office of "The King of Kung Fu" finally exceeded 400 million. For ordinary filmmakers.  Or for celebrities. The box office of 400 million is enough for them to hold a lively celebration party, but for Cheng Jie, Lin Yunfa, Zhao Ziyi and Zhao Xingchi, this box office result is too shameless to hold a celebration party, and they are too embarrassed to mention it.  Because on this day, "Kung Fu King 2", which has been in theaters for a month, was finally released. The box office in the mainland alone was as high as 1.342 billion, more than 200 million US dollars! By comparison, "The King of Kung Fu" is really awesome!  The outside world commented: "Cheng Jie + Lin Yunfa + Zhao Ziyi + Zhou Chenxi + Xingye < Zhou Xingxing + Xingye. From this, it can be concluded that Cheng Jie + Lin Runfa + Zhao Ziyi + Zhou Chenxi < Zhou Xingxing!  " "Zhou Xingxing defeated Cheng Jie and Lin Yunfa alone. Sure enough, the waves behind the Yangtze River pushed the waves ahead, and the waves in front died on the beach!  " "Although "Kugout Dragon 2" is not very good compared to "Kung Fu Dragon 1", it still beats "The King of Kung Fu". It can be seen that the quality of "Kung Fu Dragon 2" is still quite good, but it is  Our requirements are just too high!  " "It's enough for the sequel to be as good as "Fight Back to School 2" and have a box office of over 1.3 billion!  " "Bad movies need to be compared to be able to tell who is a bad movie. I used to think that "Kung Fu Dragon 2" was bad enough, but I didn't expect that one bad movie is better than the other. "The King of Kung Fu" refreshes??My knowledge of bad movies!  " "The people above are contented, and don't look at the box office of "The King of Kung Fu" in the United States. It is just around the corner to exceed 200 million US dollars, but "Kung Fu Dragon 2" cannot be sold at all!  " "I have been scolding Mr. Xing, but I want to be fair to Mr. Xing. The script was not written by Mr. Xing, and he did not choose the actors. He is only responsible for the investment.  Therefore, when looking at Xingye and "The King of Kung Fu", we must look at it from the perspective of an investor.  There is no doubt that from the perspective of investors, Sing Ye is successful, because the overseas box office of "The King of Kung Fu" was a great success, and Sing Ye made money!  "So, Cheng Jie, Lin Runfa, and Zhao Ziyi took Zhou Chenxi to the American Emperor to hold a celebration banquet, while Zhao Xingchi simply didn't show his face. "Westward Journey" has entered the filming countdown. (To be continued)
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