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Volume One: The First Cry Chapter 578: "Journey to the West" is Popular in the First Episode

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    "Brother Monkey, Brother Monkey, you are so amazing! The mountains of five elements cannot hold you down, and a Sun Walker pops out. Brother Monkey, Brother Monkey, you are so difficult. Even if you recite the curse again and again, it has not changed the true nature of the old Sun!   " On June 1st, when CCTV began to broadcast the "Journey to the West" cartoon in the afternoon animation time, throughout June, the entire China was enveloped by the song "Monkey Brother", which could be heard in the streets, alleys, and online TV.  People¡¯s ears are covered with calluses, and it is regarded as ¡°China¡¯s No. 1 brainwashing song¡± by countless netizens!  It¡¯s so simple and straightforward that you can¡¯t stand it, and it¡¯s so catchy that you can hum all the lyrics after listening to it once. It¡¯s like a magic sound filling your brain, and no one can avoid it.  Many people can¡¯t believe that such a heartbreakingly white song was actually composed by Zhao Xingchi. It is even whiter than "Pleasant Goat and Big Big Wolf", which makes people speechless.  Since this June, the monkey "Sun Wukong" has become an eternal memory in the hearts of the Chinese people, and will be passed down from generation to generation with them.  Animal national treasures?  Anyone who is not telling lies with their eyes open can see that Zhao Xingchi has achieved what he said when he started writing "Journey to the West". He has really created a national treasure, and it is countless times more precious than a panda.  national treasure!  As for "Po" in "Kung Fu Panda", no one has mentioned it now, except because the popularity of "Kung Fu Panda" has passed, and more importantly, the emergence of "Sun Wukong" has made "Po" look eclipsed.  .  If "Journey to the West" is only a novel, "Abao" may still be the most precious animal in the hearts of Chinese people, loved by men, women, and children.  But when the cartoon "Journey to the West" comes out, what is "Po"?  Is it as powerful as "Sun Wukong"?  Is it as cool as "Monkey King"?  The influence of the "Journey to the West" cartoon goes far beyond that.  After the cartoon was broadcast on a set of CCTV animation time, it created unprecedented ratings data, with the highest ratings reaching 15%.  The lowest ratings are 12%, the average ratings are 13.5%, accounting for 28% of the national viewing share, and nearly 200 million people watch in front of the TV every day.  This data exceeds that of "Focus Interview" and is close to that of "News Network".  For a cartoon, it can only be said to be a "god-like achievement"!  After the cartoon was broadcast, the accompanying books, book products, audio-visual products, authorized OEM toys, clothes, stationery, toothbrushes, cups, and even mobile phones and cars were all sold out, and the authorized manufacturers worked overtime.  I don¡¯t know how many employees were exhausted due to the rush to produce.  It seems like overnight, the whole of China was surrounded by "Sun Wukong", and the image of "Sun Wukong" can be seen everywhere.  The coming is so fierce that it even surpassed "Pleasant Goat and Big Big Wolf"!  In terms of reputation, the "Journey to the West" cartoon finally got rid of the naive evaluation of domestic cartoons.  It received 9.8 points of praise and was hailed as "China's No. 1 Cartoon"!  Imported foreign cartoons have always been enthusiastically sought after by Chinese audiences, but in the face of the craze of "Journey to the West" cartoons, they have also collapsed.  Especially when Red Star Media broke the news that TV stations and animation production companies in Asian countries such as Japan and Bangzi were seeking to purchase the copyright of the "Journey to the West" cartoon, the Chinese audience became even more enthusiastic and felt a sense of pride.  I also know that only then did everyone realize it.  "Journey to the West" is a huge treasure!  Whether it is a film or television adaptation or an animation adaptation, the value of "Journey to the West" is greater than Zhao Xingchi's previous martial arts novels, mythological novels, and fantasy novels!  This is a god-level novel destined to shine!  ??In a moment.  Many giants cannot sit still.  In the film field, the giants refer to China Film and Shanghai Film.  In the past, they had never approached Zhao Xingchi personally, but this time, they made an exception and lowered themselves to find Zhao Xingchi first.  Seeking cooperation in the filming of the "Journey to the West" movie.  In the field of television, there are many giants, including provincial and municipal TV stations.  After the "Journey to the West" cartoon hit a terrifying ratings on CCTV, almost all TV stations including Xijiang TV, Tomato TV, Jiangsu and Zhejiang TV, Modu TV, Dongshan TV, Beijing TV, etc. were contacting Zhao Xingchi.  First, he proposed to purchase the TV adaptation rights of "Journey to the West". After Zhao Xingchi refused, he immediately proposed to co-produce the TV series of "Journey to the West".  However, Zhao Xingchi did not agree, because the giant among the giants, CCTV, came to visit!  "Master Xing, long time no see!" China's most beautiful anchor Xu Siying smiled and greeted Zhao Xingchi. She came with CCTV's deputy director Long Quanmin and the great director He Fansen.  ¡°Director Long, Director He, Anchor Xu, long time no see.¡± Zhao Xingchi smiled.He invited them to sit down, and then took a deep look at Xu Siying. After several years of not seeing each other, Xu Siying became more beautiful and more elegant, exuding an intoxicating charm.  Xu Siying blinked her bright and passionate eyes, with a sweet smile on her face.  After sitting down and saying a few polite words, Long Quanmin explained his purpose: "Xiao Zhao, how about cooperating with CCTV to film the TV series "Journey to the West"?" Zhao Xingchi said cheerfully: "Okay, but I want to participate in the commercial.  Share." He Fansen and Xu Siying both changed their expressions. Zhao Xingchi really dared to open his mouth and ask for advertising share without fear of dying.  In the field of TV dramas, in the past, when film and television companies cooperated with TV stations, they paid for the movies. That is to say, the TV stations paid for the TV series at no cost and paid the bills with a share of the movies.  The so-called trailers are advertisements in the opening and closing time periods of TV series.  The advertising fees paid by merchants for advertising are divided proportionally by TV stations and film and television companies.  However, after entering the new century, due to various reasons, the movie model disappeared, and instead, TV stations spent money to purchase copyrights.  For film and television companies, both models have their own advantages and disadvantages.  The movie model is high-risk. If the ratings are high, the film and television companies will make more money, but if the ratings are low, the film and television companies will make little or even no money.  With the selling broadcast copyright model, there is no need to consider ratings anymore. As long as the TV station is willing to buy, you will basically make a profit.  Of course, if we cooperate with CCTV, the film and television company will definitely make more money through the trailer model.  Because CCTV¡¯s ratings are very guaranteed.  In the 1990s, if a popular TV series cooperated with CCTV, it could sell more than 100 million yuan for the film.  If it were now, it would be at least four to five times.  Zhao Xingchi wants to share advertising with them as soon as he opens his mouth. This is the lion's opening!  "This" Long Quanmin hesitated for a moment and asked, "How is the copyright calculated?" "The TV series copyright is calculated according to the investment ratio. However, the right to adapt my novel must be calculated as an investment." Zhao Xingchi replied.  "I can't make the decision personally, I need to hold a meeting with the Taiwanese to discuss it!" Long Quanmin finally replied.  Zhao Xingchi nodded: "Understood!" After talking about the co-production of "Journey to the West", Xu Siying said the second purpose of their visit today: "Mr. Zhao, the station is going to launch a talent show, and I am the host.  I want to invite you to be a judge!" Zhao Xingchi looked stunned and asked with a smile: "What talent show?" Xu Siying replied: "Awesome Chinese people!" "Ahem" I almost spit out the sip of tea I just drank.  , Zhao Xingchi quickly held it back, and was immediately choked and coughing repeatedly.  Xu Siying asked in confusion: "What's wrong?" "Did I tell you that there was a Chinese who was outstanding in the previous life?" Zhao Xingchi thought to himself.  She asked calmly: "It's okay. I accidentally choked. You should tell me what kind of show Caihua Xiaren is. I'll listen to it first. If it's suitable, I'll be fine." Xu Siying didn't think too much,  Explained: "It is roughly similar to the American idol's "American Idol", but "American Idol" selects singers, while our "Outstanding Chinese" is looking for labor experts, industry pacesetters, and group artists from all walks of life across the country.  Outstanding programs in culture, community and corporate culture. Show the wonderfulness of China to the world. The general process is that the candidates will showcase their talents and stories one by one and select the 10 outstanding stars of the week.  At the end of each episode, the judging panel selects the outstanding star of the week. The program will also conduct a popularity contest on the Internet to select 8 candidates who stand out from the TV show.  8 outstanding stars will compete in two episodes of the program to compete for tickets to the final episode of the Outstanding Contest" Xu Siying said it simply.  But it still lasted five minutes.  After she finished speaking, Zhao Xingchi pretended to think for a while, then nodded and replied: "Okay!" There is no difference between "Outstanding Chinese" and "Outstanding Chinese".  In its previous life, "Outstanding Chinese" was a huge failure, both in terms of popularity and reputation.  It¡¯s so popular that I don¡¯t even know its mother. The reason is because there was the very successful ¡°China¡¯s Got Talent¡± before it, and the formats of the two are actually the same. In a nutshell, ¡°Outstanding Chinese¡± is the same as ¡°China¡¯s Got Talent¡±.  The copy of "Talent Show" will of course fail!  In his previous life, Zhao Xingchi couldn¡¯t figure it out. Is there something wrong with China CCTV?  Instead of doing so many programs, why do you just create a plagiarized program?  It¡¯s so embarrassing to be thrown into grandma¡¯s house!  Zhao Xingchi is an ordinary person, but he is also a Chinese. Watching his country¡¯s CCTV make a plagiarized program, he feels very embarrassed! ?What¡¯s even more outrageous is that the advertisements that continued before the show was broadcast were so shameless that it simply refreshed Zhao Xingchi¡¯s imagination. No wonder China¡¯s originality is poor and copycats are prevalent. Even the government¡¯s representative, CCTV, is like this. What else can you do?  Let individuals create original works?  There is nothing more shameless in the world than to be a thief yourself and tell others not to be a thief, and to catch others if they do!  In this life, Zhao Xingchi did not see the "Talent Show" program in China, but there was already a similar talent show abroad, so he did not do it. He would rather make a "Show of the Year" than put out "Talent Show".  "Show" was created to prevent piracy and copycats.  Therefore, there is still a future for "Outstanding Chinese" in China, because there has been no similar program before, and this is the first time CCTV has launched "Outstanding Chinese".  In this case, it is still possible to be a judge.  Xu Siying smiled happily and thanked: "Thank you, Mr. Zhao, for your help!" "You're welcome!" Zhao Xingchi said with a smile, something suddenly sounded, so he asked: "By the way, did you buy "American Idol" from "Outstanding Chinese"?"  "The copyright of "American Idol"?" Xu Siying said without thinking.  "Uh" Zhao Xingchi stopped talking immediately and saw the copycat again.  (To be continued)
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