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Text Chapter 742 Good Results and Lesson 2

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    The drama "Sorry for Youth" had terrible ratings when it was aired in its previous life.  The ratings of the first episode were 1%, but by the end they shrank to an embarrassing number of 8.  Of course, this number is not comparable to the legendary figure of a certain TV station that repeatedly broke new lows at 3 o'clock, but it is definitely not that good. In the end, the average ratings of this drama only stopped at 6%, and many others were originally optimistic about it.  People were shocked by this drama, because this drama is the work of Gong Jiu, who wrote "Haenyeo" and other masterpieces.  But in Zhou Xiao¡¯s view, the reason why the show¡¯s ratings did not increase has much to do with the quality of the show.  Ratings cannot be the only criterion for judging the quality of a TV series. Ratings are of course very important because they represent the number of viewers watching the show. For advertisers and TV stations, the number of viewers is their investment.  TV dramas are the main indicator and source of income, but it is not possible to say whether the importance of ratings is really as unparalleled as it appears.  Some media and TV stations do think so, and regard ratings alone as the only criterion for judging the success of a series, but more and more TV stations and media industries are beginning to realize that ratings are not the only criterion, such as "  This is the case with the drama "Sorry for Youth". When this drama was broadcast, although the ratings were relatively low, in the quarter when the drama was broadcast, the drama's "discussion" and "recording rate" (  The rate of Japanese households recording videos during the broadcast for later viewing (although it does not count the ratings but is only slightly less important than the ratings)" and "number of awards" were both the highest in the season.  Although it does not have excellent ratings, these remarks can be regarded as proof of its excellence.  Many reasons from various aspects have proved one thing, that is, the low ratings of "Sorry for Youth" have little to do with the quality of the series itself.  The ratings of this drama are low, and the broadcast time is a big problem.  The broadcast schedule of this drama is the "Sunday Theater" of TBS, which is the nine o'clock slot of TBS. Well it seems that it is the prime time slot on Sunday night just like Zhou Xiao's show?  No, that¡¯s not how it works.  To calculate the schedule and time, you also need to include Zhou Xiao, the TV station, and the things that the TV station has broadcast before.  TBS¡¯s ¡°Sunday Theater¡± and Zhou Xiao¡¯s show are competing against each other regardless of the timing, but in fact the difference between the two shows is huge.  What is the schedule of Sun Yao Theater?  Most of the works played in this period are serious-themed works.  "Hansawa Naoki" Zhou Xiao's previous life was broadcast in this schedule. In the same schedule, there are also several equally prestigious serious themes such as "The Gorgeous Family", "Ren Yi", and "Antarctic Continent". For Japanese audiences,  Most viewers who are used to this schedule have already adapted to the serious drama genre.  At this time, you give them a school drama with a male protagonist.  The audience's acceptance was naturally insufficient.  In other words, if "Sorry for Youth" is moved to TBS's Friday night schedule at 10pm, the ratings of this drama may be different.     What now?  Now that the TV station has changed to Japanese TV but it is still on Sunday at 9 o'clock, will the situation change?  The first problem with Sunday¡¯s nine o¡¯clock slot is that most of the viewers in this TBS slot are adults or even adult men.  Some people think that many young people, especially students, should be getting ready for bed at this time, which is why the ratings of "Sorry for Youth" are relatively poor.  But Zhou Xiao is not afraid of such problems.  First of all, the Zhou Xiao show is a schedule that has been developed for many years and the audience has become very accustomed to it. Unlike TBS audiences who have long been accustomed to serious dramas, one of the biggest features of the Zhou Xiao show is that everything is centered on Zhou Xiao.  He can film whatever he wants, and if he wants to make a serious film, there are "Housekeeper Mita" and "Naoki Hansawa" in this period, and if he wants to make a big production, there are "Antang Robot" and "Public Security Lesson 5" in this period.  Now he wants to make a youth campus humorous film like "Sorry for Youth", and no one will stop him.  ??????????????????So this is not a serious show nor a light and funny show, but a Zhou Xiao show, and Zhou Xiao is the only standard for this show.  With such a schedule, the problem of selecting themes has naturally been reduced to a minimum, replaced by the influence of the person who controls the schedule.  Another very important point is the audience.  The audience of TBS Sun Yao Theater is adults, especially adult men. What about Zhou Xiao?  Female viewers, young people, and even students are the main viewers. There are some adult males but they do not account for the majority. It will actually be more difficult for such viewers to make "Naoki Hansawa" popular.  But if you want this group of people to watch "Sorry for Youth", it is definitely the most suitable!  So, Zhou Xiao versionThis drama, as soon as it was aired, achieved completely different data from the Gongjiu version of his previous life!  The ratings of the first episode7%!  A ratings higher than the first episode of "Hansawa Naoki"!  It has such good ratings.  The compliments that came at any time naturally became louder again.  Kimura Takuya is a man with the title of "King of Japanese Dramas", and now Zhou Xiao is even more exaggerated. Some people have begun to call Zhou Xiao the God of Japanese Dramas!  Although his grades are very good, what is even more difficult to understand is that Zhou Xiao is a man who goes against the trend!  When the ratings of all TV dramas are declining, only one man is going against the trend.  Only he can make a completely different example of growth against the trend amidst this trend!  Faced with such results, the members of azx and akb were very proud, but the one who performed particularly well was Zhou Xiao. He was a little panicked!  After the ratings came out, Zhou Xiao immediately posted on Twitter the next day: "The current ratings of "Sorry for Youth" are largely thanks to the previous drama "Naoki Hansawa". In terms of the strength of this drama itself,  It¡¯s impossible to achieve such exaggerated ratings for the first episode. So, please don¡¯t expect too much from this drama, be relaxed, don¡¯t pay too much attention to the ratings, and just remember to understand what¡¯s going on in the series.¡±  As soon as he said it, everyone thought Zhou Xiao was sick.  ¡°Everyone was pleasantly surprised by the show¡¯s opening ratings, so how could it be that he was not happy about it but worried about it?  Although Zhou Xiao has never been called an arrogant person, I have never heard of how humble he is. I never heard of this when he was usually powerful. Now he is so powerful.  It's almost sunset, why are you becoming more modest and cautious?  Is Zhou Xiao so cautious because these works are all plagiarized from his past life experiences, and the plug-ins are about to disappear now?  There are some reasons for this, but they are only small.  The main reason why Zhou Xiaohui said this was that he felt that now was the right time and opportunity to say this.  His akb, he can no longer give girls much help at this time. akb has been established for more than eight years.  From now on, what girls need to rely on more will be the system that Zhou Xiao has built together with Uncle Inoue over the years.  Over the years, he and Yasushi Akimoto have established an azx branch specializing in music production. In fact, there are not many singers in this company, and most of the people signed by the company are music producers.  There are many lyricists and composers here.  In addition, with several other people who have been making TV together for more than ten years, Zhou Xiao also established azx film and television production branch to specialize in film and television production. They have been seen in Zhou Xiao's new dramas in the past few years.  figure.  When Zhou Xiao was not involved in the production of drama series, these people were not completely unemployed. In fact, Zhou Xiao has invested in many movies and TV series over the years. Girls like akb have also appeared in some messy small investment projects.  Zhou Xiao's company has filmed some movies, TV series, and even self-produced online dramas, and they are part of Zhou Xiao's plan.  In the future, the girls may even take on dramas or movies from Mainland China, Hong Kong and Taiwan.  The cost of these dramas is not too high, and the girls often only get a very ordinary income, but these things undoubtedly bring great help to the members in accumulating experience. Even better, these cooperations also  It has brought a lot of accumulated experience to the company. Spending money to buy experience is actually not something that happens often. Although azx did not make much money through this method, the girls' acting experience is now quite good.  .  There are a lot of things I want to say, and one TV episode is certainly not enough.  A week later, it was time for the second episode to air.  This week, the Japanese entertainment industry and Zhou Xiao are surprisingly at two extremes of emotions.  The Japanese entertainment industry is almost blowing up Zhou Xiao because of this kind of pursuit of Zhou Xiao.  In fact, a big reason is because of the legendary "Naoki Hansawa" he created last season. This drama put him on the altar. The ratings of the last episode were almost 50%, which is really crazy in this era.  However, from the broadcast of "Hanzawa Naoki" to the broadcast of "Hanzawa Naoki", the gap between the two dramas was actually only two weeks, and public opinion was not eager to praise Zhou Xiao.  This is where the second drama begins.  So what to do?  When the Japanese media saw it, they thought, let's brag about it, so along with "Naoki Hansawa", the entire Japanese media began to pursue Zhou Xiao.  In fact, it¡¯s not the Japanese media¡¯s fault. People watch whatever they want. Actors in movies and TV series are what everyone naturally loves to watch. Although Zhou Xiao is not an actor in the drama "Naoki Hansawa", who in Japan doesn¡¯t know this?  This drama is about himIt is produced with funding, so there is no problem in saying that Zhou Xiao represents this drama.  Another reason why the Japanese media pursues Zhou Xiao is that he is easy to use.  There are actually a lot of celebrities in movies and TV shows, but to be honest, not many of them have qualified variety show abilities. Most actors, regardless of gender, are ridiculously boring when they appear on variety shows. In fact, if you think about it, you can¡¯t blame them.  , not everyone can do well in variety shows.  Those comedians who perform very well and can bring laughter every time they open their mouths are the ones left after years of sifting through the waves. In terms of professionalism and the ability to rely on words to make a living, there is no one more professional than them. It can even be said that,  Actors, some actors can actually make a vase with their charming faces or handsome faces, but comedians, who don't rely on their faces to make a living, want to work hard to be on the TV screen, and every progress will be worth it.  It's soaked in sweat and tears.  Comedians in this environment may have quite complicated feelings towards actors. For many artists, doing shows with actors is simply the artist pulling the actors. This is nothing at all. Who makes actors like them?  The key is the actors. Some of them still don¡¯t understand their position. Now it¡¯s the actors who are begging to go on the show to promote themselves. The TV station may hope that the actors go on the show to increase the ratings and the attention of the TV series. But as artists.  If an artist treats you well, that's because the artist has professional qualities. What right do you have to look down on variety shows?  Artists and actors have such a delicate relationship.  In this environment, interesting actors appear on the show.  Actors who can joke and can do well in variety shows are very popular among artists. Examples include Teruyuki Kagawa, a free-spirited man, and Yuriko Yoshitaka, a free-spirited woman.  And Zhou Xiao is the most special one among them. He is young and energetic, handsome and has good communication skills. He is funny and can act cute. He can switch between pretending to be silly and complaining at will Such a perfect TV person will attract countless people's attention almost every time he appears on the show. In this way  Such a person, for the TV station, they simply wish they could have him appear on TV every day.  Many comedians simply regard Zhou Xiao as one of their own, because this man started his career as a comedian. For many comedians, he is a comedian.  People see him more as a comedian doing other things, rather than really making his debut as a singer or actor or director.  The second episode of "Sorry for Youth" was finally aired. Yuan Pingsuke, who had no experience in dealing with women at all, brought the boys to the three girls, but within a few minutes they were bullied and had to call in the girl played by Yuko Oshima.  The heroine, who was originally a handsome teacher, was bullied and was overwhelmed, which became a more interesting point of laughter than the image of Ryo Nishikido in Zhou Xiao's previous life.  The plot moves forward. The young girl who secretly fell in love thought of running away from home for reasons she could not explain. After this unsuccessful runaway, Zhou Xiao once again called her classmates into the classroom and started the second episode.  "Course".  The content of this second lesson.  The extraction is: "Don't neglect your pursuit of reality because of some old, perhaps very decadent rules." People will always deny something easily. For example, some people are faced with food they have never eaten.  When something.  The first thing to do is not to taste whether it tastes good or not, but to make a judgment that "it must not taste good. It tastes terrible just thinking about it." The same is true for the boys and girls in the TV series, because they have never tried it, but everyone  It's not good, so they feel bad too.  But if you think about it carefully, in fact, they have never experienced a merger and have never been with the opposite sex. What qualifications do they have to deny the merger?  "The rules that make you comfortable are nothing more than some boring reasons. They may even be imposed on you by adults because of jealousy or various reasons. They are caused by your boring seniors for their own reasons." "Girls despise boys, and boys become  You have to be humble and give up on yourself" "Don't you think it's stupid? You didn't even investigate the truth of why this happened, and just agreed to a certain rule." "I hope you will reflect more on whether you will be influenced by the old ideas.  Is it too much to follow the crowd? I believe that you can definitely find the bright spots in each other." The girls of the akb group also watched the second episode of "Sorry for Youth" before Zhou Xiao said these words.  While doing this, they also thought of some things they cared about.  Isn¡¯t this also the case in the idol industry?  Ever since Kitty Club, idols seem to have become a wall between professionals and amateurs. People always directly deny idols, and even the idols themselves have lost confidence in themselves.  Even the girls who have become idols themselves are more or less unconfident, and they feel that their statusThey are not as good as actors or singers, so they will simply put themselves in a very humble position.  The second lesson in Zhou Xiao's drama seemed to be for the actors. If it hadn't been told in advance, the girls wouldn't even have thought about it. But when Zhou Xiaoming said it, he was filming this drama just to give it to the actors.  When girls talk some truth, akb girls can easily understand these words and the meaning behind them.  "Never lose the courage to challenge. It's true that actors and singers can be great, but if you preconceptionally think that you will never win, you will never be an excellent actor or singer, so you settle for the second best and become an idol, that's wrong.  "What Zhou Xiao really hopes for akb is not to make akb a group that can only accept the talents of actors and singers and can only settle for second best, but to make akb a place where the rough stones left on the beach can be polished.  As for the girls of akb, he hopes that these girls will not regard themselves as ordinary sand. Being selected from thousands or even tens of thousands of selectors has proven their ability. In this case, why not challenge them?  The first episode¡¯s humiliation should be done early, and the second episode¡¯s challenge of inherent ideas. It can be said that the two views he raised in these two episodes are in the same vein and are progressive.  These two points of view not only affirm the bravery of the akb girls, but also encourage their determination to continue to challenge the unknown. Using these two points of view to open the series is very simple and easy to understand.  The girls also began to gradually understand what Zhou Xiao hoped to teach them.  (To be continued.)
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