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Text Chapter 906 Failure and Success

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    May 26, 2012 is a very ordinary Saturday, but it is the day that countless Korean drama fans are waiting for, because this is the day when "A Gentleman's Dignity" premieres. Think about the luxurious cast, really think about it.  It makes people excited But unlike the nervousness of the audience, the actors involved have seen a lot of storms and waves, and they don't have any special feelings. It just happened to be completed. It is not only a celebration, but also a celebration for Li Shenglin to win glory for the country.  Put it into practice, everyone decided to find a place to get together and watch TV together. Guess the ratings are not bad And then Li Shenglin hesitated for a moment, but walked up to Xiao Jingshu, "Go and follow you.  Say hello to your agent, let¡¯s go have a meal together¡± After listening to Li Shenglin¡¯s words, Xiao Jingjing controlled and controlled, but finally got it under control. After all, it was said that everyone was having a meal together, but in fact it was not the starring actors.  In addition to the director and screenwriter, everyone else is also self-aware, so it¡¯s better not to join in the fun So it¡¯s time to show the results of practice during this period. Well, first, be reserved, and second, speak in a low voice and speak loudly.  Be quieter, then smile, don't laugh, and finally tilt your head a little, squint your eyes a little Okay, the state has been found, "No need, uncle, you can go, I won't disturb you, I hope you can  Have a good time" "Well, what is this girl doing?" Li Shenglin shuddered unconsciously, which was so perplexing, especially when the other party said this with a half-smiling look and murderous eyes.  It¡¯s really awkward But Little Crystal didn¡¯t know what Li Shenglin was thinking.  Still feeling secretly proud, the little girl thought about it and decided to show off to the stinky dinosaurs. She just needs to master the trick by herself "Come on, let's guess the ratings."  , If you win, there will be no reward. If you lose, you will order a glass of wine by mistake. No one can be ambiguous" In this kind of situation.  That is, older.  Moreover, Kim Soo-ro in the outside is suitable for leading the rhythm Speaking of ratings, everyone present believed that this TV series must be a national-level one. After all, everyone has great confidence in each other's popularity and acting skills.  But what about the premiere.  It's really hard to guess.  Moreover, when ordering a glass of wine one by one, except for Kim Ha Neul and screenwriter Kim Eun Sook, who used small cups, everyone else ordered large cups Thinking about it.  Everyone guessed it was around 30%, not much different, and then When the first episode was over and director Shin Woo-cheol received the ratings statistics, no one was punished, but they could not help but drink themselves.  A few drinks The reason In addition to reaching 28% at the beginning, as the TV series was broadcast, the ratings actually plummeted, and they barely maintained the 21% level at the end Speaking of which  , this number is really not low, but for these people here, this is Hongguoguo's failure. What's more, Li Shenglin has just finished a TV series with 66%, and the gap is too big.  Well The director and screenwriter are no worse than before, the script is also very good, and the cast is countless times better. Why is there such a big gap?  Could it be that Li Shenglin can¡¯t be the protagonist?  Of course that's not the case In fact, the reason why the ratings are not very strong has something to do with the script. As for these leading actors, they have all passed the stage of filming for ratings. When looking at the script, they only look at preferences, quality and effectiveness.  There is no room for acting, and the audience of the script is ignored You know, in Korea, the control of the remote control is in the hands of the housewife or the child. Although they are generally the head of the family, men  We will still be humble at this time, and what a coincidence, "A Gentleman's Dignity" is a drama about middle-aged men. Although the leading actors are very capable, it is really a bit difficult for housewives and young people.  There¡¯s no sense of immersion What¡¯s more, as a country with high work pressure, there are a few middle-aged men who are qualified to live as chic as the protagonists in the TV series. If you watch the TV series, you will feel a deep sense of frustration.  Well But As the TV series continues to be broadcast, although the ratings have not increased significantly, they are still growing slowly. Maybe 30% is still a chance, but what is not consistent with the ratings is the huge  The topicality and excellent reputation In fact, if you exclude most of the two main viewing groups of housewives and young people, the drama "A Gentleman's Dignity" really can't even reach 20% of the ratings.  , but this TV series has attracted many people who don¡¯t usually watch TV series, for example, white-collar workers from large companies, middle-aged people with successful careers, and some elite students Maybe this TV series is not liked by ordinary people.  The bloody plot?The too unrestrained middle-aged life makes everyone feel less involved, but for some elites in society, this is life, and this is what TV dramas should be like. People can still have romance in middle age, but not so much.  It¡¯s just nonsense, isn¡¯t it nice to have a little warmth, and Any popular TV series, well, excluding the costume dramas, will lead a fashion trend, and ¡°A Gentleman¡¯s Dignity¡± is no exception.  It¡¯s just that the leaders are not ordinary people, but elites. They like the luxurious and restrained clothes of the protagonists, and the modern decoration of their residences is worth learning from. After all, the resplendent look in ordinary Korean dramas really makes these  It¡¯s so vulgar that people can¡¯t stand it Even during this period of time, the popularity of LG mobile phones as a sponsor actually surpassed South Korea¡¯s leader Samsung Maybe, the so-called elites really only occupy  Although they have a small part of the population, their wealth and power are larger, so this TV series, which they have labeled as tasteful, is really a success Maybe the impact on Zhang Dongjian and Li Shenglin is not obvious  , but it can be said that even Ha Jung Woo and Kim Ha Neul have benefited a lot. Although everyone's performance fee for this drama is cabbage price, the luxury jewelry endorsement contracts that are pouring in now are a huge fortune.  After all They are all luxury goods, why bother to pay a low endorsement fee Even minor supporting roles like Xiao Jingshu can be said to have made a lot of money. Although no real big brands are looking for them,  There are still some advertisements for relatively high-end products, which has a really great effect on promoting their worth and image But these effects have to be fermented slowly. After the fourth episode of the TV series is broadcast,  Looking at the ratings that exceeded 25%, Li Shenglin sighed helplessly, "Although it's not my birthday, you should still give me a good mood" And then There are actually people who are giving him trouble  (To be continued)
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