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Text Chapter 297: Propaganda Art

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    His hands trembled.  In this line, there is a novel with an extremely beautiful cover, like a mage's grimoire. In the center, among countless insects, a dark eyeball with slit golden pupils is staring at him.  Who in the 1960s doesn¡¯t understand what this eyeball represents?  One of the five ancient gods, C'Thun's eyes.  The moment he saw it, this classmate instantly became wet No, he got excited.  "Forty yuan?" While he was concentrating, an excited voice suddenly came from beside him, "Where's the online banking?! Buy it quickly! It's only forty! I'll give it to you later!" "Your sister! Can you finish taking a shower?  Put on your clothes before you talk!" The classmate who was looking at the computer swiped his hand and moved the mouse. Suddenly, the next line of products appeared, and the two of them couldn't take their eyes away.  It¡¯s a row of lifelike figures.  "The protagonists of the Battle of Quicksand are Staghelm, Siloma, Vastanen, Nozdormu, Marshal Lin" The two of them seemed to have a tacit understanding, their voices trembling a little.  These figures are definitely not crudely made, each one is lifelike, and even the eyebrows are carefully sculpted. As for the weapons and colors, there are thousands of choices, making these two Warcraft fans excited the moment they saw them.  "Original! Damn it! Such high-quality figures are rare in China!" "Brother Lin's movie should be customized from abroad, right?! Let's see how much it costs?!" After scanning it, the two of them immediately fell in love with each other!  That¡¯s it.  They guessed right. These figures were indeed specially made by Sony's sculptors. Even the materials and colors were made by famous artists. The original models alone are expensive. Now they are priced at 800 yuan. For those of this era,  It is indeed not a small number for students.  "It's so expensive" The two of them looked at the figure with great reluctance and shook their heads helplessly. When they were about to look away, they saw another line of words below the figure.  "Fans who collect eight sets of figures will receive a ticket to the Los Angeles premiere as a gift! And they can visit the filming of the World of Warcraft series of movies!" "Holy shit!" Both of them almost shouted.  This is different from the "possible" tickets. As long as you collect them all, you will definitely get them, but it will cost 6,400 yuan.  Even Lin Xiao was slightly startled when he saw the official website.  ¡°It¡¯s really good publicity.¡± He said with a smile.  At this time, the most important thing is to let the boss brag about his awesomeness. The assistant asked "Mr. Lin, how do you say this?" "Sony is a  What company? Their most powerful thing is electronics. When it comes to this, we have to talk about their profitable PS series. ¡°PS defeated Sega and Nintendo¡¯s home console. Final Fantasy completely made PS the leader of home consoles.  The overlord, so Sega fell, but Nintendo dominated the handheld market and competed with Sony. As an old rival, if Sony can't even learn this marketing strategy from Nintendo, then what else is it doing? " "You mean  ¡­Is this Nintendo¡¯s approach?¡± ¡°Of course.¡± Lin Xiao is very satisfied with Sony¡¯s approach. ¡°Whenever Pokemon is released, it will say ¡®Participate in xx events to get xx Pokemon,¡¯ which is equivalent to another amount of money for users.  Money, and willingly. Sony has also used this approach. One is for ordinary movie fans. High-end figures worth 800 are not acceptable, but books worth 40 are not a problem, and if you buy them, you will have a chance, but this one  There are definitely not many opportunities. How many people can be in one cinema? It¡¯s good if he can release 50 of them. The figures are for rich people. Once you collect them, you can go to the premiere. Although the price is very expensive, it makes users feel that it is a long-term success.  Investment, this is a psychological trap, it looks like a huge profit, but it is actually attracting loyal World of Warcraft users." He paused, "The most important thing is this can be used as a weathervane in the economic crisis sweeping Europe and the United States.  Judging from the number of reservations and the popularity of peripheral sales, you can guess how many users World of Warcraft can attract. You see There is also a third item, the early trial version of 'Wrath of the Lich King', which sells for one hundred dollars.  Maybe even Blizzard can't help but get a ticket for the premiere. "The assistant said doubtfully, "What about our company? Why don't we join in?" "No need," Lin Xiao laughed. "Amazon, Blizzard.  The official website, Daybreak, and three-party joint sales, but among these three websites, only Daybreak or Sugon's website is truly advertising. After this time, Sugon Overseas hopes to win more overseas advertising orders. " And he believes that Sony is the best.  It is absolutely impossible for shopping mall elites to have only this means.  There is still one killer thing that hasn¡¯t appeared.  Promotional video!    First use peripheral sales to be at the bottom, and then launch a promotional video depending on the situation a week later. If the peripheral effect is not good, immediately come up with the most exciting promotional video. If it is very good, use thirsty marketing, and release a short section in three days, maybe even  The films are laid out layer by layer. In the first half of 2008, when there were no blockbusters, it can be said to attract everyone's attention.  He couldn¡¯t help but recall what the system said. In times of crisis, what is needed is not an analysis of human nature, but popcorn that makes people cheerful.  "Learn a little bit." Lin Xiao said calmly, as if talking to his assistant, and as if he was talking to himself, "Movies are not that simple. When and what movies should be made requires a lot of market research, and movie promotions are not just posters.  It¡¯s as simple as putting up posters and advertising, and making completely different strategies based on the audience¡¯s expectations at each stage. This is a trustworthy film and television company, just like my trolls and promotional videos.¡± As he said, this day.  , World of Warcraft fans and movie fans around the world are already partying.  ??Who among these two highly overlapping groups of people doesn¡¯t know the fame of Warcraft?  It transformed the entire online gaming world and attracted world giants like AOL to flock to it. On that day, there were a flurry of posts on countless forums.  "Where's the video?! Why is there no promotional video!" "Oh, thank God, World of Warcraft finally appeared!" "Don't you think it's strange? There was only one blockbuster in the first half of this year! Where did Harry Potter go?" "Hey,  Brother, you seem to have forgotten that there are still a large number of screenwriters blocking the entrance of the Big Six. They have been on strike for almost half a year. Where are the movies coming from? " It's not just ordinary fans who are paying attention to World of Warcraft. The Big Six are all focused on it.  At Sony, Oda was already pacing back and forth in front of his chair restlessly. Every promotion was a war. In comparison, his war this time was much easier, at least he didn¡¯t have to consider the schedules of other companies.  Except for one that is ten thousand years old.  "President Oda!" At this moment, the assistant pushed the door in and shouted excitedly, "Rowling's new book has exceeded one million copies!" "Okay!" Oda laughed loudly, "This was just a few days ago, which is equivalent to  Every five Warcraft fans bought one of her new books. How about the sales? " "Two thousand sets of figures were sold!" "How many tickets were released?" "That's too many!  , cut it in half next time." After saying that, Xiaoda sunk into the sofa with a smile on his face, leaving a full month of promotion period, which is enough for the World of Warcraft movie to create a wave of anticipation around the world.  "It's a good start Three days later, the first promotional video will be released!" In three days, all the companies were shocked. In this terrible economic crisis, no company dared to come up with a big production first, because in the economic crisis, people's hearts  Panicking, no one was sure whether they would have the time or money to go see a movie, but the fact made them realize a serious problem.  A golden period that is rare in ten years is coming!  "World of Warcraft's peripheral sales were five million in three days?" A senior executive at Disney looked at the report in front of him and felt like a knife.  Even if a ticket costs US$20, this has already earned a box office of 100 million!  Maybe not all of these people will go into the theater, but it's only been three days!  He frowned deeply. The promotional video has not yet been released, and the direct booking of tickets has not yet been released. The situation that the six giants originally estimated that they would not have spare money to go to the movies due to the Great Depression has not happened. Instead, everyone is interested in the only one.  There has been tremendous interest in this blockbuster.  ¡°Minister, do we need to join this schedule?¡± the assistant asked carefully.  The minister sighed, "It's already too late This report will appear on my desktop, and it will definitely appear on the desktops of other companies. The Great Recession does not seem to have caused a decrease in moviegoing enthusiasm. Our forecast  It's all wrong Even if we join now, other companies will definitely join, and then it will be another life-and-death schedule war" He said quietly, "I'm old I have lost my momentum I worked hard at dawn to do this.  As a result, he got a prime time slot that no one expected Almost no one competed with him Oh, by the way, Warner still has Ten Thousand Years of Prehistory, but now Roland Emmerich's status is not as good as Lin Xiao's  , not to mention it is not rooted in the minds of players and fans. Warcraft has created a culture. Although this culture has a very weak foundation, it is rooted in the hearts of the audience just like DC Comics' hero comics. " "They don't have time.  Surprised, because that day, at Daybreak, Amazon and Blizzard¡¯s official website decided to release a promotional video for World of Warcraft for the first time!  That night, just like the eve of the World Cup, the announcement was made at seven o'clock and the countdown started on the global World of Warcraft server starting at half past six. Countless movie fans and game fans were waiting by the computer, waiting for this with red eyes.??The movie that captivates them is revealed!  Can we see the famous ancient god C'Thun?  Can it embody the super grand battle of quicksand?  How will those insect men behave?  Although the scale is definitely not as good as the World Cup, their enthusiasm has not diminished at all!  "Danny, are you sure you don't want to eat? Mom made delicious strawberry pie. Oh, and in the evening there will be your favorite football game, the Chicago Fire vs. the New York Blue Shields" "Mom! I won't eat!" was the reply.  A voice from high school. At this moment, in front of the computer, there are already French fries, potato chips, and Coke. Danny, who has blond hair, stares at Shuguang Overseas Network without moving his eyes.  I saw a friend asking about the genre of this book. It is tentatively decided to be urban supernatural or gangster type, but it has not been finalized. It may also be fantasy. A new book will be published one month after the official end of this book. I dare not say anything else, but  It¡¯s much better than this one, I¡¯m sure rg
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