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Text Chapter 131 Analysis of various magazines (Part 1)

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    "Published in Hong Kong. The only monthly magazine that comprehensively reports domestic and foreign films!" Under the four large words "Chinese and Foreign Films and Paintings", there was such a small line of text printed on it, and Zhang Shaoping read it out.  wwco ¡°The mainland¡¯s film and television industry is like a water-scarce desert at this time, in desperate need of external moisture, so marking it as ¡®Published in Hong Kong¡¯ can add a lot of points.¡± Luo Weiming did not say it clearly, but Zhang Shaoping knew that he  The subtext in the words is nothing more than "the moon in foreign countries is rounder" and other flattery.  Throughout the 1980s, there was a craze for going abroad in the Mainland. It was at this time that many people went abroad for further study. They stayed for more than ten or twenty years and came back after making money in China.  "Just the word 'domestic' stands on the sentiment of national identity and is naturally accepted by mainlanders. 'The only comprehensive' represents its authority, and 'domestic and foreign' shows that it has a wide range of coverage and rich content. This  Everyone knows that the logo text is a gimmick, but it cannot be printed randomly. It must be recognized by most people in the industry, otherwise it will be a joke. "Of course everyone knows this, such as "Extra Number".  It claims to be a magazine of "cross-cultural art", and it has indeed achieved it. Its founder, editor-in-chief, editor-in-chief, chief writer, reporters, columnists, etc. are almost all cross-border.  "When "Chinese and Foreign Films and Paintings" was first published, its target audience was the mainland readership. It had frequent exchanges with mainland cultural workers and had a wide range of connections. Our "Film Times" cooperated closely with mainland governments and enterprises to create a '  Hong Kong magazines, published in the Mainland, can be given the green light in many aspects and receive a lot of care. In terms of price, each copy of "China and Foreign Films" sold in the Mainland and Hong Kong for 1.5 yuan.  It sells for HKD 6, which is HKD 1.8 and HKD 7 respectively, but the price of our "Movie Times" has not changed, it is still HKD 50 and HKD 5. In terms of price, we have the advantage.  "Movie Times" has bundled sales and activities with many of Zhang Sheng's companies, which is something that "Chinese and Foreign Films" is extremely lacking. " Zhang Shaoping flipped through the magazine a few times, looked up at Luo Weiming, and said, "Our magazine is very similar to "Movie Times".  "Chinese and Foreign Films" are not homogeneous, so the competition between the two should not be big! " Luo Weiming said: "The audience positioning is different, but the market pie in the mainland is not big so far. I will definitely buy "Chinese and Foreign Films".  They will buy less "Movie Times". Due to the impact of our magazine, "China and Foreign Film and Television" has now begun to focus on the Hong Kong market, and it will still be our strong competitor."  Luo Weiming continued: "Next, let's talk about Taiwan. In recent years, Taiwan's film market has been sinking, and even film magazines can't get up. There are no local popular books that can compete with us.  As for professional magazines, Taiwan's Film Library launched a bimonthly magazine "Movie Appreciation" in February this year. With the support of the authorities, it should compete with our "World's No. 1 Film Critic" in terms of TV magazines.  "Comprehensive Weekly" will be our strongest opponent." Let's find "Comprehensive Weekly" together.  I saw the iconic small print on its cover: "China Television Weekly is the only TV weekly with UV dual channels in the country." The price is NT$60, which is about HK$6.  In terms of price, "TV Times" is not much different from it, because "TV Times" sells for NT$57 per copy in Taiwan.  Zhang Shaoping flipped through several more Taiwanese magazines, such as the lifestyle magazine "Family", which is said to be "the richest in content, the most widely circulated and the most beautifully printed family book", competing with the "Outside" magazine.  "New Women", which sells for NT$72 per copy, is a women's magazine just like Dingsheng's "Fashion" magazine, and there is still a certain market in the local market.  At this time, the recording secretary was accompanied by three grown men.  He also brought a lot of magazines and distributed them to everyone.  "Silver Pictorial", "Silver World", "Jiahe Movies", "Yulang TV", "Hong Kong TV", "Ming Pao Weekly" are all famous magazines in Hong Kong.  Zhang Shaoping counted, good guys, there are 16 magazines this time.  "The development of film and television in Southeast Asian countries such as Singapore, Malaysia, and Thailand is worse than that of Taiwan. The magazines on the market are full of them. Most of them report on our Hong Kong film and art news. It is too early to compete with us. As for South Korea,  In the Japanese magazine market, our "Fashion" magazine has formed a sweeping trend in the local area. As for film and television, since the majority of foreign films are from the United States, if we want to study countermeasures, I think it is most appropriate to leave it to the American headquarters.  "Zhang Shaoping nodded and said: "Let's not talk about these two places for now." The company headquarters in New York has almost been established. "Fashion" and "Fashion" magazines have moved there first, and "Extraordinary" magazine will follow soon.  Go there and start a publication, specializing in the "yuppie" white-collar market.  On the contrary, "Movie Age", "Television Age", "The World's No. 1 Movie"?¡·, these three magazines have not yet found suitable candidates.  "Everyone, take a look at the magazine in your hand first. After all, Hong Kong is our foundation, so we must understand who our competitors are and what their advantages are." Luo Weiming talked for a long time, and his saliva was dry.  His throat seemed to be on fire, so he quickly took advantage of this moment to drink water to moisten his throat.  Zhang Shaoping flipped through it and found an interesting aspect. There are now at least hundreds of film organizations in Hong Kong, and there are only two TV stations, TVB and ATV. However, in terms of magazines, the opposite is true. There are too many TV magazines, but there are too few film magazines.  Especially for professional film reviews, the former "Movie Biweekly" was only half of it. Only now that it has been transformed into "The World's No. 1 Film Critic" has it become truly professional.  "Southern Movies" and "Golden Harvest Movies" are the corporate promotional monthly magazines of Shaw Brothers and Golden Harvest respectively. The former likes to use Shaw Brothers' actresses as covers, while the latter likes to use stills as highlights.  Corporate propaganda magazine is an accessory product of the company. The sales price is not high, HKD 3 per copy.  In recent years, Shaw Brothers has been in decline, and even "Southern Movies" is no longer good. It cannot sell 50,000 copies per issue, and it will be closed sooner or later.  "Hong Kong Films", edited in the same office as "Southern Films", is quite "high-end" and is the first film magazine in Hong Kong to introduce foreign films.  Luo Weiming was responsible for the magazine's foreign film manuscripts and knew it very well.  The price of "Southern Movies and Paintings" is HK$4, which is well worth the money for readers because the magazine comprehensively reports on Hong Kong film developments, not just Shaw Brothers movies.  In fact, there are only three and a half film magazines that can compete with "Movie Times" for readers: "Silver World", "Galaxy Pictorial", "Southern Film and Painting" and half of its rival "Chinese and Foreign Film and Painting".  "Silver World" is known as "a Hong Kong-published, best-selling, global film magazine representing the Chinese film industry".  It is also an aviation reading book designated as a partner of China Airlines. It is priced at HKD 6 in Hong Kong and NT$ 60 in Taiwan. It is available in Singapore, Malaysia, Thailand and the UK.  "Galaxy Pictorial" is slightly worse, but it also has "the world's best-selling international only duli authoritative orthodox film publication" on its cover. It also sells for 6 Hong Kong dollars and 70 Taiwan dollars in Taiwan.  It has a strong breath and some moisture, but it also shows its popularity from the side.     If.  "Southern Movies and Paintings" wins purely on price, while "Silver World" is a hot seller because of its thick magazine and many beautiful photos.  also.  "Galaxy Pictorial" pays attention to text content and is especially famous for describing the delicate emotions of film and art celebrities, while "Chinese and Foreign Film and Painting" is famous for its extensive coverage and focus on the three places across the Taiwan Strait.  Compared with the few film magazines, there are many magazines named "TV" in Hong Kong, such as "Hong Kong TV", "TV Weekly", "Yulang TV", "Silver TV", "Popular TV", "New  "TV", "Golden TV", "Big TV" Zhang Shaoping can name more than a dozen names in one go.  In addition, "K-100 Pictorial", "Screen Idol", etc. also use TV materials to report.  "Hong Kong TV" is the "official" corporate publicity publication of TVB. It is known as "the best-selling TV weekly in Hong Kong" and is the most outstanding TV magazine.  The magazine's sales have steadily increased as wireless has gained strength.  "TV Weekly" is the corporate publicity publication of ATV.  It is called "the country's first, oldest and most widely sold TV weekly."  "These two magazines are like the defunct "Jiashi Weekly". Whether their sales are good or not depends entirely on the strength of their respective TV stations. For example, ATV is now suppressed by TVB, and "TV Weekly" also has poor sales.  "Manager Luo, why are there so few introductions to TV programs in these TV magazines. Instead, they all report gossip about celebrities' lives?" Zhang Shaoping looked at it, raised his head, raised the magazine in his hand, and asked Luo Weiming.  "Oh, that's it, Zhang Sheng. Look, these magazines were basically founded in the mid-to-late 1970s." Zhang Shaoping took a closer look and found that this was really the case. "Golden TV" and "New TV" were 75  "Big TV", "Popular TV", "Silver TV", and "Yulang TV" were all first published in 1978.  Luo Weiming began to explain Zhang Shaoping's doubts and said: "It was at a time when televisions were becoming popular, and Hong Kong's television industry was also at the height of three televisions. Everyone liked to eat while watching television. Since citizens like to watch and talk, then  Various mini-books introducing TV programs naturally came into being. TV series were broadcast episode by episode and updated very quickly, so TV books had to be updated quickly. Moreover, the market atmosphere at that time meant that you opened a magazine.  If we don¡¯t use the ¡®TV¡¯ name, sales will be a problem.¡± Hong Kong still doesn¡¯t have a TV set in every household. Of course, it wouldn¡¯t have been universally available a few years ago, but it won¡¯t be a problem for everyone, just like in the Mainland.  It's the same as in the crazy TV days. A TV set is shared by neighbors and neighbors.  But just watching the TV series is not enough??, when we meet outside, we always have to have a few words?  Therefore, around the TV series, various TV books provide detailed analysis of the content of the series and the characters' personalities. After everyone has watched it, they can brag a few words.  People who have never experienced this kind of madness will not understand it.  For example, Shi Yangde created the "Qingxiu Magazine" based on the TV series "Family Change". In an era when the price of magazines was generally 1 Hong Kong dollar, he marked it at 3 Hong Kong dollars and still sold it out of stock. You can imagine how crazy it was at that time!  Zhang Shaoping even knew that the talented Lin Yanni had served as an advertising girl for the promotion of television sets.  Welcome.  )
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