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Text Chapter 129 Magazine Sales

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    In order to be released simultaneously in the three places on both sides of the Taiwan Strait, Japan, South Korea, Singapore, Malaysia and Thailand, the two magazines "Movie Times" and "TV Times" had to be postponed by one day. The original release date was changed from the 16th to the 17th.  Normally, the work before the sale should have been prepared in advance, but the fact is that it seems to be quite hasty, which shows that Dingsheng Company¡¯s sales channels and sales system still need to be improved.  But no matter what, the magazine is officially on sale today. Zhang Shaoping attaches great importance to this and personally sits at the company headquarters, hoping to get market feedback as soon as possible.  Zhang Shaoping took a sip of tea, stood up, and looked down at the scenery of Hong Kong through the floor-to-ceiling windows.  What came into view was the beautiful scenery of Victoria Harbor, but Zhang Shaoping was not in the mood to appreciate it. His thoughts at this time were all about the sale of the magazine.  The waiting time is excruciating. The more you want to know the result, the slower the result will be revealed.  Every successful businessman who strives for the top will design a piece of business empire territory for himself.  Paper media is an indispensable part of Zhang Shaoping's business map. Without it, this picture cannot be put together, and it cannot be said to be successful.  Therefore, it is not surprising that although the magazine does not make as much money as clothing, catering and other enterprises, and even requires a lot of subsidies, Zhang Shaoping invested more energy, material and financial resources in it, and paid more attention to it.  I thought of magazines, clothing, and catering, and all the companies flashed in my mind one by one like a fleeting glance.  Zhang Shaoping suddenly burst into laughter. His investment was like casting a net, catching whatever fish caught in the net. There seemed to be no strong purpose.  "Dong dong dong!" Just when Zhang Shaoping was far away in his reverie, there was a knock on the door.  Zhang Shaoping turned around and sat down and said in a deep voice: "Come in!" It was his office secretary who came in. She said excitedly: "Sheng Zhang, I got the first-hand market feedback information. Our magazine has only been on the market for an hour and a half. "  "Movie Age" sold 60,000 copies, while "TV Age" sold even more, a full 63,000 copies. " "Really?" Zhang Shaoping's calm face finally changed, and he could no longer maintain his youthful and mature look.  "The data is not falsely reported, is it?" The female secretary said tactfully: "Probably not. After all, it would not be good for them to report too much. I don't think they need to do this!" "Well, you can go down first.  When the feedback comes, remember to report it to me in time!" Zhang Shaoping knew that he had asked a novice question and quickly sent the secretary away to cover up his embarrassment.  Market feedback information is tracked and collected by the company's market research department. It can be said that in Hong Kong's large and small newsstands and bookstores, wherever magazines are sold, employees of the market research department will rush to collect and summarize them, and then provide feedback to  headquarter.  When the next issue of the magazine is released, all unsold magazines will have to be recycled, destroyed, stored in stock, or disposed of as scrap.  Therefore, false reporting of data does no one any good.  After waiting for another hour or so, the female secretary came back and reported excitedly: "Sheng Zhang, a total of 86,000 copies of "Movie Age" have been sold. It is estimated that in another hour, we will distribute 100,000 copies."  The magazine will be sold out, and "TV Times" will sell even more copies, reaching 98,000 copies. " Zhang Shaoping's eyes lit up when he heard it, and he said with a smile, "It seems that our magazine is doing well!"  The female secretary said happily: "Of course! My friends, um, and the neighbors, they all said that our company's magazines are better than other magazines. Everyone liked it and voted for the favorite one.  "Star." Young men and women like this magazine. Zhang Shaoping believes it, but as for the neighbors, this is open to question.  After all, HKD 5.5 for a magazine is a considerable additional expenditure for some teachers. It is okay once or twice, but in the long run, few people are likely to be willing to pay it.  Although the words of the female secretary were spiced up to please Zhang Shaoping, judging from her expression, at least half of them were true, that is, she and her friends really liked the company's magazines, especially the voting method.  , they will probably not be able to put it down.  Zhang Shaoping smiled, opened the drawer, took out a "Movie Times" magazine, and said: "Let's see, you said you all like this magazine, what aspects do you like about it, and what shortcomings do you think it needs?  "What about improvements?" "Um" The female secretary hesitated a little. You have to answer the boss's questions, but when she speaks, she is afraid that she will make her boss unhappy.  In other companies, many beautiful female employees will be harassed by the company's senior management, but it is different in Dingsheng Company. Not only the salary is good, but there are no evil spirits at all in the rumors.  Fortunately, Zhang ShaopingShe has the ability to read other people's inner activities. Otherwise, she would definitely correct her behavior of randomly sending out good person cards.  All the big and small bosses in the company call themselves intellectuals, and intellectuals all have a common problem - they are boring.  Adhering to the principle of rabbits not eating grass from the edge of the nest, everyone did not harass the women in the company, but they did harm to many beauties outside.  ¡°Everyone takes Jin Yong, Ni Kuang, and Huang Zhan as role models. If their taste is too low, no one will be interested.  Seeing the secretary's restraint, Zhang Shaoping directly dismissed her doubts and said with a smile: "Just say it, I promise you, no matter what you say, I will not be angry. Well, I swear on my character, my promise  I absolutely believe it!" Zhang Shaoping's funny words immediately livened up the stiff atmosphere, and the female secretary said, "Well, let's go ahead." "Everything about the magazine is good, but there are too few pictures.  In the "Celebrity Style" column, you can actually add special editions, large color pages, color faxes, etc. My friends and I are more star-chasing and often buy "Silver World" magazine, which usually has a large number of color photos of celebrities as gifts.  It makes us movie fans who like to collect celebrity photos so happy! To be honest, the "Silver World" magazine has relatively few words. Those of us who are willing to buy it are just for the photos. " Zhang Shaoping suddenly remembered that fans are often irrational.  Yes, they are willing to pay a higher price for their idols.  Obviously, many people are willing to pay a lot of money to collect photos of celebrities.  "Well, that's good, keep talking." Zhang Shaoping approved.  The female secretary was quite uneasy at first. After all, the layout design of the magazine was designed by the company¡¯s editor-in-chief, editor, chief writer, etc., and it was already very perfect. She was pointing and pointing, and she seemed to be trying to do what she wanted.  However, Zhang Shaoping approvingly asked her to continue speaking, which immediately inspired her to start talking.  "I think we should also add features, columns and other columns. For example, I really like Li Hanxiang's memoir 'Recounting Thirty Years from the Beginning'. I wonder if I can open a column for him?" At this point, the female secretary looked expectant.  He looked at Zhang Shaoping.  I¡¯m sorry this is a fan of Li Hanxiang!  Zhang Shaoping looked at the female secretary with a half-smile and said, "You are so brave, you want to use the back door from me?" The female secretary defended with a guilty conscience: "I am doing this for the company! This is Zhang Sheng, your name is  I'll just say it, you can't blame me. " "Looking at your guilty conscience, it's not a big deal! Whether you use the back door for your idol or not is another matter."  Zhang Shaoping mused: "The column can actually be opened in the 'Celebrity Dreams' column. After all, it is all about the ups and downs of the film industry and film experience. The close-up should belong to the 'Set Highlights' column. Since it is following the crew for reporting,  The close-ups are also reasonable. If these things are added, the printing cost will also increase a lot." Zhang Shaoping thought about how to continue to improve the magazine, and fell into deep thought.  The female secretary did not dare to disturb him, so she quietly left the office and closed the door.  About ten minutes later, Chen Guanzhong suddenly burst in and laughed loudly: "Sheng Zhang, the magazine is selling like crazy! So far, all 100,000 copies of the magazine we have published have been sold out! I have already ordered the printing factory to  , told them to print 15,000 more copies now and put them on the market before getting off work in the afternoon. "Zhang Shaoping also smiled and said: "This is indeed a great event. I didn't say anything about it. Let's go to Longmen Restaurant to celebrate it tonight and reward the company.  Colleagues." Chen Guanzhong nodded and said, "Yes, I will ask the secretary to make a reservation when we get ready." "Okay, that's it. You can make arrangements for the rest." The two talked for a while, and then Chen Guanzhong said.  Leave happily.  After Zhang Shaoping knew this information, he could calm down and do other things.  For example, I had lunch with Zhou Huimin and had afternoon tea with Chen Yulian. ?¡­ ?For lunch, Zhang Shaoping had lunch with Zhou Huimin and his younger sister Zhang Mengying.  In the afternoon, I had afternoon tea with Chen Yulian at the Peninsula Hotel.  After sending Chen Yulian back, she rushed to school to pick up Zhou Huimin and have dinner with her.  As for Michelle, she is in the capital, so she can just call her every three days.  And Zhong Yanhong is busy filming a movie, so even if he wants to find her, she has to be free.  "Anyway, this is the trouble with too many women. Everyone must take care of them, lest anyone say they are partial.  "However, Zhang Shaoping is very happy to be busy like this. What does this mean? He is very lucky.  After dinner, Zhang Shaoping sent Zhou Huimin to Luowena to learn piano and singing.  Halfway through, Zhang Shaoping received a call from Chen Guanzhong: "Sheng Zhang, the sales of the magazines we printed are not going well."?, the two magazines have sold a total of just over 6,800 copies. Is tonight's celebration banquet cancelled?  " "No need, the celebration banquet will be as usual!  We originally expected to sell only 100,000 copies, but now we have exceeded the quota. Our employees have tried their best!  You should be rewarded for your efforts!  Zhang Shaoping calmed down and reminded, "By the way, don't mention this matter tonight. Let everyone have a happy night and talk about it tomorrow."  "    "OK.  " As soon as she hung up the phone, Zhou Huimin asked with concern: "What's wrong?  Is something wrong?  If something happens, you can go and deal with it. I'll just have Sister Xuan here with me.  " Zhang Shaoping hugged her and said with a smile: "It's all about the little things!  Besides, no big deal is as important as my Miner!  "
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