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Text Chapter 111: Peeling off the cocoon

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    At this time, Zhang Shaoping was completely moved by Yuan Tianfan's words, and said excitedly: "Mr. Yuan, you are right, your words have solved my confusion, but what should I do?" "Mr. Zhang, you are right.  Just like a capitalist, capitalists all over the world study corporate governance science, which is also a directorship. It is a major based on corporate ownership. The key for an enterprise to achieve scientific corporate governance lies in talents, professional talents, and professions.  Only such a board of directors can design a scientific corporate governance structure, design a scientific human resource reserve strategic system, design a scientific financial capital reserve and supervision system, etc. The key to the global corporate governance structure lies in the professional ability of the board of directors.  , not the general manager. What the general manager does is not strategic decision-making, but execution, the entire workflow of supply, production, and sales. " "I know this, but where should I start?  What? This is what worries me." Zhang Shaoping said very depressed.  Yuan Tianfan said: "Mr. Zhang, you must first sort out the industrial relationships of your companies and find out the leading business." Zhang Shaoping said: "However, in my opinion, every enterprise and every company is important.  Essential! " "This is a common problem for every entrepreneur. He keeps starting a business, treating the company as if it is his heart's work, and is reluctant to let it go. But you must know that even among biological sons, there are feelings of distance and distance. "  "Mr. Yuan, you know, my dream has always been very simple, which is to make a lot of money and get a lot of pretty girls, that's all!" Zhang Shaoping spread his hands and said with a wry smile, "Such a desire has driven me to this point.  But I couldn¡¯t go on, so I came to ask you, a professional, for advice.¡± Zhang Shaoping said something interesting. Yuan Tianfan couldn¡¯t help but laugh and said, ¡°You are very honest and very real, although this kind of truth seems to some women.  It's an asshole, but for those of us who work for people, working under someone like you will be like a duck in water, and we can do our best without worrying about the constraints from the boss. " "Okay, no matter what you say.  It sounds like you are hurting me, but I am still very happy to get your approval." Zhang Shaoping drank coffee and smiled.  "Li Jiacheng started his career with high imitation plastic flowers, and his current main business is real estate, involved in infrastructure, container terminals, hotel industry, etc. The Lee family made their fortune in opium, but their largest company, Hysan Industrial, is also in real estate and is involved in  Property, hotel and financial industry. Macau's Stanley Ho focuses on the gaming industry, while Shao Yifu only operates in film, television, theaters and magazines. Qiu Degen, who currently controls ATV, is also engaged in Far East Bank and real estate.  Sir, if you study carefully, you will find that almost all of these people take root in their dominant fields, and then develop along the upstream and downstream industries to form an industrial chain. Only then will they consider cross-industry integration to create a  Among the large comprehensive companies I listed, Li Jiacheng¡¯s Cheung Kong Group is the most stable, because the industries he is involved in are almost all real estate-related industries. At the end of last year, the real estate market bubble burst in Hong Kong, and all real estate companies were affected.  Although the property was injured, the Cheung Kong Group recovered the fastest, simply because its land could not be sold, so it built a container terminal. If the real estate was unsaleable, it converted it into a hotel business, and the funds were easily turned around.  , you know, why did they sell most of their shares in TVB? It¡¯s very simple, they are not good at this, and they can¡¯t compete with Shao Yifu. But in real estate, there are real estate and hotel industries to resist real estate.  The ability to create bubbles is naturally stronger, not to mention that Lijia has the backing of the financial industry. Among them, the most pure ones are He Hongshen and Shao Yifu. Compared with these two people, they only play what they are good at.  Qiu Degen is not eye-catching enough. He does not have the largest assets, but he spans many industries. Far East Bank is in the middle and lower reaches of the banking industry. Far East Hotel Industry is at the bottom among its peers, but it is the best amusement park project.  Instead, he didn't pay attention to it, and there was a strong competitor - Ocean Park. You didn't know it. "After saying so much in one breath, Yuan Tianfan You didn't feel tired. He paused, stared at Zhang Shaoping with bright eyes and said, "So.  , If a company wants to be strong, it must first be invincible, and then it can conquer cities and achieve glory. " These words really touched Zhang Shaoping's heart. He nodded repeatedly: "Mr. Yuan, you are absolutely right!  I have always had the feeling that as long as I reorganize the resources of my company and integrate them scientifically, it will be much stronger. How should I put it? For example, my Han and Tang Dynasty clothing has been promoted by "Fashion" magazine and film and television.  With the divergent influence of the drama, it will sell much better." Yuan Tianfan explained: "This is a business tie-in model of strong alliances, such as Coca-Cola and McDonald's, Pepsi-Cola and KFC, as long as people?When you think of Coca-Cola, you must think of McDonald's. When you think of McDonald's, you must think of Coca-Cola.  In the same way, successful commercial sales will form a deep-rooted impression, that is, film and television dramas make the world think that rich people should wear the clothes worn by the upper-class celebrities in the dramas!  " "Well, Mr. Yuan, please continue.  "Zhang Shaoping nodded frequently. "I have read the magazine published by your company, especially the edition that was just published a few days ago. It said that your magazine will be completely revised in the next issue. I studied it carefully and found that after the revision  The magazine is more attractive, especially the design of the section where readers vote for artists, which is the most attractive.  And "Fashion" magazine even moved to New York, spending a lot of money to develop the international market, which is a very good move.  If you really want to build it into a giant brand like "ELLE" and lead fashion, you can use its name to launch a series of products such as shoes, hats, socks, belts, ties, cosmetics, etc. I want to use it  Its authority will definitely be popular all over the world.  ¡± Zhang Shaoping¡¯s eyes lit up when he heard this. This proposal is great. With a propaganda tool like Fashion magazine in hand, and with the support of master designers, he can completely replicate the success of the two major clothing brands for gentry and ladies in the Han and Tang Dynasties.  , by then, industries that are slightly related to fashion life, such as makeup, beauty, skin care, footwear, accessories, etc., can be easily involved. In fact, in the original time and space, "ELLE" magazine will transcend fashion in the near future.  The category of magazine has made a magnificent leap and become an international fashion brand. This brand is no longer just a women's weekly of fashion, beauty and life, but also a synonym for fashion clothing brands. The fashion products named after it occupy almost 100% of the market.  "I am a layman. Others watch movies for fun and happiness, but I only view movies as business, analyze, and then analyze, and turn them into cold data."  " Zhang Shaoping glanced at Yuan Tianfan in confusion, wondering why he suddenly got involved in the film industry. "Mr. Zhang, when I was doing stock analysis, I discovered a very interesting phenomenon, that is, the more complete a company's industrial chain, the better its financial statements.  The better the quality analysis, the more stable the operating income will be.  I will take Hollywood film companies as an example. As production costs increase and actors and actresses¡¯ salaries continue to increase, the profitability of film companies¡¯ box office revenue is declining year by year.  For example, for a movie with a box office of 10 million U.S. dollars, the producer could earn about 1.5 million U.S. dollars 10 years ago, but now the net profit may be only 1 million U.S. dollars.  However, in terms of the sales of peripheral products, the profits obtained are exactly the opposite. They have increased several times compared with before, and some have even reached more than ten times.  For example, 10 years ago, movie box office revenue accounted for almost 90% of a movie company's revenue, and the remaining 10% was attributed to the sale of peripheral products.  But by the end of last year, the revenue from the development of peripheral products was close to more than 40% of the studio's box office revenue.  By this calculation, the film¡¯s producers actually earned more in terms of total income than before.  What¡¯s more interesting is that for movie companies, whoever develops more peripheral products will earn higher profits, rather than whose movies have higher box office, the more they will earn.  Such as game development, toy production, video recording, comic publishing and second-run screening, etc., have all become an indispensable part of the film industry.  " "Please continue.  "Being taken around in circles by Yuan Tianfan, Zhang Shaoping's mind was filled with questions. "As the sales of peripheral products account for an increasingly important proportion of total revenue, I can boldly predict that in the near future, any film company that does not have the ability to develop peripheral products will inevitably  Will be merged, integrated or eliminated.  Those who are eyeing film companies are either industrial giants or media giants!  From an investment perspective, not only are the risks high, but the process from production, promotion, release to fund withdrawal is also too long, and the investment and return are completely out of proportion.  This is why Zou Wenhuai has been involved in movies for more than 10 years, but his net worth is less than 1 billion Hong Kong dollars, while Mr. Zhang has surpassed him in just one year.  But if you look at the overall environment, how many film companies have the ability to sell peripheral products?  Not even one!  If not, then in a few years it will be strangled by others, and either it will be merged or acquired, or it will go bankrupt, with no other way out.  " Hearing this, Zhang Shaoping finally understood and said with a smile: "After saying so much, do you mean to tell me not to make movies?  " Yuan Tianfan said: "It's not that we don't do it, but that we can't focus on it.  A modern media group must be three-dimensional, with the television industry as the foundation, the film industry as the flagship, print media as its wings, and financial conglomerates as its backing. Only in this way can it remain invincible in the market.  But this alone is not enough. It is also necessary to join forces horizontally and vertically to seize the opportunity, monopolize the industry, and set extremely high professional and economic thresholds for latecomers.  Mr. Zhang, the reason why the film industry is called the flagship shows its importance.?? also shows its fragility. Without the television industry to advance and retreat, without the protection of print media, and without the lifeline of endless money, it would easily collapse.  How money comes from, first, investing in financial products, real estate and other industries, and second, developing toys, games, comics, videos and other related peripheral industries.  As for print media, "Movie Age" and "TV Age" have done quite well. The "voting for the most popular artist" alone, if done well, is enough to influence the entertainment industry.  Not to mention the television industry. In a single country or region, it can penetrate into every aspect of people's lives and is more deeply rooted in people's hearts than movies.  As long as these three aspects are prepared, the film industry will be completely in your hands. You can deal with whichever film company you want to deal with!  " "Then where should we start?  " Yuan Tianfan laughed and said: "Isn't Mr. Zhang doing financial products?  As for comics, it can be done simultaneously with magazines, but I think the most important thing to do now is to establish a video rental industry.  " "Video rental industry?  "    "good!  Yuan Tianfan looked like he was pointing the way, "VCRs are becoming more and more common, but video tapes are too expensive to be consumed regularly. If a large multinational chain video tape rental company emerges at this time, it can completely sell them at a low price."  Rental videotapes corner the market.  As long as we control the lowest end of the market, wouldn¡¯t it be entirely up to us to decide what movies to rent?  " "It's not that simple. Where is the source of the film?  Without the source, everything is fake.  " "Hahaha, there are hundreds of film companies around the world, why should we worry about not being able to find film sources?  If the big companies don't cooperate, we will buy niche movies. As long as the film library is large enough, renting them out at low prices based on quantity alone will consume them to death.  " Zhang Shaoping pondered for a while, stared at Yuan Tianfan, and said with a smile: "Mr. Yuan, what you said has completely improved the structure of the group company. I sincerely invite you to join the company, and we will do some earth-shattering things together!  " With that said, Zhang Shaoping stood up, stretched out his right hand, and looked at Yuan Tianfan sincerely. Yuan Tianfan also stood up, and at the same time stretched out his right hand, holding it tightly with both hands.
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