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Text Chapter 100 Fashion Magazines and Fashion Industry

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    Faced with the olive branch extended by Zhang Shaoping, Tina Brown said she was unmoved. That was definitely a lie, but she was a very rational person and would never decide to jump to a little-known company far away in Hong Kong out of sheer enthusiasm.  company of.  When the two met for the first time, Zhang Shaoping offered salary conditions for poaching, and Tina Brown briefly and comprehensively talked about her unique insights into making magazines.  Tina Brown held a brief introduction to Dingsheng Culture Company in her hand. It was only two pages long and had no glorious history. She had never even heard of its magazines. However, the figures of several magazines selling hundreds of thousands of copies were quite bluffing.  human.  Zhang Shaoping said in a very sincere tone: "Ms. Brown, I very much hope that you can join my company, work together to create a business, and build the territory of the magazine kingdom." Zhang Shaoping's tone of voice was not arrogant, but his words revealed his  Ambition may be due to the fact that a newborn calf is not afraid of tigers, and his brows are full of energy and confidence.  Tina Brown closed the introduction book and said: "Your company has only been established for a few months, so it is very young." Zhang Shaoping didn't care about the other party's ridicule, and said with a smile: "Aren't we all young people? Being young means you have the ability.  It¡¯s dynamic and flexible, just like building a tall building from the ground, you can build it into whatever you want.¡± Tina Brown was noncommittal, and then asked a little curiously: ¡°Mr. Zhang, does your company really have the right to host a film award?¡±  Cough." Zhang Shaoping introduced without blushing: "Yes, the Hong Kong Film Awards is the second film award for Chinese-language films, and it is also the only film award that a company has the right to host. We named it 'Golden Film Awards'.  The Hong Kong Film Awards is determined to be the best film award in the Asia-Pacific region. This shows that our company has strong strength and energy. In turn, my magazines can rely on the Hong Kong Film Awards.  The influence of the award radiates to the surrounding areas and it quickly seizes the market. "Zhang Shaoping boasted without changing his face, but Hu Mufang blushed when he translated. His family knows their own affairs. This Academy Award, which was created last year, is like a primary school student handing out a certificate.  Same, no one takes it seriously.  Tina Brown smiled and said: "It sounds good. Let's do it. Mr. Zhang, can you let me go back and think about it and give you an answer tomorrow?" "Of course." Everyone has said so, can Zhang Shaoping say no?  , I can only agree happily.  Watching Tina Brown's car fly away in the dust, Hu Mufang said: "Sheng Zhang, judging from this attitude, it is probably a little bit uncertain to invite this Miss Brown." "It depends on the human effort!" Zhang Shaoping raised his eyebrows and said, "We  It has been two days since I came to London. After visiting, it is obvious to all that Miss Brown¡¯s ability in making magazines is the best.¡± Shi Yangde also said: ¡°Those of us who run magazines only know how to localize them.  For a person with an international perspective, it is difficult to break out of the Asia-Pacific region, let alone become an international magazine. Although Miss Brown is young, her skills are not bad, otherwise she would not be able to control it.  The veteran in the "Talk" magazine underwent drastic surgery and reappeared. "Well, talent is rare." Zhang Shaoping had a very good impression of this woman when they first met.  It is not an easy task to revive the sales of a magazine that has almost ceased publication, and it is even more difficult than launching a new magazine.  Because of drastic internal reforms, if the force is too strong, it will directly lead to the collapse of the company, and if the force is too weak, it will be useless. This kind of discretion cannot be achieved without certain control skills.  The next day, it was still this five-star hotel, and the two parties met again.  "Mr. Zhang, the magazines under your company are mainly Chinese magazines. Am I right?" "That's right." Tina Brown said she would think about it for one night. During this time, she would definitely use some connections to  Learn about the company situation in Hong Kong.  Zhang Shaoping was not surprised by this.  Tina Brown continued to ask: "Your magazine's business is mainly concentrated in a single movie magazine and TV magazine, right?" "No, you forgot, we also have a "Fashion" magazine." Zhang Shaoping reminded  road.  "I haven't forgotten, but your company's focus is not on Fashion magazine." Tina Brown raised the introduction book in her hand and asked, "The basis of your magazine is just to be a  An influential Chinese magazine, rather than an international magazine widely accepted by the world. In this case, what's the use of inviting me to go?" Zhang Shaoping was confused by her words and asked in confusion: "We  Of course we want to be a leading magazine in the world. Otherwise, why would we do an international version? " "No, no, no, this is different." Tina Brown shook her head, "Being the first magazine.First there must be celebrity effect, but does Hong Kong have it?  Any big stars?  Are there any fashion gurus?  None!  So there are too few topics to hype.  As for reporting, it¡¯s hard for you to even find an outstanding editor. Without the best editor, how can you produce the best reports?  There is even less news to report, and there are only a few that come and go, and almost all of them are reprints or materials provided by media such as United Press. First, they are not fresh, and second, they are too popular.  This kind of magazine content may be extremely popular in Hong Kong, China and other places, but who would want to read it outside?  " Tina Brown's series of questions left Zhang Shaoping speechless. He was stunned for a moment before he smiled and said: "There is no way, our magazine has only been published not long ago, and there are too few reporters. We can only wait for United Press.  News agencies purchase press releases.  " "Mr. Zhang, it seems you still don't understand what I mean.  United Press serves at least more than 1,500 newspapers, 6,000 radio and television stations in the United States, and also supplies more than 10,000 news media in 115 countries and regions around the world, but so what?  Well-run newspapers and periodicals still stand out. The same news, from different people's perspectives, can be explored in depth and from different angles.  And the editor of your magazine has no international vision and cannot produce a first-class magazine. Why not read Hollywood newspaper news when reading your magazine?  The only thing that is readable is your Vogue magazine.  Because your clothing company has gathered many elite talents in fashion design, it can provide quite a lot of new and creative materials.  Your company's clothing is already quite famous and is even sold in some brand stores in London. If I were you, I would shift my focus to "Fashion" magazine and use the momentum of fashion to promote the magazine.  Then when the influence of the magazine is formed, it will in turn promote fashion.  Making a magazine is very expensive, but if you succeed, the rewards are amazing.  For example, the "Person of the Year" selected by "Time Magazine" and the "Global 500 List" launched by "Fortune". The advertising fees alone for these golden brands are sky-high.  If you can do a good job in "Fashion" magazine, I think it will be far better than you are now making random bets!  " When Tina Brown saw that Zhang Shaoping was listening attentively, she couldn't help but talk more and more, and she spoke out the pain in her chest. " This woman can achieve such great achievements in later generations, and she is indeed not a wasted reputation. She is very good at making magazines.  Having your own unique international vision is very important, but this is what many people in Hong Kong lack. There are many factors that lead to the development of Hong Kong to its current level, so by the time the mainland rises, almost all of Hong Kong¡¯s glory will be gone.  , and even because of the chaos, the central government intends to support Shanghai to eclipse its leading position as a free port and financial center. Let¡¯s talk about movies. As we all know, Taiwan¡¯s movies declined first, but their Golden Horse Awards were on the contrary.  It got better and better, becoming the most influential Chinese-language film awards in the three places across the Taiwan Strait. As for the Academy Awards, in the end, it became a family banquet where Hong Kong people sat in rows and divided the awards. Zeng Zhiwei even had one.  The fact that the birthday can be rescheduled really makes the outside world laugh out loud. This shows how despicable the Hong Kong people¡¯s long-term planning and international vision are. After listening to Tina Brown¡¯s words, the more he thought about it, the more he became convinced.  He said excitedly: "Miss Brown, you said it so well, I think my company just lacks talents like you!  " Tina Brown said: "But your company's focus is on movie magazines!  " Zhang Shaoping smiled and said: "No, our company has no focus. All magazines develop equally.  However, now the focus is on "Vogue" magazine!  Miss Brown, you are right. To be a first-class magazine, you must have first-class editors and fertile ground for cultivating it. So I decided to go to New York to build a branch of the company. From now on, Hong Kong will only be responsible for the Asia-Pacific region.  Region, New York is responsible for the North American market.  As long as the markets in these two places are completely opened, I think I will have accumulated enough fame.  " "Even so, I'm not the best at running "Fashion" magazine. I think you should hire someone else.  "Tina Brown still shook her head and refused. "Zhang Shaoping felt a headache. This foreign girl can't turn her head around, and she can't get in the oil and salt. Damn, I have money for you, let you be the editor-in-chief, and you are still picky.  Four, that¡¯s too picky. He finally understood why Shi Yangde had to ask him to go out and show his ¡°sincerity¡± in person. Zhang Shaoping thought about it and said, ¡°Ms. Brown, you know.  I don't just make "Fashion" magazines. In fact, in my idea, I will also make a men's magazine and a women's magazine in the future.  " After hearing this, Tina Brown complained directly: "Isn't your "Vogue" magazine just a women's magazine?  Is your targeted audience ready to kill both men and women?  It¡¯s such a failure. I don¡¯t know how your magazine will continue.?¡± Zhang Shaoping was looked down upon and couldn¡¯t help but wipe the end of his nose and smile, not knowing how to answer. Hu Mufang covered his mouth and snickered. It was rare to see the boss frustrated. The British are too rigid, even women  He is stubborn and speaks from the bottom of his heart. ¡°However, I am somewhat interested in doing a men¡¯s magazine.  After Tina Brown despised Zhang Shaoping, she changed the subject and said, "I can agree to work for your company to make a magazine, but I have several conditions. I hope you can agree to it."  "    "tell me the story.  " "First, you cannot interfere with my work unless I make a major mistake in my decision-making, resulting in serious investment losses.  " "This is not excessive, I can agree to it.  "Second, as the editor-in-chief of "Fashion" magazine, I can help you first, but you have to choose another person for the editor-in-chief, because I am not very good at this.  " "Oh, this is natural.  " "Third, if I leave, some people will definitely be taken with me, and your company must accept them.  "    "this.  £®  £®  £®  £®  £®  Zhang Shaoping pondered for a moment and asked, "Can I ask who are the people you want to bring?"  " Tina Brown smiled and said: "I want to bring a few people who are very good at photography and editing as helpers.  " "As long as they are talented people, I welcome them.  ¡± Zhang Shaoping said with a smile. £®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®£®When  Newhouse is ambitiously building the classic brand "Vanity Fair" - this magazine that was once the top of the times has resumed publication. However, Tina Brown, the magazine queen who single-handedly brought "Vanity Fair" out of the trough and restored its glory, was replaced by Zhang Shaoping.  It was "robbed" without realizing it, and history took a turn. I just don't know if "Vanity Fair" can still win fame and fortune in Vanity Fair.
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