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Text Chapter 98 Life Player

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    Peninsula Hotel¡¯s tea restaurant.  Huo Zhenting sat opposite Zhang Shaoping, sipping tea and laughing at himself: "Aping, don't look at our family's wealth, but many of them are company equity or real estate, and the funds we personally own are very small. It's an exaggeration.  To put it bluntly, it¡¯s difficult for me to come up with 2 million in cash at once.¡± Zhang Shaoping smiled and said, ¡°Who said you have no money? The bank is your wallet, and all the banks in Hong Kong will wave it.  I'll wait for you to pick it up." Seeing Zhang Shaoping's funny words, Huo Zhenting laughed and said, "How can it be so simple? Do you really think that the children of our family are so popular? Why don't you ask those dandy prodigal sons to give it a try and not be kicked out?  That's weird. "As a child of a wealthy family, he looks glamorous, extravagant, and spends money like water, as if he doesn't regard money as money.  But only I know whether it is warm or cold.  The children of rich people are born with an advantage. They go to the best universities and enjoy the best education. Coupled with the influence of the family environment, even a pig should start to understand.  But just like a dragon giving birth to nine sons, some of the nephews in the next generation will live up to expectations, and some will not live up to expectations.  Those who don't live up to expectations can only take the monthly payment, feast and live, eat and die.  Those who feel more upbeat will be sent to work in the company to help take care of the family business and receive a salary.  The outstanding ones will be focused on training as future successors, and the leaders among them will receive strong support to create new businesses.  Zhang Shaoping knew a lot about these twists and turns, but he didn¡¯t know what Huo Zhenting¡¯s intention was when he mentioned this, so he couldn¡¯t answer the question and just smiled and sipped his tea.  Huo Zhenting glanced at Zhang Shaoping, and then said slowly: "Aping, your business vision is, I haven't mentioned, absolutely sharp and unique, but when it comes to business management your company's industry is like herding sheep.  One thing in the east and one in the west, there is no integration, too much resources are wasted! You want to do everything, you want to develop, don't you know if you bite off more than you can chew, will you suffer from indigestion if you put all your energy into Han?  The sales volume of Tang Fengxing Clothing Company is definitely more than that, and the value of the company can at least quadruple. " Zhang Shaoping couldn't help but think deeply. He also felt something was wrong. When managing these companies recently, he was extremely busy and became increasingly unable to do what he wanted.  He thoughtfully asked Huo Zhenting to continue speaking.  "In ancient times, when armies fought in battles, they would stop and recuperate every time they occupied a piece of territory. After digestion was completed, vitality was restored, all resources were integrated into one, and they became stronger, then they would continue to fight. And change the time and space background to  In terms of modern business war, your current situation is too big. It seems that every company is doing well, but except for the Han and Tang Clothing Company, almost every one of your companies is at the bottom of the industry.  If a wealthy and powerful consortium wants to deal with you, how much money can you resist? After the war, most of them will be used to make wedding clothes." After hearing this, Zhang Shaoping already knew why he was unable to do what he wanted.  He is puffy and fat, with the body of a giant, but lacks bones and flesh in his body, so he cannot stand up.  After a long while, Zhang Shaoping came back to his senses and sighed: "Brother Huo, you are so right. Listening to you is worth ten years of reading." Huo Zhenting smiled modestly: "These are all words of experience, really  If you ask me to do it, I will also be a fan of the authorities. " "Experience is also a treasure in the business world. Otherwise, how can we say that one elder in the family is like one treasure?" Zhang Shaoping joked, picked up a piece of snack and threw it into his mouth to chew.  .  Huo Zhenting glanced at him and suddenly whispered: "Let me tell you the truth, last year's real estate market bubble burst, all real estate companies were seriously injured, even more serious ones such as Jianian Real Estate, Yida Investment, and Jianing  The real estate companies are already crumbling, demolishing the east wall to repair the west wall. Our family has transferred a lot of properties to the north in recent years, so the impact has not been that big. Not long ago, we bought a lot of bargains.  Zhaocheng currently has too many properties and real estate, so he can¡¯t collect the funds!¡± ¡°Why are you grabbing so many properties and land? Aren¡¯t you afraid of insufficient liquidity?¡± ¡°Hahaha, Hong Kong¡¯s stock market and real estate market are like that.  In this way, the ups and downs are like a roller coaster, falling fast and rising fast. When the world is bad, buying a house is the best way to preserve value, which is both stable and safe. Ten years ago, Li Chaoren did this.  He bought land and sold it at a high price. In just two years, his assets have doubled. " Zhang Shaoping reminded: "These days are different from the past. Have you considered the factors in the north? " For the Hong Kong issue, the negotiations between China and Britain have come to an end.  They are still in a stalemate now.  In the 1980s, the mainland proposed three major tasks for the 1980s, one of which was to recover the sovereignty of Hong Kong and Macau.  And neither does the UKShowing weakness, the British Nationality Act of 1981 was announced, which stipulates that anyone born in a British territory is eligible to become a British citizen, but one parent must be a British citizen or settled in the UK.  The two sides were at loggerheads, back and forth, playing the emotion card, the public opinion card, the public opinion card, and the legal card. In the end, the UK even instigated and interfered in the economy.  Huo Zhenting laughed and said: "There are so many people in Hong Kong, do you think everyone can immigrate? Since you can't immigrate, you have to buy a house. Don't worry, this business is definitely profitable." Of course Zhang Shaoping knows this  It is a sure profit without loss. The problem is that the problem of the real estate market this time is too serious. It is impossible to recover without a year or two of recuperation. But two years is such a long time. During this period, he can completely  The United States speculated on national debt and then came back to buy the bottom.  At that time, many real estate tycoons who had survived the cold winter of 1982 and still held on to a large number of buildings and real estate in 1983 and were still struggling to survive would either have to cut off their arms or be liquidated directly.  At that time, it will definitely be much better for Zhang Shaoping to take a sniper attack than to rush into the market now.  In another time and space, this is what Liu Luanxiong did, and Zhang Shaoping could just follow him and take advantage. He could seize the opportunity and reduce the risk, so why not!  After talking for a while, Huo Zhenting got up and left. He came mainly to explain why he did not agree with Zhang Shaoping's proposal to create another brand under Hantang Company.  Zhang Shaoping didn¡¯t leave. He made an appointment with someone else to come here to talk things over.  Dingsheng¡¯s magazine revision, after meetings and discussions, has drawn up a plan and finalized the layout and columns, and can just leave it to a few editors-in-chief.  As long as a few magazines sell well and gain influence, it will be logical to hold the Hong Kong Film Awards. There will definitely be doubts, but the resistance will not be that big.  ¡°It¡¯s very simple to hold a film award. Like last year¡¯s Hong Kong Film Awards, just call a bunch of people and just hand out certificates.  But organizing a film award is not an easy task, especially when everyone is inexperienced and trying to cross the river by groping for stones. The preparation work is absolutely tedious and time-consuming. ? Around the three core procedures - qualifications, award rules, and award ceremony, rules and regulations are formulated to be rigorous, meticulous, fair, just and open.  For this purpose, Zhang Shaoping even contacted some well-known experts and university professors in various fields and asked them to research and design a set of executable control methods.  "I'm sorry, I'm late." While Zhang Shaoping was deep in thought, suddenly a man walked over leisurely and said in a relaxed tone.  "Hehehe, it's Zhang who is eager to meet Mr. Shi, so he came early." This is the person Zhang Shaoping made an appointment with. His name is Shi Yangde, who can be called a hallowed figure in the Hong Kong publishing industry.  This guy¡¯s dream when he was young was to be a painter and to make a living by selling paintings, but he only sold one in three months, and it was used by IBM as a window display.  After discovering that there was no future, he immediately switched careers to design. After doing design, he felt that advertising was more profitable, so he changed careers again and became the first advertiser in Hong Kong to do graphic design.  After he started advertising, he discovered that every time he placed an advertisement in the media, it would cost 100,000 to 80,000 yuan. He thought it was easy to make money, so he started working in the media again.  One afternoon in the autumn of 1977, when Shi Yangde was bored, he suddenly saw a virtual magazine in the TVB soap opera "Family Change" - "Qingxiu Magazine".  He had an idea and quickly registered the name of "Qingxiu Magazine", and then found Wang Mingquan, the heroine of "Family Change", to be the cover of the first issue.  Seven days later, with the popularity of "Family Change", the 48-page "Qingxiu Magazine" priced at HK$3 appeared on newsstands in Kowloon, Hong Kong - the first issue had a circulation of 35,000 copies - and was quickly snapped up  Once empty, it became a glorious record in the history of Hong Kong periodicals.  After making a lot of money, Shi Yangde felt that the money was so good that he simply set up a publishing company called "Yangdetang" to publish a series of high-end magazines.  His publishing company not only publishes, but also designs magazine covers, layouts, etc. for customers. It is a hodgepodge.  In another time and space, he was responsible for almost all the Chinese versions of foreign magazines. At his peak, he published 32 magazines in a month, which was astonishing.  Although Zhang Shaoping didn't know about this guy's glorious achievements in later generations, he was able to keenly seize business opportunities, bring virtual magazines into reality, and become more and more prosperous, forcing all kinds of magazines, large and small, to collapse.  , Zhang Shaoping felt that he was a great talent.  Shi Yangde pulled out a chair opposite Zhang Shaoping, sat down unceremoniously, and said, "Oh, I'm starving. Let's fill up first." This person is known as a "life player" and has always been informal. Zhang Shaoping  He knew that, so he was not annoyed by his lack of status and said with a smile: "Mr. Shi, please do it." Shi YangdechiThe thing is very polite and leisurely, with a very comfortable and comfortable expression.  Zhang Shaoping had never thought that a person could show such rich expressions while eating a snack. It was hard to believe.  After finishing the snack leisurely, he wiped his mouth and asked directly: "Zhang Sheng, when you are in the media, do you want to be big, or do you just want to be a king in a small place like Hong Kong?" Zhang Shaoping said: "They all say  Let¡¯s see.¡± Shi Yangde smiled and said, ¡°If it¡¯s just a small place like Hong Kong, with Zhang Sheng¡¯s financial resources, I can help you become the number one salesperson in less than two years. But if you want to go bigger, I will.  Being a planning consultant is okay, but being a general manager or editor-in-chief is beyond your capabilities.¡± Zhang Shaoping frowned and asked, ¡°Not even you?¡± ¡°There is someone who might be able to do it, but I don¡¯t know Zhang Sheng.  No more sincerity and courage?" "Who?" "Tina Brown, the female editor-in-chief of the British "Talk" magazine.
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