In today's era, it is no longer an era where the smell of wine is not afraid of the dark alleys. No matter what business you are doing, advertising comes first. You must first build momentum and let the audience know it, and then quality and production capacity. question. In the same way, a movie is about to be released. Regardless of the quality of the movie or whether it meets the expectations of the producer and distributor, as long as it is not so ugly that no one can see it, then they will not be able to hide it. I will still try my best to promote it. After all, even if I am scolded by the audience later, I will at least earn a few more dollars! And if the quality of the movie is good and the producers and distributors are satisfied, then it goes without saying that huge promotional expenses are absolutely fine, because the more powerful the promotion, the more conducive it will be to the increase in box office. If one more person knows about it and arouses their desire to watch, they can earn dozens of more tickets. Every filmmaker knows that whether a movie can achieve satisfactory box office results, whether it makes a profit or a loss, whether it makes a big profit or a small profit, depends on whether the quality of the movie is high enough, whether the release time is just right, and whether the star lineup is strong. In addition to other factors, there is another more important factor, and that is - publicity. Movie promotion in the last century, let alone Europe and the United States, for domestic or Asian movies, the so-called promotion usually involves printing posters and distributing leaflets. Finally, the great thing is to spend money to buy good reviews in newspapers so that people can Citizens know that such-and-such movie is of high quality and worth watching. To be honest, these publicity methods were completely sufficient before the Internet era. Everyone lacks entertainment. Or just watch TV. Or just watch a movie. As long as the movie feels good, everyone is happy to watch it. But now, with the advent of the Internet era and the rapid increase in the number of entertainment options for ordinary people, the previous methods of distributing flyers, posting posters, and publishing soft articles in newspapers have basically had little effect now. . Because everyone doesn¡¯t have much thought at all to learn about the latest film and television information through these traditional promotional methods. Just kidding, with this time, my brother is better than fighting two landlords, playing two mahjong, did not see the real goods, and before getting good reputation, who would like to spend dozens of dollars to buy tickets to see it? So under this difficult situation, an effective publicity method that has long been popular in European and American film circles, especially in Hollywood - premieres became popular. Premiere. As the name suggests, it is a ceremony held before a movie is released for the first time. Its main function is to celebrate, promote, and play trailers. Allow attendees, especially the media reporters present, to see some highlights or even the entire movie. Then, the quality and charm of the movie will be widely disseminated through TV media, online media, newspapers and periodicals, etc., and it will attract more people to go to the cinema to buy tickets to watch the movie. One of the biggest features of the premiere is that it usually invites the main actors to help increase the popularity and appeal of the show. ¡ª¡ª¡ª¡ªDividing Line¡ª¡ª ¡°Dear guests and friends from the media, good afternoon to everyone. Come to the Tai Wo Cinema in Central for the premiere of our movie ¡°The True Colors of a Man¡±! I am the host of the TVB entertainment news channel ¡°Pioneer¡± On July 16, 2007, "A Better Man", which had been shut down for just 4 months, finally had its premiere. Since it is a Hong Kong movie, and the most important thing is that it meets the definition of a blockbuster, therefore, The film will have four premieres around the world, mainly in Asia. Needless to say, the first show was set in Hong Kong, as the producer Worldwide and the starring actors were both from Hong Kong, and the box office in Hong Kong was also very important, so the first show was set in Hong Kong, at the Tai Wo Cinema in Central. The second show is set at the Oriental New Century Cinema in Beijing, the third show is at the Dragon Cinema in Nanjing, and the fourth show is at the Huangcheng Cinema in Guangdong. Originally, according to the intention of the distributor, Polybona Yudong, the crew had to go to Yuzhou or Sichuan to hold a premiere, because the opponents in the movie "The True Colors of Men" are really too powerful, and even the powerful ones make people sympathize. the point. In the Mainland, "King Kong" has just been released for one week and is taking the box office by storm. Then, "Harry Potter" will be fully released in the second week of the movie's release. This is equivalent to being jointly attacked by two Hollywood blockbusters. Furthermore, "The Fuse" starring Zhen Zidan, Gu Tianle and others will also be released in the third week, which will cause a huge diversion to the box office of "A Better Man". In Hong Kong and other Southeast Asian regions, "The Man" will first encounter "Harry Potter" which has been released for more than a week, and then "King Kong". It can be said that the situation of this movie is really dangerous, almost all No one is optimistic about this movie. Many insiders even said that the total box office of this movie isIt probably won't exceed 120 million because it chose the wrong time to release it and dared to compete with Hollywood's box office bomb. Isn't this looking for death? However, director Chen Musheng and Huanyu boss Lin Xiaoming still didn't agree. They all felt that going too far was not enough, especially since it would be released across Asia at noon on the 19th, and everyone didn't have so much time to run around. In the end, Yu Dong had to give up. Four cities were selected to host the premiere. After the emcee Ma Xiang briefly introduced himself, he said with a smile: "Today's premiere is really star-studded and full of guests! You can clearly see that we have a lot of people who came to support us. Big stars in China, haha, I won¡¯t read them one by one, because there are too many, I¡¯m afraid I won¡¯t be able to count them all! Thank you again!¡± He said slightly amid the loud applause! After a pause, he added: "At the same time, on behalf of all the members of the "A Better Man" crew, I would like to express my strong gratitude to the 142 media reporters from all over the world who came to the scene. I sincerely thank you for coming. At the same time, I also hope that, Everyone can use the pen in your hand to feedback the most realistic situation of this movie to every fan one by one, because we firmly believe that this "A Better Man" is definitely a rare masterpiece and it is completely worthy of the audience. "After the usual polite greetings, Ma Xiang finally started to get down to business. He said loudly: "Today we have invited two special guests. The first one is Lin Xiaoming, the general manager of Hong Kong Universal Entertainment Co., Ltd. Sir, he is also the largest investor in this movie, Lin Sheng, please stand up and wave to all the friends in the room to say hello! "When Ma Xiang said this, the bald Lin Xiaoming immediately stood up and faced the back. The audience smiled and waved, but unfortunately he was not a big star, so he only received a little sparse applause. Ma Xiang added: "The second special guest is the distribution organization of this film, Mr. Yu Dong, the president of the famous Polybona. (Yu Dong stood up and waved his hand). He is very optimistic about this film and has written the script. Before filming even started, he had predicted that the box office in the Mainland would be at least 80 million, and then combined in all of Asia, "A Better Man" would definitely exceed the box office of 150 million, so he quickly secured the distribution of the film. "Quan!" This time, Yu Dong finally received a bigger round of applause, because the fans who came here today are actually members of the fan groups of several leading actors, and Yu Dong praised this movie so much. , fans are naturally very happy, after all, they don¡¯t want to see the movie starring their idol become a garbage work, that is very disappointing! When the applause subsided, Ma Xiang said quickly: "Okay, now we will invite the creators of "A Better Tomorrow"" "Bah, bang, bang, bang" "Ahhhhhh" The emcee simply said I was speechless because fans and even reporters applauded one after another. No matter who they were, of course everyone preferred to see big stars. Who wants to listen to a frustrated man all the time? Amid the loud cheers from the audience, Chen Musheng, who was wearing a black suit, gray hair combed sideways, and glasses, took the lead on the stage, followed by Xie Tingfeng and Wu Jing. , Tang Xiaosha, Fang Guanming and "big-eyed beauty" Jiang Ruolin are the five male and female protagonists. Just like when a star appears, whoever has the loudest voice will definitely be the most popular. Among these five leading actors, everyone's popularity is actually clear and very obvious. "Xie Tingfeng is indeed the most outstanding little king of Hong Kong's new generation. His voice is very loud. Except for a certain cheater, his popularity is the well-deserved number one among the leading actors. And Wu Jing is the second one. It seems that his reputation as a Kung Fu star is still very high! Although Little House is the "Dragon Prince", he really doesn't have any outstanding results, so he is only slightly better than the "big-eyed beauty" Jiang Ruolin, who is also considered a newcomer. There are only about 2 to 30 fans cheering for him! As for the youngest Tang Xiaosa? Um, didn¡¯t you see that he was holding a microphone and waving to the audience out of habit, without saying a word, but he immediately caused hundreds of people in the audience to scream? Actually, to be honest, this scene is a bit embarrassing, because it seems that he has blocked all the light of other celebrities, so that everyone only sees him, which is not conducive to the unity between them! Let me go, when is my brother so popular in Hong Kong? Brother Xiaosha muttered in his heart with some confusion, after all, Hong Kong is Xie Tingfeng¡¯s home base! How could he be so attractive to fight like this? "And, if you look at it this way, then if they go to Beijing, Nanjing andFor inland cities such as Zhouzhou Someone shuddered all over and prayed in his heart: My dear, please don't tell me, I can cover all the other four by myself! If this happens again, I'm sure someone will quit. That won't be fun! (To be continued, please search Piaotian Literature. The novels will be better and updated faster!