Although the meeting with the 'King of Sunglasses' Wang Jiawei did not turn out to be very pleasant, Brother Xiaosha didn't know if he had been blacklisted by the 'King of Sunglasses' as being unable to cooperate with him, but he did not regret it at all. Instead, he felt very happy. Be decisive and not be fooled by the false reputation. Look at Wang Jiawei¡¯s record! Mingming originally wanted to make "Days of Being Wild" into a dark society movie, but when it was finally released, it turned into a collection of crazy men and women, which made the investment boss so angry that he had brain congestion and almost died; when Mingming pulled the investment, he said The good one was "Ashes of Time", which was very martial arts and high-spirited, but it turned out to be a dull and melancholy literary film that completely failed at the box office. With these records already engraved in the history of Hong Kong movies, who dares to believe that the so-called love-hate story of the martial arts figures of the Republic of China will really be made into a passionate action film with swords and swords by "The King of Sunglasses"? ? That's just a joke! Movie fans all over the world won¡¯t believe it. So after he went back, he explained this to Gao Yan and Li Minghao. As expected, both of them nodded and praised him for doing a good job. After all, for Brother Xiaosha now, box office is what he pursues. If it really Getting on Wang Jiawei's pirate ship would go against the original intention. There's no way around it. The Sunglasses King's movies have always been eccentric and only aimed at winning awards. They have never been box office bombs, let alone what fans are passionate about. After all, his brilliant previous films have already made countless movie fans suffer. . In the following time, Brother Xiaosha didn¡¯t even think about going on vacation, because Gao Yan, the agent, gave him a list of things to do. First of all, he attended three endorsement signing press conferences in a row and filmed three TV commercials, namely for Pepsi-Cola, Yili Chocolate and Nivea Men series. Then he accepted a huge invitation from CCTV's "China Love" column and performed in such a large-scale commercial performance for the first time in Nantong, Sujiang. Although he only sang a song and performed a small magic trick, it detonated the night. Due to the enthusiasm of tens of thousands of viewers, when it was later recorded and broadcast on cctv-3, the ratings were quite impressive, which was worthy of the three million appearance fee paid by the organizer. Yes, while waiting for the filming of "Red Cliff" to start, someone was almost "grabbing money". Not to mention that the three TV commercials were clearly required by the endorsement contract, and he also shot two print ads. Advertisement and then attended 3 opening ribbon cuttings. These two print ads are for large-scale real estate projects in Shanghai and Guangdong. They are both large-scale commercial housing residential area projects with a total investment of more than 5 billion. The developers are Vanke and Poly. They are all very wealthy, even someone's agent. The quote given was 4 million a year for the use of the graphic rights, but they didn¡¯t care at all and agreed quickly. He attended three openings and cutting ribbons, two of which were the opening ceremonies of two five-star hotels in Qingdao and Changsha, and one was when a fashion brand opened a store on Nanjing Road in Shanghai. He was invited to appear and cut the ribbon. and speak. In fact, his main purpose is to gather popularity and attract media reporters. Although the time is almost more than half an hour, the prices are not low, and none of them are less than 4 million. To be honest, this kind of price is actually scary and shady, and it would even make someone blush after receiving it. After all, most people in the country would not get 4 million even if they earned 100 years, but he got it in less than half an hour. The price he paid was just to keep smiling and say a few more nice words, then pick up the scissors and click it, and he was done. . It¡¯s really not practical to charge such a high price for such a small amount of effort! But in Gao Yan¡¯s words, this is called a market, which is caused by the relationship between supply and demand. There are many people who charge cheaper than him, such as the 'little kings' Jay Chou and Xie Tingfeng. If they attend the opening ribbon cutting, the price usually starts at 1 million, while the right to use authorized print advertisements is even less, usually 800,000/ That¡¯s a lot of years. After all, their endorsement fee is RMB 8 million per 2 years, but they still have to stipulate the number of events to attend, at least one TV commercial, and a number of photo ads! So, if they are so ¡®cheap¡¯, why don¡¯t these merchants hire them, instead of paying high prices to find Brother Xiaosha? Could it be that the merchants have more money and can afford it? ¡°Just kidding, among the businessmen who can afford this price, who is stupider than the other? The reason why people insist on offering sky-high prices with both hands and looking for Xiaosha brother life or death is entirely because the market appeal is different, and the prices are naturally different. A domestic superstar who claims to have the most registered fans and has sold 55 million records; an Asian superstar who has surpassed Yao Ming and climbed to the top of the Forbes China Celebrity List; a nominee for "Top Ten Outstanding Young People in the World", A world-class superstar who has been shortlisted for 7 awards in the 'World Music Awards'With so many names and such high popularity, even if the reported endorsement price is as high as 2 million US dollars per year, it beats Zhou Runfa, Fang Chenglong and Liu Dehua, the three most famous acting seniors in the world. Still a lot. Because a young, healthy and progressive superstar attracts fans¡¯ attention all the time, although the fee is indeed a bit high, the advertising effect is great! I haven¡¯t seen the three old partners, Zhongyi Candy, Guirenniao, and Giant. Do they want to extend the endorsement period? Haven¡¯t you seen that a lot of beverage and food giants, such as Wahaha, Master Kong, Uni-President, Mengniu and other large companies, are actively competing to win someone¡¯s endorsement contract? Especially the company Giant, because last year they were only willing to sign a one-year contract, and the endorsement fee was so low that they were only willing to give 1.68 million yuan. As a result, they regretted it in November last year. By December, they saw someone¡¯s The record sales were in full swing, shocking the global music industry, and they wanted to kill him with their head on the ground. You know, Brother Xiaosha personally negotiated with their advertising manager at the time. At that time, he only dared to quote 3.5 million/2 years, which is equivalent to only 1.75 million a year. As a result, Giant's manager thought that young people could not determine their surnames. It seemed prosperous now, but the foundation was not stable, so I declined politely. And what is the situation now? Their old rival, Merida Bicycle Company from Baodao, had already released news that they would directly sign Tang Xiaosha as an Asian endorsement at a price of 50 million for three years. So Giant regretted and became worried, because the biggest sales targets of their bicycles are young people, and a certain person has the most young fans. After looking for him to endorse, the monthly sales volume in the mainland has been rising significantly. If the contract expires and they switch to their old rival, wouldn't they go crazy? Therefore, Giant, who was originally stingy, suddenly became generous. Not only did it offer a high-priced endorsement contract of 55 million yuan for three years, it also offered to pay an extra signing fee of up to 2 million yuan. Well, this is actually an apology to someone. After all, who told them to clearly express that they were not optimistic about their stardom? If they did something wrong, they would naturally pay a price! It is no exaggeration to say that in the past 20 days, Brother Xiaosha¡¯s exposure has been extremely strong, and he has been grabbing the headlines of the entertainment edition every day. Today it was reported that he signed a Pepsi-Cola endorsement contract in Shanghai with a total value of tens of millions of dollars. Tomorrow it was reported that he spent an afternoon shooting a photo and print advertisement in Guangdong. Then, within two days, it was revealed that he went to Qing Dynasty again. The island cut the ribbon for the opening of a five-star resort hotel, and then returned to Shanghai and signed a sky-high endorsement deal with Yili Group for its ice cream brand According to the unspoken rules of the domestic advertising industry, both parties, A and B, will basically not disclose the specific amount, because this will make comparisons common. After all, many advertisements are usually collaborations between two or more celebrities. If you give one of them a sky-high price, such as tens of millions, while the other only has 2 or 3 million, how can that be ridiculous? Isn't this a deliberate attempt to save face? Oh, although I don¡¯t have the title of Little Heavenly King or Heavenly King, I am still on the front line! Why did I take more than 2 million, but he took 10 million? Could it be that I am several times worse than him? Originally, Yili Group hoped that Brother Xiaosha¡¯s endorsement contract would not be made public, but Gao Yan, the agent, refused to agree. After all, the taxes have been paid, so is there any point in concealing or not reporting it? Why not make it public and let everyone in the circle know the endorsement price of Brother Xiaosa! In this way, some people who intend to invite Brother Xiaosha will consider their own wallets, and merchants who can afford it can also be mentally prepared in advance to avoid having to bargain at the beginning of the negotiation. In that case, it would simply be wasting everyone¡¯s time! Therefore, the recent news that happened to Brother Xiaosa is really very exciting, and it has hardly lowered the popularity, because there is a rumor circulating on the Internet: Tang Xiaosa¡¯s agent bluntly said that if it is not a big brand with guaranteed quality, Tang Xiaosa will not accept it. ; Those who cannot afford the annual endorsement fee of 1,500 will not be accepted; once a quality and safety problem occurs, Tang Xiaosa's reputational damage will be compensated 5 times. There is no doubt that this rumor has stunned almost everyone, because the highest endorsement fees previously rumored on the Internet were Zhou Runfa¡¯s 2 years/12 million, Fang Chenglong¡¯s 2 years/10 million, and Liu Dehua¡¯s 2 years/8 million! This price alone has been classified as extremely high, and few manufacturers can afford it. The results are good now. Brother Xiaosha is a newcomer, and his endorsement fee has increased by more than 8 times, surpassing all the established kings of Hong Kong and Taiwan. What a joke! And just when everyone was talking about it and everyone was looking at it as a joke, Yili and Tang Xiaosha actually made it public at the press conference.The price was determined, the contract was signed for three years, the total price was 50 million, and the contract type was endorsement for all Asia. As soon as this announcement came out, the whole country was in an uproar, and the name of the "King of Money Suckers" was completely confirmed! (To be continued.)