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Text Chapter 427 Movie Frenzy, Olympic Awards Storm (Part 1)

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    It is a common practice for Hollywood's big-budget movies to announce their release schedules one year in advance. This is to show the confidence and confidence of the big-budget movies and to create a sense of anticipation for the audience. Now this marketing model has been gradually introduced into the country.  ?

    This time, "Planetary Age" and "Harry Potter" also adopted this scheduling method, and because the two movies have become so topical, the two film companies tacitly chose the same schedule¡ª¡ª  Next year's Christmas.

    Planet Warriors vs Magical Boys!

    The "Christmas Wars" of the movie world.

    As the saying goes, "There are no absolute enemies in the business world, only absolute interests." The dispute between "Planet Age" and "Harry Potter" seems to be an irreconcilable duel, but in fact it is a mutually tied marketing, which is also a legend.  "Bundle Marketing" in.

    "Planet Age" will be released on December 18, and movie tickets will be pre-sold online two months in advance.

    "Harry Potter" will be released on December 22, and movie tickets can be pre-sold fifty days in advance.

    The tit-for-tat confrontation in operational strategies, the bombardment of spokespersons, and the large-scale hacking of each other by online trolls

    It doesn¡¯t matter what type of topic the topic is, what¡¯s important is that there is always a topic, and the confrontational situation must be fully created, such as inciting hatred, bitterness cards, positive energy chicken soup, false innocence, etc. In short, we must do everything possible to stimulate the audience¡¯s adrenal glands.  The secretion of hormones is accelerated, because only when the audience's heartbeat speeds up can their wallets be opened actively.

    The second part of the two movies quickly attracted the attention of a large number of viewers in the first round of publicity, and their fans actively joined in.  It also plays a role in fueling the flames.  It¡¯s hot before it¡¯s shown.

    In this context, "The Shawshank Redemption" carries the title of "Nobel Prize winner Liu Jingting's Oscar-winning work" and rides on the "Christmas War".  The preliminary warm-up publicity began.

    ¡°Harry Potter¡± is also the work of Liu Jingting anyway, and everyone has made it clear that they want to use bundled promotions, so why don¡¯t we all join a group?

    Liu Jingting also expressed his full understanding of this kind of publicity method. After all, this movie does not have any hot scenes or sexy shots. Although the fragrance of wine is not afraid of deep alleys, the high-quality reputation of the movie itself can be foreseen, but if there are other movies with the same fragrance,  liquor.  Why don't you choose the one with a less deep alley?  This is an era where movies of the same type gather together.

    ¡°Moreover, Liu Jingting already knows the situation of "Shawshank" in its previous life, and is particularly willing to do his best to help it in this life.

    despite this.  "The Shawshank Redemption" will not participate in the competition for the Christmas slot. In any case, it is estimated that not many people are willing to watch a prison-themed work on this joyous day of Christmas.

    Therefore, "Shawshank" was finally released in October.

    Also selected for release in October is WB's "Crouching Tiger, Hidden Dragon."  This Chinese martial arts film is directed by Chinese director Li Qingan.  It will be the first time to seriously introduce the most traditional "Chinese Kung Fu" to the world.

    Like "Best", the screenwriter of "Forrest Gump", Liu Jingting remained anonymous in this movie, using the pseudonym "Du Lu" as the screenwriter. Liu Jingting made this arrangement after having good communication with the producers of the two movies.  The final decision was made. On the one hand, they regretted that they could not use the golden signboard of "Liu Jingting" for promotion. On the other hand, they were also curious and looking forward to the huge impact of announcing Liu Jingting's identity after the two movies had an impact.

    After all, the profit of a movie is not entirely in the box office.  If the two films can win Oscars as expected, the later CD rentals, online broadcasts, and TV station copyrights can also be used to flex their muscles.

    And the company also paid enough attention to these two movies.  "Forrest Gump" is marked as S-level, which shows that the content of the movie really scratches the itch of Americans; "Crouching Tiger, Hidden Dragon" is rated as A-level.

    Liu Jingting originally planned to hand over "Crouching Tiger" to Xingyue, but considering the box office performance of the movie "The Other Life" in China, he had to give up the idea and completely hand over the script to Li Qingan's team, only acting in his own name.  Screenwriter and Art Director.

    Speaking of the fate between Liu Jingting and "Crouching Tiger, Hidden Dragon", it is actually a bit ironic, because he only really settled down to watch this movie after the recommendation of a foreign teacher.

    When this movie was released in 2000, Liu Jingting was just a freshman in junior high school. At that time, all his impressions of movies were still in video halls, VCDs, and TV on demand. He had no idea about the movie until the domestic blockbuster "Hero" came out.  "Crouching Tiger" was being compared to more and more, and he began to indirectly come into contact with this "masterpiece".

    At that time, in order to follow the path of "Crouching Tiger" to Oscars, domestic martial arts films sprung up, but they all failed time and time again and were mercilessly judged as "bad films" or "on the road to bad films" by reviewers.  The status of "Crouching Tiger, Hidden Dragon" is thereforeBeing lifted higher and higher.

    What is even more puzzling is that the box office of this movie was a huge hit in Greater China. The box office in the mainland was even less than 15 million US dollars, but it took away more than 200 million US dollars in box office worldwide. This record has not yet been achieved.  Domestic films can be broken. Of course, this is one of the reasons why so many people follow the trend.

    However, these legendary labels failed to attract Liu Jingting. It was not until one day after he was in college that he chatted with a foreign teacher about their favorite movies. The foreign teacher very solemnly said that his favorite movies "make people think", and then  Liu Jingting was really surprised when he mentioned "Crouching Tiger, Hidden Dragon".

    The concept of "Crouching Tiger, Hidden Dragon" being popular in the United States has always been seen in the media or on the Internet, and I didn't feel that deeply. That time, I heard an American recommending his own country's movie to me.  It felt very strange, even a little embarrassing.  I finished watching the movie that night.

    It was also at that time that he truly understood why the film failed to sell well in China. There were at least two reasons. One was that the domestic film market at the time was not mature enough, and the other was that the film was implicit and profound, which was somewhat subversive.  Domestic audiences¡¯ concept of cool martial arts movies is not about being proud of the world and traveling across the world, but about exploring humanistic connotations and spiritual feelings under the guise of martial arts, ¡°as if the movie was originally made for foreigners.¡±

    Liu Jingting still remembers what Chow Yun-fat said with a frown: "Hold your hands tightly, there is nothing inside. Open your hands, and you will get everything."

    ¡°I don¡¯t know what kind of reaction this movie will have in China, but I¡¯m 90% sure it will be a hit but not a hit.¡±

    "Forrest Gump" is scheduled to be released on July 7.  It¡¯s considered a summer movie in the United States.

    Although Liu Jingting is also invisible in this movie, the producers are still confident in the film. On the one hand, it stars Hollywood's first-line actor Tom, and on the other hand, this movie is indeed tailor-made by Liu Jingting for American audiences.

    ¡­¡­

    The serialization of "The Legend of Heaven and Dragon Sword" did not speed up because Liu Jingting re-saved the manuscript, because by this time readers had become accustomed to this kind of slow serialization, and the complaints gradually disappeared, and.  "Jiang Lu" later "reneged on his promise" and announced that "with Liu Jingting's personal insistence, the serialization of the novel will be maintained as much as possible."

    In addition, after Zhang Wuji appeared on the stage.  Everyone once again brought up the issue of "the ownership of the male protagonist of this book" for discussion.

    "If the male protagonist is Zhang Wuji in the end, this book will also set two records. One is that the identity of the protagonist is the most unpredictable, and the other is that the male protagonist appears last."

    "It depends on the plot. Zhang Wuji is more and more likely to be the male protagonist. He was able to learn martial arts from a great master like Xie Xun when he was born. His parents are also martial arts masters, and Grand Master Zhang Sanfeng is a martial arts master. Judging from Yin Susu's appearance, grandpa  There must be great power over there. If this character who is loved by thousands of people and has an infinite protagonist halo is not the protagonist, then who can be the protagonist?

    ¡° Moreover, judging from Gu Yongsheng¡¯s history of digging holes for readers.  Zhang Wuji should also be the main character.  "

    This discussion continued intermittently for half a year as the novel was slowly serialized.

    In the June issue of the following year, "Jiang Lu" finally published the second half of the tenth chapter of "Yitian", "A Hundred Years Birthday Banquet Destroys the Liver and Intestines".  Zhang Cuishan officially committed suicide and passed away.

    After experiencing the relatively dull chapter serialization of "Chronicles of Ice and Fire Island", this shocking reversal immediately aroused heated discussion in martial arts forums. At first, readers reacted strongly, saying that they could not accept this turn of events, "A mouthful of old blood spurted on Wudang Mountain."  , believes that this plot arrangement is a bit rigid and unreasonable, "If I want to give way to my son, there is no need to commit suicide."

    Regarding the major controversies in the novel, Liu Jingting is willing to come forward to explain. This in itself is one of the joys of promoting the novel, which is equivalent to another exchange with fans of martial arts novels.

    "The protagonist in the first two episodes is Guo Xiang, the protagonist in the two episodes to the tenth episode is Zhang Cuishan, and then Zhang Wuji. This arrangement is to create a connection with the first two episodes, not to deliberately compete with readers. This issue has always been controversial, and today is just the time  Let¡¯s explain it to everyone.¡±

    "As for Zhang Cuishan's suicide, it was not just because he wanted to conceal Xie Xun's whereabouts. With Zhang Sanfeng protecting him, who in the world dared to force Zhang Cuishan to commit suicide? The reason why he committed suicide was that he felt sorry for his third brother. By the way, among the Seven Heroes of Wudang  The friendship is also one of the focus of this novel.¡±

    Liu Jingting posted two microblogs in response.

    With the author's personal participation, readers became more enthusiastic about the discussion and quickly branched out from the topic. For example, some readers have begun to pay attention to the issue of "abuse of masters".

    Although Liu Jingting is willing to talk about novels with everyone, he really does not have enough energy and time now.

      On July 7, "Forrest Gump" was released in North America, and a phenomenon-level movie began to sweep the entire North American continent.

    "This is an epic film that uses the experiences of a small person to see the political and social history of the United States!"

    Just after the first wave of viewings, critics gave such high praise.

    Then a flood of praise from the audience began to spread in major film forums, forming a "Forrest Gump phenomenon"!

    "It can be said that "Forrest Gump" is an authoritative American movie."

    This is a comment from a BBC film expert.

    "Chicago Sun-Times" directly headlined "Forrest Gump: It's Unbelievable!"

    The overwhelming reputation not only began to attract a large-scale movie-watching craze, but also opened up a bright road for the overseas distribution rights of the film.

    "'Forrest Gump' can almost be regarded as a representative work of American 'anti-intellectual movies'. The nostalgia complex in it and the review of the theme values ????of the United States in the 1960s can be said to have hit the bullseye of American audiences. If my guess is correct, this movie is very popular.  Possibly a candidate for Best Picture at next year¡¯s Oscars.¡±

    The famous film critic Roger once again predicted the next Oscar in his personal column. Previously, he had accurately predicted two Oscars for Best Picture, three times for Best Actor and one for Best Director.

    As soon as Roger¡¯s remarks came out, some people immediately thought of Liu Jingting who was walking on the windy and rainy Oscar Road.

    ¡°Chinese boy Liu Jingting¡¯s biggest competitor has undoubtedly appeared, and Bluetus can be thankful.¡± (To be continued.)
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