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Volume 2: Hold your head high and march forward 991 box office miracle

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    If you think about it carefully, it is almost impossible for a one-man movie, a movie limited to a small space, and a slightly boring biographical movie to make a big impact at the box office.  Even "The Hurt Locker", which swept the Oscars, ultimately didn't do much at the box office.  Whether it's trophies or box office these are always the key things that film companies need to weigh.  And "Four Hours" was obviously a movie made for the Olympic bid, and no one was optimistic about it at the box office.  What's more "127 Hours" was so "bloody" it scared many people into fainting, so it will be even more difficult to hit the box office.  But the fact is that "127 Hours" really made a dent in the box office.  "127 Hours" is released during the Halloween period.  In the North American film market, after the summer season, the autumn and winter seasons have always been relatively sluggish, and it will not become lively again until the Christmas season.  However, since "Harry Potter" successfully developed a Thanksgiving schedule at the end of November, the autumn and winter movie market has gradually shown vitality.  Last year and the year beforethe two movies in the "Twilight" series successfully showed off their power during the Thanksgiving holiday.  Today, the hot summer season has just passed, and the Thanksgiving season is approaching. During the Halloween season at the end of October and early November, the movie market is a little deserted.  Koreans believe that horror movies can make people break out in a cold sweat and provide an alternative way to beat the heat, so there are always an endless stream of horror movies in the summer. In the United States, because Halloween is a holiday for ghosts, thrillers in the Halloween period often occupy the top spot.  most of the movie theater¡¯s resources.  Movies released during Halloween this year include last year's hit "The Haunting of Hell", this year's sequel "The Haunting of Hell 2", "Saw", which launched a series of movies due to the popularity of the first one, and "The Morning Show".  "Anchorman" and "Supervillain" were released one after another.  The Halloween period is not a busy period to begin with. Most of the time, thrillers and Olympic films are popular.  The only box office hit in this year's Halloween season is "Harry Potter and the Deathly Hallows (Part 1)". Without any competitors, it is a sure thing to sweep the box office rankings.  In fact, no matter whether the competitors are strong or weak "Four Hours" lacks competitiveness in the box office rankings. It is more of a competition between itself and itself.  "127 Hours" was screened in 90 theaters this week, earning a box office of US$3 million, ranking tenth in the North American box office rankings this week.  This result is indeed a bit shabby compared to the first three films released by Lee Joon-yi in 2010.  Even "The Social Network", which was also nominated for the Olympics, made an incredible breakthrough at the box office because the subject matter involved the characteristics of this era, taking in 30 million US dollars in the first week; and "127 Hours" made 300 US dollars in the first week.  Ten thousand U.S. dollars is only one-tenth of what others paycompletely insignificant.  But considering that '127 Hours' was only a drop-in show, its single-box box office performance reached US$33,000, making it the single-box box office champion in the North American on-demand market this week. In this way, the box office performance of "Four Hours"  It's so subtle that Fox Searchlight couldn't help but applaud. If you add in "127 Hours"'s leading reputation, then the Halloween schedule will be before "Harry, Potter and the Deathly Hallows (Part 1)" is released "127"  "Hours" is the inevitable focus. It is worth mentioning that "The Social Network", which has been released for seven weeks this week, is still ranked sixth in the North American box office rankings, with full stamina. "127 Hours" is ranked second  It held a small-scale release in 536 cinemas across the United States this week. It grossed US$8 million at the box office in the three days over the weekend, accumulating US$13 million at the box office in two weeks, ranking No. 1 in the North American box office rankings.  Seven, the sixth place is "The Social Network" which has been released for eight weeks but has long-lasting durability. As a small-budget film with an investment of only 18 million US dollars, "127 Hours" has been locked in the Olympic bid from the beginning of its production.  In addition to the unflattering subject matter of the movie, no one has much expectations at the box office. Now, two weeks after its release, the box office results are very promising, and the media have called it a "box office miracle."  Looking at Fox Searchlight¡¯s film trajectory in the past three years, 2008¡¯s ¡°Slumdog Millionaire¡­¡± a film that almost failed to be released, finally achieved a box office of over 100 million US dollars and achieved a historic victory at the Oscars;  In 2009, "500 Days with Summer", a small-budget independently produced film, finally made a profit, and also won Lee Joon-yi his first Golden Globe trophy; out of the old  "127 Hours" was directed by Dan Ball of "Slumdog Millionaire" and starred by Lee Joon-Yi of "500 Days of Summer." The distributor is still Fox Searchlight.  The media easily discovered the connection and began to exclaim the coincidence.  "127 Hours" has an absolutely weak box office appeal, but it has accumulated box office results by virtue of being screened in more than 500 cinemas in the first two weeks.??Breaked $10 million.  You know, there are so many big-name Shenying films that struggled at the box office below 10 million, and ended up losing all their money.  Before the movie was released, Fox Searchlight's box office estimate for "Four Hours" was 15 million, and the investment in this movie was 18 million, so it will have to rely on it later.  Four issuances to recoup costs.  But now, before "127 Hours" has been released on a large scale, the box office has already crossed the threshold of 10 million, reaching 13 million US dollars. Not surprisingly, the film will be able to successfully recover its costs in the next week.  This achievement made Fox Searchlight overjoyed, and a celebration banquet was immediately held.  Even the distributors themselves were so surprised, so it¡¯s not surprising that the media shouted a ¡°box office miracle.¡±  In the third week, "Four Hours" was officially released on a large scale in the United States. Although it is said to be large-scale, in fact, the number of theaters showing it is only 1,300. Of course, it cannot be compared with those "blockbusters" that have more than 3,000 theaters.  .  In this case the box office of "127 Hours" once again gave a surprise. It scored 20 million U.S. dollars in the three days of the weekend, and the cumulative box office exceeded 30 million U.S. dollars, reaching the 33 million mark.  Numbers, it is indeed easy to recoup the cost of the movie!  According to normal rules, the trend of movie box office is that the number of theaters and box office will gradually decline with the increase of time, and finally fade out of the list.  However, for a movie with a strong reputation like "127 Hours", as word of mouth spreads, theaters and box office are showing a rising trend.  However, "127 Hours" is still limited by the subject matter itself. In addition, "The King's Speech" has also made its debut, and "Black Swan" is ready to go, so the box office growth ability is still hindered.  In its fourth week of release, "Four Hours" received a strong impact from the other two Olympic bid films, "The King's Speech" and "Black Swan." Although "The King's Speech" did not do much at the box office due to its dull subject matter, it did not do much in terms of word-of-mouth.  However, it took away a lot of attention from "127 Hours", so it indirectly affected the box office performance of "127 Hours".  "Black Swan" stars Natafe Portman, a new-generation actress. Even though the subject matter is slightly dark, it performed well at the box office.  However, if you carefully study the underlying reasons for the box office breakthrough of "127 Hours", it is not difficult to find that it is mainly because of the economic recession in the past two years, which has made people extremely eager for an exciting spirit. Lee Joon-yi and "Four Hours"  "Conveying the love for life is undoubtedly a shot in the arm.  Relatively speaking "The King's Speech" is a bit dull "Black Sky Crow" has a dark atmosphere, while "127 Hours" is passionate and joyful, coupled with the wonderful soundtrack, pictures, and the handsome guy Lee Jun-yi.  It is eye-catching and does not fall behind in the box office competition.  As a result, "127 Hours"'s performance declined in the fourth week, but it still maintained its leading position. It took back 13 million US dollars in the box office over the three weekends. Although the decline exceeded that of "127 Hours", it still occupied the top spot.  It ranked fifth in the North American box office rankings, defeating "The King's Speech" and "Black Swan" and still maintaining its advantage.  However, the reason why the media calls "127 Hours" a box office miracle is not without purpose. If this "miracle" disappears so quickly, it is no longer a miracle.  After performing well at the box office in the first three weeks and successfully recovering costs, "127 Hours"'s tenacity in the box office rankings after "127 Hours" exceeded everyone's expectations and once again demonstrated its true nature as a miracle.  "127 Hours" stayed in the top fifteen of the North American movie box office rankings for five weeks. Then as the awards season began "127 Hours" was successfully shortlisted for various awards, and the box office also rebounded slightly again, ranking in the top two.  The ten people stayed around for a while, and then disappeared from everyone's sight.  Although the highest ranking of "127 Hours" on the box office rankings was only fifth place, and it only stayed in the top ten for three weeks, the important thing is that it lasts long.  In the end, the cumulative box office reached US$75 million, leaving everyone speechless in shock.  "127 Hours" has never achieved impressive results from its release to its release, but in the end the cumulative box office reached an astonishing US$75 million. This is not a box office miracle, who is!  Globally, "127 Hours" also continued this tepid box office accumulation process, with cumulative box office results outside North America reaching 55 million US dollars.  Compared with Lee Jun-yi's other three movies this year, this result is really unachievable.  Sure enough, "127 Hours" is still severely restricted by its subject matter.  But let¡¯s look at the statistics¡­ the global cumulative box office of ¡°127 Hours¡± actually exceeded 100 million!  Over 100 million?  This has also been regarded as another miracle for Fox Searchlight after "Slumdog Millionaire" The box office performance of 130 million US dollars was enough to make countless big productions laugh on the spot.  Fox Searchlight, Dan Ball, and Lee Joon-Yi, this combination created a miracle that left everyone speechless. ?The second update today.  (To be continued)
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