Just like many people think, having Yang Yi in this world is already a very big anomaly. Is it possible that a second Yang Yi and a third Yang Yi will appear one after another? Therefore, all the actions Yangyi Culture took for the three students were regarded as a complete marketing act. Some people in the industry even laughed and made bets with their friends after hearing about this behavior of Yangyi Culture, saying that these three books were just the hype of Yangyi Culture, and their sales volume did not even reach 5% of the bestsellers. According to the standard of 10,000 copies, as long as the total sales volume can exceed 30,000, he will buy one of each of those books and eat them all. As for the teasing and looking down on these people in the industry, many people also used a nonchalant and frivolous tone after hearing about it, joking that the other party only knows how to pick up the weak persimmons. It seems that they are very sure that Yangyi Culture will be in this event. We are about to encounter a Waterloo. The evolution of things is obviously beyond the expectations of many people. On this Children's Day, it is also a sunny weekend. Yangyi Culture's "New Writer Promotion Plan" is officially launched in major cities across the country. After starting, whether it is the large-scale cultural mall that has appeared in the capital's magical town, or the various stores of the Xinhua system, or the individual bookstores in the streets and alleys, unified billboards and advertising banners are all placed or pulled. The most conspicuous location of the bookstore is even more eye-catching than the previous posters. You almost don’t have to enter these bookstores. As long as you pass by the door of the bookstore, you can see these billboards and advertising banners. This situation naturally attracts many parents who come to buy books. And in addition to these parents who just learned about this event, there are many more people. They are readers who have learned about this marketing through previous publicity. Many of them were dressed as students, and in groups - mostly girls, in twos, threes, or alone - young readers, mainly boys, came to the bookshelf where these books were placed. From now on, the next development will be almost the same as the best situation envisioned by Yang Yi - those girls who saw the works of Zhang Yueran and Guo Siwei will almost immediately take out their money and come to the cashier to queue up to buy. , even people who have no budget or a small budget and need to think carefully are still hesitant to read books. There are also people who have determined that these works are their "dish". Simply hold the book, find a quiet corner where no one will disturb you, and start reading happily, regardless of the surrounding situation. "It's really weird. These books are so good-looking? Why have I already sold more than 20 copies in less than half an hour after opening the door?" At the checkout counter of a Xinhua store in Shanghai, a man on duty today The cashier couldn't help but be surprised, because there was a constant flow of people buying certain books. Except for the parents of new students who brought people to buy study reference books during the beginning of the school year, there was no similar situation anymore oh. No, this happens every time a comic called "Yunhuang" is released. But the books being sold now are neither study reference books. It's not a "Yunhuang" comic, but just an ordinary text book. Or are these books so good-looking and exciting that I have to buy them? There is another counter opposite this cashier. After her colleagues heard this, they looked like "you are really ignorant" and said, "What else? They have been advertising for more than a week, and if the things are not easy to sell, isn't that a loss? Now we are doing business. Who is not smart? Can he still do business at a loss? Besides, you don’t know that this time it is not a book from Yangyi Culture. I have never seen a book published by their publishing house that is not easy to sell. " " But this time it’s too strange, isn’t it?” The previous cashier was still a little unconvinced: “Look for yourself, what is Youth Storm? It’s just something written by some students, and it’s not a work by a famous writer. Could it be that now? Are children so good? How can they compare to those who specialize in writing just by writing something? What they sell is not just a book by a child, but articles by three students" If the cashier is an employee of Yangyi Culture, then the reborn man might be kind enough to explain to the other person: "Sorry, racing driver Guo Siniang, Zhang Yueran and the others are indeed very powerful students, at least among the same age group, they are writing There is no opponent in the world. Moreover, these people are not just random things, but they are cheaters who have been reborn. They use the things that are most suitable for them, which are the factors that directly led to the success of the other party in the previous life, to make a fool of themselves. If we move it here as it is, it would be unreasonable. " Inside the Xinhua Bookstore in Shanghai, the cashier was gossiping curiously with his colleagues, while in the Wangfujing Book Building far away in the capital, there were people. A cashier happened to meet a child of an acquaintance who came to make a purchase.?Books, so I couldn't help it, and finally asked the child the question I had been curious about: "Hey, Taozi, do you have time to come over and read a book today? Let me ask you, what did you buy? , what "The Carp Has Ridden the Narcissus", it's such a weird name, I can't tell what it means at all" After muttering to herself, she handed over the book that had scanned the barcode. The child who returned it to an acquaintance continued to puzzle, "Are these books so good? I see that many students have come to buy these three books this morning. Why are they all written by students like you?" Are they better than those written by famous writers? I know that the previous works by Ba Jin and Lao She, as well as the current books by Haizi, are all so famous. Why don’t you like to read them? " " If asked by parents or teachers, these children who come to buy books may not be able to tell me anything, but when faced with an aunt who has not much contact with them and is just an acquaintance of their parents, this person who bought Zhang Yueran’s famous work The junior high school girl shook her head happily and directly: "It looks good. If it doesn't look good, how can we buy it? As for the people you mentioned, Aunt Hu, they are too far away from our lives and cannot resonate at all." "Besides, you have already learned these things in Chinese class, and you still need to spend money to buy them?" "What about this book in your hand?" The cashier asked very funny. He curled his lips, not agreeing with what this child said, and thinking to himself, you are a little kid, how do you know what life is? Still too far away from your life? Every kid would laugh to death when they say something like this. "It just resonates. Many things are the same as what is happening around us, but we can't write it ourselves. Now that I see this kind of book for sale, I must buy it back and read it. Well, my classmate called me, bye auntie!" The girl explained a few more words, and then saw her companion who came with her waving at her, so she hurriedly responded and hurried over. In fact, the reasons stated by this girl are not too clear. It is true that this group of new writers, represented by Zhang Yueran and Guo Siwei Racing Driver, can hardly compare with some of the existing famous writers in terms of ideological level. Even some young and middle-aged writers such as Asa, who are not so well-known but are definitely not bad at it, are far away from each other. However, their works are sought after by the majority of teenagers, especially students. The reason is that Their "true colors" writing. Whether it is the real understanding of life or the pretentious "composition" of "forcing new words to express sorrow", it is extremely in line with the psychology of teenagers in this era. To use Yang Yi's original words when he evaluated these works to Zhao Shuren and others in the editorial department of Yangyi Publishing, "Don't underestimate the power of these new generation writers. Even if they are 'writing' , and it's so "made" to fit the adolescent psychology of the students. It's exactly like looking at mung beans. Look at it, it's like this sentence - "Two people intertwined, no fighting, no fighting." Hug, wear comfortable shoes, walk lightly past each other' - in context, what does this sentence mean? What kind of outlook on life and values ??does this sentence contain? No, I can't see the power of any words in it Well, that's not entirely correct. When it comes to the power of words, this sentence still has some power to impress people when they first see it, but it can't stand up to deep thought or careful study. There's nothing you can do about it. What can you do with today’s students? They think they are mature and have a profound understanding of life and feelings, so in the end these books will definitely get good results.” For, it fits the psychology of teenagers in this era. They are eager to be recognized. Their hearts are sensitive and delicate. Just like the children of the 1960s and 1970s who believed that a green military uniform was romantic and mature, the children born in the 1980s and 1990s saw that Words like "Bright and sad at a forty-five-degree angle" feel like these words reflect their hearts, and they are truths that can be understood by each other and can be confirmed by each other. Therefore, Yang Yi knew very well that what was waiting for him would definitely be another success, and there would be no intersection with failure. At the end of the day's activities, because it was the work of the winner of the New Concept Essay Contest, in a sense, it could be promoted as positive news, so the Oriental Channel in Shanghai received notifications from different channels. After being reminded, reporters were urgently dispatched to the largest bookstore in Magic City - the one that Yang Yi also approved after building the first cultural mall in the Yangtze River Delta in Yuezhou to conduct interviews. And this interview, as expected, appeared on Dragon TV’s morning news report the next day, and was then broadcast by Modu Channel and Yuezhou Channel. "Dear viewers,??I am now in the largest book building in Shanghai, bringing you live reports I think if you have children in high school at home, and the children happen to be liberal arts students, you must have heard of the new concept. The name of the essay contest, and our report this time, is directly related to the first winners of this contest" (To be continued, please search Piaotian Literature, the novel will be better and updated faster!