Seeing that everyone he named agreed one by one, Yang Yi nodded: "This company started with book sales from the very beginning, and it was also an online book sales business. Everyone should know it, right? And what they are doing now "Success, I won't elaborate too much. I also asked Director Wei An to distribute the information so that everyone can have a more intuitive understanding." After everyone got the information, even the heads of the animation department also asked. After reading it carefully, Yang Yicai continued: "But why did they start with the book business? I don't know if the founders of Amazon had other plans at the beginning, but the fact now is that they chose books." The reason is very simple, because books are relatively standardized products. If you put aside the part that publishers pay to sales channels, then in fact, as a commodity, the gross profit margin of books is very high, and the market It exists forever and cannot be affected by the external environment and other related industries." Seeing Qiu Yuan and Wu Shi and others involved in their specific positions and future positions within Yangyi Culture Group, Yang fell into deep thought. Yi stayed for a while for them to think, and then continued: "To put it bluntly, because I personally have an accurate grasp of commercial best-selling book writing and the general trend of the book market, in the future, I can It is foreseen that Yangyi Publishing does not have to worry about not having good books to publish, but the next problem arises. When we publish a best-selling book, although we can benefit a lot from it, we only pay those distributors. How much is the cost? Now, although Xinhua's Jingcheng Distribution Center is willing to carry out in-depth cooperation with us, Yangyi Culture, the cost after the reduction is still a cost. If this part of the cost can be left. The profit rate of Yangyi Publishing is not just doubled, but doubled, which is something that can be easily achieved. I think Mr. Rogoro, Mr. Wu, and Chief Editor Zhao all know this. " The three people mentioned by Yang Yi. , both are insiders in the book industry, one is the CEO of a publishing organization, and the other is the editor-in-chief of a publishing house. There is also a local manager of the former Xinhua system. Naturally, he knows nothing about the profit sharing of a best-selling book. Luo Ge also had to stand up and speak at this time: "It is true that a best-selling book has too many related institutions in the entire industry chain from printing to consumer purchase, so even a book with very good sales, as a Publishing institutions can only get about 20% of the profits, but once the channel costs are saved, doubling the profits as mentioned by Mr. Yang is not a big problem. " Qiu Yuan is not an insider in the book industry, but now. Even Rogo said this, so he certainly wouldn't believe it. "I agree with this reason, but in the current domestic market, physical bookstore operations still account for the mainstream." Qiu Yuan's question seemed to go beyond the scope of the financial director's authority, but Yang Yi knew that he did not mean to exceed his authority. Try to sort out the group’s financial situation as much as possible. "Indeed. But when I established Yunzhong Bookstore at the end of 1997, Mr. Luo also said the same thing: Even if Yangyi Publishing was still Siyue Culture at that time, no matter how many bestsellers were published every year, they did not have their own channels. , I have built a huge bookstore in one place, and I don’t see a future at all. But in fact, I think the operating conditions of Yunzhong Bookstore have told everyone what the truth is." Yang Yi looked around. I felt a little more satisfied when I found that even the newcomers did not show the slightest carelessness because of their age: "I mentioned this example not to show how promising physical bookstores are, and there is no need to shift the focus of business at all. When it comes to online sales, I’m showing off my own vision more shamelessly.” At this time, many people became angry. “But I want to tell you now, the next step is the world of e-commerce. The future world is a world dominated by the Internet. This is true in all aspects. If we don’t rush to define our own sphere of influence on the cake that has not yet been formed, we will regret it later. I'm afraid it's all of you. Everyone has heard of 8848. Some time ago, their founder also launched an event called the '72-hour network survival test'. Of course, I must point out that this event is actually a gimmick. , but the key is that their marketing methods are successful. Now everyone in the domestic Internet field knows the name 8848, and VCs are also chasing it. There are already pioneers in the lead. Is there anything else to worry about? It is often said that the first person to eat crabs is the most courageous and the one who reaps the greatest benefits. Now we just have to follow the other person to eat. Why not give it a try? " Everyone nodded, but Wu Shi, out of his cautious nature, still asked: "But the 8848 I know seems to be an e-commerce company sold by Shim. In addition to their parent company's software, most of them are sold in supermarkets and Things that can be seen in specialty stores, they??They all conduct direct sales through agents or first-level procurement, and we only have books as a business" Yang nodded, he was still very optimistic about Wu Shi, although like Fu Lili and others, they all came from old age. Although he is a state-owned enterprise, he can be found in his initiative to seek innovation and change. This is also the reason why Yang Yiyi gave him the responsibility of online cloud operations officer. Now that he heard him ask this question, he did not hesitate to explain. : "Yes, 8848 is a large online supermarket, so our online cloud is an online bookstore. The current business does not overlap, but it can give us a greater living space. Are you, Mr. Wu, having a hard time with 8848?" In Citi, where e-commerce is already relatively mature, our Yunzhong Online business model is called vertical b2c, that is, a single business project. Of course, although I am talking about a single product, in fact, because of the particularity of books as a commodity, they are still richer than household appliances, food, etc., so that it does not happen that consumers just choose one. Changhong, or Coca-Cola's case. " After learning about these situations from Yang, he said nothing more. " After all, even Zhao Shuren and Liao Xiangzhai, who are obsessed with their professional fields, are aware of the popularity of the Internet, so the rest of the company are even less aware of it. Maybe I don’t know. Since Yunzhong Online is already inevitable, and according to Xiaobo SS’s description, it is still a promising industry, so they don’t mind being the ones who create the market. Qiu Yuan, who was skeptical, stopped talking, and Yang Yi continued: "Then the next one, Yanhuan.com and New Silk Road will be merged to form Yangyi Literature, focusing on Internet reading. I hope the new business department will be in Guo Under the general leadership, we can reach a higher level. But I need to remind you something here. Emerging online fantasy literature and traditional literature are almost incompatible with each other, so I need you to treat them very clearly in terms of their development plans. Let's do this. After the meeting, you can make a development plan and show it to me as soon as possible. ” Yang Yi was very familiar with the purely commercial writing of online literature and the pursuit of ideology in traditional literature in his previous life. He had paid attention to both of them. Of course, the focus was still on the latter aspect of traditional literature. Although because of the Internet literature boom, With the rise of the Internet, quite a few writers are known because of the Internet, such as the hydraulic researcher who created Qingwu Feiyang on Baodao, and a certain baby who led the trend of urban scar literature. They are not so much Internet writers. It is better to say that these people are traditional writers who write through the Internet. The words written by these authors may be hypocritical, and they may focus on their own feelings and ignore the influence of socialization. But there is no doubt that they are traditional writers. The Internet fantasy literature writers who have low writing standards and often mock themselves as "writers" and "coders" are obviously different from the above group of people. Maybe some authors in fantasy literature also have traditional skills. The thinking of a writer, but in fact, the works of most such writers are not very successful. Readers of fantasy literature usually have a title for this type of people. With just this title, you can see two things. There is such a huge gap between these different cultural models. If you use the thinking of Internet literature to do traditional Internet literature, or vice versa, there will only be one end, and that is a dead end. Even Yang. This person is not a reborn person who pays much attention to online literature, but also knows some anecdotes in the online fantasy literature circle. In the past life, the largest online novel website started in Chinese. After the founder chose a domestic venture capital, because of the operating philosophy The differences between the company and the CEO who came from the group were very different, which later led to the split of the website. As for that CEO, many insiders with grassroots backgrounds believed that he was managed from the grassroots with the management of literary youth. Internet fantasy literature. In view of this, Yang Yicai specifically reminded Guo Yin not to make mistakes in this aspect. However, thinking that this well-known insider in his previous life can be regarded as a combination of elite and grassroots characteristics. I don’t think he made any mistakes after having his own reminder. Seeing that Guo Yin was already surprised and excited by the CEO of the business group, Yang Yi stopped talking and turned his attention to Zhao Shuren. Over there: "Mr. Zhao, the current structure of Yangyi Publishing will remain unchanged. It will not be upgraded to a business group-level subsidiary. It will still maintain the original publishing style. However, I will add a liaison department to organize the outstanding manuscripts you review every month and give them to me for a second review. I hope Mr. Zhao will not think that I do not delegate authority. "How is it possible, Mr. Yang, who among us editors doesn't know what you are looking at?" We are really not sure if we are really going to be able to publish books independently. "Zhao Shuren's words have nothing to do with compliments, but are published by Yang Yi.?Editors, my heartfelt thoughts. Last year, it has been proved that as long as it is a book that Yang Yi likes, there is no one that is not a best-seller. From the king-level "Absolute **" to a slightly less popular one, there is no way out. The best-selling "Once Upon a Time in Beijing University", coupled with Yang Yi's own three market ace books, he is exactly like a Chinese Stephen King, but he does not specialize in horror and thriller novels. Seeing Zhao Shuren’s statement, Yang Yi said nothing more and turned his attention to the animation department. (To be continued. Mobile phone users please read here.) Baidu search: "57 Novel Network" or visit "57", fast updates, no pop-ups, clean pages, no need to register to download txt novels