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Text 482. The era of big sales

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    Yang Yi smiled and shook his head, but he didn't mean to tease Fatty for fun, but the young man had other ideas in his heart.  <ww.  ieng.  > Although Xinhua, a national brand, will always be the undisputed number one channel provider and operator in China, in later generations, it may not be that no one has put huge pressure on this national behemoth through the Internet.  At that time, no matter Dangdang or Amazon China, in terms of the networkization of the book market, this huge company could not easily respond to the market, and it lost a part of its market share."  Those online bookstores that have thrived with the help of the Internet, relying on the global technological revolution, have taken a big bite of the cake from Xinhua Bookstore, which has unlimited support from national policies.  Moreover, if it were a private or foreign-funded enterprise, it would definitely be painful for the loss, which is reflected in Xinhua's almost indifference.  Thinking of this, Yang Yi couldn't help but sigh. With the Propaganda Department of the Central Committee of the Communist Party of China and the China Publishing Group as her backers, Xinhua was indeed a young lady who didn't have to worry about food and clothing.  However, after having myself as a reborn person, if I advance the online operation of bookstores by a year or two, I wonder if the fat that I have chewed off from the other person in this life will cause some people pain.  "I'm really confused. Do you look down on the Xinhua system and the director of the wholesale center, or do you really don't understand the significance of this big shot going south this time?" Luo Ge was a little confused about the young man's advice and said  The other party probably didn't understand the background of Director Zheng Guofeng, but the other party had clearly come up with the idea of ??'providing free books to the troops for joint military-civilian development'. It must be said that this guy looked down on people from the Xinhua system.  The smile on his face is really unlikeable. ?????????????????????????????????????????????????????????????????????????????????????????????????????????? The kind of indifference that holds the pearl of wisdom in hand.  "Okay. I understand. Brother Luo will be the one to receive Director Zheng. If the other party wants to see me, it won't be too late for me to go." Yang Yi shook his head, his mind already flying to other places: "Xinhua  We have already sent a character of this level here, so even if I am a child, even if I don’t attend the meeting, the other party will not use this issue as an excuse to make things difficult for us. And to say the least, "Bright Sword" is currently popular among the national media.  Even if Director Zheng is small-minded, he won't make fun of such a political mission! "Don't worry when you see Luo Ge's expression.  Yang Yi quickly spoke to comfort him: "And when next year starts, I have a hunch that we may not have enough money to spend. Even if "Bright Sword" can be a hit, with more than 20 million yuan sold in three months, I will be the same.  Opinion." "Not enough?" Luo Ge's fat face changed color instantly, and he looked like he was dying of pain: "How is it possible? Come on, let's calculate the transfer fee of Yunzhong Bookstore after subtracting the bank's fee.  After the loan, there is still about 17 million left, which has been used on the new headquarters and two logistics and warehousing centers in Magic City, which is considered to be a break-even period between New Year's Day and the Lunar New Year.  It is estimated that Xizhi's tourism revenue will reach a new high. The finance department has already made a budget, and it should be around 4 million. Then there will be a book sale at the end of the year, a week's worth of activities plus your books.  Ma Yang. Probably more than 7 or 8 million" "And you haven't counted the two big ones we have? There will be two single volumes of Wan Yatou's comics released in the country at the end of the year, right?  The latest content of the new volume "Yunhuang. Mo. Yanshi" combined. In the first quarter of next year, at least more than 15 million yuan can be recovered. Kodansha's estimate is 2.  Ten million; the other item is the cartoon "Yunhuang". Look at the winter vacation at the end of the year. Are all the local TV stations not rushing to buy the film sources and copyrights from us? Director Fang has already made an offer. Now  The one that has already been broadcast has 4,000 episodes, and the second one newly produced by the animation department in the second half of the year has reached 6,500 episodes. Let’s calculate based on the average cost of two films for a provincial satellite TV station of 200,000 per film.  There are 19 TV stations that we have cooperated with in the past six months and are likely to have the intention to purchase again. This is another 8 million in funds, and the initial costs have been spent, so it is a complete net gain!  Add it up, how much does it cost?" Seeing the fat man's anxious expression, Yang Yi was also amused.  This guy is not that kind of Grandet-style miser. The main reason is that the fat president has entered the 30s of his life, so his family is very dissatisfied with the fact that he is not married yet. According to the inaccurate information Yang Yi got,  , the old man of the Luo family has already said that if he does not take his grandson-in-law home by the end of the year, then he will never come back again.  So in fact, Luo Ge is thinking that Yang Yi Culture will turn around and get out of the predicament soon. He also plans to enjoy the fruits of his labor over the past year and a half. He also plans to travel around the world after getting engaged to Wei An.  "That’s not much, only 35 million?  After listening to you talk for so long just now, I thought our Yangyi Culture’s liquidity had exceeded 100 million.  "Yang Yi's smile also had a touch of teasing at this moment, but he also knew that he and Luo Ge couldn't joke about this, so he shook his head: "My uncle, that is, Yang Yi will be hanging up soon.  The old restaurant of the catering brand will also go to Shanghai after the new year, but he has some savings of his own, and with my investment, he can barely support two stores, so I can ignore him.  It goes without saying that Yangyi Tourism will have a long period of profit in the next ten years in Xizhi. According to my wife, within these ten years, only minor repairs will be needed without spending a lot of money.  But there are also Yanhuan.com and New Silk Road. These two websites have not yet reached the point of breaking even and require continuous investment from us.  And in fact, these two online literature sites have never been a big expense. When our Internet search engine center officially starts construction after the year, you should not give up at that time.  ” The Internet has always been a money-burning industry. When the entire industry in China is in the ascendant, the demand for funds is so great that countless entrepreneurs feel powerless. That’s why Yang Yi gave Luo Ge a dose of vaccination in advance,  If the fat man sees that the books are empty, I don’t know if he will go crazy or go crazy. Just as Luo Ge’s face became increasingly pale, Yang Yi released what he had already prepared.  Bait: "But you and Sister Wei An's wedding, and your trip around the world.  Don't worry, this is our Yangyi culture's marriage to a wife.  You won't run out of money.  " After hearing what the young man said, the fat man's face looked better, but he was still arrogant: "Why do you want to marry a wife in a yangyi culture? Now everyone knows that you are the big boss, and I am just the second in charge.  If you really want to marry a wife in Yang Yi culture, it can only be blamed on you" "I don't mind.  Yang Yi blinked his eyes, with a very unflattering smile on his face. The fat manager, who took a long time to react, immediately went berserk. With a strong body weighing 1,780 kilograms, he just jumped straight at him.  On January 1, 1999, there was no surprise in the annual events of later generations, but an event completely different from that in history happened at Yangyi Culture’s year-end sale.  It was held quietly. In front of the square where the Yunzhong Book City sign will be removed after the New Year, countless elderly people, women and children, most of whom were accompanied by their children, gathered.  Taobao books, followed by a relatively large number of people, are those in the 50s, 60s, and 77s and 88s. These people do not have any specific or targeted consumption goals, but they have a common goal.  They are all book lovers. There are always some people in this world who are not interested in reading, but there are more people who are willing to make a pot of tea and slowly read a book of their choice in their spare time.  Novels or prose notes. If it is not a specialized marketing store, then it is precisely this type of people who have the greatest desire to consume books. Secondly, there is a small number left, just to see the excitement, or to go to the market at the end of the year.  The elders in the district brought a gift back to their children. The square was already crowded, but it was not because Yunzhong Bookstore was not open yet. It was already half past nine in the morning, and it happened to be a holiday.  The people in the square did not enter the bookstore during their leisure time because some of them had just come out of the bookstore with books in their hands.  The book you just selected is still in your arms. Books are inherently different from other goods. They need to be carefully selected before consumers make the final decision to buy them.  , does not refer to the general attributes of the book such as its appearance, printing quality, etc., but to see whether the content of the book is what they want. In the eyes of consumers, there is never a concept of making do with books that are not to their liking.  Compared with the behavior of those aunts and uncles in the vegetable market who turn over a radish several times and pick out many old leaves from a handful of green vegetables, those who come to buy books are more concerned about the products in their hands.  The time spent is several times that of the former. It is often necessary to read several pages of content and then flip through it to determine whether it is what you want. In this kind of pre-reading, there are also some problems.  After some bookworms read it, they immersed themselves in the fragrance of paper and ink and were unwilling to raise their heads, thus invisibly prolonging their consumption time. In normal times, this kind of behavior is not a big deal.  In the bookstore, are there not enough places for readers to read books? It’s just that things are different today, because?The impression that the bookstore and Yangyi Culture have left on the hearts of ordinary people in Yuezhou over the past year or so has made many people prefer to travel farther to come to Yangyi Culture even though they are closer to Xinhua Bookstore.  , more and more comprehensive choices, as well as the good services of Yunzhong Bookstore, let consumers in Yuezhou choose to speak with their feet.  And today is Yunzhong Bookstore’s last event in Yuezhou. A small number of people do it because they miss it, but more people are attracted by the bookstore’s slogan of “30% off the entire site”, so they gather together for various reasons.  When we got together, a very rare explosion occurred in the book industry.  "Mom, I want this book. Look, it's much better than the "One Hundred Thousand Whys" I saw at the school gate last time." A child couldn't wait to shout at his mother across several rows of bookshelves.  When he got up, the naughty boys, girls, or adults were disturbed by him, but they still had a good temper and laughed it off, and did not cast impatient and repulsive glances like before.  Thinking that they were probably like this when they first entered the bookstore, they seemed particularly patient. Although they didn't shout out of joy like a child, they occasionally bumped into the legs of other people around them.  , or accidentally bumping into another person who is equally eager to get his favorite book.  But today, which is nothing less than a holiday for book lovers, all unhappiness can be ignored, and all small accidents cannot affect their good mood.
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