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Text 326. The other side of old-fashioned

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    Text] 327. Attack, attack, the first wave of attacks, the super talented beautiful girl - 327. Attack, attack, the first wave of the attack, the super talented beautiful girl "Why?" Liang Yuantu subconsciously questioned, Luo Ge raised his eyebrows  After sizing him up, this quasi-new talent in the workplace said angrily: "I'm sorry, I lost my temper." Then he lowered his tone unwillingly and continued to ask: "This planning plan is from our marketing team.  After many months of hard work, our marketing plan has been started simultaneously when the first episode of the animation was produced, and we have also communicated about the schedules of various TV stations. Now that the plan has suddenly changed, I am afraid" Participate in this  At the meeting, Qing Yishui was an employee of the newly formed marketing team of the animation department.  They have devoted almost all their efforts to this plan, waiting for the animation to achieve impressive results after it is released.  Although at that time, it was most likely that everyone's attention was focused on the production staff, but now that they have joined the sales industry, reputation is not what they care about, performance is what they care more about.  And the quality of performance, of course, needs to be tested by the market, that is, the ratings after the animation is released.  At this time, when they heard that Yang Yi had made a decision and almost cut off their plan, many people had disappointed looks in their eyes. Some even did not hide their dissatisfaction and focused their attention on Luo Luo.  I hope he can say something about Ge.  "Are you employees working in the market?" Yang Yi's tone was very puzzled. This tone also successfully aroused a group of people's hatred towards him: "There are some things that should be taught in school even if they have no actual experience."  Right?" Luo Ge smiled bitterly and shook his head, understanding that this guy was knocking this guy out, but he was also giving himself a chance to show off.  The two had private exchanges. In terms of overall strategic direction, market planning, and technical leadership, Yang Yi was in charge; and in other aspects such as personnel, finance, and internal administration, Luo Ge was responsible.  But there is no need to be so absolute. The fat man sighed in his heart, but he still smiled and said: "Okay, Xiaoyi, you can explain to everyone how you plan." Then he looked at the person who focused on him.  Everyone laughed and said: "I'm sorry, I was negligent. The person next to me is one of the directors of Yangyi Culture, and his opinions are equal to mine." Where was his negligence? It was obviously the reborn man who entered the conference room.  After that, he went straight to the topic without giving Fatty a chance to introduce him to everyone.  The subconscious reaction of a group of people was to look at each other. Such a child is actually the director of this company?  They heard clearly that it was the director, not the director's son or the director's assistant.  Moreover, Rogo's supportive attitude also made people feel at a loss for a moment.  Fortunately, Yang Yi didn't deliberately put on airs and said directly: "From a profit perspective, of course our animation should be released as soon as possible, and we should create overwhelming momentum to attract the largest potential audience. But I don't know if you have heard of this word -  —Hunger marketing, this shouldn’t be a new thing, right?” To Yang Yi’s expectation, most of the seven or eight people present shook their heads in confusion, and some looked over with their eyes widened unconsciously.  .  Yang Yi was also a little stunned. This sales strategy has been widely used in various industries in later generations. Is there anyone who hasn't heard of it now?  Not to mention the new models of famous brand cars on the market, not to mention the real estate developers who are reluctant to sell their properties, just a Big Apple, the kind of press conference-announcement of the launch date-waiting-listing news reports-queuing up all night-official opening  Selling - out of stock across the board - scalpers increasing prices In this coherent artificial c-o operation, hunger marketing is something that everyone is well aware of, but there are consumers who buy it.  He knows many marketing techniques in later generations that today’s salespeople have never even heard of, but hunger marketing should not be included in this list.  But now it seems that he is still a little wishful thinking. No wonder these people looked at him like an idiot after he said he was not in a hurry to show it.  "That's it. Let me analyze it for you here." Although Yang Yi didn't need these people to express their loyalty, he also made up his mind to leave the market to Luo Ge, but he didn't clarify his intention and didn't give these people any reason.  explanation, I am afraid that in the specific implementation of the plan, there will also be resistance from within.  And it can be regarded as an internal training session within the company. Some advanced sales methods have been mastered by our own people, but others have not. This is the greatest advantage.  "Some of you have heard of hunger marketing, and some have not formed a specific concept. To put it roughly, the seller actively adjusts the supply of goods to influence and stimulate consumer spending.??y-hope to achieve higher profits.  You should all know these casually. The only thing missing is why we do this, right?  ” People in the room looked at me and I looked at you. They didn’t agree, but they all nodded in their hearts. Even people who had never heard of the term hunger marketing understood it after Yang Yi explained it briefly.  The method that Director Zi wants to use "First, the prerequisite for using this method is that consumers have psychological resonance. The two comics in the "Yunhuang" series are both popular works and are known as  It is the light of hope for Chinese comics and matches the magical works of this legendary land of the East. Therefore, the potential consumers of our animation - children and teenagers - are all looking forward to this work.  "Some people began to think, and the rest planned to continue to observe and observe. It seems that this child really has a few brushes. But he is obviously a child, where did he come into contact with these things? Is he from a business family? "In  With this most basic premise in mind, we then consider the issue of publicity and momentum. These are all considered in the plan, but they are not enough for TV, radio, newspapers, magazines, the Internet and even various outdoor such as street electronic signs.  Buses and elevators are all places where we can make a fuss.  " Yang Yi is not worried about the backlash of consumers. It is still an era when "Sheep, Sheep, Sheep, Hengyuanxiang" has been broadcast three times in a row, but people can watch it with gusto. Those overwhelming advertisements can only arouse the public to be more intense.  "There are also celebrity endorsements, interviews with experts and authorities on youth education. At the same time, our company has a unified voice and never leaks, etc" Many people listened to these words.  I deeply believe that sometimes a layer of window paper is as strong as an iron prison. If no one helps to break it, the people in the situation will not be able to see the situation on the other side. I have seen many people.  Taking off his s-glasses and starting to think about his words carefully, Yang Yi nodded: "Then the next step is to assess the situation and accurately grasp the time when consumers' y-/hope reaches its peak. It doesn't have to be very precise, just want to  As long as the consumption impulse accumulated at the beginning does not decrease significantly, and our animations have a greater advantage compared to other clearly priced products, that is, consumers do not need to spend money directly. From this point of view,  Look, as long as they have time, they will definitely watch our animation, or at least try to watch the beginning, in order to satisfy their strong curiosity that has been accumulated for a long time.  ” These are issues that people in the marketing team can think of but have not fully considered, and they are also combined with the anticipatory analysis of the hunger marketing method. But they have not thought of it, but it does not mean that they do not understand the significance of doing so. Yang Yi wants to  Having done his job as a guide, if he still couldn’t figure out the rest, it would only prove that Luo Ge had misjudged the person. Slowly, the atmosphere in the conference room gradually became heated, and many people had an idea in their minds.  After receiving the approval from Yang Yi and Luo Ge, their enthusiasm for work became even higher. The meeting lasted for a whole day, because the previous plan had not been completed.  Many details are being prepared for the immediate screening. Now that the postponement has been approved, there must be many details that need to be revised A week later, the animated version of "Cloud Waste" will begin.  The news was not a variety of advertisements, but a TV interview by Su Wan. This was Luo Ge’s strong request. In his opinion, it was all about the young couple, so it was natural for Su Wan to go into battle.  She is not a traditional literary writer. As a commercial comic author, especially a female author, she is still a very young and beautiful woman. It is very necessary to maintain a certain degree of exposure. The female host of "Xizi Hotline" has been working on Yuezhou TV Station for 7 years.  Sun Hong, of course, is not called this as her stage name in the column, otherwise she will be criticized a lot. Sun Xizi sounds like Sun Monkey, but once her beauty reaches a higher level, people will always compare her with her.  This is what Sun Hong and Sun Xizi are doing now. The latest Xizi hotline has been moved to the prime time period of 6:30, when most ordinary people are having dinner, and the audience is watching.  Little prime time. The live broadcast room that used to have a fixed background has been replaced by a later interview show. Sun Xizi was sitting on the sofa in the middle. Opposite her, there were three other people whose eyes widened.  The combination. Yang Yi and Luo Ge ruined the boss's talk, and then invited Liao Xiangzhai to come out. Although the old man is now the consultant of Yang Yi Culture and Animation Department.??, and still received the special allowance from Yang Yikai, but when it came to being on TV, Liao Xiangzhai disagreed: "How can this be done? This is not possible. In the past, the old factory directors and the others only had to win prizes for their works."  What a shame, I haven’t come out yet, but I have to be fucked first? No, no, no, no" But when it comes to water grinding, the old man is the opponent of Yang Yi and Luo Ge. After describing this,  After learning about the significance of China Animation, he gave him countless guarantees and finally coaxed Liao Xiangzhai into the live broadcast room of Yuezhou TV Station.  There is another one, Luo Ge’s Xiaomi Wei’an. Well, her official job title is “General Assistant to the President of Yangyi Culture and Director of the Secretariat.” If you tell me, you will scare everyone to death.  "Hello, I've heard about you for a long time, Miss Su Wan. Speaking of which, I quite like your comics. How about I just do what I usually do in private and call you Zero Angel?" Sun Xizi  Although she is an old man from Yuezhoutai, she is only 28 and has just turned 29 this year, so she cannot be considered a f-girl.  Moreover, her voice is naturally lively and pleasant, with a cheerful flavor.  "Yeah." Su Wan didn't know how many cameras she had endured. From being at a loss at the beginning to being at a loss now, although there was only one word difference, the difference in mentality was already beyond calculation.  Sun Xizi couldn't help but laugh out loud: "It's just like the rumors. Su Wan, the beautiful cartoonist, is actually an iceberg with facial paralysis." In the canteen at the entrance of Meiwan Street, Xiaomei was  The shop owner who was putting a pot on the stove for cooking accidentally turned back and glanced at the TV. He was immediately stunned: "Hey, the girl from the Su family is on TV again." While he was sighing, a few people suddenly rushed in from the store, carrying bags on their chests.  With a camera and a big bag behind him, he started shouting as soon as he came in: "Boss, thank you for the three bottles of mineral water, boss. Please hurry up." There were people around him who kept fanning the wind with their hands: "The weather is crazy.  It’s stuffy and it’s not raining. I’m so thirsty.” “It seems that they are tourists traveling to Yuezhou. After visiting Xiuhu Lake, they wandered here aimlessly along the old alley.  The boss over there quickly turned down the wind m-n and ran over to get some water. A young tourist waiting at the m-n entrance fixed his gaze on the TV screen: "Hey, hey Xingxing, look, it's Su Wan, it's  "Su Wan" "That Su Wan? I've only heard of Su San, not Su Hey, wait, is it the Su Wan who painted "Yun Huang"?" "The person you called out in the first place hasn't come yet?  After confirming, the boss, who heard their conversation, looked over and said, "Hey? Do you know about that girl from the Su family?" "Why don't you know? We have four brothers and sisters, all of whom are her readers. We have time to travel this time.  , I was originally planning to go to Hainan, but later my sister said that we were going out for fun anyway, and it would be the same to go to the paradise on earth. Maybe we could meet Su Wan here and ask for an autograph or something." The shop owner couldn't help laughing after hearing this:  "Then you are at the right time, do you know where this is?" "Here? Yuezhou?" The backpacker who spoke first glanced at his companion in confusion: "Oh, you mean here, I remember leaving.  Xiuhu is not far away. I just took a look at the entrance of the alley. What kind of street is it called Mei? "The shop owner immediately curled his lips: "Who asked you this? You said that you are a reader of the girl from the Su family. You don't even know where she lives.  You know, this is where the girl lives. Well, if you go further in, the one with the plum tree and canna at the m-n entrance is their home." When the three or four people heard this, they were like poor children who had been stared at by a gorgon. In an instant,  He froze in place.  It wasn't until the shop owner said "Hey, hey" three or four times in succession that a few people shouted "Wow!" in surprise, grabbed the water from the owner's hand, and threw in a fifty-yuan note. They didn't even get the change.  No more, just rush into the alley.  The boss was stunned, and then he found out the change and put it on the counter, then turned around and started cooking.  But I didn’t forget to turn up the volume on the TV.
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