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Text 242. Go north to the copy, the second boss

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    Temporarily remotely controlling Yuezhou affairs, Yang Yi took Luo Ge—of course, in the eyes of the uninformed, it could only be Luo Ge who took Yang Yi to the headquarters of Lianxiang Group.  Here, Yang Yi is about to start a war.  The first problem he needs to deal with is how to gain the trust of others and prove that Yangyi Culture is qualified to become a mainstream advertising channel in the future.  The reason for this realization is that the receptionist at Luanxiang is just a division supervisor responsible for advertising processing. Not even the person in charge of the regional management office has come forward, let alone the person in charge of decision-making power in the sales and marketing department.  Director, deputy manager, etc.  "Hello, you two. I'm Han Ru'an, the manager in charge of advertising affairs at Lianxiang Imperial City. I wonder if you two have anything to do when you come here this time?" The middle-aged man in his forties looked like a man of this age.  The unique sharpness of his talent means this man’s strong ambition On the good side, this person may have the courage to break the rules, but on the other hand, he may also be extremely confident and unable to listen to other people’s opinions.  people.  Yang Yi’s eyes were not evasive. Instead, he looked at each other directly but friendly, and he roughly figured out the character of the man in front of him.  When Yang Yi looked at Han Ruan, the latter was also looking at him, but in comparison, Han Ruan's eyes were much more obscure - because the combination that appeared in front of him was really beyond his imagination.  Luo Ge is okay. After all, he has been socializing in the Confucian businessman circle for many years. Although judging from the fat man's nature, he may not be a qualified cultural businessman. It may be more suitable to work in the entertainment industry, but when dealing with big scenes, he is absolutely  He won't do anything disgraceful.  But Han Ruan was a little unsure about the identity of the guy next to him who looked like a middle school student.  He felt that judging from the demeanor shown by the fat man, he would definitely not be a dreamy brother who brought his younger siblings with him when discussing business, but he was too young to be an assistant.  His eyes involuntarily glanced towards Yang Yi. All in all, judging from Han Ru'an's social experience, this duo of a fat man and a young man could easily make people laugh and laugh with a little contempt.  But as a middle-level employee of Lianxiang, he himself is also a man with great promise and potential, and a certain intuition in his heart keeps reminding him.  ——Be patient with these two guys.  That’s why Han Ruan didn’t dismiss them hastily, but chose to have a face-to-face conversation with great caution - of course, this caution was very limited.  "Let's talk about Lianxiang's advertising." Yang Yi blinked. His relaxed and carefree attitude was in sharp contrast to Han Ru'an's outward caution. It seemed that the other party was asking for help, not him.  Luo Ge was a little surprised by this guy's attitude, but after more than half a year of getting along, the two of them had a tacit understanding of being partners. The fat president would never show doubts and worries on his face, but chose to trust him without reservation.  There was nothing he could do if he didn't trust Yang Yi now. It was Yang Yi who dragged him to the imperial capital. It was Yang Yi who revealed the purpose of this trip when he arrived at the airport terminal. It was Yang Yi who went straight to the Lianxiang headquarters to kill him.  one.  As for taking Luo Ge out with him, according to Yang Yi's words, it's just to borrow his face.  It is clear that he is to be used as a mascot.  Just treating himself as a mascot to decorate the facade, Yang Yi then said shyly: "There is no way, Brother Luo, you know, I am still too young, it is inconvenient to go out to do things." Usually Feng Qing  The dim Yang Yi is boring at best, while the Yang Yi who pretends to be cute and tender makes people feel scary. That's what Luo Ge thinks anyway.  "Advertising?" Han Ru'an was stunned for a moment, and then a few wisps of uncontrollable smiles appeared in the corners of his eyes. It was not that he was very happy, but that he simply felt ridiculous.  He originally met these two uninvited guests patiently, with the idea that there might be some unexpected surprises in his life, and he didn't want to let go of any opportunity that might be beneficial to his career development.  But now what Yang Yi said made him extremely disappointed.  “Obviously, in his opinion, Yang Yi and Luo Ge have been classified as a new advertising media, completely ignorant of the rules of the industry, running rampant like headless flies, hoping to attract investment and business by getting lucky.  If this were not the case, why would you rashly make such a request?  You must know that the advertising companies that Lianxiang does business with are all domestic 4a, and the marketing department first collects and scores the media, and finally submits it to the sales director for review and approval.  When Xiang Yang came to the door like this, he started talking about GuangdongThis was the first time Han Ru'an had seen someone who asked for cooperation.  "Well, that's it. I think there may be some problems with your news channel. Our Lianxiang advertisement" Han Ru'an suddenly lost interest in continuing the conversation. After controlling his impatience, he was still cautious and polite.  He organized his language carefully and prepared to send these two people away.  At this time, Yang Yi waved his hand and interrupted Han Ru'an's next words. Of course, he noticed the change in the attitude of the division director, but he did not feel unhappy because of it: "I know, you may want to talk about this next thing."  Regarding the matter, we should first communicate with the person in charge of the sales department and get the cooperation intention before coming to you. Of course, we must also have a 4a rating, right?" Yang Yi was not unhappy about Han Ru'an's contempt, but on the contrary, later  However, the reporter felt unhappy because of Yang Yi's attempt to steal the prize. Perhaps it was because his plan to deal with the matter was seen through, or perhaps it was because of the certainty in Yang Yi's words and demeanor.  This feeling of being a guest made Han Ruan feel uncomfortable.  However, Yang Yi's next words made him have reservations due to surprise and surprise: "Not only are we not a 4A advertising company, we are not even an advertising company. We only have advertising channels. But if Manager Han wants his life  If there are some memorable experiences in it, please give me twenty minutes.” After making a half-confident, half-inspiring statement, Yang Yi lost no time in sending a kind word: “I think you should be that kind of person.  A man who dares to break the rules. " "Pfft" Han Ru'an grinned, then felt that this action was not polite, and immediately became awe-inspiring, but she still felt a little funny in her heart.  ?????????????????????????????????????????????????????????????????????????????????????????????????????OUT!”  In Han Ru'an's position, he may not usually receive much praise and appreciation. Instead, he is mostly criticized and criticized by his superiors. However, the obedience of a half-year-old child may not be very convincing.  But Yang Yi's goal had been achieved. He didn't want Han Ru'an to believe these words, but to let him see other things - such as his generous attitude of being able to talk freely and fearlessly; for example, although he was a child, this  There are obvious differences between "children" and other "children."  And he succeeded.  As the person in charge of the regional advertising business in the marketing department, Han Ru'an has come into contact with all kinds of people in society, but the performance of the young man in front of him clearly exceeded his expectations.  It seems that I should be more cautious?  Raising her wrist to look at her watch, Han Ru'an nodded, and then added: "It doesn't take twenty minutes to impress someone. If you can convince me within five minutes, I will take you to see Director Jiang of the Marketing Department.  "Although he decided to give Yang Yi a chance, he also gave himself a chance, but out of the self-esteem of a young and powerful elite man, Han Ru'an felt that he needed to take control of the conversation. He was looking forward to it now. This child faced five minutes.  Within the time limit, what unexpected actions will there be.  But it was obvious that Yang Yi did not disappoint him. Just when Han Ruan's mouth curved slightly, the boy nodded and said lightly: "IBM's advertisement on Chinabyte, according to the respective analysis reports of the two companies, this 3,000  The investment of US dollars has resulted in at least half a percentage point in sales growth. " Then Yang Yi stopped talking. The calm expression on his face matched Han Ru'an's astonishment at the moment.  "Are you the public relations staff of that portal?" Han Ru'an looked at the two of them suspiciously, and his probing tone showed an emphasis that was not there at first: "I'm sorry, I don't know your identities yet. I was negligent.  "Rogo, President of Yangyi Culture." At this time, Luo Ge's value was concretely reflected. According to the caliber agreed by the two in advance, the fat president said with a smile for the first time: "This is the board of directors of Yangyi Culture."  Co-director Yang Yi. "A ghost board of directors. Is a board of directors with only two people called a board of directors?"  Joint?  If every time there is a so-called board meeting, only a fat man and a kid face to face, it is also called a joint meeting.  Sure enough, Luo Ge's introduction made Han Ru'an naturally suspicious, and then he regarded Yang Yi as a real-life example of a rich kid being put into the family business.  But then he realized, Yang Yiwen?  Isn’t this the company that I’ve heard a lot about recently?  These days, the TV stations are bombarded with advertisements, making it difficult for him not to remember this name.  And a very important point is that although the advertisement was broadcast repeatedly in various time periods, because the content was novel and well-produced, it was not so popular at all.It didn't arouse his disgust at all, but there was something he couldn't get enough of.  At this moment, Han Ru'an's initial small advantage because of being a middle-level cadre of Lenovo, and the pride that he could not help but reveal in his words, were gone.  There is still a big gap between Luanxiang in 1998 and the later company that acquired IBM's personal PC business, ranked first in the Asia-Pacific market share, and was the third largest personal computer manufacturer in the world.  And the most important thing is that no matter how powerful Lianxiang is, Han Ruan is only a middle-level cadre, while the two people in front of him are the decision-makers of a new force.  After thinking about it for a while, he immediately made what he thought was the most reasonable decision: "Can you please wait a moment? If it's Yangyi Culture, then I can't make the final decision on the cooperation between you and us.  "It's not that Han Ruan didn't doubt Luo Ge's self-introduction, it's just that Yangyi Culture is not a small company with no reputation. It only requires some very simple means to verify it afterwards, and there is no need to act like a villain in front of others.  Heart.  Luo Ge and Yang Yi nodded understandingly, and then, under the guidance of Han Ruan, they came to another office that had not changed much. The only difference was the nameplate on the door.  Office of the Deputy General Manager of Marketing Department.  The office of Han Ruan's immediate boss, the deputy general manager in charge of advertising affairs in the marketing department, Li Xie.  "Oh, you are the president of Yangyi Culture!" Li Xie looked Luo Ge up and down. Although he was only a deputy general manager, Lianxiang's strong development momentum meant that he was not in a psychological state when facing Luo Ge.  Although he is in a leeward position, he does not have any condescending attitude, and his tone of voice is equal and decent.  As for Yang Yi, he was so gorgeously ignored. A half-year-old child can play as he wants.  Those veterans in the business world know what a co-director is.  "Just kidding, Yang Yiwen Luo Ge." The fat manager nodded, and then the four of them sat down on the guest sofa in the corner of the office. This atmosphere was also intentional by Li Xie. Compared with the face-to-face business-like atmosphere in the conference room,  Scene, the current deliberately created atmosphere is undoubtedly more suitable for the two parties to quickly close the relationship.  After Li Xie sat down here, an assistant brought tea. While he diligently served tea to Yang Yi and Luo Ge himself, he smiled sincerely: "To be honest, although I have rarely gone out in the past six months, I have been dealing with  The name of Yangyi Culture is often heard in the affairs of the Imperial Capital. Some of your company's actions are really grand. The name Yanhuan has been very popular recently. " The word "Ru Lei Guaner" may not be used here.  It's a compliment.  However, Luo Ge is also a half-human spirit. He laughs off some things and worries about everything, fearing that he will not be able to negotiate a deal. He smiled without being too self-deprecating at the moment: "It's just a need for development. If it is said that it is so popular, Lianxiang Group is the one who lives up to its name.  "Ah." "I heard that the two of you are interested in advertising cooperation. I don't know what you mean. If it is in the interests of both parties, I think there is no reason not to promote cooperation." After a simple verbal exchange, Li said.  Xie immediately brought the conversation into a substantive process. Han Ru'an had just had time to reveal some general intentions, which were probably related to online advertising, but the specific content had to wait until the two people in front of him were clear about their intentions.  Luo Ge took out some information that Yang Yi had prepared early from his bag: "This is the user growth data analysis report of Yanhuan, a subsidiary of our Yangyi Culture. It is third-party data; the following one is about related phenomena.  A complete advertising case for personal PCs; the third is IBM's annual sales data report after it launched the country's first online advertising in March last year; the fourth is some comprehensive information, including analysis of online advertising.  Research, as well as a survey of your company's advertising needs. " Li Xie took the information one by one with a smile, but he began to pay more attention to it, thinking that it seems that this Yangyi Culture is well prepared.  I don’t know how much homework others have done, but I have to take it seriously.  "Haha, it seems that you two are very confident when you come here this time. However, our advertising has always been handed over to Ogilvy China" Li Xie looked at Rogo with some embarrassment. He actually had no idea about the information in his hand.  Full of curiosity.  However, now that we have entered into the business meeting process, we naturally need to have a good attitude in order to take the initiative in subsequent negotiations.  It’s just that they Lianxiang didn’t take notice of Yangyi Culture’s self-recommendation.  But if someone gives you a plan that is exciting enough, then your attitude from the beginning is very important.  "As for Li Xie's attitude, not to mention Luo Ge and Han Ru'an, even a business rookie like Yang Yi was well aware of it.  The fat man immediately put on a sincere smile in a cooperative manner: "Of course Manager Li's words are very reasonable, but when it comes to advertising, you must choose one that can better promoteSales plan, right?  Moreover, what Ogilvy China plans for Lianxiang is all about TV and plain media, and it doesn’t involve the Internet yet, right?  " Li Xie smiled noncommittally and explained sincerely: "Although he said this, Mr. Luo also knows that even though the advertising business is under the jurisdiction of the marketing department, he has the most say in this matter.  In fact, it is still the sales department.  When the time comes, I will pass it here, and it will also need to be reviewed and approved by the sales director of our group.  " This deputy general manager of Lianxiang Marketing Department is very fluent in Tai Chi. He talks in circles one after another, but does not give Luo Ge a clear answer. But the two uninvited guests are not in a hurry.  , Luo Ge has already experienced the mentality of not being impatient and impatient in negotiations, and Yang Yi is confident. The online community where he hung out in his previous life has always been a distribution center for grassroots elites and folk strongmen, and some classic economics.  Commenting on the post, Yang Yi was also impressed. This advertising project and various analysis reports were basically created specifically for Lianxiang, so the reborn man acted like he was willing to take the bait. There was no words in the office for a while.  Li Xie glanced at some information seemingly casually, browsing at a very fast speed, but Yang Yi had already discovered a tiny detail - the deputy general manager's browsing speed was getting slower and slower. Although it was obvious,  Li Xiezai tried his best to restrain himself from thinking deeply and tried to appear more indifferent, but some things in the information easily hit the holes in his psychological defense. As a deputy general manager who is responsible for the group's advertising business, Li Xiezai tried his best to appear more indifferent.  Xie Ziran understands the importance of these materials at hand. The second advertising case is almost the same as a laser-guided missile. It fully conforms to the latest analysis report of the marketing department and 100% highlights the concept of Lianxiang.  The buying point of the new phone was not at all beyond Yang Yi's expectations. This was originally the advertisement chosen by Lianxiang, and now it was given to them to choose again. However, the person who produced the advertisement had changed, but Lianxiang did not.  I know, but Ogilvy China doesn't know. If it was an indigenous advertising company, would Yang Yi consider changing the advertising project and giving up the plan of copying? It would be God's fault.  After many experiences of borrowing, I have to say that Yang Yi’s psychological quality has not improved much. “The data is very detailed, but the analysis is not very close to the problem.  Li Xie shook his head with regret, and then nodded at the advertising project he had put aside: "And with all due respect, I personally am not optimistic about this advertising plan."  ” I am not optimistic about it personally. If it were anyone else, I am afraid that they would be hit by the rejection shown in Li Xie’s words, and they would not notice the leeway he left. But unfortunately, Yang Yi is a person who knows the direction of the world.  As expected, the more indifferent Yang Yi became, Li Xie murmured in his heart, feeling that Yang Yi's appearance was a bit unfathomable.  People are confused about his attitude. But he doesn’t care about Yang Yi’s performance. Instead, he secretly laughs in his heart. No matter how prosperous Yang Yi Culture is now, this CEO and a child director are nothing more than a child - let me ask.  Did you reveal the specific advertising plan when the initial cooperation intention was not reached? If you follow this idea and communicate with Ogilvy China, wouldn’t it be a ready-made creative idea? But Lianxiang is not?  They are those companies that just grab a vote and run away. Li Xie is not a commercial spy who steals ideas. His first choice now is Yangyi Culture, but the conditions for cooperation need to be carefully grasped. “But put aside these things,  I still value your sincerity very much.  "Li Xie smiled, and then closed the information in his hand - but before that, he had already memorized the useful things in it: "I will definitely report your intentions to the director of our department.  , as for whether we can successfully cooperate in the end, it is beyond my control.  " Then he looked at Rogo sincerely: "If the two of you can properly express some sincerity, we at Lianxiang are actually very willing to have a potential collaborator.  " Luo Ge looked at Yang Yi, then turned to Li Xie: "What does Manager Li mean?  " "The conditions you attached at the end of the advertising case are, I think, too high.  Li Xie made perfect use of his identity at this moment and raised the banner of Lianxiang Company: "Although Ogilvy China and us also have this cooperation condition, they are a regular 4a advertising company, and they are mutually exclusive with us."  Many years of cooperation.  It may be difficult for your company to keep up with them.  Of course, if you have a good first cooperation experience,? In the future, we at Lianxiang may consider investing special funds in online advertising.  " Luo Ge looked at Yang Yi again, and the two of them understood each other tacitly. This man only said that he would invest special funds in online advertising, but he didn't say that he must be cooperating with Yang Yi Culture. " Judging from his ability to dig holes in words,  Said that he was definitely worthy of being among the top managers. But precisely because of this, Li Xie seemed to lack some dignity. No wonder he was still in the position of deputy manager even though he was in his forties.  The most important thing to understand is that Luanxiang invested so much in this advertisement that it became a hot topic in the industry. Now, Li Xie is still trying to take advantage of the unequal status between the two parties to lower the price.  , which is a bit wishful thinking.
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