In 2010, Summit Entertainment's global box office exceeded US$5 billion. In 2011, "The Sun" predicted it would be US$4 billion, which was much lower than last year. However, "The Sun" is not only looking at the box office, but also Summit Entertainment's overall plan for the future. . This year, Summit Entertainment has slowed down its film production, and instead aggressively expanded its territory, including Lionsgate, D2, Lucasfilm, MGM, and DreamWorks, which last time hyped up a CEO meeting for several days. Every transaction is heavyweight and involves a lot of energy from Summit Entertainment. Even Li Xiuxiu, the boss of Dream Chase Entertainment Group, has moved to the United States to work. This shows how busy Summit Entertainment is this year. Such a busy situation naturally involves the company's resources and delays the film plan. The second installment of the Marvel Cinematic Universe, this is a consistent box office bomb, except for the originally scheduled films. The Punisher, Blade, Daredevil, and Soul Chariot, which have already recovered their copyrights, have not yet started filming plans. The third part of the "Detective Sherlock Holmes" series has been put on hold. "Teddy Bear" sequel, shelved. The sequel to "War for the Planet of the Apes" has been put on hold. Although the fourth part of the "Dance My Life" series did not do well at the box office, peripheral sales were good, and there was no news of a sequel. Although the third part of the "Hangover" series was unsuccessful at the box office, it still made more than 300 million US dollars worldwide. It was worthy of launching a fourth part, and it disappeared like this. Warm Bodies sold well, and a sequel was quietly announced. It can be said that the gold mines of Summit Entertainment are located one by one, but they do not have time to mine them one by one. Moreover, for the "Star Wars" series under Lucasfilm, Shao Shuaijun and Lucas also mentioned a new trilogy series at the last press conference. Now that Lucasfilm is under Summit Entertainment, it has not yet Launch sign. But shelving does not mean news. These movies will eventually meet the audience. Sooner or later, it is a matter of time. Once Summit Entertainment digests this year¡¯s big moves, no one will be able to stop it in the future. As "The Sun" said, the earth can no longer stop the rise of Summit Entertainment. While the media is hyping up, Summit Entertainment is still executing the plan step by step. Li Xiuxiu takes charge of the overall situation and begins to integrate the equity relationships of the company's various branches. Summit Entertainment, under the leadership of Mitchell, continues to play the game of big fish eating small fish. . Then the media followed suit, saying one day that Mitchell had set his sights on Telescope Entertainment, the next day saying that Mitchell had set his sights on Focus Entertainment, and the day after tomorrow saying that Mitchell had met the Weinstein brothers. There was a huge uproar. In the blink of an eye, April has entered. From April 1st to 3rd, "Red Flame Battlefield 2" produced by Summit Entertainment was launched in North America. It opened with US$18.5 million in its first week, ranking second in the weekend box office list. Taking into account the overall performance, It's not all that great. The results achieved by "Red Flame Battlefield 2" are only so-so. After all, it is not a high-cost production. At this time, Shao Shuaijun was arguing over a sketch with the special effects director of ILM and the special effects director of Jiahe D2. "Shao, if it is designed like this, the power system of the entire sky aircraft carrier will be unscientific. We must ensure fluid dynamics and make the left and right sides of the hull symmetrical." ILM director said. Shao Shuaijun shook his head: "Don't argue with me. This is a science fiction movie or a movie based on a comic book. I don't need any science. I just want you to design this sky aircraft carrier to be as windy and windy as possible. It is symmetrical from left to right. The look is too vulgar, I need an irregular, but cool effect!¡± The director of D2 said: ¡°If it is cool, we need to design the graphic templates on the left and right sides instead of copying each other, which will increase the production cost. "Improvement?" "Don't be stingy with money. I'm worried about the money now! I just want the effect, not the cost!" Shao Shuaijun clapped his hands with a firm attitude. This sky carrier under design is the headquarters of SHIELD. The Women's Federation will gather here, and a civil war will break out at the same time. Through the civil war, several arrogant team members will be able to work together. In order to reflect the popularity of S.H.I.E.L.D., the design of the sky carrier requires a lot of special effects. ILM and D2 are worried about money, but Shao Shuaijun is not. The Marvel Cinematic Universe plan is not a separate movie, it is a complete set of marketing. Even if a movie makes $500 million, it will be a success as long as the box office is just passable. The most important thing is to promote the Marvel superhero brand. With a brand, you can build superhero theme parks around the world, sell superhero toys and souvenirs around the world, and continuously generate income. Hollywood movies have a 1:3 revenue law. If the box office of a movie is three times the cost, it is guaranteed to make money. But for super blockbusters, this law is not important, especially for movies with huge peripheral income. As long as the movie is good-looking, whether it makes a profit at the box office is secondary. The simplest example is the "Chronicles of Narnia" series of movies released by Disney. The first and second movies are both sky-high investments.It was promoted at a high price, but the box office results were not satisfactory. It is not an exaggeration to say that it was a blockbuster. But, just like that, the third part of "The Chronicles of Narnia" has begun production. It¡¯s not that Disney is hot-headed and insists on making unprofitable movies, but the peripherals of ¡°The Chronicles of Narnia¡± are too powerful, adding rich content to Disney¡¯s theme parks and attracting a large number of children. Whose money is getting better these days? One is a woman and the other is a child. It doesn¡¯t matter if it does well at the box office or not, as long as the children like it and cry and make noise, the money will be earned back from their parents. Therefore, under the influence of the subprime mortgage crisis, Disney still maintains sufficient vitality. Together with Summit Entertainment, they are the two best-developed companies in Hollywood. Dream Chasing Entertainment saw this in their eyes and was greedy in their hearts, so they decided to acquire Marvel Comics, learn from Disney¡¯s model, engage in a series of marketing, and build their own brand. Summit Entertainment continues to produce movies and promote brands, while Dream Chaser continues to build peripheral channels and theme parks. In the hands of Shao Shuaijun, the special effects directors of ILM and D2, it doesn¡¯t matter that the boss has spoken, just do what you want. Special effects, filming, Shao Shuaijun¡¯s life is simple and fulfilling, but it¡¯s chaotic outside. Because DreamWorks Animation was listed on the New York Stock Exchange today and has submitted an acquisition plan. "DreamWorks gave up its last stand, and the free spirit of independent films has completely lost its meaning of existence. Summit Entertainment has made its fourth big move this year, spending US$2 billion to acquire DreamWorks Animation!" - "The Sun" " went viral. When Mitchell and Coleman were exposed, they were suspected of being hype. Now it has finally been proven that "The Sun" is the most pervasive newspaper on the planet! The Sun reporters are all great detectives! DreamWorks President Lewis Coleman said in an interview with reporters: "DreamWorks and Summit Entertainment have reached an acquisition agreement. Mr. Katzenberg believes that the combination with Summit Entertainment is the key to DreamWorks' next strategy. We It¡¯s not just about selling the company, but for future development. ¡°In DreamWorks Animation, the CEO is Katzenberg, Coleman is the president, and Coleman reports to Katzenberg. Coleman was just a jobber, and Katzenberg was the owner of DreamWorks. Shortly afterwards, Katzenberg personally accepted an interview: "Mitchell and I talked about future plans. We know that DreamWorks can continue to follow an independent path, but this will slow down our development. In the past ten years, many excellent animated films have been produced, but they have been unable to tap more potential. After cooperating with Summit Entertainment, DreamWorks will fully enter the Chinese market and we will create the largest animation kingdom in the East! After the review of the monopoly organization, the acquisition plan will be realized. Now Summit Entertainment and DreamWorks no longer hide it, and directly state their intentions. DreamWorks wants to become the Disney of the East! In recent years, Disney has not given up and continues to integrate the animated film industry, and it is also eyeing DreamWorks. But Katzenberg kept delaying, unwilling to do so. When he was the chairman of Disney Animation Studio, he founded DreamWorks for his dream, always looking forward to one day creating an animation kingdom that could compete with Disney. After waiting for nearly two decades, Disney is booming, but DreamWorks has always struggled to make progress. Katzenberg was unwilling to go back to Disneyland like this. Just in time, Dingfeng Entertainment bumped into me. That night at dinner, even if Shao Shuaijun didn¡¯t speak, Katzenberg was already worried. Dream Entertainment Group is a giant in China, and its relationships are intricate. Any entertainment company that wants to enter cannot avoid Dream Entertainment. In the United States, DreamWorks is destined to be unable to surpass Disney, so the only choice is to divert the battlefield eastward and fight in China. Entering China is not simply about entering. The scissor hands of radio and television are not only scary to the Chinese, but also to the Americans. Taking refuge in chasing dreams is the simplest and fastest step. "Dream Chase has already built theme parks in Asia and around the world. DreamWorks' participation will be a strong complement to the theme parks. The construction of theme parks will also provide DreamWorks with more peripheral income. We are not acquiring and being acquired. , we are joining forces!" Mitchell Bruce said with a smile on his face. The most popular figure in Hollywood this year is Mitchell. "We have reported on Summit Entertainment's big moves countless times this year, and I don't know how many more times we will report them. Should this year's Hollywood be renamed Summit Year?" - "Hollywood Entertainment Report". "The rise of large-scale entertainment studios across the Eastern and Western hemispheres is certain. Now it depends on where Dream Chase Entertainment will go. At present, Summit Entertainment has a good capital chain.The successive acquisitions have also stimulated the stock market, causing the stocks to continue to rise. Some investors are already looking forward to the next time Summit Entertainment will acquire another company, so that they can prepare in advance and make a fortune. ¡± The whole world knows that the pace of Summit Entertainment will not stop. In fact, the pace of Summit Entertainment has indeed not stopped. Since DreamWorks Animation was listed, another piece of news that was not eye-catching came out. Paramount Pictures has It has been confirmed that all shares in Epix, a pay television station jointly held by Paramount, MGM and Lionsgate, were sold to Summit Entertainment at a discount of US$360 million (to be continued). . Please search Piaotian Literature, the novel will be better and updated faster!)