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Text Chapter 53 Planning to open a winery

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    Each person drinks two bowls of wine, which is an average of four taels per person.  Although the puree has been blended with low-alcohol wine, the alcohol content is still over 50 degrees. No matter how good the wine is, you can't stand it. As the hot dishes are served, everyone starts to take it easy.  "How was the conversation this morning?" Li Rui asked.  "Mr. Zhao took good care of us and let us enter the venue first." Fang Qiang quickly answered.  Zhao Wenlong chuckled and said: "The bidding for the general construction contract has not started yet. Let Nanqiao Second Construction Company enter the site first to do some chores such as land leveling, walls, sewers, and temporary engineering headquarters. You can do it if you don't mind." "Zhao Wenlong said with a smile.  This is your trust in us." Wu Kangmei said quickly, "We would be very grateful for letting us participate. Now that Secretary Li is here, Qiangzi and I will make a statement first.  "Okay, Mr. Zhao, you don't need to say anything, we just pack up and get out." "Okay! It's good if you have this attitude. Manager Yu also said before that we hired a supervisor from Hong Kong this time, and the requirements will be strict. I'm afraid even I will be disappointed.  I can't speak for you." Zhao Wenlong took a sip of wine and said with a smile.  Li Rui smiled and said nothing. Wu Kangmei was also a smart man. He knew the importance of this opportunity very well, and he knew there were some things he didn¡¯t say.  While drinking the wine from the bowl, he was thinking about the Shagou Winery that Zhu Jie mentioned just now. How could such a good wine not be found in the market?  Hearing Li Rui's question, Zhu Jie smiled bitterly and said: "Shagou Winery closed down two or three years ago, leaving only a few dilapidated houses and an old cellar entrance." "When was that old cellar entrance?  Can you make wine?" Li Rui was moved and asked quickly.  "I heard from my dad that it probably came from the Ming Dynasty, and it is still brewing now." Zhu Jie nodded, and then sighed: "Actually, this old cellar entrance can be regarded as a cultural relic. After the factory closed down, my dad  So I contracted Laojiaokou, and usually brewed some new wine and did some wholesale and retail. In fact, I couldn¡¯t make much money. The main reason was that my father couldn¡¯t bear to let Laojiaokou go, otherwise it would have been abandoned long ago. " "Li Rui, you.  Are you interested in the winery?" Zhao Wenlong heard the conversation between Li Rui and Zhu Jie and asked.  ¡°It¡¯s not that I¡¯m interested, I just feel like it¡¯s such a good wine. It would be a pity not to be able to drink it in the future.¡± Li Rui smiled.  "Please, brother." Zhao Wenlong and Yu Meixia have worked together for a long time and have learned a few Hong Kong people's mantras. He smiled and said: "This is blended with puree from the early years of the Republic of China. It cannot be brewed casually.  But having said that, this Qingyunchun tastes really good, why can¡¯t this factory run it?¡± Zhu Jie shook his head and said, ¡°Nowadays, more and more wineries are opened, and Qingyunchun¡¯s brewing process is very good.  It's complicated, and the cost is higher than other small wineries. Others sell it for one or two yuan, while Qingyunchun sells it for five or six yuan. Moreover, country people drink mainly for cheap, and they don't pay much attention to the taste or taste.  Dad is an old man and refuses to simplify the process and reduce costs. If the wine cannot be sold, the winery will naturally collapse. "Wu Kangmei also sighed and said, "Actually, Qingyunchun's wine tastes really good. I used to.  I drank it often, but then I couldn¡¯t find it on the market. It turned out that the winery closed down. It¡¯s such a pity.¡±  , both high and low," Zhu Jie said.  "Thank you so much, Captain Zhu. If it's inconvenient for you, I can go buy it directly!" Wu Kangmei said with a smile.  "They are all home-brewed, why should I buy them?" Zhu Jie waved his hands repeatedly.  Zhao Wenlong thought for a while and said: "Since the old man has contracted Laojiakou to make his own wine, then get some and sell them in my shop. If there is still puree like this, it would be best. It will definitely sell for a big price." Zhu  Jie was a little confused: "Old Zhao, to tell you the truth, the puree made in the early Republic of China is only about ten jars, and the quantity is very small. However, there are hundreds of jars made in the ten or twenty years old, but the taste is much worse.  " Zhao Wenlong thought for a while and said: "Whenever you bring two jars to try, as long as the taste is half as good as this, I guess it will be okay to buy it for tens of yuan per catty. " "It will definitely be half, and the taste will be only a little worse at most.  Two to three percent. If it can be sold for tens of yuan per catty, that would be great. Not only can the backlog of puree be disposed of, but the new wine brewed will not have to worry about the market if it is blended according to one to five.  Come on, Lao Zhao, let me thank you on behalf of my old man and give you a toast." Zhu Jie said happily.  "Old Zhao, since you are interested in this wine, why not just buy the wine and the factory." Li Rui said with a smile.  "Buy the winery?" Zhao Wenlong was stunned, "Should I change my career to open a winery?" "What's wrong with opening a winery?" Li Rui opened a bottle of low-alcohol Qingyunchun, poured a little into the bowl, and tasted it  First grade, smash itHe pursed his lips and said: "The taste of this new wine is also good. I think the problem with the closure of this winery is due to marketing. If a wine with this kind of taste is packaged well and advertised, low-end wine will sell for two to three cents."  At ten yuan a bottle, it shouldn¡¯t be a big deal to start at fifty.¡± Zhu Jie was obviously frightened when he heard this, and opened his mouth.  It's five or six yuan a bottle, and the bulk version is only two or three yuan a pound. "So I said the problem lies in the packaging and marketing." As he said this, Li Rui picked up the bottle and saw that it was made of inferior glass.  There was no lid, so I just used a wooden stopper. "Packaging like this can't be put on the countertop at all. Now is the era of commodity economy. The original aroma of wine will be out of date long ago. If you don't package it well, you won't be able to attract others' attention."  , it won¡¯t be on the market; if you don¡¯t advertise it, others won¡¯t know that this kind of wine exists, so this is a matter of comprehensive marketing. Lao Zhao, please take some wine back to Yu Meixia to try, and then talk to her.  This matter. As far as I know, this Miss Yu is a master of marketing. If you can get her to help you with ideas or directly bring her in, I think this winery may be a golden doll. "  "Really?" Zhao Wenlong was stunned for a moment by what Li Rui said. In fact, he had already been a little moved in his heart, but he didn't expect it to be as mysterious as what Li Rui said.  What's true?  Fake?  As long as the wine tastes passable, the rest depends on packaging and advertising. In my previous life, CCAV, which had the highest ratings, was full of advertisements for liquor.  Li Rui ignored him and turned to Zhu Jie and asked, "If you buy the Shagou Winery, how much do you estimate it will cost?" Zhu Jie was also a little confused by Li Rui, and he estimated: "The winery  The property rights belong to the township government, and they have long wanted to get rid of this burden. If you want to buy it, I guess it is too late for them to welcome you. Speaking of price, in addition to the wine in stock, which can be worth two to three hundred thousand, other equipment and equipment.  The factory has long since aged, and the land in the countryside is worth only five or six hundred thousand at most. " Li Rui calculated: "Add in the factory renovation, equipment upgrade, repackaging, and advertising investment, I estimate that it will cost one hundred thousand.  A capital of 500,000 yuan can make this winery run. "How about it? Lao Zhao, do you want to do it?" Li Rui then looked at Zhao Wenlong and said with a smile.  "What should I do or not? I just want to do it. Where is this winery? What is the specific situation? How much production can it produce in a year? You have to go and investigate on the spot! Besides, even if I believe that Manager Yu has this ability, she agrees  You don¡¯t know if you don¡¯t agree! If she doesn¡¯t agree, it¡¯s not like you don¡¯t know that I¡¯m in a hotel and a construction site, so you won¡¯t be able to get away at all.¡± Zhao Wenlong said with a grimace.  Zhu Jie on the side saw that the two of them didn't seem to be joking, and said quickly: "It's good to go and have a look! I think we should put it on National Day. Everyone has a rest and goes to Qingyun Mountain to play."  Although the ditch is a bit poor, the scenery is good and there are game. I will arrange it when the time comes. "I'll be fine on National Day anyway. How about you, Lao Zhao? It's best to bring Yu Meixia along," Li Rui said.  Zhao Wenlong thought for a while, even if the winery is not suitable, it would be good to go and have fun, and said: "I have no problem, the key is that I don't know if Manager Yu can spare the time." "Didn't I just say, you  I'll bring some wine back later for her to try, and I promise she'll come with me." Li Rui said with a smile.  In his impression, Yu Meixia is a person who is very sensitive to business opportunities. Li Rui believes that she will not let go of such an opportunity.  The meal lasted for more than two hours. More than one kilogram of puree was mixed with five kilograms of new wine. The total added up to more than six kilograms. Excluding the half kilogram of wine that Zhao Wenlong wanted to take back for Yu Meixia to taste, the five of them drank more than eighty taels at least.  .  Both Li Rui and Zhao Wenlong have good drinking capacity, and with a little restraint, there is basically no problem.  Fang Qiang was the first to get down. Wu Kangmei was also a little incoherent. The most surprising thing was Zhu Jie. As the host today, he drank the most, at least a pound and a half, but he acted like a normal person, helping to arrange the driver, and  Bill, please.  In the end, he said with a smile: "My dad is the director of a winery. I have been soaking in wine tanks since I was a child. Generally, two kilograms of wine is basically no problem."
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