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Volume 3 Chapter 46 Creativity

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    Radio Channel, Jiayi TV Building, in a studio on the fourth floor, Shen Chong stood in front of the monitor, looking at the screen attentively.  Dong Dong Dong Dong Dong Dong Dong Dong A man in a tuxedo sat in front of the piano, facing the audience sideways, playing Beethoven's "Symphony of Destiny" with ease. After a movement ended, he stood up,  Bowing and saluting, there was a wave of applause, the picture gradually dimmed, and then two different "Jiayi TV" in color and black and white "NTV" appeared.  "Jiayi Music, Joyful Life, Welcome to NTV Music Station." Zhu Jiading pressed the remote control, paused the video tape, and asked: "Mr. Shen, it's just the creative image advertising we designed for the music station, what do you think?" "  The photo is very nice." Shen Chong put his left hand on his chest and touched his chin with his right hand. After a while, he said, "But I think it's a bit too elegant and ungrounded. "What?"  " "Nothing, I mean piano and classical symphony are too elegant and don't fit in with the style of the music station. You know, our NTV music station focuses on pop music, which is very popular.  " Zhu Jiading knew that what Shen Chong said meant that he rejected the idea, but others didn't know that a creative staff member with long hair and a big beard who looked like a rock star explained: "Mr. Shen, this is a corporate image advertisement and product  It has nothing to do with itself. TV stations should create an elegant and high-end image so that they can lead social trends, just like the Academy Awards.  " "Your idea is right, but the direction is wrong.  Shen Chong was not as polite to others as he was to Zhu Jiading, and said bluntly: "Pop music is different from movies. It is a pure secular culture with teenagers as the main body. What is needed is not elegance and high-end, but avant-garde fashion.  Only in this way can we lead the trend, and avant-garde fashion, to put it bluntly, is eight words: maverick, unconventional" As he was talking, the door of the studio was pushed open, and at the same time someone spoke loudly: "If I meet  Shen Caishen stepped forward and hugged his thigh, and then shouted: Brother, I am your long-lost brother Xiao Yuanbao" Yu Baba's voice was hard, but also a little hoarse and funny, which was very interesting.  With the recognition ability, Shen Chong knew who it was without turning around. He listened to the other party's passionate voice, interesting words, and became playful, so he coughed slightly, straightened his face, then turned around and scolded: "Who let you in?  ?  " Those people didn't expect that Shen Chong was really here. They were stunned by his stern expression. The man in the front, who looked like a short winter melon, turned his head and pointed randomly, and said hesitantly: "We we Miss Liu asked us to come.  I took promotional photos here.  " "Then come in."  Shen Chong slowed down his expression, waved his hand and said, "Zeng Zhiwei, come here."  ¡± Although Zeng Zhiwei was already 20 years old at this time, he was still in the early stages of his career. His ambition and confidence were not high. He was already embarrassed when he told a joke and was heard by the person involved, but he was frightened when Shen Chong called him by his first name with a straight face.  Very uneasy, he trotted over and asked with a smile on his face: "Mr. Shen, do you know me?"  " "Aren't you my long-lost little Yuanbao?  " The people around couldn't help laughing and chuckled. Zeng Zhiwei was strong, his face was red, and he was speechless. When Shen Chong saw this, he felt that it was a bit too much, so he patted him on the shoulder and explained with a smile: "Mr. Zeng, let's go.  Just a joke, don't take it seriously, I've seen your movie and it was very good.  " In an instant, there was ice and fire. Zeng Zhiwei didn't know what to do. He stayed for a long time before holding back a polite word: "Thank you, Mr. Shen.  " "I'm going to shoot a TV commercial here. Is Mr. Zeng interested in trying it?  " "It's my honor to film for Mr. Shen.  " Shen Chong then turned to the photographer and said: "Old Ma, turn on the machine, let me try to take a picture.  " Then he greeted the other people while waiting for the photographer to prepare the equipment. " Miss Cui, hello.  ¡± There are three models in the film industry, one is the director-centered system, the other is the star-centered system, and the other is the producer-centered system. Shaw Brothers uses the director-centered system, so it has produced great actors such as Li Hanxiang, Chang Cheh, and Chu Yuan.  Director, Golden Harvest is a star-centered system, so it has produced superstars such as Bruce Lee, Xu Guanwen, Jackie Chan, etc., while Shen Chong's Oriental Charm uses a producer-centered system. After the company was established, it almost never signed long-term contracts with any directors or actors.  According to the contract, Oriental Charm only hired a bunch of production assistants to produce nine films at the same time. In fact, it gave the nine production assistants a budget and asked them to go to the market to find directors and actors, and to build their own crews and film the films themselves.  Charming only provides infrastructure and distribution channels. Zeng Zhiwei and others are the crew created by production assistant Cui Baozhu. They came to Jiayi TV today to record the "Movie Face to Face" program to promote the film that is about to be completed.  Fans of the movie should be familiar with the name Cui Baozhu. She has participated in "Once Upon a Time", "Fang Shiyu", "Tai Chi Zhang Sanfeng", "Zhongnanhai Bodyguard", "Lying"She has worked in the production of classic films such as "Tiger, Hidden Dragon", "Kung Fu", "Yangtze River No. 7" and so on. She is one of the real gold medal producers in the Chinese film industry. Because of this, Shen Chong recruited her early when he was recruiting people everywhere.  Income under his command.  Cui Baozhu's father is a photographer, and she has a good family background. She entered the film industry as an assistant director in 2001. The Hong Kong film industry is already small, and women working behind the scenes are even rarer, so it is easy to find her because  She is good friends with Xiao Fangfang and Xu Anhua "Hello, Mr. Shen." After Cui Baozhu and Shen Chong exchanged greetings, they introduced the elegantly dressed and gentle-looking woman next to them: "This is Miss Chen Qiqi, the heroine of our drama.  "Protagonist." "Sister Qiqi doesn't need to be introduced." Shen Chong laughed and said, "I didn't scare you just now, did I?" "A little bit," Chen Qiqi said with a smile.  Mr. Shen has always been gentle and gentle, and I have never seen you get angry." "Chen Qiqi is a Shaw Brothers actress, with an average stardom, but an open love life. She is the girlfriend of Fok Yingdong's second son, Fok Zhenhuan, and they have been dating for 9 years.  She is stable and harmonious, and Huo Yingdong is also very satisfied with her gentle and quiet temperament. If nothing else happens, she will marry into a wealthy family soon Huo Yingdong is a veteran pro-China rich man, and Shen Chong is a new pro-China rich man. The two are in Beijing and  There are many exchanges in Hong Kong, and we have attended each other's family dinners, so it is natural to get to know Chen Qiqi.  "This is our martial arts instructor and leading actor Liu Jiarong." "Hello, Mr. Liu." Liu Jiarong is Liu Jialiang's younger brother. The two look somewhat similar, but unlike Liu Jialiang's tough temper, Liu Jiarong is more open-minded. Liu Jialiang  After Shaw Brothers ceased production, he refused to film for New Art City, and he was determined not to make movies that were inconsistent with the style of real kung fu. However, Liu Jiarong left Shaw Brothers as early as 1976 and went to help Mai Jia make various comedy movies. Later, he worked in New Art City  The art city is booming - Mai Jia was able to meet Sammo Hung because of his introduction.  This crew created by Cui Baozhu is quite interesting. The male protagonist is a dragon and tiger martial artist, and the female protagonist is the daughter-in-law of a wealthy family. He also hired Eric Tsang, who is much better at acting than filming, as the director. I don¡¯t know what kind of drama it will be like - this  Shen Chong only read the first round of the filming reports submitted by the nine production assistants, and completely let them go in the second round, allowing them to develop freely, so that capable people could be trained.  "Mr. Shen, we are ready." "Miss Cui, Sister Qiqi, you guys take a rest for a while, I will be fine soon." Shen Chong walked to the camera, looked at Zeng Zhiwei's clothes, and then asked the staff:  : "Is there any paint for painting here? The kind that can be applied to people." "Yes." An employee quickly ran to the corner and took out three small jars and a brush, with a little pride and expectation.  He said with a hopeful smile: "This is what we specially prepared for streaking when the music station starts broadcasting." "What nonsense, who told you that streaking will happen when the music station starts broadcasting? Have you all become exhibitionists?" Shen Chong couldn't laugh or cry, he took  He passed the brush, gestured to open the paint, and then ordered: "Mr. Zeng, please take off your shirt, shoes, and socks." Zeng Zhiwei came to the TV station to participate in the program. He was dressed very formally, wearing PL on the upper body and trousers on the lower body.  , and a pair of shiny leather shoes. Although he was a little shocked when he heard this, he was very happy and took them off in just a few clicks. He was worthy of a person who debuted as a dragon and tiger martial artist. Although he was not tall, his muscles were very strong.  solid.  "Can you play football?" "Yes, I used to be a professional player and played for the Sing Tao football team." "That's good." Shen Chong picked up the brush and smeared some red and blue on his chest and back.  Then he observed the paint, and then applied it on his face a few times. When he felt that it was almost done, he put down the brush, picked up an earphone and an empty Coke can, and said, "Mr. Zeng is an expert in acting. I won't  Say more, please put on your headphones, and then kick this can like a ball in front of the camera. Relax and kick it casually. "Although Zeng Zhiwei was confused, he didn't say anything. He wore headphones without an external sound source and walked to the set.  In front of the board, I used the Coke can as a football, bouncing left and right, and my skill was very good. I bounced for ten times and didn't even land.  "CHT" Shen Chong called a timeout, and then gave instructions: "Mr. Zeng, you can do some running and kicking movements. It doesn't need to look good, you just need to relax Ah Hai, put a trash can over there Yes  , right thereMr. Zeng, I¡¯ll make a gesture later, and you can just kick the can to the trash can. " Zeng Zhiwei has been working hard in the film industry for five or six years, and he has long since become a master. This kind of simple thing is fine.  The action performance was not difficult at all. I only did it twice and all the filming was completed.  "Thank you Mr. Zeng, Ah Hai, take Mr. Zeng to wash the paint." After Zeng Zhiwei left, Shen Chong asked the photographer to play the tape, then pointed at the screen and said to a group of advertising planners headed by Zhu Jiading: "  Edit from herehereand here to make a 15-second videoStart, then add music, use more intense rock music, and when it ends, do not use the fade effect, but switch to the screen immediately.  " "Also, at the moment of switching, paired with two strong drum beatsthe TV station comes out, and then the NTVR comes out ¡§It needs to be clean and crisp, with the feeling of hitting the target in one hit. In short, it is still the same eight words: special.  We must be independent, unconventional, new, strange, cool, and individual. We must create culture, not follow culture.¡± After he finished speaking, he snapped his fingers and reminded: ¡°This is just a demonstration, it cannot be taken seriously.  , you have to think about the specific advertising creative ideas yourself. Before the music station starts broadcasting, you must come up with at least 10 different creative ideas for me, otherwise you will be punished by running naked.  " Several people in the creative department laughed. The bearded man raised his hand and asked: "Mr. Shen, where should the slogan be placed?  " "No more slogans.  Shen Chong waved his hand and said: "Everything is in words, everything is in music, so why bother."  "
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