Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> The birth of a film empire

Volume 3 Chapter 5 Plan

Previous page        Return to Catalog        Next page

    When Shen Chong came to Japan this time, he received an extraordinary welcome from Sony. The reason is very simple.  First, within a few months, he allowed the number of video recorders in Hong Kong to soar from tens of thousands to more than 300,000. About every three households have one video recorder. This shocked Sony. The Japanese market is four times larger than Hong Kong.  Five hundred times, if every three households in Japan had one video recorder, how big would the market be?  After the Spring Festival, Sony sent three groups of people to Hong Kong to inspect the Galaxy Video rental chain store in Shen Chong. However, every time they inspected it, they concluded that movies were not Sony¡¯s main business and lacked sufficient follow-up content resources to support this operation in Japan.  mode ends.  Therefore, after Zhang Yonglin, the head of Galaxy Image, came to Japan in May to contact Toho Film Company and announced that he was preparing to enter the Japanese market on a large scale, Sony was very concerned about this.  However, Galaxy Video is not shy. It rents Sony's TAM format video recorders, and it also provides Panasonic and other unknown brands' VP format video recorders. This makes Sony, which wants to dominate the world's video recorder market with its TAM format, very uncomfortable. Now behind the scenes of Galaxy  When the big boss comes, he naturally wants to entertain him well and win favors for future cooperation. You must know that according to the data provided by Galaxy Image, the price of VP format video tapes is low, the recording time of the program is long, and the sales volume is much higher than that of TA format video tapes.  .  The second is the aIkmau advertising trilogy created by Shen Chong based on the plot of "Die Hard". The publicity effect is very ideal, especially Yamaguchi Momoe's version, which is extremely popular. Shen Chong played the ACG song for Teresa Teng at the piano store.  I dug up "That Flower" and found a Japanese musician to re-write the lyrics and composed the advertising title song. It became extremely popular in Japan. After it was released in mid-May, it quickly became the number one song chart on the Japanese Oricon Chart, and it still remains today.  Maintaining its first position, aIkmau's sales have also increased rapidly. Shen Chong's marketing ability has been highly recognized. People with ability will be valued no matter where they are.  The TV market has gradually become saturated, and VCRs and Walkmans are the most talked about profit growth points within Sony. Therefore, when Shen Chong came to Japan this time, not only was Akio Morita entertaining guests, but even the visit to the laboratory was hosted by Norio Ohga himself  ¡­ After getting the CD red book and CD playback prototype from Sony, Shen Chong felt that it was worthwhile to come to Japan. If it was just the premiere of "Die Hard", he would not come. If every big production  , it would be too cheap if he, the big boss behind the scenes, personally takes charge.  As for the afternoon meeting with Toho's senior management, it was lackluster. The two parties only signed a memorandum on cooperation in the field of video tapes, and the rest were not discussed at all - although Kurosawa Akira's "Shadow Warrior" won the Grand Prize in Cannes, Japan  It is not very popular in China. After one month of release, the box office revenue can only be said to be okay. Dongbao has invested little and has a share of theater revenue, so it can still make a profit. Shen Chong, the largest investor, will almost certainly lose hundreds of dollars.  Ten thousand dollars, in this case, the two sides have nothing to talk about.  Shen Chong invested in "Shadow Samurai" only for Akira Kurosawa, and had little interest in Toho. Because Toho was strong, had a railway consortium behind it, and was one of the sponsors of Fuji TV, the price would be too high, he thought.  What I was chewing was another film company.  In the heyday of Japanese movies in the 1950s, there were six major film companies, namely Toho, Toei, Shochiku, Daiei, Nikkatsu, and Shin-Toho. The annual output of movies was as high as UU00. However, after the 1960s, TV sets  Rapidly popularizing, affected by this, by 19U, Japan's film production was less than 100, and the number of movie theaters also dropped sharply from 7,457 in 19UU to less than 30UU. Many movie theaters were demolished and converted into supermarkets or parking lots.  Among the major film companies, only Toho maintains its superficial glory. Among the other five, New Toho went bankrupt, Daiei was acquired, Toei closed almost all studios, and Nikkatsu and Shochiku could only survive by making some low-cost movies.  .  What Shen Chong wants to gnaw on is Nikkatsu Co., Ltd. Nikkatsu Co., Ltd. was founded in 19 years and is one of the oldest film companies in Japan. It was in trouble in the early 1970s. Even the studio was mortgaged and almost went bankrupt. The key  At that time, the company found a good way to get rid of poverty and become rich, and that was the peach movie. It filmed two movies in a row, one was called "The Afternoon Affair of the Danchi Wife" and the other was called "The Mysterious Story of the Erotic Year". The former told  It is the story of an apartment housewife who is dissatisfied with her desires. After being raped, she learns her taste and takes the initiative to have sex with all kinds of people. The latter is a costume action blockbuster. The two films were released together and caused a sensation in the Japanese film industry. It was a box office hit and Japan Katsu.  He came back to life, paid off his debts, and redeemed the studio.  Eat the marrow and know the taste. In 1971, Nikkatsu announced its entry into the "romance film" market. The name of this type of movie was chosen by Nikkatsu itself. After all, it is an old film company. It is not easy to blatantly say that we are making movies about selling meat, so we established a  Nice-sounding archway, selling dog meat on a sheep's head.  There are three hard and fast rules for Japanese romance films. The first is the production cost of 7.5 million to 100,000 yen. The second is that the shooting time should not exceed two weeks. The third is that there must be one sex scene every ten minutes. In addition to these three  In addition, everything was left to the discretion of the screenwriter and director, with low cost, fast production, and the background of a large company, so it was logical that it became the leading adult film in Japan and survived the film depression of the 1970s.From 1971 to 19RU, Nikkatsu produced hundreds of romance films, with an annual output of more than 50, making it the king of adult films. This flexible, assembly-line rapid shooting method also cultivated many film talents, such as  In Shen Chong's previous life, Yojiro Takita, who won the Oscar for Best Foreign Language Film for "The Embalmer", had made a lot of movies about tramboys in Nikkatsu, and other well-known directors such as Masayuki Shubo, Kiyoshi Kurosawa, etc.  She made her debut in pink movies.  When it comes to what types of movies in the video tape market are most eye-stimulating, adult movies rank second, and other movies can¡¯t be said to rank first. They are also about food and sex. Cinemas are public places. How can you watch this kind of movie as comfortably as watching it at home?  ?  It¡¯s safe for those who don¡¯t have girls, but it¡¯s fun for those who have girls to cuddle and watch together The Japanese are obsessed with adult movies, which is a secret known to the whole world, so Nikkatsu is the best partner for Galaxy Video to enter the Japanese market. In addition to the movie content  , Nikkatsu also owns 8 cinemas and a large amount of land reserves. However, affected by the overall sluggishness of the Japanese film industry, its stock price is seriously low, with a market value of less than HK$500 million.  With the content resources of video tapes, cinema lines, and a platform to discover Japanese film talents, all three are available, and at a bargain price, Shen Chong has no reason to let Nikkatsu Co., Ltd. go.
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report