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Volume 3 Chapter 55 Creativity

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    French feasts are famous all over the world, but the three of them each had their own agenda. They didn't talk to each other, and naturally they were not satisfied with the food. The high-end and elegant dinner ended in a hurry and took less than an hour.  "Mr. Shen, where are you going now?" Shen Chong looked at the time and said, "Let's go to Jiayi TV Building first. I'll make arrangements for tomorrow, and then go home." After the car started, he asked  : "Ajun, what do you think a TV is?" This was a confused question. Dai Aijun was puzzled. He slowed down the car and looked back at Shen Chong with doubtful eyes.  "Ajun, you usually like reading, right?" Dai Aijun smiled sheepishly and said, "I read blindly when I'm bored. In fact, I don't know much about literacy. My family used to be poor, so I went to earn money before I even finished elementary school.  I got points for my work, and then I joined the army and only read a few books in the army. My cultural level is very low. " "It's a good thing to read more books. I think the books you read are very miscellaneous, including newspapers and magazines, martial arts novels, and professional books.  " Shen Chong asked again: "Do you think TV is like the colorful street newspapers, or the big books in the bookstore? " "Of course it is the big books," Dai Aijun said while driving the car.  : "A newspaper only costs a few cents, there are dozens of large books, and TV sets are dozens of times more expensive than those large books." Shen Chong was speechless and realized that he had asked the wrong person, Dai Aijun  He was from the mainland, and he was still in the mindset of defining everything by price, so he didn't understand what he meant - he was asking about product image, not physical value.  After rubbing his head, he asked instead: "Ajun, you have been in Hong Kong for more than half a year. You must have watched a lot of TV. Do you think H is more like a government department or a dance hall?" Dai Aijun thought about it.  I thought and said: "When the news is on, it's like the government, when the TV series is on, it's like a theater, and when Happy Tonight is on, it's like a dance hall." "That's an interesting statement." Shen Chong smiled and put his finger on his leg.  After knocking on and off, he asked: "Then, do you think a TV station owner like me should be as serious as a government official, or should he be a nodding and bowing person like a cabaret owner?" "  Of course it's like a senior official." Dai Aijun said matter-of-factly: "How can a vulgar place like a dance hall be compared to a TV station?" "Then you are wrong," Shen Chong laughed and said, "In my opinion.  , TV stations and dance halls are both things that entertain the public, there is no difference. "As expected, in 19RU, although watching TV has become a common leisure and entertainment activity before tea and after dinner, people still retain awe and admiration for the TV station.  He believes that this is a serious and high-end industry, but Shen Chong is a cross-party person. He believes in the concept of "entertaining to death". In his heart, TV station is just a toy for entertaining the public.  Niu Bijian thought that the launch of the TV station was as serious as the Legislative Council meeting, but Shen Chong thought that the launch of the TV station was as showy as the opening of the dance hall. One was serious and the other was entertainment. There was a huge understanding between the two.  Knowing the error, Niu Bijian used the official document of the Broadcasting Authority to threaten Shen Chong. It was destined to beat the dog with a meat bun, no, it was a bamboo basket and it was all in vain In the conference room on the top floor of Jiayi TV Building, one after another, one after another  In the back corner, there were two electric fans, both turned to the highest setting, shaking their heads and blowing air from left to right. Some people in the room were leaning on the backs of chairs, while others were bent over.  On the table, some were frowning and thinking hard, and some were biting their pens in a daze. They had different postures, but the expressions were similar. They were all miserable and haggard "What?" Shen Chong pushed the door in and asked with a smile: "The air conditioner is broken.  "Mr. Shen." "Mr. Shen" "Sit down. 11u, you're here too." Shen Chong waved his hand casually and said with a smile, "Everyone is so considerate. It's such a hot day.  "Use a fan to save me money?" "It's not that we don't want to turn on the air conditioner, it's because we smoke so much that the room is full of smoke," Zhou Liang Shuyi explained with a wry smile, "So we can only open the windows and use the fan to cool down."  "That's it." Shen Chong understood. He asked, "What did the Broadcasting Authority say?"  I have gone to Tai Mo Shan to check the TV broadcast antenna a long time ago. I will not go back to the office today.  Zhou Liang Shuyi said apologetically: "Mr. Shen, I'm sorry. As the general manager, I didn't do the preparations well."  " "You don't have to blame yourself. This matter is mainly my responsibility. If I hadn't wanted to pull a stunt and bought "Star Wars" from the United States, this thing wouldn't have happened.  " Shen Chong comforted her, then looked at the ashtray and Coke bottle filled with cigarette butts on the table, and said, "Everyone has smoked so many cigarettes, so there must be results." Zhu Jiading coughed, dragged his chair, and faced the front  He leaned back and said: "Mr. Shen, we have thought of several plans, but we feel unsatisfied and are still making plans.think.  " "Where do you want to go?  show me.  ¡± ¡°We wrote all our ideas on that whiteboard.  " Shen Chong turned around, looked at the whiteboard behind him, then grabbed a pen on the table and said, "Let me see what creativity there is.  Everyone has worked so hard. If there is a suitable one, go back to work early. "Replace "Star Wars" with "The Golden Vase". Erotic movies have gimmicks that can not only attract audiences, but also cause controversy and downplay the fact that "Star Wars" cannot be shown.  Bad effectsWho thought of this, is it crazy? "The Golden Vase" is a large-scale romance film with many nudity and pornographic scenes. If parents complain, the Broadcasting Authority will issue another official document and the TV station will be shut down.  Who is responsible? It will be broadcast on the first day and closed the next day. By then, we will be the biggest laughing stock in Hong Kong since the opening of the port. It is stupid to cover up our mistakes with scandals." Shen Chong commented while putting a big cross on it.  "Publish a protest in the newspaper to protest against the Broadcasting Authority's random and unreasonable official documents to show innocence It's so nonsense. The lawyer said that the official document has no legal issues. What reason should we use to protest? Luo Bao is the chief member of the Legislative Council. Talk to him  The law is bound to lose. If you put the responsibility on the higher-ups, you can imagine that the people don¡¯t understand why they don¡¯t fight with the officials. "Another big mistake.  "In the name of apologizing, use helicopters to drop money all over the city to create stunts and attract audiences Who thought of this? Oh, it's you, sit down. This idea is very imaginative, I like it, sprinkle money  I have no objection, I can afford it, but have you thought about the actual operation? If money drops from the sky, who wouldn't fight to grab it? If there is a stampede during the fight, someone will be injured, or even worse, someone will die.  , are you responsible? If the victim sues the TV station, will you pay compensation or go to jail? " Another big question.  "Publish an apology in the newspaper, compensate the fans of "Star Wars" for all advertising costs, and then hire him as the spokesperson of Jiayi TV with a high salary It is unimaginative. If the apology is effective, the world will not need the police. You will be hired with a high salary.  It's not a low-level job that only elementary school students can do. Besides, you have to consider the image of the spokesperson when doing advertising. If the movie fan is an ugly person, how can you do advertising? It's not appropriate to use money to silence people. It's not good.  , while drawing crosses, after a while, he drew a mess on a large whiteboard. After shooting the last idea, he turned around, threw the pen on the table with a bang, and mocked: "Nh said you are all from Hong Kong.  The best advertising people, but seven or eight of you, after thinking about it for three or four hours, came up with these bad ideas?  " His ridicule angered one of the middle-aged men. He suddenly stood up and said loudly: "Mr. Shen, our major is advertising and marketing, not wiping people's butts. You have to resolve crises and provide services for others.  TV stations are trying to boost ratings, but there is no such thing as the best of both worlds.  " "If I remember correctly, your name is Zheng Jinshui, and you used to work at "Sing Tao Daily", right?  Shen Chong stared at him and said: "You work at "Sing Tao Daily" for 6,000 yuan a month, and I will give you a salary of 10,000 yuan, plus various subsidies. I take people's money and help others to eliminate disasters. I am the boss.  , I sent you a job, but you didn¡¯t do it well, so it¡¯s my fault?  So what do you think I asked you to do?  Specially for smoking?  "The man's face turned red and white. He grabbed his clothes and left. "If you walk out of this door, do you believe that no company in Hong Kong will hire you?  " Shen Chong's gentle words made the man freeze. After struggling a few times, he sat down again. "Mr. Shen, don't worry. This is our first time encountering this matter, so we have no clue at the moment. Jin Shui  I was also under too much pressure and made a mistake.  "Zhu Jiading smoothed things over and said, "Give us some time and we will definitely find a way.  "During the preparation of the TV station, Shen Chong has been in the United States. He and the staff of the various departments below are not familiar with each other. This time he has a clue, and he deliberately sent a task to people to study, just to create a show of power and put his own  The image of a knowledgeable and stern boss was erected to prevent others from neglecting them in the future. Besides, with so many employees supported by high salaries, what kind of boss is he if he doesn¡¯t try his best to squeeze them out? He looked around for a week and saw those people with pale faces and silent looks.  Wei Feng was almost done, so he asked: "Nh, what is the deadline for advertisements in major newspapers?  " "The latest is 10:30 pm, there are still more than two hours.  Although Zhu Jiading was anxious, he still remained calm and said, "I can communicate with each newspaper again and ask them to wait for another half hour."  "    "No.  "Shen Chong waved his hand, bent down to pick up the rag and pen on the conference table, and said, "Forget it this time, I'll wipe your butts. Next time something like this happens again, if you still can't handle it, just  Write a resignation letter.  " He slowly wiped the whiteboard clean, and then wrote two big words on it - "streaking". Zhou Liang Shuyi was the only woman in the conference room. Her eyes widened.Looking at the words on the whiteboard in surprise, he asked: "Mr. Shen, whatthismeans?" "How many regular employees are there in 11u TV station now?" "Ul people." "That's good."  Shen Chong knocked on the whiteboard and said with a smile: "Tomorrow at 12 noon, these 1 people, plus me, all of us will gather on the first floor of Oriental Charm Building, and then we will run naked to Wan Chai Pier and jump in from there.  Victoria Harbor is an explanation for all TV viewers in Hong Kong.¡±
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