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Volume 3 Chapter 36 Cannes Continued

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    "You went to Cannes this time and the results you got back were beyond my expectations." Shen Chong put the documents on his desk and said: "Five movies actually sold for 00,000 US dollars, which is more than I expected."  It's much better. I thought it would sell for up to 00,000 US dollars. Europeans have higher expectations and don't think much of Asian movies." "This is all due to Mr. Gary Kurtz, the producer of "Star Wars".  I know many film company bosses in Europe. "Jiang Zhiqiang did not take credit at all, and said: "And through his connections, he sent "Die Hard" to the official viewing feature film section of the Cannes Film Festival, which aroused the interest of many film producers.  After "Die Hard" was screened at the main venue of the film festival, it was well received. Film producers bid against each other, and the price went up. " "Boss Shen, you used your million-dollar annual salary to hire Kurtz to do Oriental Charm.  As a production manager, many people think you are out of your mind." Luo Weiming gave Shen Chong a casual thumbs up and said, "It seems like your money was really worth it to go to "Die Hard."  After a trip to Cannes, not to mention the fame I gained, the film sold like crazy. It cost 10,000 RU in the UK, 700,000 in France, 300,000 in West Germany, plus 400,000 from other small countries. Even before it was released, it made back 100,000 US dollars.  The United States is Kurtz's home base, and with him handling the distribution work, Die Hard may break the box office record of $10,000 for Shaw Brothers' "The Greatest Hit" and become the highest-grossing Hong Kong film in North America."  He shook his head and sighed twice, and said: "With Yamaguchi Momoe's signature, the box office in Japan and Southeast Asia is definitely not bad, let alone Hong Kong. Everyone is craning their necks waiting for the release. In this way, "Tiger Hard"  "Long Wei" It is almost certain that you will make a lot of money. Boss Shen, you are really born to do big business. ""Business is the same as conquering the world. The key is to know people well and use them well."  He smiled complacently and said, "I asked Kurtz to be my manager not just because of his connections in Europe and the United States. What I like is that his rich experience as a producer can help me improve my Oriental Charm production."  The professional quality of the film department. When making a movie in Hong Kong, everything is either decided by the boss or the director. Investment and financing before shooting, risk control and coordination and communication during shooting, and distribution strategy after shooting, few people have the final say.  There are no rigorous and scientific institutional regulations for research, which is not conducive to the development of the film company. Throughout the first half of the year, I stopped other investments and put everyone in the production department into the "Die Hard" crew, just to make it easier.  They learned from Kurtz. When I had a meeting with the production department last time, I found that the learning effect was pretty good. After another two or three years of experience, Oriental Charm will have the best producer team in Asia, and it will sweep across Hong Kong and Taiwan.  That¡¯s all. ¡°What you said is so false.  Luo Weiming pointed at him with his finger and said with a smile: "Even without Kurtz, it wouldn't take another two or three years. You are now sweeping across Hong Kong and Taiwan, and you are invincible and unstoppable."  " "It's not okay, it's not okay. Movies can't be made just by having money.  Shen Chong waved his hand modestly and said: "Last year, the box office of the movies produced by Oriental Charm only accounted for 14% of the total box office of Hong Kong movies, and even less than half of Shaw Brothers. The foundation is too weak. It is wise to accumulate food and slowly become king."  " "It's easy to be a tycoon, but it's not easy to be the king. Boss Shen, you are very ambitious.  " "If a person has no ideals, there is no difference between him and a salted fish.  Shen Chong smiled and cupped his hands, then coughed slightly and asked Jiang Zhiqiang: "After going to Cannes this time, what do you think of the European market?"  After all, Kurtz is not from Hong Kong. He will return to the United States sooner or later. You must be prepared to take over.  " "I was in Cannes and communicated with film producers from several European countries.  Jiang Zhiqiang leaned forward, held his hands, frowned and said: "Generally speaking, they know nothing about Hong Kong movies. Many people's impression of Hong Kong is still in the World War II era. Shaw Brothers also went to Cannes to promote it.  The film prices are very low and can only be sold to some film producers in Chinatown or third-rate theaters. It is quite difficult to enter mainstream theaters. This time "Die Hard" was able to be sold to mainstream film producers because of Kool  Because of Mr. Ci's appearance, many people thought this was a Hollywood movie.  " "Changing your image doesn't happen overnight.  Shen Chong curled his lips and said: "Let's take it slow. You can go to Europe a few more times in the future and first find out the situation of film dealers in each country. From third-rate to second-rate, from second-rate to first-rate, go step by step."  "Jiang Zhiqiang nodded slightly, and then said: "France and the United Kingdom are the two most important film markets in Europe.  This time at Cannes, in addition to "Die Hard" entering the official viewing feature film section, "The Rules" directed by Weng Weiquan was also shortlisted for the 'Un Certain Regard' section. Film critics gave this film very good reviews, and then  A French film dealer bought the trailer for "The Rules". This film dealer runs two famous theaters in Paris, specializing in showing art films and niche films. It is said that the box office has been very stable. Later I checked and found that France  There are many similar cinemas, and I think this is a distribution channel worthy of attention, because almost all Hong Kong movies are niche movies in the eyes of the French. For them, they are fresh.  " "Manager Jiang, you have a good idea.  Luo Weiming interjected: "As far as I know, the FrenchHe has always flaunted his artistic temperament and likes to watch all kinds of weird and weird movies. Moreover, shortly after World War II, the French government has been boycotting Hollywood and promoting the diversity of film culture. If they can figure out the right way, they might be able to send Hong Kong movies to them.  Released in mainstream theaters in France.  " "In this case, then you should go to France a few more times in the future to study the film market there.  Shen Chong nodded and asked again: "Where is Britain?"  " "Maybe it's because of the same language. The tastes of British film producers are similar to those of Americans, and they both focus on commercial films.  Jiang Zhiqiang thought for a while and said: "British movie ticket prices are the highest in Europe, and film companies are very wealthy, but compared to France and Northern Europe, they seem to look down on Hong Kong movies and find it difficult to enter."  " "Hong Kong is a colony, they think they are the masters.  Shen Chong sneered and said, "Sooner or later I'm going to England to have a big game and slap them in the face."  " "Then we will wait and see the good show.  Luo Weiming took out his cigarette case, smoked a cigarette and handed it to Jiang Zhiqiang. Then he took one himself and said: "Boss Shen, let me make an application with you first. I also want to see the world at Cannes next year. You  What do you think?  I'll pay for the air tickets myself, just give me a day off.  " "I'm not that stingy.  Shen Chong leaned back to avoid the smoke and said, "If nothing else happens, I plan to go to Cannes next year. Let's all go together then. I will charter a flight."  Luo Weiming was stunned, and then immediately asked: "Thirteen Langs of the South China Sea to participate in the exhibition?" "If it is completed by then, then go to the exhibition." Shen Chong picked up the documents on the table, threw it to him, and said: "This  I've given it all to you. You should have an interview with Manager Jiang and do a Cannes Film Festival review feature on "Film Times". Europe is a big market. Let other Hong Kong film companies also understand the market. Don't just worry about it all day long.  Southeast Asia and Taiwan.¡±
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