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Volume 3, Chapter 33: Advertising

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    In the renovated studio at No. 1 Broadcasting Road, Jiayi TV Building, Shen Chong, under the arrangement of Zhu Jiading, shot an advertisement for the TV station - the big stars in Hollywood made a set of congratulatory advertisements, so naturally the stars in Hong Kong also made them  One thing, as the major shareholder of Jiayi TV, it is his duty to personally go into battle.  "Hello everyone, I am Shen Chong. In the year of 2019, U month, U day, U o'clock in the afternoon, I will lock on Jiayi TV, there will be endless good shows and exciting things." Shen Chong has been on TV many times and has become very skilled. He faces the camera  , after reading the lines word for word, he asked: "How was it?" "The tone and expression are very good." Zhu Jiading stood behind the camera, frowned slightly, and said, "But I feel that there is a missing feeling, I can't put it into words.  "Anyway, something is wrong." "Take out the tape and show it to me." The photographer pulled out the video tape, inserted it into the monitor at the back, and played the video.  "It's pretty good. I didn't expect that I would be on camera." After watching it, Shen Chong said with a smile: "Nh, your requirements are too high. This is not a movie. It's just a few seconds of advertising. There is no plot or story.  , Who cares whether you feel it or not. " "That's not what you said." Zhu Jiading crossed his arms and touched his chin with his right thumb, explaining: "Jiayi TV went bankrupt before, and after restarting, it has to quickly establish a new image.  , a clean break from the past. You are the most watched celebrity in Hong Kong and the chairman of the board of directors. Your personal image can enhance the image of the TV station, so you must be different and have a distinctive personality. Only in this way can the audience be refreshed and know the good news.  "Art TV is different." "You are the expert, you have the final say." Shen Chong said, "Shall I do it again?" "Let's take another shot." Zhu Jiading was still not satisfied.  Thinking hard, Qian Xiaoni, who had been standing quietly by the side and watching, raised his hand and said softly, "Maybe I know what's wrong." "Where?" "The clothes are wrong." Qian Xiaoni gestured with his hands.  Said: "You shouldn't wear a suit, you should wear a plaid shirt, the blue one." Zhu Jiading's eyes lit up, and he turned to his assistant and said: "Put out the other people's belts and have a look." Shooting a Hong Kong local celebrity congratulatory advertisement  , was decided at the last meeting, but Shen Chong went to Guangzhou the next day and didn't have time to shoot. By the time Shen Chong came back, not only had the other people's clips been shot, but they had even finished editing.  He is the only one. "Hello everyone, I am Lin Xiufeng, the young boss of Hang Seng Bank. I wish Jiayi TV will get better and better and become more popular" Seeing the first person to appear, Shen Chong couldn't help but twirled his fingers and asked:  "Why is he also interested in filming this?  " "Two days ago, Director Lin came to visit the TV station and happened to meet us filming this commercial. He said he wanted to join in the fun. He was a director, so we couldn't say anything, so we shot a set of shots for him.  " "If you shoot it, just shoot it.  Shen Chong curled his lips and said, "Hang Seng Bank's name is so big, so there's no need to feel pity if the Young Master personally shoots the advertisement."  " "Flower young man, I'm just a fool.  The photographer seemed to have a problem with Lin Xiufeng. He mocked mercilessly: "Hang Seng Bank has a total of five founders, and he doesn't have five fathers. What kind of young boss is he?"  " Qian Xiaoni smiled softly. Zhu Jiading patted the photographer on the shoulder and said: "Old Ma, please stop saying a few words. "If he hadn't messed up back then, how could Jiayi TV go bankrupt?" "He is the boss of Jiayi TV."  Employees." Zhu Jiading pursed his lips and explained to Shen Chong: "We were working here when the show started in 1975." Shen Chong waved his hands indifferently and said, "Let's go ahead." Li Hanxiang, Zhang Che, Chu Yuan, Hu Jinquan,  Jackie Chan, Sammo Hung, Ti Lung, Jing Li, Lin Fengjiao, Qin Han "It's very efficient." After reading it, Shen Chong said: "In just a few days, we have captured all the stars in Hong Kong, and even took a lot of photos from Taiwan.  "Now in Hong Kong and Taiwan, as long as we have Mr. Shen's business card, we will be safe." Zhu Jiading looked at him and said with a smile, "It's a pity that the three most legendary female stars in Taiwan are absent."  "It's a pity." "IvIa and HrIt were busy filming in the United States, so I didn't bother them." Shen Chong knew that among the three women he was talking about, there must be Zhang Aijia and Brigitte Lin. He explained casually, and then thought about it.  He looked at the star he had just seen and said, "There is another one, you mean Hu Yinmeng?" "Yes." Zhu Jiading nodded and said, "We had already contacted her, but then she canceled the filming. It was said to be related to family reasons.  "Every family has its own problems." Shen Chong laughed and said, "What do you think? Do you think I need to change my clothes?"  "Zhu Jiading nodded and said, "There are seven or eight people in this advertisement wearing suits. If Mr. Shen also wears a suit, it would be a bit the same."??, no personality.  " Shen Chong has no research on clothing. He used to buy clothes casually based on his personal aesthetics. Later, when he became more developed, he had specialized tailors to take care of his clothes. Almost all of them were formal wear. He turned to Qian Xiaoni and asked: "Why did you say that about me?  Wear a blue plaid shirt.  " Probably because Shen Chong's attitude has always been very kind, Qian Xiaoni lost the shyness he had in the teahouse and said: "When Mr. Shen appeared on the cover of "Ming Pao Weekly" last year, he was wearing a blue plaid shirt and light-colored shirts.  Jeans, short hair, very fresh and clean, neither like a traditional white-collar man wearing a suit and tie, nor like a flashy rock and roll youth, which is very impressive. Several friends I know after reading the magazine,  They all cut their hair short and learned how to dress like Mr. Shen. After that, Mr. Shen did not accept interviews from the media for a long time. That photo was widely circulated, so" "That's right, that's right, that's the feeling."  Zhu Jiading clapped his hands and said with a smile: "Mr. Shen, please find that suit again.  " "I didn't expect that I would actually lead a trend.  Shen Chong touched his face with some pride and said, "I'm going to make a phone call and ask Xiaoyu to go home and help deliver it."  " "Please, the phone is over there.  " When Shen Chong finished the phone call and walked back, he saw Yu coming. She had not come out yet. Although she was wearing a neutral suit and a white shirt, her hair style was still more feminine, unlike what she had been for more than ten years.  The latter is so masculine: "Mr. Shen, are you looking for me?"  " "Oh, that's what happened.  Shen Chong pointed at Qian Xiaoni and said, "This is a friend I just met today. She has a very special voice, a very good image, is very approachable, and knows the entertainment industry very well. Do you think she can be on the show?"  Be a host on a music station?  Puu, this is Yu, the director of Jiayi TV Music Station. You will go for an interview with her later.  "
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