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Volume 3 Chapter 87 Ceremony Fifteen

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    "Next, we are going to present two very special awards." Zhang Aijia stood alone on the stage and said softly: "At tonight's award ceremony, many guests said that film is an art, and there is only one  People have said that movies are still a business. "This sentence is not funny at all, but the audience burst into laughter because she was obviously talking about Shen Chong.  "There are many types of movies, including romance movies, martial arts movies, kung fu movies, police and gangster movies, etc., but there is one movie type that many people have ignored." Zhang Aijia held up the microphone and continued: "If we talk about art, this type of movie is  The most artistic, it can go up to heaven and earth, and is omnipotent. It is a real dream-making machine. In terms of business, this type of film is the most profitable, because it does not have to reinvest in remakes and can turn old films into new ones every few years.  If it is taken out intact and re-released, it will not be out of date at all, and people will always watch it. "" This movie type is animation." Zhang Aijia raised her hand, and the projector started working, and Shen Chong specially came from Shanghai Art Film Studio.  Borrowed clips from "Havoc in Heaven", the first part of this movie was made in 19U and the second part was made in 2019. Not long after it was completed, there was turmoil in China. I only went to Eastern Europe to participate in one film festival, and basically in Hong Kong.  No one had ever seen it before, so as soon as the vivid Sun Wukong appeared, it immediately attracted the attention of the audience.  "In animated movies, we can soar in the clouds, control the wind and rain, be ever-changing, embrace the moon from above, and play with dragons from below. There is no more suitable tool in the world to express our fantasy." Zhang Aijia looked at the big screen,  He took the time to introduce: "This is the animated film "Havoc in Heaven" produced by Shanghai Art Film Studio 18 years ago. You see, the Ruyi Golden Cudgel, the Bagua Alchemy Furnace, the Nine Heavens Lingxiao Palace, the Yaochi Peach Fair,  How beautiful and magical. No live-action movie can achieve such visual effects. It can be called a moving painting. "The artistic value of animated movies is so high. Why do so many people ignore it?"  It is related to the fact that it is a children's movie. When it comes to children, they subconsciously think that it is not suitable for the stage and is a child's play. "At the end of the screening, Zhang Aijia continued: "This is a misunderstanding, the more it belongs to children.  Things need to be paid more attention to, because there is an idiom that children can teach, and there is an idiom that educates through entertainment. Children are playful and love to have fun. Animated movies are the best educational tools. " " Guests here.  Most of them are adults, and the simple lines I say are boring, unpleasant, and not fun." Zhang Aijia paused for a few seconds before continuing: "I believe everyone is more interested in making money, so let's do it.  Let¡¯s talk about the commercial value of animation. I¡¯ve read a lot of articles recently that analyze how someone makes money. I was also very curious about this question, so I asked him.¡± The audience immediately applauded and whistled one after another.  .  After the audience stopped, Zhang Aijia said with a smile: "This person told me that making money is actually very simple. All the men in the world work hard, either for the girls they love or for the children they love. Therefore,  As long as you catch girls and children, men all over the world will work for you, and money will flow in like a tide." "Then he gave an example, and I will share it with everyone here." Zhang Aijia raised her arms.  After a few seconds, the projector started working again. She explained: "Disney, one of the eight major film companies in Hollywood, was founded in 1919 and has a history of 57 years. This company has only produced 155 movies, of which most  Most of them are animated movies. Thanks to these movies for children, the market value now exceeds 1 billion US dollars. It owns two amusement parks, receives millions of tourists every year, and has annual profits of hundreds of millions of dollars, which is more than all Hong Kong film companies in a year.  The money you make adds up to a lot." After the animation clip was played, the lights came back on.  Zhang Aijia pointed at the female celebrities sitting in the front row one by one with her fingers and said: "All men will try their best to make the girls they love more beautiful, that's why there are beautiful clothes and gorgeous clothes in this world."  Jewelry, and all men and women will try their best to make their dear children smarter, so there are beautiful fairy tales and wonderful animations in this world." "Here we invite the pioneers of Chinese animated films, animations.  Masters and art masters, the legendary four Wan brothers, Mr. Wan Laiming, Mr. Wan Guchan, Mr. Wan Chaochen, and Mr. Wan Dihuan, presented us with the first Hong Kong Film Awards for the best animated feature of the year and the best animated film of the year.  "The four Wan brothers were born in a merchant family in Nanjing. Their parents gave birth to ten boys in total. Three of them died shortly after birth, and three others also died of illness. The surviving four were the eldest twin Wan Lai.  The four Wan brothers, Ming, Wan Guchan, Wuwan Chaochen and Liuwan Dihuan, have been fond of painting since they were children. In 1998, the four brothers produced the first animation in Chinese history, "Havoc in the Studio".  In 1935, they produced China's first sound cartoon "Dancing Camels". In 1941, stimulated and inspired by Disney's "Snow White", the four brothers spent one year producing the first masterpiece in the history of Chinese animation "Iron".  fan princess", which caused a sensation in Shanghai after its release, and is also very popular in Hong Kong and Southeast Asia.  "The Princess with the Iron Fan" was such a hit that Shanghai film tycoon Zhang Shankun found it profitable at the time, so he asked the Wan brothers to make a sequel. They then formulated a plan to shoot "Havoc in Heaven". However, due to the Japanese army's invasion of the city and the rental, prices soared.  In the end, the filming plan came to an end. Wan Laiming and Wan Guchan went to Hong Kong in the late 1940s to work for the leftist Great Wall Film Studio. When Li Hanxiang and Hu Jinquan were down and out, they both worked under them as their underlings and learned a lot.  Things, Li Hanxiang said in his memoirs, because the two were twin brothers with similar appearances, they often exchanged identities to tease people Wan Laiming and Wan Guchan returned to the mainland in 1954 and entered the Shanghai Art Film Studio. In 1958, they filmed  He produced China's first paper-cut cartoon "Zhu Bajie Eats Watermelon", and then in the UU era, he finally produced "Havoc in Heaven" which had been delayed for years.  After the four old people introduced themselves on the stage, they recommended the boss Wan Laiming to be the spokesperson.  "We are very pleased that the Academy Awards specially set up a trophy for animation films. Animation is a very important type of film, but it has not been taken seriously by mainstream filmmakers for a long time. We hope that this trophy can attract more attention and attract more audiences.  "Wan Laiming is now RU years old, in good health and mentally. He has an amiable appearance, gentle words, and a free will to do whatever he wants."  Juju's free and easy charm, although his words were very ordinary, made everyone listen to him attentively.  "Now we brothers will present the annual animated film award." Wan Laiming put on his reading glasses, looked at the envelope, and said: "First of all, the first Hong Kong Film Awards Annual Animated Feature Film Award, the winners are Yan Dingxian,  "Nezha Makes the Sea" directed by Wang Shuchen and Xu Jingda ""Nezha Makes the Sea" is produced by Shanghai Art Film Studio. It is a wide-screen animated feature film adapted from the story fragments of "The Romance of the Gods".  "The film has bright colors, elegant style and rich imagination. It reproduces the well-known classical mythology in China with a very national style of painting." Shen Chong specially set up an award for "Nezha Naohai", which will naturally be powerful.  For the promotion, a two-minute short film was specially cut. The rich Chinese style attracted all the audience. After the short film, the applause was very warm.  While applauding, Shen Chong felt sorry for "Nezha Nao Hai" because although it is a feature film, it only lasts 59 minutes. If it is shown in a cinema, the time is too short. If it is shown on a TV station, it will be too long.  Can't get up, very embarrassing.  Moreover, this is a cartoon specially produced to commemorate the 30th anniversary of the founding of the People's Republic of China. It has a strong political flavor and is not a pure children's cartoon. Therefore, some of the plots and scenes are not suitable for children of a younger age group. - Shen Chong's previous life  I was only seven or eight years old when I watched this cartoon. After watching it, I always recalled the scene where Nezha committed suicide. I was always depressed for a long time. I couldn't eat well and couldn't sleep. It made my parents anxious to death. If  After it is released in Hong Kong, if there are children who are as fragile as he was back then, they will definitely be complained and get into lawsuits, which is not conducive to the promotion of animated films.  Yan Dingxian, one of the directors, came on stage to accept the award for "Nezha Nao Hai". He came on stage and shook hands with the Wan brothers one by one, then took the trophy and said with a smile: "I am in the same factory as these old men.  We live in the same building and meet every day for many years. The four seniors also gave us a lot of guidance and help when we made "Nezha Naohai". In fact, the organizing committee did not need to specially ask us to come to Hong Kong, as long as we mailed the trophy  In the past, we just had to be happy." Applause and laughter.  "Of course we are very grateful that the Academy Awards specially set up this award for us. It is very meaningful, especially when several Mr. Wan came to present the award because they have all retired. This trophy represents the inheritance. The Chinese animated films they pioneered,  It will be inherited and carried forward by people of our generation. Mr. Shen just said that he hopes to come up to receive the award in three years. I also shamelessly said that I hope I can come here to award the award after the year to encourage myself.  I also hope that Chinese animated films will get better and better." There was loud applause, and Shen Chong raised his thumbs with both hands and saluted the camera.  "Xiao Yan is so humble. He is qualified to stand here and award awards today. It's just that we old guys have the advantage of age. We respect our elders." Wan Guchan took two steps forward and introduced: "I will do it in the year of Ul."  When "Havoc in Heaven" was being produced, Xiao Yan was the chief animator, a very talented young man who was more capable than us old guys." Applause continued.  "Next, we will also present the award for the best animated short film of the year. This is a Muppet animated film, also produced by our Shanghai Art Film Studio and directed by Qu Jianfang, Jin Xi, Liu Huiyi, Cai Yuanlan, Jin Fangling and others.  "He Fan Ti" has a total of 14 films. The first one was filmed in 1979. It became very popular after it was broadcast on the TV station and won the Ministry of Culture's Outstanding Art Film Award. Therefore, it was out of control and was filmed for 10 consecutive years.  In 2016, the animated protagonist Afanti and his little donkey were in mainland China.It is a household name, known to all women and children.  The person who took the stage to receive the award was Jin Xi, one of the directors. He is also in his sixties. Animators are more childlike and humorous. He held the trophy on the stage and after looking at it for a long time, he said: "  From the day I heard that I had won the trophy, I had been thinking about giving a speech on stage, and I even asked someone to write a thank-you speech. I didn¡¯t expect that Xiao Yan stole it last night. He said everything, and now I also  I don¡¯t know what to say.¡± The whole audience burst into laughter.  "Anyway, thank you to the Academy Awards for awarding the award to us. Our Shanghai Animation Film Studio has shown its face this time and will continue to show its face next year."
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