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Volume 3 Chapter 34 List Three

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    "Except for the judges." Shen Chong took a sip of tea, leaned on the office chair, rubbed his forehead, and said, "Do you know the host and guests of the award ceremony?" "If H is determined to do a live broadcast." Chen Baisheng said  The list of judges' invitations was stuffed into the briefcase and he said: "The host can be seconded from the TV station. I talked with He Shouxin and he promised to host it at no charge." He Shouxin is the host of H's signature program "Happy Tonight"  The host, known as the "Gold Medal Master of Ceremonies", is not only humorous and quick-witted, sharp in eloquence, but also has a mellow and magnetic voice. He is an excellent broadcasting voice. He is a household name in Hong Kong. He entered the television industry in 19 years and has been the most popular broadcaster in Hong Kong until the 1st century.  The top host can be described as a super evergreen tree.  "He Shouxin is good." After Shen Chong traveled through time, he watched several issues of "Happy Tonight" and had a good impression of He Shouxin. He held the pen with both hands, rubbed his chin, and said: "H is not sure to do a live broadcast, but he is definitely  We have to do a live broadcast, but there are still some details that I haven¡¯t negotiated with them. ¡°Boss Shen, what details are you talking about with TVH?¡± Luo Weiming complained: ¡°If it continues, H will not broadcast it.  Go find Li's TV. Do you know that last year's H broadcast was wrong and the audience couldn't receive the signal. They would rather watch Snowflakes than watch Li's program. This shows how miserable Li's ratings are. "Lao Luo, you are so  Bad mentality.  Shen Chong tapped him with a pen and said, "When doing business, the most taboo thing is your weak mentality of wanting to betray someone."  Although the ratings of Li's TV are bleak, its signal coverage area is the same as that of H. When the hardware is the same, software is king. Ratings have always depended on content. We have stars, scenes, and gimmicks.  , is an exclusive business. Have you watched "The Romance of the Three Kingdoms"?  Now H is Cao Cao, the beauty is Liu Bei, the Academy Award is Sun Quan, whether it is war or peace, we are the key, how can we just sell it casually.  " "I don't understand how to do business.  "Luo Weiming asked while puffing away: "But during the last meeting, you said that we would be responsible for the arrangement and shooting of the award ceremony independently, and H would just provide the signal to broadcast it, just like packing and delivering food.  Are there any details to talk about?  Just pay with one hand and deliver with the other.  " "There are so many details.  "Shen Chong turned the pen and said: "For example, the price of the live broadcast of the award ceremony, how many advertisements will be inserted, how many seconds each advertisement will be, the content of the advertisement and the type of product" "Wait, wait.  Luo Weiming made a pause gesture and asked: "I understand the commercial breaks, but why do I still care about the content of the commercials?"  This is probably a matter for the H Advertising Department.  " "Okay, let me give you an example.  Shen Chong cleared his throat, used the pen as a microphone, and said: "The Hong Kong Film Awards for Best Actress are about to be awarded. Don't go away. After the commercial, come back right away That one doesn't hurt. It's easy every month. It's a woman's month."  Happy Kotex sanitary napkin, the best choice for women" Before Shen Chong finished speaking, Luo Weiming laughed, and Chen Baisheng couldn't help laughing. After a while, Luo Weiming stopped laughing, pointed at him and said: "Boss Shen, don't you  It's such a pity to be an advertiser. Hu Shuru should really ask you to be the advertising director.  " "The Academy Award is a good film award, but it is also a brand in itself. It is a fashionable and high-end brand. The advertisements played during the ceremony will affect the audience's perception and must be taken seriously. Therefore, I have to discuss the details with H. In the contract  It is clearly stated on the website that advertisements for which products cannot be inserted, and the advertising content must also be reviewed.  Shen Chong did not laugh and said seriously: "I just gave an example. I am not rejecting sanitary napkin advertisements. They are daily necessities and can be inserted. However, the advertisements must be very creative and beautiful, in line with the gold statue."  In order to improve the temperament and image of the award, we cannot use simple and crude shots to perfunctory things, such as "best, best, best," and other rubbish advertisements. Not a single one of them is allowed to be broadcast.  " "A Chong thinks deeply, these details really need to be paid attention to.  "Chen Baisheng took a sip of tea, put down the cup, and said: "You have to do your best, work hard, and make it a famous brand, so that the Academy Awards can go even better.  " "Okay, Boss Shen, I admit that what you think makes sense.  Luo Weiming shook his head, picked up the cigarette case again, and said, "But since the collapse of Jiayi TV, the H family has become the dominant and domineering family, so they may not agree to these terms."  " "Lao Luo, if you want to say something depressing, you and I can talk to each other, and H will probably ignore you."  Chen Baisheng took the cigarette he handed over and said: "But A Chong's status is different. He can talk to the senior management directly. They can't help but ignore him."  " "That's right. Boss Shen has money anyway. If H doesn't agree, it's not impossible to buy out all the advertising time directly.  " " Let's not talk about this first.  Shen Chong moved his somewhat stiff shoulders and said, "Besides He Shouxin, we also need a female host. Who are we going to find?"  " "Wang Mingquan is fine.  "Luo Weiming said with a bad smile: "They happened to be spreading scandals. They were acting as matchmakers at the Academy Awards, and a pair of mandarin ducks appeared on the stage together, which was a gimmick.  " Wang Mingquan is the eldest sister of H. She is the treasure of Taiwan. She has a good image and temperament. She is a very good choice. "They are in the same place.The company is the host of "Happy Tonight" every week, so it still needs us to be the matchmaker?  " Chen Baisheng retorted, and then said: "Whether it is H or Li TV, they are both Cantonese channels for Hong Kong audiences. He Shouxin must explain in Cantonese, but there are many guests from the mainland and Taiwan at the award ceremony, and they can't listen.  I understand Cantonese, so I think we should find a host who can speak Mandarin as a match.  " "I remember that Wang Mingquan grew up in Shanghai when he was a child.  Shen Chong sat up straight and said, "She doesn't speak Mandarin?"  " "It will be possible, but it's not up to standard.  Chen Baisheng took a puff of cigarette and asked: "Ah Chong, are there any good hosts in the mainland?"  " "I'm not sure about this either.  "Among the famous mainland hosts who debuted before 19RU, Shen Chong only knew one Zhao Zhongxiang, but he was still a reporter and announcer at this time, and had never been a large-scale host. "Mainland TV stations have just started, and it seems that there are no outstanding hosts yet.  " "Then we can only find it from Taiwan.  Chen Baisheng thought for a moment and said, "How about Hu Yinmeng?"  She was the host of the last Golden Horse Awards and has a good temperament and conversation.  " "Hu Yinmeng is so beautiful, beauty is a disaster.  Luo Weiming flicked the cigarette ashes and said: "It is said that she is about to marry Li Ao. Zhuo Botang called me the day before yesterday and said that the Taiwan Cultural Affairs Bureau has clearly banned her from participating in China Film's movies and attending TV events.  , all the performance contracts she signed years ago have been cancelled. But having said that, her performance in "Inside the Wall and Beyond the Wall" last year was also selected for several awards, so it is not suitable to be a host.  " "It's not that beauty is a disaster, it's that beauty is unlucky. It was Li Ao who dragged her down in this matter.  Shen Chong and Hu Yinmeng have met several times. They have a good impression of her and are considered friends. After defending her, he said: "Being the host does not affect the fairness of the award. It doesn't matter whether she is a finalist or not. There is no need to do it."  So rigid.  " "Then invite her?  " "No, don't be anxious yet.  Shen Chong waved his hand, and after a long silence, he said: "There are no satellite broadcast signals in Hong Kong and Taiwan. One of my important purposes for going to Taipei this time is to let Taiwan's TV stations broadcast the Academy Awards ceremony."  The video will expand the influence of the Academy Awards. If Hu Yinmeng is really banned by the authorities, it would be inappropriate to ask her to host it.  " "In that case, what about Zhang Xiaoyan?  "As the editor-in-chief of "Movie Times", Luo Weiming is familiar with famous figures in the Hong Kong and Taiwan entertainment circles. He said: "She started acting when she was 5 years old. She has almost 40 movies now. Although she is only in her early 30s, she is already qualified in Taiwan.  One of the oldest actors, the host of "Variety Show 100" is also the variety show with the highest ratings in Taiwan. With her as the host, she should be able to talk to China Television Company for the recording and broadcasting of the Academy Awards.  " Zhang Xiaoyan is the eldest sister of Taiwanese variety shows, and Shen Chong has been famous for a long time, but I have never seen a show hosted by her, and I don't know what the hosting style is like, so I am hesitant - the kind of bad Taiwan in the 21st century  "Fine, I'll contact her to talk after I go to Taipei."  "Shen Chong made a note in his memo pad, and then said: "Let's leave it like this for now regarding the host.  Let¡¯s talk about the most troublesome guest issue.  " "Boss Shen, before discussing the guests, let me tell you some very unfavorable news.  Luo Weiming said: "This year's Oscars ceremony will be held at the Los Angeles Music Center in California on April 14th, local time in the United States. This day is Sunday, April 13th, Hong Kong time, on the same day as our Academy Awards ceremony.  sky.  " Shen Chong was stunned when he heard this. He stayed for a while and then asked: "Is the news true?  ¡± ¡°Fresh news from The Hollywood Reporter.  Luo Weiming rubbed out the cigarette butt and said, "It's absolutely true."  " "Holy shit," Shen Chong cursed, frowning and asked, "According to convention, isn't the Oscar always held at the end of March?  " "Who knows?  Luo Weiming smiled and joked: "Perhaps there are spies from the Academy of Motion Picture Arts and Sciences in our organizing committee. In order to fight against the Academy Awards, they deliberately delayed the award time and deliberately crashed the car to strangle us in the cradle."  .  " Shen Chong made do with a smile and complained: "You are trying to steal the headlines from me." "We are the Chinese Film Awards, and they are the English Film Awards. There is not much conflict. Besides, we are in Hong Kong and they are in Los Angeles, so they are far apart.  Thousands of kilometers.  Chen Baisheng said disapprovingly: "The water in the well does not interfere with the water in the river, everyone does his own thing."  " "It's relevant, it's relevant.  "Shen Chong sighed, leaned back in his chair again, and said feebly: "I originally planned to invite two big Hollywood names to be the presenters, and they were somewhat interested, but after a collision with the Oscars, these two people basically came to nothing.  .  " "Boss Shen.  "Luo Weiming loves gossip. He asked with interest: "Who did you originally plan to invite?  "Gregory Peck and Audrey Hepburn." Shen Chong looked at the shocked expressions of the two, exhaled slightly, and said: "One presented the Best Actor Award, and the otherPresenting the Best Actress Award, the gentleman and princess reunited in the East, a picturesque scene, it¡¯s a pity, it¡¯s a pity¡± ¡°If these two people came to present the award, they would definitely detonate the whole city.¡± Luo Weiming was excited again, he stood up,  He walked forward, supported the desk with his hands, stared at Shen Chong and asked: "Boss Shen, you said you have an idea, how sure are you?  " "On New Year's Day, I had contact with their agents through an agency in the United States. I gave them feedback two days ago and expressed my intention to come to Hong Kong together.  Shen Chong crossed his hands and bumped his thumbs unconsciously, and said: "But it can't be done now. Gregory Peck is a senior executive of the Screen Actors Guild. Hepburn returned to Hollywood last year to film. The two of them will never do it."  Being an award presenter at a new film festival in the Far East, I missed the Oscar ceremony.  " "Then how about we postpone or advance the award ceremony?  " "In order to accommodate the schedules of Hollywood stars, the time of the awards ceremony has been changed.  Shen Chong asked seriously: "Lao Luo, are you sure?"  " "Yes, Lao Luo.  "Chen Baisheng said: "Doing this will affect the authority and credibility of the Academy Awards.  " "But we have not announced the specific time of the awards ceremony to the outside world.  Luo Weiming waved his hand and argued: "Those are Parker and Hepburn. If they come, they will greatly increase the reputation and attention of the Academy Awards, and the ratings will also soar. Last year, Elizabeth came to the Golden Horse Awards, and Hong Kong and Taiwan  The local media rushed to report that we are a newly created film award and we need this kind of exposure.  Hearing this, Chen Baisheng was hesitant and had to look at Shen Chong, waiting for him to make a decision. Shen Chong was also hesitant. As Luo Weiming said, big stars like Gregory Peck and Audrey Hepburn came.  Being an award guest will greatly increase the exposure of the Academy Awards and increase their popularity, but rashly changing the already determined schedule will be a bad start. In my past life, in 2013, Eric Tsang celebrated his birthday and had a big banquet for guests.  , the rescheduling of the Academy Awards is really a shame, and all integrity is shattered But then again, as long as he can continue to be strong and at the helm, the Academy Awards will never fall to that point.  In this era, whether in Mainland China or Hong Kong and Taiwan, the level of movies is not very high. In the world's mainstream movie landscape, they basically have no say. Although Shen Chong wants to respect his identity, in the eyes of the world, all the trophies of the Academy Awards combined  , probably not as eye-catching as Audrey Hepburn¡¯s hat. At this moment, relatively speaking, the popularity of the Academy Awards is more important than its authority. After weighing the pros and cons, Shen Chong picked up the calendar on the table and turned it to four.  In January, I looked at the date, and then asked: "If it is held a week in advance, will the time be too tight?  " "If Boss Shen can invite these two people here.  "Luo Weiming patted his chest and promised: "Even if I work overtime every day and all night, I will still finish the preparation work.  " "If you say this, it won't be convincing at all.  Shen Chong smiled and said, "Because you have no idea how much work goes into preparing for the award ceremony."  Brother Chen, tell me, one week in advance, is it too late?  " Chen Baisheng took out his notebook from his briefcase, studied it carefully for a while, and said: "There are many commercial tasks that are difficult to do, such as contacting hotels, booking fleets, and negotiating with luxury goods companies. I don't have any of them.  If I can get the right person, Zhu Jiading, to come over and help, I'm sure I can get everything done before April 1st.  " "Not now, he is doing Sony advertising.  Shen Chong thought for a while and said, "I can help you after the Spring Festival."  " "That's okay.  "Chen Baisheng immediately said: "Before the Spring Festival, all I did was copywriting work such as producing shortlisted movie specials, so he was not needed.  " "Except Gregory Peck and Audrey Hepburn.  Luo Weiming was not interested in organizational work. He returned to the sofa and asked: "Are there any other big names coming, such as Akira Kurosawa?"  He is very suitable to present the Best Director Award.  " "What do you need so many stars for?  Shen Chong curled his lips and said, "If you eat too much at once, you will easily choke. Except for these two stars from the golden age of Hollywood, I don't plan to invite any more foreigners to avoid overestimating the guests."  " "It's enough if these two can come.  Luo Weiming blew out a smoke ring with satisfaction and said: "Boss Shen, you have to make sure you can invite us. Don't make us busy here and there in the end in vain."  " Shen Chong hummed, without comment. He placed the calendar and asked, "Do you think it would be good to invite government officials to be the award guests?  " "Not good" "Absolutely inappropriate" "Why?  " Shen Chong was surprised. The two people said in unison, and their reaction was even more intense than what Hepburn had just heard. He asked: "Officials can also increase the reputation of the Academy Awards.  " "Movies are a kind of art, and it is best not to have anything to do with politics. Once it does, it will deteriorate.  Luo Weiming waved his hands repeatedly and said, "Aren't the lessons from the mainland enough?"  Keep a respectful distance and do not treat each other.?That¡¯s it.  "If there are officials who come forward, they might get government support. Wouldn't it be better to get twice the result with half the effort in the future?" "It's not uncommon." Chen Baisheng also shook his head and said: "Hong Kong movies have never had government support, and they are doing very well. Taiwan's official  There is a lot of support, but it is extremely weak. We are wild children. Even if we are nondescript, it is not good." "Okay." Shen Chong tapped the table with his fingers and said, "Those officials and officials.  The ladies have all been arranged in the audience seats. " "If it's Parker and Hepburn, the best actor and actress award winners will be decided." Chen Baisheng put away his notepad and said, "How will the judges be arranged?  Please come out to those who are highly respected in the group." Shen Chong said with a smile: "Let Li Hanxiang and Zhang Che present the Best Director Award. These two have been fighting for twenty years, and it's time for them to shake hands and make peace." "Boss Shen.  , See what you mean" After hearing the song and knowing the meaning, Luo Weiming also smiled and said: "Do you want to invite Shaw and Zou Wenhuai to present the award together?  Shubao's advertising slogan, but Shubao did not exist in 19RU.
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