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Volume 2 Chapter 32 Handheld

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    In order to prevent bureaucracy and maintain team cohesion, CAA adopts a unique equal shareholding system. The shares of each partner are the same.  Shen Chong¡¯s strength, potential and influence allowed Ovitz to convince the remaining four shareholders to accept him as the sixth partner at a very favorable price in just 20 minutes.  Professional brokers only appeared in Hong Kong in the early 1980s, but most of them were stragglers, relying on human connections and not institutionalized. Even in the 21st century, there is no standardized brokerage company that can stand out - Emperor is more like  It¡¯s a hodgepodge that film, television and music agents grab.  A perfect agent system is an important part of the modern film industry, and CAA is a benchmark for agent companies. After becoming a shareholder, you can easily send some people to learn from it, which is very beneficial to the cultivation and management of future film talents.  At present, whether it is Hong Kong movies or mainland movies, the overall industrial level is not even as good as Hollywood. Since the strength is not good, then study hard. With CAA as a matchmaker, whatever is lacking in the future, just dig it from Hollywood and other Chinese  Not many, but there are many people. If you recruit talents and send ten or eight students to follow, if one of them can learn something, Chinese cinema will become stronger.  ¡­ Shen Chong¡¯s time is very tight. He only plans to stay in the United States for three or four days, and then rush back to Beijing about a week before the opening of the Cultural Congress. Film is a very wide-ranging industry, and it is closely related to any form of literature and art.  However, in 1979, there were still many literary and artistic masters alive in the Mainland. Go back early and gain insights.  Ovitz is worthy of being the future king of agents. It only took him one night to arrange the interview. He rushed to the Beverly Hills Hotel where Shen Chong was staying early the next day and personally led him to the CBS location.  TV show filming location in Los Angeles.  "Why CBS?" "Alan, dear Allen, because under my mediation." Ovitz said in a proud tone that Shen Chong could not understand while driving his stylish Jaguar sports car: "CBS  I agree to edit the content of your talk show and put it into the "Nightly News". Although it is only a few dozen seconds, Ellen, that is the "Nightly News", Walter Cronkite's evening news!" "Walter Cronkite!  "Famous?" Ovitz grabbed the steering wheel and yelled exaggeratedly, and then said: "Alan, you should really watch more American TV programs. "Nightly News" is CBS's cash cow and has the highest ratings.  News program, Walter Cronkite is the person most trusted by the American people, not the anchor, but the person!¡± Shen Chong had no feeling for this name. He adjusted his sunglasses and enjoyed the oncoming wind on the convertible sports car, without any sincerity.  He hummed, and then asked casually: "Is "Nightly News" a cash cow for CBS? Shouldn't it be a TV series?" Ovitz looked at his expression, wisely dropped the topic of Walter Cronkite, and said:  "Not only CBS, as far as I know, the most profitable columns of hundreds of TV stations in the United States, even for small-town TV stations, are news. Therefore, almost all programs of the three major TV networks ABC, NBC, and CBS are outsourced to  Hollywood film and television companies produce it, but the news is produced by itself. "Does it mean that you in the United States also have a policy to watch the news at night?" Ovitz didn't understand what Shen Chong said, and he explained: "News.  The production cost of the column is low, the ratings are high, and it is naturally easy to make money. An ace anchor like Walter Cronkite can bring hundreds of millions of dollars in advertising fees to CBS a year." When Ovitz said this, Shen Chong suddenly remembered,  Aren't those sky-high bidders in the country in the past life the advertisers who followed the news a few seconds later?  It's just that "Xinwen Lianbo" is too administrative and unpopular, and there are too many kinds of entertainment information, which always gives people the illusion that TV dramas are king By the way, CNN, the TV station that specializes in making news.  , it seems that it has not been established at this time?   Ovitz arranged for Shen Chong to participate in a CBS talk show that focused on financial content. According to Puweisi's suggestion, he talked about the sales model of software-driven hardware in the show and threw out  "The tail of software wags the dog of hardware" is a famous saying in the history of computers, which asserts that with the stimulation of VisiCalc, the Apple II will soon become the first machine in the history of computers to sell over one million units, thereby adding weight to the negotiations.  After participating in the talk show, Shen Chong went to Activision Game Company in Silicon Valley without stopping.  After reorganization in August, Activision began to recruit people. At this time, the number of employees has exceeded 50, of which 8 are Chinese, 3 Hong Kong, and 5 Taiwanese. These employees are divided into four groups.  A derivative game that continues to develop Tetris, such as Little Bee, Pinball and the like. ?A "Tank Battle" developed by Shen Chong.  One is that James and Wen Renjie are responsible for working on "Pac-Man".  There is another team with the largest number of members. They are developing original games from Activision. With the development of computer technology, the difficulty of game development has skyrocketed. It is impossible to always let Shen Chong plagiarize games, so you need to prepare for a rainy day.  Of these four groups, Shen Chong values ????Pac-Man the most because it is the one he specially left for Wen Renjie to practice on.  Wen Renjie's computer talent was astonishing. Shen Chong sent him to Silicon Valley in order to let him practice the skills and experience in developing video games, and then return to Hong Kong to open a branch. If he had been relying on this group of Americans in Silicon Valley, how many years and months would he be able to develop it?  The Three Kingdoms and Shushan he wanted came out Programming technology is just like photography skills, they are just a tool to express culture.  The only drawback is that Wen Renjie¡¯s social skills are too weak and he can only be a general, not a commander-in-chief, so his master James is the person in charge of this development team.  After the reorganization in August, Activision has expanded its scale and has more employees. The previous villa was insufficient and has been converted into a dormitory. The new office location is a three-story building.  "Brother Jie, my little girl has just been born, why don't you stay in Hong Kong for a few more days?" When they met in the office, Shen Chong complained to Wen Renjie in Cantonese: "I gave you a month's leave.  Run, my sister-in-law must hate me so much." "No." Wen Renjie said with a naive smile, "Xiaoqing asked me to come back. She said you would work more if you gave me such a high salary." "  You, you, if your sister-in-law doesn't complain, your daughter will complain in the future. You, a father, only stayed with her for a few days and then ran away." Wen Renjie's wife gave birth to a daughter for him in early October, and he returned to Hong Kong to stay.  After a few days, he ran back to Silicon Valley Shen Chong knew that his emotional intelligence was low, so he stopped talking and started asking about business: "How is the development progress of "Pac-Man"?" "Very smooth." James said obliquely.  Sitting in front of the computer, chewing gum, he said: "80% of the work has been completed." "Can it be released before Christmas?" "No problem." James agreed, and he praised: "Jet  ) Now the program can be written quickly and well. If I know more about mathematics, I can develop games on my own. " "Very good." Shen Chong was overjoyed when he heard this, and immediately said: "Brother Jie, after "Pac-Man" is released,  I'm going to open a branch in Hong Kong. Then you can reunite with your family and see your little girl every day." "Okay." Wen Renjie answered with a smile on his face.  James raised his hands exaggeratedly and shouted: "I want to go back to Hong Kong too." Shen Chong was surprised and said: "You are an American and working in Silicon Valley, isn't it great?" "I love Hong Kong." James licked it  Tongue, said: "I love Hong Kong's food."  Shen Chong came to Activision this time to assign a new task - to develop a handheld console.  Developing game consoles is a very expensive job. Atari spent US$100 million to develop VCS. You know, that was US$100 million in 1976 Although it is expensive, if the research and development is successful, the profits will be astonishingly huge.  In 1982, Atari VCS's sales reached US$2.2 billion, contributing half of Warner's revenue.  So after getting rich, Shen Chong immediately became ambitious and wanted to tinker with game consoles.  According to the practice of later generations, the lifespan of a game console is about seven or eight years. The Atari VCS was launched in 1977. It is at its peak now. Shen Chong does not want to take away its edge, so he plans to use "Tetris"  The main purpose is to develop a handheld console similar to GAME-BOY. Relatively speaking, the research and development cost of handheld consoles is much lower than that of home consoles. It is easy first and then difficult. Now, with such a small body, I cannot afford to play home game consoles.  When your net worth exceeds 1 billion in the future, let¡¯s start tinkering again It¡¯s just that GAME-BOY was only interviewed in 1989. I wonder if it can be produced with the hardware conditions of 1979?  "There are two problems." After listening to Shen Chong's narration, Activision's chief technology officer David Crane said: "One is the replaceable game function, and the other is the display." "How to say?" "So  "A small game console does not have a suitable storage medium as a game carrier." David Crane explained: "The cartridge cannot be that small." "Then we don't need this function." Shen Chong immediately removed the GAME-BOY.  The "interchangeable games" function has been castrated - anyway, those popular copycat games in the mainland this year do not seem to have this capability, and they are still selling very well. Then he asked: "When leaving the factory, "Tetris" is directly solidified in the memory.  There should be no question about thisRight?  " "If only "Tetris" is built-in, the CPU and memory currently on the market are completely sufficient.  David Crane nodded, and then asked the next question: "But I'm not sure the current LCD screen is available. The response speed is too slow. When the blocks fall to a certain speed, I suspect there will be serious problems."  Afterimage.  " "The Japanese seem to be very knowledgeable about liquid crystals.  Shen Chong thought for a while and said, "You can consult Sharp and Sony to see if they have new LCD screens."  David Crane was disdainful and said: "The LCD screen was developed by the RCA laboratory. The Japanese only plagiarize. What innovation can they make?"  " "RCA?  Shen Chong thought of the equipment logo he saw in the CBS studio that morning and asked, "Is it the American Radio Company that invented the television?"  "(Note 1) "Yes.  " "Then ask RCA to see what new results they have in their liquid crystal research.  " "No need to go.  "James interrupted and said: "When I was in school at Princeton, I worked part-time at the RCA laboratory. I heard that RCA's executives were unwilling to invest in the research and development of LCD screens in order to ensure the profits of current TV sets. George Hellmeyer had already  Just resigned.  "Who is George Heilmeyer?" "He is the inventor of the LCD screen." James spit out his gum and said, "I heard that he now works for Texas Instruments." ¡ª¡ª¡ª¡ª¡ª¡ª Note 1: RAC is  Radio-Corporation-of-America invented black-and-white televisions and color televisions. It was once the world's largest manufacturer of televisions and video recorders and was acquired by General Electric in the 1980s.
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