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Volume One: Eastward to Another World, Chapter 145: War Marketing Plan (two chapters in one)

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    In the afternoon, Lin Dong was invited to view his house. This house was originally the residence of a prince. The old prince returned to the West more than ten years ago and had no heirs, so the house was nationalized by the empire.  Originally, Emperor Joseph carefully prepared a mansion for Lin Dong as the royal residence, but with the news that Lin Dong died in the Western Regions, the affairs of the palace were dropped. Now that Lin Dong has returned to Dongyue, the Ministry of Internal Affairs is in the imperial capital.  After searching around, I couldn't find a mansion suitable for Lin Dong to live, so I remembered this place out of desperation.  Lin Dong fell in love with this old house as soon as he saw it. There are twelve square rooms and a grape trellis in the front yard. Under the grape trellis are tables and chairs made of a whole piece of bluestone. A large piece of land in the backyard has been excavated.  An artificial lake, the pavilions and water pavilions are quite Jiangnan style. In the spring, the lotus flowers in the lake have not yet bloomed, and green leaves are floating in the lake, making it look a little deserted.  Although there are a few rooms in this house, Lin Dong is a loner, and the number of rooms has no effect on him. "This yard is very nice. I like the artificial lake at the back very much. If there is another rockery, the surrounding area will be better."  Planting some more trees will make it even better, so don¡¯t be too busy, just leave it here," Lin Dong said with great satisfaction.  The official of the Ministry of Internal Affairs smiled happily when he heard this. Prince Lin has an extraordinary status in Dongyue, and the Ministry of Internal Affairs must take care of his affairs. "Prince Lin, I will order you to go down and start the reconstruction. It is estimated that it will take up to three months."  You can move in." Lin Dong frowned, "Three months is too long. I don't have much requirements for living. I just need to clean up the yard within three days and make it habitable." Lin Dong still lives there.  In Ye Zi's family, as an orphan and a widower, there will inevitably be some gossip over time. It is not appropriate to stay in a hotel with his identity, so Lin Dong is eager to move out of Ye's family.  After leaving this house, Lin Dong went to visit the Xiang family's mother and daughter again. Xiang Nan and her mother still lived in the small suburban house that Lin Dong bought for them. They lived a leisurely and comfortable life. For more than a year, Xiang Nan, the girl  He is a little fatter than before, but his aggressive style is still the same.  Lin Dong asked about Xiang Bei's situation. Xiang Bei was now working under Duke Ross of Black Wind Valley, with the rank of captain, and was already a sixth-level battle card master. Lin Dong was in a hurry at Black Wind Valley Fortress and could not see him.  When I saw him, I felt a little regretful.  The next day it was dawn, Lin Dong came out of Ye Zi¡¯s house and went straight to the palace.  Last night¡¯s news of the Qiuyue Empire¡¯s war in the Abyssal Swamp had already reached the imperial capital. His Majesty Joseph decided to hold an extraordinary meeting, and Lin Dong, as the Minister of Weapons Manufacturing, naturally had to attend.  As soon as Lin Dong stepped into the conference room, he was pulled aside by the Minister of Military Affairs Fang Dun, "Have you heard? The Qiuyue Empire's abyss swamp defense line cannot be defended. They are preparing a second line of defense. In this way, the entire Songjiang Plain will fall."  In the hands of the people of the gods, once they gain a foothold on the mainland, the next step will be to launch a general attack inland," Admiral Fang Dun said with worry.  "I stayed up all night just because of this matter. We must step up our pace. Within a year, no, within half a year, we must increase the military's combat effectiveness to the strongest level. Only if we continue like this can we have hope." Lin Dong rubbed his eyes and said  , he hadn't slept all night, and his eyes were bloodshot.  Admiral Fang Dun asked in a low voice, "Do you have an idea?" Lin Dong nodded, "I have indeed tried my best to come up with a plan. I will see if it can be approved later."  "Lin Dong, on behalf of the Ministry of Military Affairs, I support you. As long as it can improve the combat effectiveness of the army, you can give me my head." Fang Dun said solemnly.  Lin Dong chuckled, "General Fang, if taking your head could help the army win the war, I'm afraid your Majesty would have taken it already." Fang Dun and Lin Dong looked at each other and smiled, attracting dozens of nervous ministers.  Look sideways.  "Your Majesty is here!" As the guards shouted, His Majesty Joseph walked quickly into the meeting hall. His expression was serious and his eyes were red. Obviously, Lin Dong was not the only one who didn't sleep last night.  "Everyone, sit down, this is an impromptu meeting, so all the rules are waived." Dozens of ministers were sitting sparsely in various corners of the hall.  Lin Dong found a remote location and sat with the young Minister of Agriculture, Lu Tao.  "Let's talk about the military situation first. The Qiuyue Empire's military report, which arrived just ten minutes ago, confirmed that in the battle last night, eleven of the thirty legions deployed by the Qiuyue Empire on the abyssal swamp defense line were eaten by the people of the gods. Army Generalissimo Cheng Kefeng  After dying on the battlefield, the Qiuyue Empire has decided to abandon the abyss swamp defense line. The remaining nineteen legions are protecting the people of Songjiang Plain from evacuating. After tonight, Songjiang Plain will be the world of the gods." Everyone took a breath, Eleven.  A legion, that is an army of 550,000!  The loss of 550,000 troops overnight was a heavy blow to the Qiuyue Empire.One-third of the army and one-third of the empire's land were lost overnight. It really makes people wonder how long the Qiuyue Empire can last.  "The Qiuyue Empire has sent us a request for help, hoping that we will send troops to help defend it. What do you think about this?" His Majesty Joseph asked.  Military Minister Fang Dun was the first to stand up and said: "Your Majesty, although the Qiuyue Empire has lost eleven legions, they still have forty-one legions of the army and eight legions of the navy, which are not small. I said yesterday  I checked the map carefully in the evening and found that the two fortresses of Yuewuguan and Canglangguan are easy to defend and difficult to attack. As long as they guard these two natural dangers, the gods and the people will not be able to attack them. " "Besides, our Dongyue troops have a total strength of one hundred so far.  There are 04 legions, of which 36 legions are deployed in Fengming Mountain and Black Wind Valley war zones. As the war situation evolves, it is likely that more troops will be invested. Who knows if the people of the gods will fight from the snowy mountains in the north one day?  Come here, so I don't agree to send troops to the Qiuyue Empire." All the ministers nodded. The interests between countries have always been given priority. Now that the Dongyue Empire is no longer safe, there is no way to care about the affairs of the Qiuyue Empire.  His Majesty Joseph's eyes swept over the ministers and finally landed on Lin Dong. He saw that Lin Dong did not seem to support General Fang Dun's opinion, "Prince Lin, what do you think of this matter?" Lin Dong  Dong smiled slightly and stood up and said: "Your Majesty, what Admiral Fang Dun said is reasonable, but I always feel that there are still some details that need to be scrutinized. I also looked at the map, and I feel that it is not about guarding Canglan, but Yuewu is  The two major passes can prevent the divine people from going north. "I wonder if you have noticed that there is a Mitaya Basin in the upper reaches of the Canglan River. This area is also likely to become a breakthrough point for the enemy." Admiral Fang Dun waved his hand.  , said confidently: "Prince Lin, the Mitaya Basin is an enclave with hundreds of thousands of square kilometers without even water sources. Animals cannot survive there. How can the people of the gods break through from there?" His Majesty Joseph continued again and again.  Nodding, the homework he did last night was not inadequate, and he also felt that the enclave could not be used by the enemy.  "You can't say this. The Western Region is also a barren land. How about it be invaded by the people of the gods? We know too little about the people of the gods. If they really break into the Mitaya Basin, it will be like a sharp sword.  It¡¯s too late to regret after inserting it into the heart of the mainland.¡± General Fang Dun was about to refute, but the old and solemn General Morris stood up and said, ¡°Your Majesty, I support Prince Lin¡¯s judgment. Once the gods really break through the secret tower.  It will be disastrous in the sub-basin. We have to take precautions. I suggest that our Winter Moon Empire and Qiu Yue Empire each send four legions to seal this line to avoid future troubles. " Admiral Morris is only for military affairs in name.  Deputy Minister of the Ministry, but his words were much more useful than General Fang Dun. After what he said, General Fang Dun did not continue to refute. His Majesty Joseph immediately made the decision to send four legions to assist the Qiuyue military in defending the Mitaya Basin.  .  "The following is the second topic. Regarding the acquisition of weapons and large-scale recruitment of the imperial army, General Fangton, please first talk about the situation of the Ministry of Military Affairs." His Majesty Joseph said.  "Everyone, after the empire's unremitting efforts, the empire's military has finally exceeded the one hundred legion mark in terms of number of troops. However, I think this is still far from enough for this battle. Our Ministry of Military Affairs believes that in order to win the war, the empire must  To possess absolute military strength, not only must the number of active legions be increased to two hundred, but also the new weapons proposed by Prince Lin must be fully deployed. This is beyond doubt. " "Yesterday, Prince Lin held the inaugural meeting of the Ziyan Legion.  Everyone must have heard his speech with your own ears. This wonderful speech has caused an uproar in the surrounding areas of the imperial capital. Since yesterday afternoon, long queues have formed at the imperial recruitment office, and the people's enthusiasm for the war has never been higher! "  "It can be expected that with today's newspapers and a large number of video cards and sound cards of Prince Lin's speeches being played in the empire, the public support for the empire will reach unprecedented heights. We should take advantage of this rare opportunity to bring the empire to the forefront in one fell swoop.  The strength of the imperial army has been increased to the level of counterattack, instead of just passive defense!" Bang!  Snapped!  Snapped!  As soon as General Fang Dun¡¯s impassioned speech ended, warm applause broke out in the hall, and all the ministers clapped their hands and looked at Lin Dong.  Lin Dong felt a little embarrassed. His speech was heard by the entire Dongyue City. This was something he did not expect. It was not surprising that the people had such a strong reaction to freedom and survival. Originally, for the country,  Those false and empty words of allegiance can only make the higher-ups happy, but the people living at the bottom don't take it seriously. Now that Lin Dong has spoken out what the people are thinking, he will naturally gain widespread support from the people, which is inevitable.  Overnight, Lin Dong¡¯s reputation across the continent rose to unprecedented heights.In the past, the people just thought that Lin Dong was a very powerful person, and they admired him out of a natural awe of the strong. But now they sincerely support him. The people are simple, but not stupid.  Anyone who really cares about them can tell right away who is fooling them.  "I don't agree with the large-scale expansion of the imperial military." A cold female voice said. The ministers knew without guessing that this must be the Iron Lady Joyner. As the Minister of Finance, she only has numbers in her eyes. Every time  The money spent on military expansion is all real money, and money will not fall from the sky. As the money manager of the empire, Joyner also has her own difficulties.  "My reason is very simple. The empire has no money. Even if you force me to death, the empire will not be able to afford such a large military expenditure." Joyner said with some anger.  As the only woman in the high-level political circles of the empire, she was mixed among men, especially among a group of high-ranking men. The pressure she bore was much greater than that of any male official. After all, a powerful society has a natural tendency for women.  discriminate.  As soon as these words came out, many hard-line officials in the empire were dissatisfied, "Huh! Women are women, mother-in-law, mother-in-law." But they never thought that if they were put in the position of finance minister, they would not agree. This would definitely make them unhappy.  The empire's bankrupt military expansion plan.  The atmosphere was solemn. Seeing that General Fang Dun and Prince James, who represented the hard-line military faction, were about to attack Joyner, Lin Dong suddenly stood up from his chair.  "Everyone, I have a complete set of detailed plans that can solve the embarrassment of the empire having no money." Joyner squinted at Lin Dong, "What plan do you have? Can you conjure up money?" His Majesty Joseph hurriedly said  Said: "Prince Lin, tell me your plan quickly." Lin Dong waved his hand, and the guards outside the door brought in a large blackboard and placed it in the middle of the meeting hall. Lin Dong took the chalk and stood in front of the blackboard and began  Imperial officials like these gave lectures, just like teachers and students, except that these students were more famous.  "First of all, I want to explain what war is." Lin Dongkan said.  "Isn't war just about fighting? If you punch me, I'll kick you back. Whoever gets down first loses." Prince James said.  Lin Dong smiled slightly and said: "No, that's just a manifestation of war. In fact, war is a marketing." "Marketing? What does war have to do with selling things?" The ministers shook their heads and thought, "This Lin Dong is too outrageous.  " "First of all, we must know that winning or losing a war depends not only on the military, but also on economic factors. You will not win a war without money. I want to ask you where does the money come from? " "Of course?  It's the treasury, it's tax revenue." Iron Lady Joyner said that she thinks she has more say than anyone here on the issue of money.  "Minister Joyner, of course you are right in saying that, but what you are talking about is only an imperial battle, not a people's war." A people's war?  This word was quite new, and all the ministers listened attentively to Lin Dong's continued speech.  "This is a battle that concerns the entire continent, and the cost will naturally be borne by everyone on the continent. The problem is that most ordinary people are selfish, how can we get them to use their pocket money to support this war?  ? This requires a big war marketing. ¡± ¡°What are we selling? It¡¯s survival! We need to let every Chinese people understand that if they lose the war, they will die.  Spend money to expand the army. " "Prince Lin, I'm afraid it's not that simple. It's not that our Ministry of the Interior has never thought about this problem. We have opened a special account at the Imperial Bank to facilitate donations from people with insight. So far, we have one.  It¡¯s been 20 years, and I¡¯m embarrassed to mention the little money I¡¯ve received,¡± Home Affairs Minister Sosby said with a red face.  The Ministry of the Interior once launched a fund-raising campaign in the empire with great fanfare, but in the end the little money raised was not even enough to cover the fundraising expenses, and it became a laughing stock in the imperial political circles. When this embarrassing incident was mentioned, many ministers covered their mouths and snickered.  Lin Dong also laughed, "The Ministry of Interior is clearly trying to steal money. Of course the people will not buy it." "What I want to say is not to ask them to give money to the empire, but to lend it to the empire. We can set up a war bond program.  , the year starts from five years, five years, ten years, fifteen years to fifty years, the interest rate varies. "Minister of the Interior Sosby wanted to say something more, Lin Dongyi stretched out his hand to stop him, "Let me say something.  End, I just said that war is a marketing, we need to sell out the cost of war. First, officials at all levels of the empire must subscribe for war bonds, including His Majesty and everyone here. You must take the lead in buying war bonds. Not only must you buy  And we have to buy big.¡± ¡°Secondly, we have to start.A comprehensive marketing plan, inviting big-name celebrities to help, and inculcating in the people the theory that the mainland will perish if they don't buy war bonds. The more enthusiastic it is, the better. All newspapers and media must cooperate with this operation.  " "The third is the hero creation plan. We select ordinary soldiers who have performed meritorious service on the battlefield, and let them tell the masses how cruel the enemy is, and how the imperial soldiers resisted bravely without fear of sacrifice, and repeatedly publicize the bravery of these soldiers in the empire.  Let them become heroes through their deeds, let everyone in the continent know this story from soldiers to heroes, and then let these soldiers and heroes go to speeches all over the country to mobilize people's enthusiasm for this war. The ultimate goal is to let  They buy bonds.  " "Fourth, launch a major rectification plan within the empire, find out those worms in the empire's political circles, confiscate their property as military expenses, let the people know that for the empire's love for them, and maintain the image of the empire.  " "Fifth, outsource the empire's weapons production and let all mainland manufacturers join in the research and development and manufacturing of military products. I have investigated and found that there are more than a dozen manufacturers on the mainland that only produce shuttle cars. These factories only need a few  With modification, military vehicles and aircraft can be produced.  " "The military wants to engage in a full range of civilian procurement and let these profiteers develop and manufacture weapons. In the end, we pay the bill. Do capitalists want to make money?  Well, we'll give them money as long as they can make the right weapons!  As long as this war can be won, are we still afraid that they will not spit out the money they have eaten?  " "This is not an empire's war, but a war for everyone on the entire continent. Everyone must participate without reservation, so that we can have hope of winning.  " "I've said all I have to say, who has any questions to ask?  " All the ministers, including His Majesty Joseph, all became speechless and opened their eyes wide. Lin Dong's plan completely copied the American war strategy during World War II. They did not even think about these advanced theories.  "I want to know, if these war bonds are sold, will they still have to be paid back when the time comes?  "Iron Lady Joyner asked. "Of course we have to pay it back, otherwise wouldn't we just keep our word and not keep it?  Only by surviving this war can we have hope of survival. We should hold the money in our hands first and wait for the victory of the war before we can think of a solution.  "Lin Dong explained. "Prince Lin, what kind of soldiers are needed for the hero plan you mentioned?  How much is needed?  "Admiral Fang Dun asked. "You don't need too many, heroes are worthless if they are too many, but these heroes must be from ordinary people. Only when small people become big heroes can the people be moved. If the deeds of these heroes are not great enough, we will  Make it up for them until every common person bursts into tears after hearing it.  " "Will letting those capitalists produce weapons cause a proliferation of weapons within the empire?  " "Isn't it bad to have a proliferation of weapons?  Only when every citizen takes up arms to fight can we destroy the enemy more effectively. Our ultimate plan is for all the people to become soldiers!  Don't worry about the capitalists. We can delay their payments and only give them the cost. The profits will be put into the treasury and continue to be used as military expenses. In order to get profits, they have to increase the scale of research and development and production, and tie all these enterprises to the empire.  On the chariot, you can't escape even if you want to!  " "It's so troublesome, we might as well take all these companies back into the empire.  "The outspoken Prince James said. "This is stupid. Don't underestimate the power of capitalists. Once they find out that there is money to be made in the military industry, they will rush forward desperately like mosquitoes that smell blood, far better than us.  Management needs to do better.  " His Majesty Joseph shook his head. He was overwhelmed by the influx of so many advanced theories. "Prince Lin, I still don't understand your war bond marketing plan. Why do you think the people will definitely buy these bonds?  " Lin Dong chuckled, "Benefits!  The most invincible thing in the world is profit!  All banks will cancel interest immediately. If they deposit their money in the bank, they will not get a penny of interest. There is only one way to increase the value of their money, and that is to buy war bonds!  All the celebrities and all the marketing personnel in the mainland are used to promote bonds. I think that at present, half of the salary of imperial officials should be paid in cash, and the other half should be issued in bonds.  " "You can't explain it in one sentence or two. I have a detailed plan here. Most of your questions can be answered in the plan.  " After saying that, Lin Dong asked the staff to bring a thick stack of plans, one for each person. As soon as the plans were received, the ministers began to read nervously. While reading, they couldn't help but marvel at the details involved.  The theory was simply unheard of. The meeting lasted until evening, and by dark all the ministers unanimously agreed on Lin Dong's crazy idea.Competitive marketing plan.  ¡° Selling war as a resource to the public is a unique thing in the thousands of years of mainland history.  Lin Dong picked up the tea cup and drank it all in one gulp. He probably said more today than he had in his entire life.  Putting down the tea cup, Lin Dong stood up and said in his hoarse voice: "I don't think you will go back tonight. Since everyone agrees with this plan, let us work out all the details of this war marketing plan overnight."  "Everything is for war!" Lin Dong said in an passionate tone.
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