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Volume 1 The Dove Occupies the Magpie's Nest 048 The Clouds and Rains Turn

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    The wind is sunny and it is a good weather for playing golf.  Lin Weiran put down the phone and weighed the club in his hand, as if he had just done a trivial thing.  Insider trading is a word that Lin Weiran often heard when he was studying finance. It is like the so-called "hidden rules" in the entertainment industry. In class, teachers have repeatedly mentioned that insider trading violates the basic principles of fair trade. At that time, Lin Weiran  Wei Ran is still a good student with three-dimensional integrity and feels that he has the responsibility to set off a new trend of fair transactions in the financial market.  But after coming to South Korea, he was not as averse to this type of transaction based on interpersonal relationships as he thought.  Although the golf equipment bought under the name of "business research" is expensive and high-end, it is not readily available. As a rookie who plays golf for the first time, Lin Weiran's results can be imagined.  Since entering the golf course, he has only followed the man with the gold watch and Huang Rencheng, occasionally swinging and hitting, and his movements are also nondescript.  Perhaps because of shyness, Lin Weiran refused to play any more, and the man with the gold watch and Huang Rencheng had to give up their plans to teach him how to play. Not to mention, bringing a new player on the court and teaching him skills would make the two presidents  Very pleasant.  "Wei Ran, is this a headhunting company?" Huang Rincheng joked unabashedly when he saw Lin Weiran answer the phone.  These days, as the effectiveness of advertising has increased exponentially, Lin Weiran has also received many calls from internal companies, such as Samsung Advertising, First Planning, LGAD, and after Daehong Planning, it seems that all large Korean advertising companies have abandoned him.  When he came out of the olive branch, it was as if he realized that this small temple in Xinhan could not accommodate his great Bodhisattva.  The man with the gold watch also joked: "What? If Weiran wants to change jobs, you can come to me. There will definitely be a position for you in the marketing department. When the time comes, you will learn quickly, and I will make you the marketing director!" Lin Weiran only said  He could smile, but he couldn't say a word, but his face was a little red.  Huang Rencheng said to the man with the gold watch: "President Xu is trying to steal my treasure in front of me." "What, can't you?" the man with the gold watch asked, with a smile on his face.  "Of course, but Weiran has to consider this matter himself. Although we are the president, we can't restrict other people's personal freedom, right?" After Huang Rencheng finished speaking, he looked at each other and laughed with the man with the gold watch.  This kind of harmonious atmosphere is the norm today. Instead of talking about work, they talked about their own romantic affairs. Of course, Lin Weiran, who is also the first brother in this regard, naturally had nothing to talk about.  He was just an observer, occasionally being teased by the two of them in good faith.  In this atmosphere, they get along as if they are friends.  In the face of scolding, lessons and even provocations, Lin Weiran can put on a calm face, but in the face of praise, he is surprisingly easy to be shy. He is far from Gu Huan's normal face.  He was shameless, so he was extremely embarrassed when faced with the complimentary jokes and jokes from the two of them.  The man with the gold watch is Xu Yongzhe. He started his business with 2% purified water a few years ago. Today, his company owns more than five beverage brands, with most of the market shares above 30%. The main brand of 2% purified water is the most popular one.  The market share is close to 70%. It is not an exaggeration to say that one out of every ten Koreans is drinking his company's products at this time.  "Weiran, you still don't know the importance of a good balance between work and rest. When I was young, I was just like you. I worked very hard and didn't cherish my body. I always felt young. It's only now that I realize that a good body is better than anything else.  Now the doctor forces me to exercise outdoors three times a week, and I must rest on time every day. There are also many taboos when eating. Only those celebrities saw Korean beef screaming on TV. If I could eat it once, I would definitely be better than  They are still happy." Xu Yongzhe said self-deprecatingly. What impressed Lin Weiran the most was the gold watch on his left wrist. It was an ordinary Rolex that flashed in the sun, with a unique look.  Household breath.  As he spoke, he bent down to swing the ball, straightened up and looked into the distance. In order to liven up the atmosphere, Xu Yongzhe and Huang Rencheng also made a small bet, and the loser had to pay for the afternoon tea.  Swinging, twisting the waist, and bending the arms, Xu Yongzhe did it all in one go, and hit a good ball with one blow. Lin Weiran automatically clapped his hands and said: "Everyone knows the importance of cherishing the body, but there is no such thing as ease in this world."  There is a saying in China that if a young man does not work hard, the old man will be miserable." After he explained this sentence to Huang Rencheng and Xu Yongzhe in Chinese, they nodded frequently and seemed to understand the three meanings.  Xu Yongzhe suddenly said: "I know, Weiran, do you think that talking about romance with us is wasting your time, right?" "No, I" Lin Weiran shook his head quickly, and his bewildered look made Xu Yongzhe haha  laughing out loud.  The three of them walked to the next ball point, and Xu Yongzhe suddenly?? asked: "In that case, let's talk about some work. Lin Weiran, if I let you continue to be responsible for the 2% follow-up plan, what will you do?" Huang Rencheng looked at Xu Yongzhe, then looked at it again  Lin Weiran shut her mouth and looked like she was taking a test.  Lin Weiran looked serious and said: "Continue to increase investment, shoot a series of short films, and make full use of the explosive nature of online publicity. We also need to find a spokesperson, preferably a popular star." "Actor or singer?" Xu Yongzhe asked  .  Lin Weiran was stunned and said: "As for the candidate, I think Jun Ji-hyun is the most suitable. She has a very good image and is very well-known among young people in Korea. With the current 2% sensational effect, she has already been vaguely connected with this brand.  . And I suggest that in addition to endorsement activities, Two Percent Pure Water should start sponsoring campus festivals at most universities in Seoul to further deepen the image of this brand in the minds of young people." Xu Yongzhe glanced at Lin Weiran and said suddenly.  : "Based on your recommendation, it wouldn't be too much for Quan Zhixian to sleep with you." As soon as he finished speaking, Lin Weiran was shocked.  Xu Yongzhe's face showed no emotion or anger. Before Lin Weiran could explain, Xu Yongzhe said again: "Continue." Lin Weiran stabilized his mind and continued: "I have seen a case in China. Although the case there is  The advertising market is less mature than Japan and South Korea, but there are also amazing creative ideas. For example, a domestic mineral water brand announced that it would donate two RMB to the student fund for every bottle of product sold. If it were not for its obvious price at the time.  Higher than other products, I think this alone will allow it to occupy more than 50% of the market share in one month." Xu Yongzhe stopped and asked, "Do you have any specific plans to carry out charity activities?  This investment is huge, but it can help Two Percent further deepen and deepen the purified water market. Starting from winter, it will contact universities in Seoul and sponsor all campus festivals, spreading Two Percent's influence to  The whole of Korea. Not promoting the 2% charity purpose through traditional media will give people the suspicion of seeking fame. Although Koreans can accept and understand paid charity, I think we should also cater to consumers¡¯ latent moral psychology.  We only communicate our intentions through the Internet." Lin Weiran talked eloquently, and his creativity was a new twist on the old routine, which sounded promising.  Xu Yongzhe didn¡¯t speak anymore, just stood there thinking about something.  Huang Rencheng and Lin Weiran both remained silent at this time, just standing there quietly.  Suddenly, a cell phone rang, and an assistant quickly stepped forward with Xu Yongzhe¡¯s cell phone. Xu Yongzhe signaled to Huang Rencheng and Lin Weiran to wait, slowly walked aside, and picked up the phone.  The solemn atmosphere eased slightly, and Lin Weiran secretly breathed a sigh of relief when Huang Rencheng asked: "When did you make these plans?" "I just made them these days and haven't shown them to you yet. If President Xu hadn't suddenly asked  I won¡¯t tell you,¡± Lin Weiran explained.  Huang Rencheng just chuckled and didn't investigate the authenticity. Instead, he took out a key from Kandu and threw it to Lin Weiran, saying: "You don't have to do this anymore with me. I know you are tempted and want to go to Dahong Project."  , I might also want to take my client Xu Yongzhe with me." Lin Weiran took the key and took a closer look, only to find that it was a car key and an alarm.  "There's a Hyundai in the parking lot, and it's yours." Huang Rencheng said calmly.  Lin Weiran looked surprised.  "I know that if I don't show you enough strength, you won't want to stay." Huang Rencheng looked at the ball in the distance and said: "Xinhan never has to expand its customer base like other advertising companies. That's  We have formed a duopoly in this market. "A duopoly is a situation where there are only two sellers in a market.  In a pure seller's market, there is little competition pressure after monopoly, high returns, and low risks. To put it bluntly, it is equivalent to others giving money to them.  "Every year, 1.3% of the advertising time of SBS TV stations is entrusted to us for sale as an agency. In fact, we buy advertising time from SBS at a low price and then sell it to advertising companies throughout Seoul." Lin  Wei Ran looked surprised. Advertising is the main source of income for a TV station. This income is equivalent to 1.3% of SBS's annual revenue. It actually goes into Shinhan's pocket.  Huang Rencheng looked at Lin Weiran and said: "From today on, you will handle this part. In addition to the company's dividends every year, don't forget to come to me to receive another one." Lin Weiran blinked, not having time yet.  When he opened his mouth to ask something, he saw that Xu Yongzhe had finished the phone call and wanted to come this way.  "Lin Weiran." He said with a smile, "I will leave the advertising plan for the three quarters of Two Percent Pure to you! And to remind you, the joke I just made, nowIt's a suggestion.  "A joke? The one who jumped to Two Percent and became the marketing director quickly after learning? Xu Yongzhe didn't care what Huang Rencheng thought and turned around directly to continue walking to the next ball point. Lin Weiran looked at the back and felt very  That¡¯s awesome. What steps do people have to take to make a difference in other people¡¯s lives? PS, please give me some data, collections, recommendations, etc. It looks like there will be 40 votes.  I have to fight for my life.
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