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Volume 1 Campus Story Chapter 413 Marketing Strategy

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    Ten minutes later, in Tom Jackson's room.  "Chen, do you plan to record last night's concert into a CD for sale? I talked to the person in charge of Fuxin Shipping Group, and she said it's up to you to decide whether to record or not." As soon as the three of them sat down, Tom Jackson got straight to the point.  said.  Before Chen Chufan could reply, Mrs. Chen beside him answered for him: "Of course, Mr. Jackson, in fact I even have a complete marketing plan for the concert CD." Chen Chufan was stunned, he really didn't know  In just one day, Mrs. Chen has already completed the marketing plan for the concert CD. Isn¡¯t it a bit exaggerated?  She couldn't help but look inquiringly at Mrs. Chen, who was beside her.  Tom Jackson also seemed very surprised. Today he has been busy with Chen Chufan¡¯s new album, which will be released tomorrow, and he has not communicated with Mrs. Chen.  So at this time, I also focused my attention on Mrs. Chen with great interest.  Mrs. Chen smiled and continued: "This marketing plan has nothing to do with me. In fact, it was given to me by Miss Su before she left, or she had already prepared it." "Oh? Tell me!"  Tom Jackson immediately answered.  He seemed more interested.  And Chen Chufan suddenly heard Mrs. Chen mention Su Xiuqing and couldn't help but feel a little confused.  "Well, this is the marketing plan. According to Miss Su's plan, it will be launched in three batches. The first batch will be pre-sold, with only 999 copies sold worldwide, each priced at US$9,999!"  Mrs. Chen introduced.  "Wait, $9999? Oh, with all due respect, this is too exaggerated! The price was set so high, and no one booked it in the end. That would hurt Chen's reputation." Tom Jackson interrupted Mrs. Chen and interrupted.  road.  "Listen to me! This is a collector's edition with a global limited edition. The reason for adopting the pre-sale method is to make a fuss about the three words commemorative edition. Each of these 999 collector's editions will be  There is a unique cover. There will be a blessing from Chen on the cover, which is equivalent to a privately customized record!  It¡¯s nothing! At least Miss Su will definitely order one!¡± Mrs. Chen introduced with a shrug.  After listening to Mrs. Chen¡¯s introduction, Tom Jackson didn¡¯t say anything more. He just nodded silently and motioned for Mrs. Chen to continue the introduction.  Chen Chufan, on the other hand, has been wandering in his thoughts without making any statement.  "The second batch of sales will start one week after the pre-sale of this batch. This batch is also beautifully produced. It is limited to 9999 copies and each sells for US$999! This batch is for fans who have a little money. You guys.  Knowing that Chen has not participated in any autograph signing activities so far, his signature must still be very popular. After this group of fans purchased the CD, the fan information will be recorded by the point of sale, and we will mail a beautiful postcard signed by Chen  Come to your door!" Mrs. Chen then introduced Su Xiuqing's marketing ideas.  "999 US dollars? A CD and a postcard?" Tom Jackson pondered for a moment and continued to ask noncommittally: "Okay, what about the third batch?" "The third batch will wait until the second batch is sold out.  When it is launched, it will be an ordinary CD sold to the public, and the price can be based on Chen's album price. This is probably the whole marketing plan. But Miss Su has another suggestion, which I can't comment on!" Mrs. Chen said hesitantly.  "What's your suggestion? Tell me about it?" Mrs. Chen's hesitation aroused the interest of Chen Chufan, who had been silent, and asked for the first time.  "Make pirated copies yourself!" Mrs. Chen said, shaking her head.  "Piracy yourself?" Chen Chufan and Tom Jackson exclaimed at the same time.  "Yes! According to what Ms. Su said, there is always a piracy market. This is related to the consumption habits of fans. Fans who are willing to buy genuine copies will not buy pirated copies, and fans who are used to enjoying pirated copies will rarely pay attention to genuine copies.  . So instead of letting others pirate it, she might as well do it herself! She even made a calculation with me on the phone. The production cost of a pirated CD is only about fifteen cents, but the wholesale price of Chen's concert CD is absolutely.  It can be sold for more than fifty cents. Although the profit per copy is not much, but the quantity" Obviously Mrs. Chen didn't want to say much about the topic of piracy.  Just a click away.  "Did Xiuqing call you before the concert tonight?" Chen Chufan suddenly asked.  "Yes, I received this call when you and your little girlfriend were having dinner!" Mrs. Chen nodded.  Chen Chufan was silent.  Obviously, Su Xiuqing was trying to make suggestions for herself.  For two billion US dollars, although these are just small sums, everyone knows that if you want to make money, starting capital is often the most important.  "Then let's do it! Come and help me operate it!" With this idea, Chen Chufan immediately took a pictureBoardwalk.  "Wait a minute, I have no objection to the previous marketing plan, but it is illegal to make pirated copies yourself! You will go to jail! And once word spreads, Chen's reputation will be completely ruined! I don't agree!" Tom Jackson listened to the two of them.  dialogue, he immediately objected fiercely.  "Ms. Su said that we will not come forward to solve the problem of piracy. She has already arranged everything, and pirated optical discs will not be produced and sold in countries with complete copyright laws!" Mrs. Chen spread her hands and said  .  "Well, let's talk about the sales of genuine copies. I basically agree with this marketing strategy, and I hope it will be represented by Universal Music" When Tom Jackson expressed his thoughts, he was interrupted by Chen Chufan's words.  "These are small things. You and Mrs. Chen can talk about it slowly. I'll take my leave first. In addition, I will take about a week's rest. We will see you on Hong Kong Island then!" Chen Chufan said goodbye.  He doesn¡¯t want to get involved in detailed matters.  His specialty was just music.  As for the two people's contract negotiations or record marketing issues, he had no interest in staying and listening.  "Okay, then keep the phone on so I can ask for your opinion!" Mrs. Chen nodded and said.  "Chen, actually I have something else. Your contract was only for two years. I think I should prepare a new contract for you!" Tom Jackson said.  "Um?" Chen Chufan was stunned, "Don't worry, it's still early. It won't be too late to discuss this issue after I return to Hong Kong Island!" Chen Chufan replied.  Obviously now is not a good time to have a showdown with Tom Jackson as he prepares to retire from the pop music scene after his contract expires.  "Okay, then goodbye. I wish you a perfect holiday! But don't get too carried away! Tomorrow is the day when your new album will go on sale. Don't you want to make a prediction in advance?" Tom Jackson nodded helplessly.  , according to that perverted contract, Chen Chufan enjoyed a high degree of freedom, and he did not even have the right to ask Chen Chufan to give up his vacation.  "Sales exceeded 10 million in a single week? What do you think of my prediction?" Chen Chufan said casually.  "Okay! Pretend I didn't ask anything! Go and enjoy your life, Chen!" Tom Jackson spread his hands, facing Chen Chufan's casual prediction, he could only answer like this.  If you can sell more than one million copies in a single week, you are already a top singer. In Tom Jackson's memory, the best-selling album in M ??history only sold more than 2 million copies in a single week.  Sales exceeded 10 million in a single week?  He could only treat it as a joke, but who said a joke couldn't come true?  ¡­ ¡­ Chen Chufan left Tom Jackson¡¯s room and returned directly to his own room.  As soon as she opened the door, she saw Xiao Xi talking on the phone with a frown on her face. When she saw Chen Chufan walking into the room, the little girl desperately made gestures to signal Xiao Chen to be quiet.  "Hey, Dad, I told you that we really didn't do anything last night, we just drank and chatted together!" Chen Chufan looked at Han Xiaoxi with a guilty conscience. Obviously, this was because the little girl was dealing with his future.  Where is my father-in-law?  "He! Didn't he say that he hasn't returned to the hotel yet after attending a press conference?" "Okay, okay, I'll go back in a few days!" "Okay, I'll ask then if he has time.  If so, just ask him to go back together!¡± ¡°I¡¯m not a child anymore? What else do you want? Hey, hey, what¡¯s going on?¡± Han Xiaoxi is pretending?  He made some noise on the phone, and then hung up the phone without hesitation.  Then he blinked his eyes and looked pitifully at Chen Chufan who was sitting next to him, "What should I do? The news that we spent the night in the same room last night has spread to the country. My dad told you to come with me.  Come to my house!" "Oh! Then go, there will always be a showdown with your father!" Chen Chufan responded dullly. This was a question he couldn't avoid, but the domestic media people were too dedicated.  Bar?  But how can a gossip spread back so quickly?  "Then when shall we set off?" Han Xiaoxi continued to ask with a grimace.  "It's hard for you to go abroad. Let me take you to have fun in country M for a few days! Maybe if we play for a few days and then go back, your father's anger can be reduced a little more!" Chen Chufan suggested.  "That's right! Then I'll listen to your arrangement. By the way, the news said that your album will be on sale tomorrow. Are you really not going to do some promotional activities?" Han Xiaoxi nodded, but then asked.  "There's nothing to promote. If fans buy it, you can sell it even if you don't promote it. If they don't buy it, no matter how hard you promote it, it will be just like that. Besides, this period of time has almost exhausted me to death, so I need to take a good rest. The right balance between work and rest is the way to go!"  "Chen Chufan said nonchalantly.??.  Indeed, for Chen Chufan, his album has never been deliberately promoted on the day it was released, but the sales of each album are quite gratifying.  "Then where are you going to take me to play?" "We will set off early tomorrow morning. We will go to New York for two days first. I will also show you the school where I studied abroad and go to Fifth Avenue to give my parents a thought.  Bring some gifts, and then we will go to Hawaii for a week. After playing for a week, I will send you back to wh!" Chen Chufan thought about it and decided.  (To be continued)
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