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Text Chapter 425: The emergence of an online store with the same name

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    Lai Xiaohu marked his opinions on the design requirements put forward by each person. If he was qualified, he would write "passed" directly. If he was unqualified, he would indicate the reason for the failure, such as cost or other issues.  After the marking was completed, Lai Xiaohu called He Li and said, "I will send you a file later. You can take a look at it when you have time. Tonight, you can bring all the employees together again and let those who are unqualified revise it again."  "Xiaohu, it's time to eat." As Lai Xiaohu said, Dong Cuiyun's voice came from outside, "Okay, I won't talk to you anymore, let's go eat first." "Wow, the food you cooked is delicious."  Lai Xiaohu ran to the dining table to ask and couldn't help but praise. He stretched out his hand and was about to squeeze a piece of stir-fried beans. Dong Cuiyun immediately slapped his hand aside and said, "Go and wash your hands first."  They had a pleasant dinner together again, and the next day Dong Cuiyun and Zhang Xiuying decided to go to the driving school to practice driving. Since they had signed up and the money had been spent, it couldn't be in vain.  So there was no need for Lai Xiaohu to urge them now. After breakfast, the two of them consciously said something to Lai Xiaohu and left.  As for Lai Xiaohu, he had nothing to do if he stayed at home. He drove to the hotel alone and said, "Xiaohu, I have asked everyone to modify the document you sent last night. Take a look." He Guo and Li handed it over.  Lai Xiaohu opened the document and looked at it before nodding with satisfaction. Compared with yesterday, the various requirements written in today's document are much more reasonable.  Just like the previous one, someone even wrote on it that they wanted a mahogany bed.  Lai Xiaohu didn't know what redwood was before, but when he saw the budget sent to him by the construction company, Lai Xiaohu suddenly had the urge to curse.  A mahogany bed costs hundreds of thousands.  Then Lai Xiaohu checked the information about mahogany furniture online, and then he got a little understanding of this industry.  Your request like this is definitely nonsense, and Lai Xiaohu 100% disagrees.  " Lai Xiaohu severely criticized the document markings for those who wrote more outrageously. It seems that this criticism is still effective.  This is more reasonable based on the decoration requirements according to this statistics. Lai Xiaohu probably estimated that the cost would not be too high.  Should be able to pass.  Whether it can be approved or not, we still need to ask the construction company to make a budget first. Lai Xiaohu sent it to others. This time, the reply was much faster. It only took more than an hour for them to reply, and most of the above people's requirements were met.  It was approved, completely in line with Lai Xiaohu's cost control.  And there are one or two people whose requests exceed the budget.  There is no way to modify it again.  It took a whole morning of tossing to finish this matter. At noon, Lai Xiaohu once again sent the decoration requirements compiled by statistics to the construction company. The construction company was responsible for all construction and decoration matters. Lai Xiaohu and the others did not have to worry about it. They only had to wait until the house was built.  Just go and check in on a good day.  There was nothing going on in the afternoon, so Lai Xiaohu could sit down and take a look at the development of Lejia Supermarket during this period.  As of yesterday, the turnover of newly opened stores has reached the mark of 600,000 per day per store.  At this time, it can be said that the operation of the new store is not far from the previous expectations of the headquarters.  Lai Xiaohu and the others previously estimated that the stable turnover line during the opening period was more than 600,000 yuan. Just yesterday, the total turnover of more than 100 branches reached more than 60 million yuan, and the average turnover of each store also reached 600,000 yuan.  Ten thousand.  When Lai Xiaohu and the others made their estimates before, they did not estimate a specific value because it was too difficult to estimate. The economic and cultural conditions of each place are different, and the specific turnover will not be easy to estimate at that time.  More than 600,000 is their approximate estimate. As long as it reaches more than 600,000, whether it is 610,000 or 620,000, it will be regarded as achieving the set goal.  Of course, it would be even more perfect if it could reach 689,000.  As long as the current performance increases by 10,000 to 20,000, it can be regarded as achieving the set goal. Judging from the current performance growth of Lejia Supermarket, it is not too difficult to achieve this step.  With the overall big goal almost completed, Zhang Ying has also begun to plan and set small goals in Jincheng.  This small goal is mainly to correct some problems that occurred during the opening of the new store, mainly in performance.  Before, Lai Xiaohu and the others did not set task requirements for how much overall turnover must be achieved for each region.  Originally, there was a rush to open a new store, and all employees were extremely busy.  At that time, Lai Xiaohu and Zhang Ying were worried that if the performance requirements were issued, it would put too much pressure on the people below, so they never mentioned it.  The average performance requirement of each new store will also put a certain amount of pressure on each region, but in fact the pressure is not too great.  Because this requirement takes more into account the national performance, because it does not assign responsibility to a certain person.It is on the head of a large district or a certain person, so no one is too worried.  It is naturally better if this requirement is fulfilled, but if it cannot be fulfilled, it is okay.  Anyway, it's not my fault alone, all the regions are at fault.  But if there are detailed requirements for how much performance each region must achieve, then the responsibility relationship will be immediately clear, and the burden and pressure on the general managers of each region will suddenly increase.  In order to achieve their goals and not be punished, these people may work harder.  But it is also possible to be completely overwhelmed by the pressure or to start thinking of tricks to cope with it.  However, although the headquarters did not announce the performance that each region should achieve at that time, it does not mean that the headquarters did not set similar standards.  In fact, this standard not only exists, but has been in place for a long time.  That was formulated by Lai Xiaohu and the others based on the economic conditions of various regions and cities they found.  Of course, this standard is also a rough range. The main thing is to set the minimum turnover for each region.  What are headquarters¡¯ expectations there?  What are the limits of that place?  The main ones are these three data, minimum, maximum and expectation.  The opening of the new store has not yet ended, but through this period of operation, the overall future situation of each region can be predicted.  Some of these more than 20 regions have performed better than expected, and they have fulfilled the previous requirements for them early.  Although some regions have not yet been completed, judging from the current performance growth situation, it is not a big problem.  However, in some regions, there are no signs that it is possible to complete the mission.  For these regions whose performance is lagging behind or has not met expectations.  It won't do without a proper beating.  Therefore, the focus of this inspection and rectification is to supervise these regions to find ways to improve their performance as soon as possible.  In addition to performance problems, some problems have arisen among operators and transporters in the past few days since the opening. Some problems have been solved before, but most of them have been delayed.  This time Zhang Ying plans to solve these problems together.  Lai Xiaohu, who is far away in Shangdu City, is not responsible for these matters for the time being. Zhang Ying and other senior officials can take care of them.  Lai Xiaohu just listens to the reports from Jincheng every day and has a good grasp of the entire company's situation.  "By the way, there is one more thing I need to report to you." Later, Zhang Ying suddenly remembered something and said quickly to Lai Xiaohu.  "Oh? What happened?" Lai Xiaohu asked after hearing this, Zhang Ying's tone was not too nervous.  That means the problem is not serious anymore, and Lai Xiaohu is not too worried. It is just a small problem that has not occurred before.  Sure enough, Lai Xiaohu's prediction was good. Zhang Ying said in detail: "It's not a big problem. The main thing is that the company found online stores under the banner of our Lejia Supermarket, and the number is quite good. In addition to vegetable products,  "There are many other products." "Is there such a thing?" Lai Xiaohu also felt strange.  Lai Xiaohu really didn't associate his products with online stores before.  In addition to the taste and quality of the vegetables in Talega Supermarket, the most important thing is the freshness of the vegetables.  It is better to buy vegetables directly on site. Vegetables bought online may not be eaten until they are sent to you, unless they are dry goods.  If it is within the same city, it is still possible, but online shopping requires delivery to others.  Lai Xiaohu's vegetables are now in short supply, so how can he increase the cost to deliver them to others' doors?  Therefore, online shopping is not yet part of Roca Supermarket¡¯s plans.  But it seems that what Lejia Supermarket didn¡¯t do now seems to have been done for them.  In the past, Lejia Supermarket was not well-known.  Naturally, there are not so many things.  But this time, with the grand opening of a large number of new stores across the country, the reputation of the entire Lejia supermarket was suddenly publicized.  With great fame comes trouble.  Doesn't this mean that some people have begun to pretend to be the banner of Lejia Supermarket to carry out illegal activities?  Lai Xiaohu has never let the company open a store online. In short, there are problems with so many online stores named after Lejia Supermarket that have popped up online.  After the company discovered these online stores, Zhang Ying had people conduct a thorough investigation. Judging from the feedback from various regions, most of these online stores not only pretended to be the name of Lejia Supermarket, but also even  The vegetables and other products sold have nothing to do with Roca Supermarket.  In addition to these completely fake online stores, Zhang Ying also discovered that the vegetables sold in some of the online stores were actually the vegetables in Lejia Supermarket.  Can Zhang Ying sternly confirm that no region or branch has ever conducted this kind of behavior in private?  So how do the vegetables in these online stores appear???After inquiries, the source of these vegetables was slowly discovered.  A branch of Lejia Supermarket.  It¡¯s not that these branches themselves have done anything that violates the company¡¯s regulations privately, but that some customers are hoarding vegetables from Lejia Supermarket.  Now the reputation of Lejia Supermarket has risen, especially among the rich and wealthy class, everyone knows about it.  Moreover, these rich people also particularly admire the vegetables in Lejia Supermarket.  But it¡¯s okay to say that there are vegetables from Lejia Supermarket in my city.  You can buy it every day.  But what if not?  You can¡¯t have to travel hundreds of kilometers just to eat food every day, right?  That's not enough to survive.  Some of these people have eaten vegetables from Lejia supermarkets in other places and have fallen in love with them, while others have simply heard of them but really want to try them.  Wherever there are people, there is a market, and what a big market is the wealthy class in these remote places?  Lejia Supermarket cannot take care of these places now, so it can only give up these markets temporarily.  But some people have found shortcuts to make money.  That is to sell vegetables to these places yourself.  So some people began to stock up on vegetables in large quantities in provincial capitals or other places with Lejia supermarkets, and then sold them online.  It is impossible for these people to open a store in reality.  That would be too costly.  But online the cost is negligible.  After they opened their online store, they promoted it, and then went to the Lejia Supermarket branch to buy vegetables according to the orders placed by customers every day.  After the purchase is completed, it will be delivered to your door via express delivery or a simple base established by yourself in other cities.  The freshness period of vegetables is actually only one or two or three days, and this time is enough for them to transport the vegetables to nearby cities.  There are no supermarkets in those cities, but the rich people there still want to eat vegetables from Lejia Supermarket, and the cost will definitely be higher. Moreover, those people also support door-to-door delivery services.  According to what Zhang Ying told Lai Xiaohu.  The prices of vegetables sent to other cities have increased by at least 50%, and in some cases by two or three times.  It can be seen that those rich people really don¡¯t regard money as money in order to eat vegetables from Lejia Supermarket.  "How do you want to solve it?" Lai Xiaohu asked after Zhang Ying finished speaking.  The problem was beyond everyone's expectation, but since it has already appeared, of course we cannot just sit idly by and ignore it, otherwise these online stores will ruin the reputation of Roca Supermarket.  Roca Supermarket has built its own reputation, but these people are sucking blood from the body of Roca Supermarket. This kind of behavior must be severely punished.  "I thought about it and these online stores must be cracked down. But they can't be beaten to death with a stick." Zhang Ying said there: "For those online stores whose names and products are completely false, I suggest that on the one hand, they directly report the case and pass the law  On the other hand, we should negotiate with those e-commerce operators to ask them to close these online stores. "As for those online stores that use our banner, but there are no problems with the vegetables they buy, I suggest letting them go for the time being."  They can even provide some support to them, but we must regulate these online stores." "That's it," Lai Xiaohu said with enlightenment.  Needless to say, we will definitely crack down 100% on those online stores that are completely false from their names to their products.  These online stores are the most capable of ruining the reputation of Roca Supermarket.  However, for those online stores that buy genuine goods, you can open them online.  Lai Xiaohu also understood what Zhang Ying meant, which was to use these online stores to strengthen the penetration of Lejia Supermarket into other cities and expand the influence of Lejia Supermarket, so as to pave the way for the future expansion of Lejia Supermarket.  Those cities without Roca supermarket branches do not mean that there is no market, but the current Roca supermarket cannot take care of both.  But with these online stores, it is much easier to handle. They target this blank market and then deliver Roca Supermarket products to these places.  This is completely equivalent to cultivating the market and customers for Roca Supermarket.  If one day Lejia Supermarket is going to open a new store in this place, can you imagine how much convenience it will add?  "This is a good idea." Lai Xiaohu smiled and said to Zhang Ying: "For these online stores that are currently beneficial to us. We can get in touch with them, and then the two parties will discuss cooperation." Lai Xiaohu's plan is this, first of all  Lejia Supermarket has introduced a certification standard. Those that pass the Lejia Supermarket certification standard can have these online stores labeled as Lejia Supermarket identity cards, while those that fail will be the targets of severe crackdowns by Lejia Supermarket.  Roca Supermarket can use this certification standard to control these online stores and the markets they radiate.  Secondly, look for one or several such online stores in each province and define the market scope of each online store. They cannot accept orders in cities where there are Lejia supermarket branches, and they cannot accept orders in markets where there are other online stores.to step in.  After defining the scope, it¡¯s time for actual operations.  During operation, Lejia Supermarket can provide vegetables to these online stores at a price slightly lower than the market price, and they are responsible for selling these vegetables to other cities.  This is Lai Xiaohu¡¯s idea.  And this idea is enough to benefit both parties in the cooperation.  Those online stores can make stable money through this method, while Roca Supermarket can not only increase sales performance, but also gain a relatively mature market.  After telling Zhang Ying the idea, the two people coincided with each other. If nothing else, Lejia Supermarket will follow this policy to cooperate with those online stores in a while.  After the two people discussed it, they hung up the phone.  Lai Xiaohu continued to deal with his affairs.  Zhang Ying quickly convened a meeting with the company's senior management and conveyed to everyone the countermeasures previously discussed with Lai Xiaohu. Don't worry, no one will interfere with this kind of thing.  After unifying the internal thinking, Zhang Ying on the one hand asked the company's network department to collect illegal evidence of illegal online stores, and on the other hand began to ask the company's lawyers to prepare for litigation and contact good law firms.  Lejia Supermarket has its own lawyers, but there are only two or three of them. These people are usually responsible for reviewing contracts and formulating and improving the company's laws and regulations. They can usually handle minor lawsuits.  However, such a large-scale operation is obviously not enough to rely on one's own strength. Cooperation with a law firm is inevitable.  Without companies like Lai Xiaohu, it would be difficult for law firms to survive.
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