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Dreaming of Hong Kong Chapter 722 The box office battle between Jiahe and Zongheng

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    Bang¡ª¡ª" The door was suddenly pushed open, and a young man ran in panting. He was sweating profusely, out of breath, and his whole body seemed to be soaked with water. He looked very abrupt. "How is it?"  Saw someone coming.  The eyes of the majestic fat man sitting on the sofa with a golden sword lit up, and he hurriedly asked the visitor. Looking at the visitor's eyes, there was a trace of determination in his eyes.  But behind the determination, there was clearly a trace of nervousness hidden.  There is no way not to be nervous. Ever since Hong Jinbao saw a series of propaganda methods by Zongheng Image, he felt overwhelming pressure coming towards him.  Just like the waves in Victoria Harbor, one wave after another made even Hung Kam-bao feel depressed.  The publicity of the charity film and the student aid program swept through all levels of Hong Kong society with lightning speed.  At first it was the students who chased the whole event, but as the images grew bigger, the whole society got involved.  Participate in discussions about innovative public welfare activities.  ??Everyone feels a sense of excitement and a little bit of excitement about this unique way.  This unprecedented public welfare method gave them a sense of freshness, and at the same time, it also had a sense of strangeness, which aroused their curiosity.  Speaking of which, from the very beginning, Zongheng took justice to the extreme and upheld it.  The overall level of publicity is much higher than any other company on the market.  He uses the guise of public welfare to promote his director in disguise.  The whole method left many filmmakers and film companies dumbfounded and shocked.  "Public welfare activities are no stranger to Hong Kong, but this unique approach with students as the main body is definitely the first time so far.  This is the first time in history that such a public welfare carrier has been launched.  Among them, Zongheng is not afraid of others finding fault at all.  Although it was to promote a movie, it was silent. The entire event was constantly promoting public welfare activities, and even did not promote the movie at all.  But it is this seemingly understatement that makes the entire publicity have the effect of getting twice the result with half the effort.  "Happy Ghosts Have Summer Vacation" has also been recognized and curious by students, making this film a charity as soon as it appeared.  When people watch the movie, they can also make a contribution.  This is something that many people want to see. ??????????????????????????? It¡¯s the same as a movie ticket, and you can watch a movie yourself, and you can also help others. I don¡¯t think many people would be willing to do so.  Because this is not like asking for more money, this kind of psychology is definitely the most accurate psychology of the audience.  This is one of the places where planning is brilliant.  The cooperation of various activities also made this publicity completely surpass the publicity of all the film companies in the same industry. Under the storm sweeping the market, any publicity will fall apart and suffer a fatal blow.  Even the popular "Summer Lucky Star" has been affected, and its publicity and performance have been significantly affected.  This kind of publicity does not need to be managed by Wang Dong. These newspapers have to desperately help publicize it. This method makes many film companies feel like they are vomiting blood.  This move scared many people to the point of sweating.  This publicity plan of Zongheng Imaging shocked everyone in the industry.  Live up to the reputation of the No. 1 publicity team in the industry, this method is really shocking.  Strike while the iron is hot, and at the hottest time, Zongheng decided to release the film simultaneously. This will stimulate the market to explode, and the power of enthusiasm will be unlimited all at once.  The simultaneous release maximizes profits. As long as the quality of "Happy Ghosts' Summer Vacation" is not bad, there is no need to worry about the movie's box office.  This time, many people have seen the importance of publicity.  Many people see through the guise of public welfare movies and see the propaganda methods hidden underneath.  No one is a fool, and in this industry, there are no fools.  Many people have also seen this clue.  It can be said that this is also the first time that everyone has truly seen the huge impact of publicity on the movie.  No one doubts that if "Happy Ghost's Summer Vacation" is released with ordinary promotion, the box office may not be a hit, but it will definitely not be a box office hit.  ¡°After all, this is a youth comedy movie. Without the support of young people, it will be difficult to increase the box office.  This is not like Wang Dong's movie, the viewing age is wider.  But it is such a student movie that suddenly bursts out of infinite abilities when students are finishing their vacation.  A big storm that swept across Hong Kong brought this movie back into people's eyes, and directly tied up these young customers.  This hand made everyone gasp and sigh.  Publicity may not be able to save the life or death of a movie, but it can definitely influence the quality of the movie.  This time, a living example allowed everyone to see this shocking effect.  A film that is latecomer to the top, otherwise it would not have caused Golden Harvest and Hung Kam-bao's Po Wo and others to panic.    Brother, the situation is not good. Now "Happy Ghosts Have Summer Vacation" has indeed become a must-see movie for students. Many schools are actively signing up to watch this movie. I heard that many universities are now competing for the first place.  To put it bluntly, this time Wang Dong incited all the students. This guy was simply cheating!  " Yuan Biao poured a pot of herbal tea like a cow, wiped the hot sweat from his head, shook his head and said helplessly: Now the newspapers and media are overwhelmingly full of propaganda about "Happy Ghosts Have Summer Vacation". This makes our "Summer" these two days  The box office of "Lucky Star" has been reduced by more than half. Although it has exceeded 15 million, the box office has become more and more fierce. "Damn it, I didn't expect that this guy A Dong is so awesome. He even thought of this trick to promote the movie. This guy is so awesome.  It¡¯s not authentic anymore.  It¡¯s just like fighting in the ring!  A member of the Hong Family Class next to him complained with a dissatisfied look on his face.  When talking about Wang Dong, there was even more dissatisfaction.  You can¡¯t say that, A Dong is also doing it for his own company¡¯s movies.  Fair competition, is A Dong still an actor in our movie?  We also use him for publicity, so there¡¯s no need to mention it.  Naturally, he wants to promote his company. ???????????????????? But no one expected that this boy A Dong¡¯s move was so cruel, it almost felt like he was chasing after the victory, so damn awesome!  At the end of Chen Huiyi's words, he couldn't help but spit, laughing and cursing.  He also has a good relationship with Wang Dong, and he can't help but admire Wang Dong's advanced skills. It's shocking but also admirable.  Even they have to admit that Wang Dong's ability is really shocking.  Not only his directing skills, but also his own experience in publicity and management.  Everyone knows that Wang Dong must be behind this major publicity.  The box office results have just been announced, and the box office of "Happy Ghost's Summer Vacation" is approaching 10 million.  The box office of our "Summer Lucky Star" is also close to 20 million.  Although the difference is doubled, this number changes so fast. I think they must have no problem with 20 million.  I didn't expect that we and Wang Dong would have to compete in a competition Cheng Long smiled bitterly and shook his head. This time, as he said, Wang Dong's film really had a clear bayonet confrontation with Hong Jinbao's film.  Wang Dong has also thought about this, but there is only one box office champion, and it will definitely be Zongheng Image. Under this premise, it is natural to compete in the arena.  This is also one of the few times that Zongheng and Jiahe compete in the arena.  The previous few times Jiahe lost miserably.  And this time it also carries their dreams.  So I am very, very concerned about the box office this time.  "Twenty million" Hung Kam-bao murmured. He was also very concerned about this box office battle.  After all, it was a movie he shot.  Although he admitted that Wang Dongli was powerful, he could not surrender without defeat and throw up his hands to admit defeat.  "Don't worry, brother, this time we will also promote the movie and hold some prize contests. I think we will be able to attract a lot of viewers.  Coupled with large-scale publicity, we will definitely not lose this gambling battle!  The chubby Chen Long said confidently.  We must promote it well and we cannot let Zongheng defeat us so easily!  This time during the summer vacation, we have the right time, right place, and right people, so we must not lose!  : Hong Jinbao is also ambitious and quite confident.  Although I am a good friend with Wang Dong, friends are friends and brothers are brothers, but work is also work.  At this time, the two movies colliding together to compete for the box office are not a matter of personal friendship.  The distinction between public and private matters is an essential quality for a good manager.  Hong Jinbao was also confused by Wang Dong's wave of publicity and almost became depressed.  There is no way, Wang Dong's propaganda really captures people's psychology.  Let the students go to the cinema to help him promote these movies.  At this point, "Summer Lucky Star" is really very dangerous.  From the beginning of this box office war, it is natural that the Eight Immortals will cross the sea and show off their magical powers.  With the generous planning of Hong Jinbao and Jiahe, many newspapers and media began to vigorously promote "Summer Lucky Star".  Hong Jinbao also set off his own resistance and maintenance.  Don't let the other person get ahead of you.  The box office is often more important than a filmmaker's life.  This time, Zongheng Video¡¯s ¡°Happy Ghost¡¯s Summer Vacation¡± and Jiahe¡¯s ¡°Summer Lucky Star¡± have become the two most highlighted works at the end of the summer season.  These two works will also compete for the final box office at the end of the summer season. As a result, the box office of the two movies will become more and more fierce.  With the simultaneous release, the box office of "Happy Ghosts on Summer Vacation" has been rising steadily. With major publicity by students and overwhelming news from media newspapers, this movie is also very popular.  It is almost the same as "Summer Lucky Star" which was very popular in Hong Kong.  ?Look at it this way.  This time the box office will also start a box office war again.  Two companiesThe two films are competing against each other for the box office in the film market. This fierce competition has also caught the attention of many people.  Since "Shaolin Temple", Zongheng Image and Jiahe are once again facing each other in the arena, competing for box office results.  At that time, it was just an angry trip by Zou Wenhuai.  But this time it's not right. The works of Hung Kam-bao and Johnnie To, two directors who are not yet comparable, are really placed on equal seats.  PS: The weather is too hot, Fatty is really depressed!  After a day at work, I was sweating profusely while typing. There was no air conditioning at home, only a fan. It was really tragic!
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