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Dreaming of Hong Kong Chapter 715 "Summer Lucky Star" is a box office hit

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    A Mercedes-Benz parked slowly on the side of the road. Through the glass window, you could see many young people queuing up in front of the cinema not far away to buy movie tickets. On the front of the cinema, there was also a  A huge poster of "Summer Lucky Star".  The four eye-catching characters "Summer Lucky Star" are very conspicuous and can be seen clearly even from a distance.  On the poster, the heads of the five lucky stars, Hung Kam-po, Wang Dong, Feng Cuifan, Wu Yaohan, and Eric Tsang, are prominently printed on it, making it clear at a glance.  Next to the Five Lucky Stars, there are also the faces of Jackie Chan, Yuen Biao, Andy Lau, Sam Shum, and Guan Zhilin. The whole poster makes people feel the huge array of stars coming towards them.  This does not include the list of guest stars densely written next to the poster.  If nothing else, just one poster is enough to attract audiences to go to the cinema to watch the movie.  Such a promotional method is definitely very clever.  It's all about using celebrities to dominate people. It clearly tells you how many superstars are participating. It's very simple but very effective.  Even Wang Dong has to admit that this poster of Hong Jinbao and Jiahe is indeed very powerful, and it is tantamount to a conspiracy.  Especially when he saw his own portrait on top, Wang Dongdu smiled bitterly and was depressed for a while. ????????????? Am I reaping the consequences?  This guy Sanmao directly used me as a bargaining chip to promote their movie, which made me speechless. This guy has also learned to be cunning.  Looking at the poster outside the window, Wang Dong, who was sitting in the luxurious Mercedes-Benz, couldn't help but shook his head and smiled helplessly.  Brother Dong, now there are all kinds of strange propaganda methods. Everyone has learned the propaganda methods from Zongheng, and now they are getting more and more powerful. This time, Jiahe¡¯s propaganda is also full of momentum.  When this movie was released two days ago, a celebrity tour was held, which killed a lot of film and eyeballs. Now several newspapers are still vigorously promoting this movie.  Johnnie To, who was sitting in the passenger seat and smiling broadly, said with a smile.  A few days ago, "Summer Lucky Star" was officially released, and the huge premiere ceremony was as huge as ever. Stars such as Wang Dong all came to support it in person, and many stars congratulated it on the spot.  This makes this third movie of the Lucky Star family magnificent.  The premiere of this film also made many viewers hooked. The relaxed comedy style made people laugh, and it was a perfect answer to the entire summer.  Seeing this momentum at that time, Wang Dong knew that this movie would not worry about the box office.  Just as Wang Dong said, the box office of "Summer Lucky Star" is really very popular, which is not far behind the box office of "Lucky Star" which was released at the beginning.  There is even a little momentum of transcendence in it. This hot momentum will explode with greater energy under Jiahe's subsequent huge publicity offensive.  There is a saying in Asia and Hong Kong, that is, movie promotions look at Hong Kong, and Hong Kong stares at vertical and horizontal images!  .  This sentence is enough to illustrate the energy and great strength of Zongheng Image.  In the field of publicity, Zongheng Image is definitely the well-deserved overlord.  The marketing and publicity team cultivated by Wang Dong is definitely strong.  Even Wang Dong is thinking about setting up a special marketing planning company.  But this time, Jiahe¡¯s huge plan surprised both Zongheng Image and the outside world.  "Summer Lucky Star" was very popular at the box office, and the publicity only added fuel to the fire, making the box office of the entire movie soar, and it immediately became a super dark horse at the end of the summer box office.  Such success also shocked Wang Dong and Zongheng Image.  This can be regarded as the first time in the industry that in addition to the Zongheng Imaging team, such a powerful publicity team has appeared.  For this reason, Wang Dong also specially found the manager of the company's publicity department and asked him to work hard to deal with the market impact brought by "Summer Lucky Star".  Not for any other reason, because Johnnie To's re-shooting movie "The Happy Ghost's Summer Vacation" will also be released in the near future, which will coincide with "Summer Lucky Star".  Faced with such a hot box office performance of "Summer Lucky Star", "Happy Ghost's Summer Vacation" will face huge challenges and crises.  Wang Dong naturally doesn't want his company's movies to suffer waterloo.  Although, compared to this "Summer Lucky Star", it may be difficult to stop this hurried reshoot of the movie.  "But "Happy Ghosts Have Summer Vacation" is not bad either. Although Wang Dong doesn't want to beat the other party, he doesn't want to lose this box office battle at the end of the summer vacation.  But Wang Dong also knows that the other party can be so popular, and he also plays a big role in it.  His appearance in "Summer Lucky Star" also attracted many fans to watch it.  You must know that after laying the foundation for several movies, Wang Dong also has many fans among movie fans.  This fan is not a fan of the director, but a lot of fans who like his character and acting.  This made Wang Dong really depressed.  At the critical moment, he helped the other party promote the movie to compete with his own company, which made Wang Dong reallyExtremely embarrassed.  In terms of publicity, I also told the company's marketing and publicity department to cooperate with you and make a strong counterattack when your film "Happy Ghosts Have Summer Vacation" is released.  Don¡¯t worry. I will definitely give you all the support I can. I will also invite celebrities and big names. All kinds of promotions will be overwhelming in these two days. I will definitely not lose to the battle of "Summer Lucky Star"  .  " Looking at Johnnie To's slightly depressed mood, Wang Dong also tried his best to comfort him. In any case, "Happy Ghost's Summer Vacation" is also the second film in a series of films mainly produced by the company. If you want to keep this series, you must naturally  Pay attention to every movie. Whether the movie is good or not, the movie itself is the most important, but there is no lack of publicity. Here, hype and publicity are all good means, and they also have a huge stimulating effect on the box office. There are many of the same quality in history.  Movies face different box office results. This is due to the marketing team. It is often said that a good marketing plan determines life or death!  "Brother Dong, I will work hard to cooperate with the publicity work." Du Qifeng promised by taking a photo of his chest.  He also put a lot of effort into this movie.  The work of reshooting may not seem difficult, but it is not simple either. The shooting and post-editing of a movie without cracks is not much easier than shooting a movie, and it is definitely very energy-consuming.  It¡¯s no more stressful. Don¡¯t worry too much about box office issues, just relax.  Wang Dong glanced at the movie fans not far away who were filming the long line of people buying tickets. He couldn't help but knock on the seat and told Shi Shi who was driving seriously: "Go back to the company. We still need to discuss the specific publicity."  "The Mercedes-Benz left quietly without anyone noticing the Mercedes-Benz. "Boss, give me a movie ticket for "Summer Lucky Star". My girlfriend always likes Wang Dong. The movies he plays are really good.  , I also like him very much and hope to see his performance. "Yes, yes, this movie must be very good, Wang Dongdu starred in it, it is definitely extraordinary.  Hong Jinbao has made a lot of money this time, he is really amazing!  " You have watched this movie so much. It is said to be the movie with the most celebrity participation. You are really looking forward to it. I don't know if this movie will be exciting" I just bought a few movie tickets. If nothing else,  Based on the names of Hung Kam-bao and Wang Dong, this movie will not disappoint, it will definitely be very exciting.  Hurry up, I'll be able to watch this movie soon!  " Listening to the voices of the audience and fans discussing each other outside the car window, Wang Dong's face changed with depression. Hearing is one thing, seeing is another. Wang Dong really feels depressed.  This time it was really like helping "Summer Lucky Star" to play "Happy Ghost's Summer Vacation"! Sitting in the passenger seat, Du Qifeng naturally heard the heated discussion outside.  At that time, his face also looked strange. Looking at Wang Dong in the back row, Du Qifeng breathed a sigh of relief. It was indeed Wang Dong!  His attitude also gave him some confidence. Wang Dong was the backbone of the company and them. As long as Wang Dong was there, they didn't think they would lose in this final box office battle. In fact, although Wang Dong was a little depressed,  There is no timidity either. Although this "Summer Lucky Star" has a large star cast and a huge reputation, it does not necessarily mean that it will win the light-hearted comedy movie "Happy Ghost's Summer Vacation". When Wang Dong originally created this series, it was not.  Based on the original comedy, it was created as a youth comedy movie. In addition, this movie also stars three girls from Girls' Generation, and the influence of the three girls is also great.  Very big. And Zhao Yazhi also participated in it. Coupled with several actors such as Huang Baiming and Chen Baixiang, the lineup is not weak. Since we want to win the box office battle, we must prepare well!  Wang Dong was a little unprepared for this sudden incident, but he wasn't too scared. Wang Dong also wanted to increase publicity. "Happy Ghost's Summer Vacation" is also a film series created by Zongheng, and there are many.  Audience base. This time the movie is not that bad. All it lacks is publicity. What Wang Dong has to do is to increase publicity for "Happy Ghost's Summer Vacation". Shitou heard what Wang Dong said.  I started the car by default, and outside the car window, the long queue disappeared behind the back of the car, and the huge poster became smaller and smaller until it disappeared. In the next few days, the box office of "Summer Fortune" continued to be strong.  Piao Hong. Many students are about to start school.Everyone went to the cinema one after another to watch this movie.  The summer season, which is about to end, has become a popular season.  This is something that no one expected. Even Wang Dong didn't expect it to be so popular before the start of school.  In fact, it¡¯s no wonder that students are so popular. There are so many exciting movies this summer, but whether it¡¯s "Prison Story" or "Swordsman", although they love them very much, they are a little worried about watching them.  But in "Summer Lucky Star", you don't have to worry about this. You can relax and enjoy a popcorn movie.  This is also very attractive to students, especially many celebrities, and it is also very attractive to young people.  Whether it is Wang Dong or the sexy Guan Zhilin, they have attracted many young people to watch in the cinema.  So, even Wang Dong had to lament that the publicity and planning team behind "Summer Lucky Star" found such a good opportunity.  And it also captured the audience's psychology.  I have to say that this time, Wang Dong was careless and lost Jingzhou, which was a serious blow to "Happy Ghost's Summer Vacation".
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