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Volume 1 Chapter 621 The curtain opens (Part 1)

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    The 12th Hong Kong Film Awards after the establishment of the Hong Kong Film Awards Association came to a successful conclusion, attracting widespread media coverage in Hong Kong, Taiwan, Southeast Asia and East Asia the next day.  "More than 40 million viewers from other places watched this year's Hong Kong Academy Awards ceremony. Hong Kong has created an Asian grand ceremony!" "Lam Hsiao-chi won the 'Best Director' Gold Cup again, boasting that the overall Hong Kong film industry will exceed 100 billion and will become a pillar industry in Hong Kong in the future.  !¡± ¡°Liu Qingyun unexpectedly won the Best Actor Gold Cup, Tony Leung Ka Fai sent blessings, Jackie Chan admitted that he was a little disappointed!¡± ¡°The controversial third-level film "Cage Man" won the Best Art Film Gold Cup, Zhang Zhiliang admitted that the film had a good intention but was not well thought out!  , without caring about the thoughts of some Hong Kong people! " ""Ruan Lingyu" helped the beautiful girl win the award, Maggie Cheung won the Academy Award for Best Actress again! " "The global box office reached nearly 3 billion Hong Kong dollars, and "Assassins" won the 'Best Actor'  ', 'Best Commercial Film' and 'Best Director' became the biggest winner of this year's Hong Kong Film Awards! " "The first Best Foreign Language Film Gold Cup went to South Korea, and the famous South Korean director Lim Kwon-taek sighed with emotion, 'Hong Kong Gold Medal'  The Academy Awards is Asia's most professional film award. ""ATV lost a major broadcast market due to the conflict with the Taiwan authorities, and satellite TV became the biggest winner with the help of the Academy Awards!" "Little Superman revealed that the highest ratings during the satellite TV period exceeded 10%.  Twenty-one million households, one-third of which are from Taiwan, it is conservatively estimated that more than 40 million Asian viewers watched the 12th Hong Kong Film Awards ceremony through satellite TV! " Lin Xiaozhi returned to his office!  , with a smile on his face. He had just walked out of the new ATV Building next door, which was converted from one of the former Media Asia Twin Towers. He had seen first-hand the live and broadcast data of the 12th Hong Kong Film Awards.  Finally, my mood was extremely bright.  Under the overwhelming reports, the image and status of the Hong Kong Film Awards, which already has huge influence in Hong Kong, Macao and Taiwan, have been further enhanced. The dispute between the Golden Statue and the Golden Horse that has lasted for more than ten years is gone at this moment.  Meaning, this award, which was suppressed by Media Asia as early as a year ago, has completely fallen to the next level of the Academy Awards. From the brand power to the gold content, it is extremely difficult to catch up or even catch up.  Shenzhen TV¡¯s broadcast also made the 12th Academy Awards the first grand ceremony to meet mainland audiences.  Although Shenzhen Channel is only a local channel in the northern mainland, the cooperation between Shenzhen and Hong Kong in the past year and the introduction of rebroadcasts of many popular TV series from ATV have helped Shenzhen Channel's ratings rise steadily. Now it has not only surpassed Guangzhou Channel in the Guangdong and Guangxi regions.  Along with Guangxi Provincial Station, it has become a local powerhouse with a ratings only slightly lower than Guangdong Provincial Station by 20%. At the same time, because it has a steady stream of popular Hong Kong TV series, it has also begun to emerge nationwide and has a fixed audience.  It can be said that the broadcast of Shenzhen Channel not only allowed the Hong Kong Film Awards, a professional award that has become more and more influential among mainland filmmakers, to continue to increase its brand power, but also began to make its influence known among ordinary people in mainland China.  Fermentation is also a pleasure.  What makes Hong Kong filmmakers happiest should be Southeast Asia and East Asia. More than ten years after its inception, although the Hong Kong Film Awards have been working hard to expand their influence in Southeast Asia, they have been limited by the financial situation of the Hong Kong Film Awards.  The very good "Film Fortnightly" even had tense relations with local film giants such as New Arts City in its early years, so it never had sufficient funds for overseas promotion.  In addition, in recent years, the call for supporting domestic films, which started in the Philippines, has begun to ferment throughout Southeast Asia, from Indonesia to Singapore to Thailand. In the end, even countries like Malaysia, whose domestic film industry is extremely scumbag, have followed suit.  As a result, the Hong Kong Film Awards Natural Tragedy, which was only started in the 1980s, has had little influence in Southeast Asia.  Now that it has relied on ATV and the wealthy Lin Xiaozhi, the Academy Awards can not only receive a large sum of live broadcast and broadcast fees every year, but also the allocation for publicity. Compared with previous years, "Movie Biweekly"  After moving here and there, they can only provide it with an allocation of nearly 2 million Hong Kong dollars a year at most. It is not an exaggeration to say that the amount given by Lin Xiaozhi and ATV is dozens of times that. This year alone, it will be used in Taiwan, mainland China, and Southeast Asia.  The amount of special publicity funding allocated to Japan and South Korea exceeded HK$30 million.  With such a huge investment, the rich Academy Awards Association was not willing to spend money, and openly or covertly bought out a number of well-known local newspapers and magazines to promote itself.  Any business activity aimed at pursuing profits, the initial investment is destined to be in vain.  Since the establishment of the Hong Kong Film Awards Association at the end of last year, it has begun to carry out extensive publicity in other places. After a period of intensive bombing, the 12th Hong Kong Film Awards will be held this year.When the awards ceremony began, even though the Academy Awards Association had stopped extensive publicity and only retained exposure in a few local heavyweight media, there were still many local media who spent their own money to spontaneously report on the Academy Awards.  The grand occasion is coming.  Therefore, the Hong Kong Film Awards, which originally only had a slight influence in Southeast Asia and East Asia, finally gained wider visibility in Southeast Asia and East Asia with the help of this media bombardment.  Especially after imitating the Oscars and launching the 'Best Foreign Language Film', it is equivalent to giving filmmakers from various countries in Southeast Asia, East Asia and other Asian traditional Hong Kong film areas an additional film award that can be used as a source of promotion.  Compared with most international film festivals that are held only once every two years, the Hong Kong Film Awards, which are held once a year and are more professional and more successful for local films, are obviously more attractive to filmmakers from all over Asia.  .  Behind the sudden glory of the Hong Kong Film Awards, there are naturally some promoters who are adding fuel to the flames.  Lin Xiaozhi is just one of them. Many Hong Kong film companies that export films to the outside world all year round, such as Golden Harvest, Golden Princess, Yong Sheng, etc., because their own interests are all tied to Hong Kong films, they also put some effort behind the scenes, and each passed  The channels I have built over the years help promote the spread of the Academy Awards.  Superman also contributed a lot. Behind his satellite TV was the aloof Chinese richest man Li Chaoren, who helped open up the relationship between the mainland and the governments of many Asian countries. Not only did he launch his own satellite into the sky, but it was also launched in many Asian countries.  Broadcasting channels, in terms of ratings, are naturally much better than the two major free TV stations, BTV and TVB, which are tied up in Hong Kong.  Whether it is for the purpose of promoting one's own brand or enriching one's own program content, this time Satellite TV has won the award for the overseas broadcast of the Academy Awards and invested a lot of energy in doing so, which has also contributed to the expansion of the Academy Awards' influence.  It took a lot of effort.  With the successful conclusion of the Academy Awards, the sensational image continues to ferment in Hong Kong.  As representatives of the Hong Kong film industry, the only three film groups listed on the Hong Kong Stock Exchange - Media Asia, Golden Harvest and Princess Golden - are undoubtedly the first to reap the dividends that are universally optimistic. Several transactions after the Hong Kong Film Awards ceremony  In the middle of the day, there was a scene of all-around rising prices. Among them, two stocks, Media Asia and Golden Princess, even revealed the astonishing data that more than 300 million yuan was changed hands in a single day.  It¡¯s not the former. Media Asia¡¯s stock price has continued to rise for more than two years since its listing. Although there are occasional fluctuations in the middle, it will basically rise back soon.  And because of its good performance, Media Asia has paid out 190 million and 300 million in profit to distribute dividends to all shareholders after publishing its two annual listing reports. This has become increasingly stingy among listed companies in recent years.  Hong Kong stocks, which pay out less and less dividends, are particularly conspicuous. Therefore, not only have many institutional shareholders such as banks and funds pursuing stable returns taken a large amount of money, but many middle-aged and elderly retail investors have also spent heavily to buy Huan.  The Asian stocks you hold in your hands can be used as a pension.  Since it has been performing well despite its short listing time, the top management of the Hong Kong Stock Exchange has even considered including Media Asia as a 'constituent stock' of the Hang Seng Index, and has begun to contact Media Asia. Not surprisingly, if Media Asia will be listed throughout this year  If the performance is still healthy and good, it will definitely become one of the large-cap stocks representing the Hang Seng Index, and will be called a blue chip stock from then on.  What¡¯s more, thanks to the huge sales of ¡°League of Assassins¡±, Media Asia¡¯s stock surged again with the help of the Academy Awards ceremony without causing too much controversy.  However, it had just gone public after experiencing turmoil. Last year's profit was only slightly more than its loss. Princess Jin, who was barely maintaining a breakeven profit and loss, suddenly broke out in a single-day trading boom. She even made last year's profit more than HK$500 million, setting a new record for the company.  Jiahe, which had the highest record since its establishment, has been crushed, which seems a bit strange.  Lin Xiaozhi is obviously more concerned about this. She relied on her connections in the Hong Kong Stock Exchange early in the morning, and after several inquiries, she finally found out the situation - Princess Golden Group has changed hands!  ??It¡¯s actually not surprising to Lin Xiaozhi that Princess Jin wants to change to a new owner.  Although Kowloon tycoon¡ª¡ªLei Kuk-kun is the founder of Golden Princess, and he single-handedly built the new art city that was famous in Hong Kong in the past, he initially had three new talents: Shek Tian, ??Makka and Huang Pak-ming.  There was a deviation in the treatment of the three giants of Art City, which single-handedly planted the consequences of the discord in New Art City in the mid-to-late 1980s. In addition, he was over seventy years old. Although he was well-maintained, how could anyone win after all?  sky?  As his body gradually collapsed in the late 1980s, he was no longer able to suppress and reconcile the conflicts of interest among the three giants of New Arts City. This film giant company that once occupied half of Hong Kong's box office was also entering a period of decline.  After the 1990s, it reached the edge of disintegration.  Lei Qizheng is the eldest son of Lei Juekun. As the heir to the wealthy Lei family, Lei Qizheng has not inherited any of his father's love for movies.  Earlier in ?Juekun was hospitalized for recuperation due to illness. After taking over the management responsibilities of Princess Jin from him, he ignored him for a long time. He even sat back and watched the fight between the three giants of Xinyi City while letting the outside world know about the sale, thus further  This intensified the destruction of the myth of Xinyi City.  Even in the past two years, after experiencing the myth of Media Asia's listing, Lei Qizheng finally began to reconcile the conflicts among the three giants of Xinyi City. He bought Shi Tian's shares with his own money and then sold them to Huang Baiming at a low price.  At the same time, he also allocated a sum of funds for New Art City to make new movies, but his essence is still for profit. In order to bring the Golden Princess Group, which holds New Art City, the former Hong Kong film giant, to the market, and then make a lot of money.  After the pen, slap your butt and leave.  After a year-long behind-the-scenes operation, the businessman finally did it.  Lei Qizheng, who holds a large number of shares in Golden Princess Group, began to train buyers to sell his shares before Golden Princess went public. After the listing, he repeatedly sold his shares on high prices. After more than half a year of reducing his holdings, Lei Qizheng finally almost sold out.  The last shares of the Golden Princess Group that I held were satisfied and I left with a generous return of nearly one billion Hong Kong dollars, leaving behind a mess.  Yes, it¡¯s a mess.  In fact, Lei Qizheng was planning to sell the Golden Princess at the beginning, and many people were the first to pay attention to it. The two New Art City giants, Mecca and Huang Baiming, were naturally not fools. After discovering that the young man of the Lei family was planning to sell it,  After Pan ran away, the result was irreversible and they did not have the strength to acquire Princess Jin, so they naturally thought of finding one or several reliable and powerful new shareholders to be their owners.  So after some activities, Mecca contacted the ¡®real estate prodigy¡¯ Luo Zhaohui, who had met him several times in the past.  Wong Pak Ming found Roger Cheng, a wealthy Macau businessman who was also very interested in making movies. He had poached him several times in the past in the hope that they would jointly open a new film company.
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