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Volume 1 Chapter 611 Movie Channel

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    After Chen Qiang left, Lin Xiaozhi sat alone in the office and closed his eyes to rest, but his mood suddenly worsened.  The reason why he favors EMI Film Company is that he doesn¡¯t want anyone to know about it for a short period of time. He is eager to use EMI to get another ticket, a ticket to enter the European pay TV market in the future.  According to Lin Xiaozhi¡¯s knowledge, the French film company EMI has suffered perennial losses in its main film production business for more than half a century, which has hindered the outside world¡¯s correct evaluation of it. Therefore, it owns a large number of high-quality assets that are seriously undervalued.  At the same time, when Sky TV merged with British Satellite Broadcasting to form British Sky Broadcasting Company in 1990, this film company that was not doing its job bought 1.62% of its shares and became one of the shareholders of British Sky Broadcasting Company; and subsequently  When the French live broadcast satellite TV station CanalSat went public last year, he bought 7.73% of its shares at a very low price and became its sixth largest shareholder!  Although now in 1993, British Sky Broadcasting Corporation has just prepared to set sail with the capital injection of News Corporation.  Although today's CanalSat is still losing money in France in order to gain more advertising fees and paying viewers, it does not have the slightest bit of domineering power as the world's largest French-language TV station in the future.  Although the shares held by EMI Film Company in the two TV stations are not large, and the outside world is not optimistic about its two investments, this is undoubtedly a very good ticket, which is enough to satisfy any ambition.  Home, your ticket to join the European pay television market.  When the new Internet economy is about to come, no film company can survive its impact alone.  In order to continue to develop and grow and keep up with the trend of the times, Chinese film companies will choose to embrace the Internet in the future, and American film giants will choose media and multinational giants.  The former can bring more publicity channels, funds, and convenience in the selection of filming materials to the Chinese film companies that are catching up; the latter will make the American film giants stronger, and no one will fall after MGM.  The Internet is still far away from Lin Xiaozhi. Now he prefers to rely on ATV, Media Asia and its many media companies to imitate the giant model to build a century-old unsinkable film and television giant.  Maybe he is not yet able to participate in the European TV and film markets, but if he cannot do it this year, it does not mean that there will be no hope in five years. Even if it is still barely in five years, it does not mean that it will still be the same in ten years.  Media Asia wants to grow by relying on Chinese-language films that have been niche in the world for a long time. It is an indispensable business strategy to take one step, watch two, and think three.  I stayed in the office for more than an hour and processed some documents sent by the secretary.  Seeing that the time was quickly approaching four o'clock in the afternoon, just when he thought CCTV was not going to inspect ATV's new office building today, the landline phone on the table rang.  After he pressed the hands-free button, a secretary's voice immediately came from the phone: "Chairman, ATV just came to inform that the inspection personnel from the mainland have just arrived at the new office building!" "I know, thank you.  !" Lin Xiaozhi couldn't help but feel energetic. He quickly got up and put on his coat, straightened his clothes and walked towards the new ATV office building.  Since someone close to him at the Beijing Film Group revealed last year that the United States was lobbying the mainland to open its film market, in 1993, Lin Xiaozhi was paying special attention to every move from the mainland.  According to the information he inquired about, in the past 92 years, many senior executives of American film companies have been in Beijing intensively. They are working on public relations, hoping to get a share of the movies released in the mainland every year like Hong Kong movies. Among them  The most positive one is Warner Bros. Pictures, a subsidiary of the American media giant Time Warner.  Regarding this matter, it is said that there are different opinions in Beijing.  Different from the one-sided opposition of Media Asia PR in mainland China, thanks to the fact that mainland China has taken the lead in approving the introduction of Hong Kong films in recent years, many movies introduced from Hong Kong have performed well after being released in mainland China. They are not only popular at the box office but also have excellent reputation.  But the most critical point is that under the strict control of Lin Xiaozhi and Media Asia, none of the films submitted to the Ministry of Radio, Film and Television for review contained elements that smeared the mainland or insinuated politics.  Thanks to this, the Ministry of Radio, Film and Television and many people in the film and television industry in mainland China agree to allocate some shares and introduce some better American movies to be released in mainland China every year.  If there were still some conservatives who were still afraid of the Soviet Union that was suddenly transformed into obsolescence two years ago and the color storm that almost broke out in the mainland, I am afraid that the share of the Ministry of Radio, Film and Television¡¯s approval of Hong Kong films would have been reduced, leaving part of it to the menacing film industry.  American blockbuster.  Sooner or later, American movies will be released in mainland China. This is a trend that Lin Xiaozhi knows he can't stop.  After all, with the mainland¡¯s reform and opening up, China, which is about to become the world¡¯s factory, will not only compete with the worldgradually integrate into the world and fully integrate into the world.  And for a long time, the United States will be China's main export-earning country.  As the economies of the two countries gradually become connected, exporting movies and cultural values ??to China will sooner or later become the consensus of American political circles. Once political factors intervene, Lin Xiaozhi does not think that China, with its current weak national power and the beginning of reform, can refuse.  Even a reincarnated man cannot do this, so Lin Xiaozhi¡¯s only hope is to delay it for a year or as long as possible.  Compared with American movies that can make money around the world, Hong Kong movies are still too young and weak. They need more time to digest and build the mainland, the future main market and base. They don't have extravagant expectations in three to five years, even if they can do it again.  After a year or two of delay, when Hong Kong films face imported American blockbusters, they will be able to compete at least 50-50 due to differences in culture and language.  Among them, CCTV¡¯s attitude is also very important.  Not only is it because several current senior executives will be transferred to the Ministry of Radio, Film and Television in the near future, but an even more important reason is that CCTV controls the most terrifying propaganda channel in mainland China in this era. One minute of prime time advertising can generate more than 100 million viewers out of thin air.  With widespread attention exceeding tens of millions, he couldn't help but treat it with caution.  Although there is no connection between the two twin towers, there are actually only a few steps to go.  When Lin Xiaozhi walked to the place, he heard Le Jin's familiar voice from a distance.  "Director Zhou, this is the technical backend for the movie channel that our ATV is about to put into use. Relying on the rich copyright library of more than 3,400 movies from our sister company, Media Asia Film Group, our ATV plans to launch it this year  A new movie channel will be added around the middle of the year, and about six to eight movies will be released at different times every day to meet the audience. "The movie channel is a new service proposed by Lin Xiaozhi that ATV will launch soon. It has already applied for the channel with the Hong Kong government.  This catalpa case is not Lin Xiaozhi¡¯s first. In fact, TVB had tried it in Hong Kong as early as six or seven years ago.  However, although TVB at that time had the support of Shaw Brothers Film Company, its copyright library was not as good as one-tenth of Media Asia's. In addition, TVB's top management was too small at the time and did not set aside a separate channel for innovation.  , just squeeze out a time slot on Jade Channel to show a movie every day.  Because the ratings were not very good, and were much lower than the variety shows that were aired during the original time slot, I heard that many citizens called TVB to complain out of dissatisfaction. As a result, this innovation was only implemented for a short period of time and then was stopped in less than half a month.  Got it!  As early as the New Asia era, Lin Xiaozhi has been continuously adding to his film copyright library. Since the establishment of Media Asia, he has allocated a sum of money every year to buy copyrights everywhere.  So far, Media Asia has bought out the exclusive copyrights of nearly 2,700 movies in Hong Kong alone, and also owns the non-exclusive copyrights of nearly 140 popular movies over the years, almost monopolizing the self-produced movies in Hong Kong.  Copyrights for more than half of Hong Kong films shot since Hong Kong came to Hong Kong.  Although most of them are old movie copyrights bought out for tens of thousands of yuan, or some shoddy low-cost movies that are not qualified to be released in theaters and can only be released on video tapes.  However, the huge copyright library still gives Lin Xiaozhi sufficient confidence. When coupled with the six sets of the most famous CCTV in the country, which have the highest ratings in the country, ATV is also in the process of launching a movie channel.  Zhou Taiyan was interested. CCTV is the most authoritative official propaganda channel in mainland China. In the past, a series of movies including "Tunnel Warfare", "Mine Warfare", "Little Soldier Zhang Ga", and "Sparkling Red Star" have been repeatedly broadcast on CCTV.  Played.  Current CCTV does not have any copyright awareness. In their view, as long as it is a movie shot in mainland China, they can just say hello and play it. Therefore, during this visit to Hong Kong, if ATV¡¯s movie channel is very suitable  , CCTV can be used immediately.  At that moment, he said: "Mr. Le, can you tell us in detail about this movie channel?" Just as Le Jin was about to agree, he suddenly saw Lin Xiaozhi's figure emerging from the corner, and his face suddenly revealed  He smiled and waved: "Lin Sheng, when will you return to Hong Kong?" "I just got off the plane and heard that comrades from CCTV were inspecting ATV, so I came here to have a look!" Lin Xiaozhi is no stranger to Zhou Taiyan.  I visited CCTV when I went north. When Media Asia advertised and promoted on CCTV many times in the past, the two of them met several times. They were old acquaintances, so they greeted him with a smile.  Zhou Taiyan was also happy and said with a smile: "Yesterday I asked Mr. Lin about you with Mr. Le and the others. I felt a little regretful when I was told that you were not in Hong Kong. You are so lucky to see Mr. Lin today!" After a few polite words, Lin Xiaozhi said  Instead, he took over Le Jin's job and personally introduced him to the specific details of ATV's future movie channel.  ¡°¡­ Relying on Media Asia¡¯s rich film copyright library, we cooperated with ATV, that is,The movie channel launched is a free channel that does not charge viewers, but chooses to sell advertisements to advertisers to ensure profits.  The current preliminary plan is that the movie channel may play about 6-8 movies a day, because the entire channel cannot be used only to play ********. In the middle, we will specially select a few time periods to produce several movies related to  Comprehensive science popularization or commentary programs related to movies to promote and promote movies.  ¡± After the original proposal to launch a movie channel, many top managers of ATV planned to charge fees for this newly applied TV channel to ensure the profits of ATV and Media Asia, but Lin Xiaozhi vetoed it. He is very clear about the current situation in Hong Kong.  It seems that people's income is not low, but not many people are willing to pay monthly for watching TV. ATV was a pay TV station when it was first established. It was established much earlier than TVB, but the final result is that  Not long after TVB started broadcasting for free, the ratings were quickly surpassed and left behind. It was only after the last two or three years of catching up that it managed to regain TVB's overall ratings of nearly 70%, which shows that free is deeply rooted in the hearts of the people.  After careful consideration, we are actually not planning to broadcast movies released within three years on the movie channel. Media Asia¡¯s film copyright library has a large number of old martial arts dramas shot in the 1960s and 1970s, and it has also bought out many movies shot in the early and mid-1980s.  Movies. According to his calculations, in order to ensure the sales of SVCD, the movie channel is not going to show new movies that have been released for at least five years. And the fact that the entire channel is completely free does not mean that it will not make much money, as long as this channel is released.  It has become popular, and the advertising fees during this period alone are a considerable amount of income, which is enough to support the survival of the entire channel. At the same time, in the future, the movie channel plans to cooperate with some media and the Academy of Film and Television to launch some film reviews.  The talk show can also use the clips and cult clips left over from past film shootings for fans who are curious about how the film was shot to understand their wonders. In the long run, it can not only subtly popularize various films in Hong Kong and South China.  A little knowledge can also increase people's love for movies and fertilize the soil for the survival of the film industry!
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