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Volume 1 Chapter 600 A different warm-up for the Academy Awards

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    As we enter mid-to-late December, the weather in Hong Kong is still not much cooler than midsummer, but it can still give people a hint of the approaching New Year.  Sales of Media Asia SVCDs have gradually stabilized, and after the initial hot sales, they can now maintain a sales volume of about 200-300 units in Hong Kong every day. It seems that it is still less than half of the sales volume of video recorders in Hong Kong, but the advantage is that it is still stable.  Rising, as an expensive new electronic product, SVCD would have been impossible to squeeze the video recorder out of the market in a short period of time.  Macau has unexpectedly made Fengze Electric a lot of money. As a city that relies more on tourism than Hong Kong, the development of the gaming industry has led to a large number of hotels in Macau. Therefore, after a period of fermentation, Huanze Electric Co., Ltd.  Asia's SVCD unexpectedly received orders from many hotels, ranging from thirty or fifty units to hundreds of units. Although it won the market with low prices, the popularity of SVCD in Macau hotels has reached nearly 20% in a very short period of time.  , which is really unexpected.  In Taiwan Province, Fortress Electric also made a wonderful turnaround.  As one of the three largest electronics consumer markets in Asia, although Taiwan's economy is not as good as that of Japan and South Korea, the income of island residents is now higher than that of South Korea, where the electronics manufacturing and shipbuilding manufacturing industries have not yet begun to rise. Therefore, since the 1970s  Fortress has been trying to gain a foothold in Taiwan since the end of the year. Unfortunately, the local sales giants in Taiwan may get cheaper prices from manufacturers, and they are locally operated, so the cost is lower than that of Fortress, which comes from Hong Kong.  , so it has been unsuccessful for a long time.  Now, with Media Asia¡¯s cheap SVCD, Fortress Electric finally has a hit product.  Last year, the Taiwan Provincial authorities wanted to take action against Lin Hsiao-chi, preparing to scare Hong Kong film production companies from getting too close to the mainland.  After Lin Xiaozhi received the news in advance, he took a preemptive strike. Not only did he cancel the Taiwan branch, but he also resorted to a desperate strategy, causing Media Asia and the film companies close to it to stop signing Taiwanese artists and boycott the Golden Horse Awards, which was a heavy blow.  Taiwanese local movies that are just starting to gain momentum.  After this incident, the relationship between Media Asia and the Taiwan authorities was completely at loggerheads.  Therefore, it is not easy for Media Asia Electronics products, which have the same owner as Media Asia Films, to be listed in Taiwan.  Fortunately, Taiwan's BSMI certification was not implemented until more than ten years ago. Otherwise, it would be easy for the authorities to block the sale of Media Asia Electronics products in Taiwan. The Ministry of Economic Affairs has not granted certification. This alone is enough to cut off the sales of Media Asia Electronics.  For sale in Taiwan.  But even without BSMI blocking the road, Media Asia SVCD sales in Taiwan have not been smooth sailing.  Initially, Media Asia Electronics considered contacting the provincial electrical appliance sales company, but did not receive a positive response. After finding out through some channels that the authorities had met with some businessmen and warned them not to cooperate with Media Asia, Lin Xiaozhi gave up and simply  Sales of SVCD in Taiwan are left to Fortress.  Behind Fengze stands Li Jiacheng. He is now the veritable richest Chinese man in Hong Kong and one of the top figures in the Chinese business community around the world.  The Li family has a lot of investments in Taiwan, and there are many politicians and businessmen who are close to it. With this banner, even if the authorities are dissatisfied with Fortress Electric's sales of Media Asia Electronics products, they will not openly do so.  Make trouble, so as not to push Li Jiacheng completely into the arms of the mainland when his attitude is always ambiguous.  If the TV station doesn¡¯t give you an advertisement, it will publish it in the newspaper. If the official newspaper doesn¡¯t buy it, it will find foreign media. If the media ignores it, it will publish small advertisements on the streets and alleys.  In a capital society, it is not easy to go against the government, as long as you have money and a method.  In short, in order to open up the market in Taiwan, Media Asia Electronics voluntarily paid money and worked out countless ways to advertise its only electronic product.  Coupled with Media Asia's many cheap SVCD discs and some of Fortress's own promotional methods, the sales performance of SVCD has been good since it was launched in the Taiwan market. In the first week, nearly 1,300 units were sold in Taipei alone. So far, the cumulative sales in Taiwan  The total shipment volume has exceeded 40,000 units, and more than 370,000 discs have been sold, making it a star electronic product with unlimited fame.  In mainland China, Media Asia SVCD has begun to be sold. With the sales network of Qingdao Haier, an emerging domestic electrical appliance giant, and advertising that has never stopped on CCTV, Shenzhen Satellite TV and many mainland media since its launch, despite selling  The price is high, but it is nearly half the price compared to the video recorders that have been popular in the mainland in recent years. Media Asia SVCD sold nearly 30,000 units in the first month of sales in the mainland, with orders coming from electrical appliance sales outlets all over the country.  There are already nearly 50,000 units.  At the same time as it became popular, the first batch of genuine movie discs that had been approved by mainland radio and television for sale in the mainland also began to enter the mainland.  Although nearly 50 of the 60 films that Media Asia and other Hong Kong film companies have approved for distribution by mainland radio and television are old-fashioned martial arts action films from the late 1970s and early 1980s, the current reform and opening up is still not complete.  Mainland China continues to set off waves of Hong Kong film craze.?.  Although Media Asia Electronics has also received approval to enter the market in the Japanese market, Lin Xiaozhi has underestimated the Japanese people's persistence and love for video recorders. Since going to Japan for sales, Media Asia SVCD has not sold very well, except for some young people who like novelty.  Despite the fact that some people have bought some, SVCD sales in Japan, the second most powerful country in the capitalist world, have so far only exceeded 20,000.  However, the sales of SVCD discs are booming in Japan. According to incomplete statistics, more than 110,000 discs were sold along with more than 7,000 Media Asia SVCDs in the first month alone.  Because many Japanese film companies and TV stations don't buy it, Media Asia can get very little amount of DVD production of Japanese film and television programs. Therefore, except for a few of these sold DVDs, most of them are from Hong Kong movies and ATV.  TV series produced.  To date, Media Asia has sold nearly 250,000 boxes of optical discs in Japan.  On average, each consumer who bought Media Asia SVCD bought close to thirteen boxes of discs, which is really hard to imagine the purchasing power of Japanese consumers.  Among them, Bruce Lee's film "Fist of Fury", which used Japanese militarism as the villain, and Media Asia's two classic TV series "Fearless Fearless" and "Chan Zhen", three of them ranked among the top eight in the Japanese DVD sales list.  Three of them, and they have been praised one after another, which makes people wonder at the disapproval and indifference of the two generations born in Japan after the war to their country's past history.  However, although Media Asia SVCD is tepid in Japan, its performance in the Korean market is completely unexpected.  After just a little publicity, there was an astonishing buying trend, accounting for almost one-third of Media Asia's production capacity.  And unlike the high threshold set by major copyright holders in Japan, most of the major local film companies and even TV stations in Korea responded within a very short time after Media Asia sent teams to contact them, allowing Media Asia to obtain  Many Korean film sources burn SVCD discs.  Of course, the cooperation from South Korea is not in vain. Many Korean film and television companies have hoped to cooperate with Media Asia. They either hope to co-produce movies with Media Asia, or they like Media Asia to help train artists and improve their movies.  , TV series production capabilities.  It has to be said that although the Internet in later generations is full of Chinese netizens' rejection and boycott of South Korea and Japan, if you really calm down and study the development process of the two countries after the war, you will find that these are definitely two achievements.  It is no less than a classic national development case of Chinese-style reform.  Not to mention Japan, as a country that has just ended its military rule and moved towards democracy, South Korea has been extremely unconfident in its international identity in recent years. While longing for wealth, it is also actively seeking the status of a great power.  In addition to the government and enterprises identifying opportunities for Japan's overseas industrial transfer in the 1980s and early 1990s, and actively seeking technological upgrades in electronics, shipbuilding and other enterprises, industrial chains such as film, television and entertainment also emerged during this period.  But despite admiration, Lin Xiaozhi is very clear that in the past history, the success of Korean movies and TV series was based on the copying of Hong Kong movies, American blockbusters and Japanese TV series of the same period.  Korean movies started in the mid-to-late 1980s. It¡¯s okay not to watch the movies shot before that. They are so-called democracy and human rights movies that either praise the military government or go against the military government.  The mainstream of Korean films has almost continued the literary and artistic style common in Asian films. Commercial films have been suppressed and cannot hold their heads up at all. However, no matter how well-made those literary and artistic films are, they are of no use. Apart from occasionally winning awards at some international film festivals,  It is rare to fool mainstream audiences into voluntarily paying money to watch a movie in a theater. If they don¡¯t like it, there will be no box office revenue. Without box office revenue, there will be no funds to improve industry treatment, improve shooting technology, and carry out large-scale industry upgrades.  Just look at the European films that were the earliest in the past and once flourished, but now they have declined to the point where American blockbusters and Hong Kong films have repeatedly occupied the box office rankings of various countries. Even if literary and artistic films are made into century-old classics, they will have little effect on improving the domestic film industry.  , and how many years will it take for a classic like that to be released?  Therefore, if you want to immediately improve the level of a country's film industry, it is easy to put it bluntly. It is enough to develop commercial films first and let the film companies make money.  After the audience's appreciation level increases, they will continue to urge film companies to improve their shooting standards and hire more outstanding artists. Otherwise, they will not buy it, which will lead to the decline of a film company.  If we go all out to develop commercial films, generally as long as we persist for about five to ten years, we can basically see results.  Historically, Korean, Taiwanese and mainland films took advantage of the decline of Hong Kong to hire and poach a large number of practitioners from Hong Kong, and also spread the excellent commercial film shooting models and experience of Hong Kong films.  "It's just that Koreans have learned the most, but Taiwanese have only learned less because of their stance and underlying literary and artistic plot.  As for how much mainland China has learned, it¡¯s hard to say. Firstly, radio and television are too strict, and many excellent ideas of Hong Kong films cannot be implemented. Secondly, the fifth and sixth generations areIn the center of the future, mainland directors are generally academics who believe in the supremacy of literature and art. They are inherently not receptive to movies with a strong commercial atmosphere. How can we expect them to produce any successful commercial movies.  ¡°As a result, the mainland films of later generations had no market, foundation and talent, but the real rise came more than ten years later when the grassroots faction headed by Ning Hao, Xu Zheng and others appeared.  The Korean film industry proposed cooperation and received a positive response from Media Asia.  After Lim Hyo-chi's instructions, Media Asia's Korean branch did not immediately agree to the co-production proposals put forward by several Korean film companies, but it took the initiative to invite its directors and artists to go to Hong Kong to film and participate in the film.  of shooting.  He naturally has no good intentions, because once Korean films rise, relying on the country's booming economy, they will inevitably compete with Hong Kong films in Asia in more than ten years. This is by no means what Lin Xiaozhi wants to see.  So despite the fact that he promised to cooperate on the surface, he actually followed the example of Hollywood in the original history. On the surface, he cooperated with the Korean film industry, but in fact he poached outstanding Korean artists, directors, and screenwriters who longed to become famous.  With the development of Hong Kong films in recent years, Hong Kong, the "Hollywood of the East", has suddenly taken on the shape of Asia's commercial film production base.  Nowadays, Hong Kong's film shooting is following the example of the United States in diversifying. Many films with investments approaching 40 to 50 million have begun to add foreign actors. Their influence is gradually expanding around the world, and their business is far more active than in Europe.  Film production capabilities and a lower threshold than Hollywood have made many European and American actors who long for fame but have no hope of entering Hollywood, especially many actors from Eastern and Southeastern Europe, have seen several waves of eastward migration to Hong Kong in the past two years.  It is conservatively estimated that there are at least close to 700 film workers from Europe and the United States working in Hong Kong. In addition to a small number of behind-the-scenes personnel such as photography and sound effects, 70% to 80% are young and enterprising male and female artists. This is also a reason for  The internationalization of Hong Kong films has provided convenience.  There are even more from Asia and Australia, at least three times more.  Nowadays, Media Asia's production capacity of more than 30 films a year is enough to absorb more than average foreign filmmakers. If you include Jiahe, Yongsheng, Jinzhu, etc., this gap is actually still growing, so he  If we are confident that following Hollywood's example, we can at least delay the rise of Korean films for a few years.  Despite the compromise with Lin Xiaozhi, the opening of the new Hong Kong Film Awards co-organized with ATV is still at least three months away.  But as 1992 is about to come to an end, Hong Kong's major media have launched an overwhelming publicity about the Hong Kong Academy Awards.  "The nominations for the Academy Awards are about to be announced, and there is news that there will be big changes at the Academy Awards this year! The Best Film Award may be canceled, and three new categories of Best Artistic, Best Commercial, and Best Foreign Language Film will be added at once!" "  ATV's proposal to establish the 'Academy Awards Association' has been supported by many giants such as Media Asia and Golden Harvest. People familiar with the matter said that "Film Biweekly" recommended Mr. Hong Zuxing as the first chairman of the 'Academy Awards Association' and received the support of Lin Xiaozhi! " ""Movies"  Biweekly's proposal to establish another chairman in addition to the chairman of the 'Academic Awards Association' was rejected. It has become a foregone conclusion that ATV will hire managers to be responsible for the daily publicity and management of the 'Academy Awards', and the 'Academy Awards Association' will begin formal operations. " "  ATV promised to provide live broadcast and all technical support for the 12th Hong Kong Film Awards. In an interview, Hong Zuxing said that he has received tens of millions of financial support from ATV, and the scale of this year¡¯s Hong Kong Film Awards will be far greater than before!¡± December 24,  It was revealed by the media a month in advance that Hong Cho-sing, who was about to take office as the chairman of the Hong Kong Film Awards Association, held a press conference at the Peninsula Hotel in Hong Kong.  When this middle-aged man, who had been busy with the Academy Awards since its inception, stood in front of hundreds of media reporters with a bright smile on his face and loudly announced, "The Academy Awards Association is officially established today!"  At this time, thunderous applause immediately erupted in the press conference venue.  On December 31, the Hong Kong Film Awards Association announced the official opening of the 12th Hong Kong Film Awards for the first time on more than a dozen influential media in Hong Kong, including Ming Pao, Sing Pao, Oriental Daily and ATV.  Film nomination review procedures, and a series of related measures and plans were announced at the same time.  The Academy of Film and Television has admitted that starting from the 12th Academy Awards, it will cancel the 'Best Film' award and add 'Best Art Film', 'Best Commercial Film', 'Best Foreign Language Film', and 'Most Anticipated New Director'  ' and 'Most Anticipated New Screenwriter' five major awards, and announced that professional designers will be hired to make minor repairs to the trophy to increase its gold content and beauty.  According to the newly introduced regulations of the Hong Kong Film Awards, since 1993, as long as the film company is registered in Hong Kong, and the shareholders with Hong Kong registered residence hold more than 50% of the shares of the film company, the film will be screened from January 1st to 12th.  On the 31st of the month?If it is screened in Hong Kong, it will automatically be eligible for film nomination for the Hong Kong Film Awards.  Films produced by foreign countries or with foreign investment that do not meet all the above conditions must proactively contact the Academy Awards jury. Once certain conditions are met, they can participate in the nomination review and selection of the 'Best Foreign Language Film'.  At the same time, the Academy Awards Association has also confirmed the status of the plan for the first time. The nominations for each Academy Awards will be announced on a later date in late February!
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